Rubi Patricia Vergara and her family loved to laugh. That was a central message at Vergara's funeral, held at City Church Madison on Saturday.

The post Madison community mourns and celebrates Rubi Vergara, victim of Abundant Life school shooting appeared first on WPR.

While Brabus is best known as a premier aftermarket Mercedes-Benz tuner, it has also maintained a 50:50 joint venture with Daimler since 2001, channeling its expertise into customizing models from the Smart family. Brabus, the same brand responsible for turning AMG monsters into even bigger monsters, has now turned its attention to the Smart #3 that benefits from a raft of modifications.

It goes squarely against the class-leading Tesla Model Y Performance, but also rivals slightly more premium offerings like the BMW iX3 and Genesis GV60 Performance. It’s just landed in Australia and is being sold online and through Mercedes-Benz dealerships nationwide. Does it have the goods to be a serious player in this segment?

QUICK FACTS

Photos Brad Anderson/Carscoops

Competitive Pricing

On price, the #3 Brabus is a compelling option, something I’d never thought I’d say for a vehicle that’s half German. This flagship model starts at AU$70,900 (~$45,200), making it quite a bit pricier than the entry-level Smart #3 starting at AU$57,900 (~$36,900), and the mid-range Smart #3 Premium, which kicks off at AU$61,900 (~$39,500). However, when you look at the competition, the Brabus starts to make a lot of sense.

Locally, a Tesla Model Y Performance starts at AU$84,700 (~$54,000), and while it has a little bit more power, it’s not as quick as the Brabus. Other alternatives are significantly more expensive, including the entry-level BMW iX3 (AU$89,100 / $36,900) and the much more premium Genesis GV60 Performance, which starts at around AU$110,000 (~$70,000). A compelling alternative to the Brabus #3 that will launch shortly is the mechanically-related Zeekr X.

Both the Smart #3 and Zeekr share the same platform, as does the Volvo EX30, and the equivalent flagship X AWD will start at AU$64,900 (~$41,400). For now, however, the Brabus is hard to beat in terms of price and performance.

Photos Brad Anderson/Carscoops

Smart Nailed The Quality

Smart has done a fine job of making the #3’s interior feel fitting of the price tag. It’s a lot more interesting than the bland cabin of the Model Y and is mostly covered in nice materials. Admittedly, there’s a little too much hard black plastic on the door panels, but the rest of the interior does have a German and premium feel to it.

Immediately catching the eye is the layout of the #3. The trio of circular air vents in the center of the dashboard are classic Mercedes-Benz and the central spine running from the dash to the center console is finished in plastic with a silver finish, aiming to imitate metal. It does a pretty good job, and hidden behind a flap under the air vents is a wireless phone charger and two USB ports. The cup holders are also hidden beneath a sliding cover.

Standing out is a 12.8-inch tablet-like infotainment system. It takes after Tesla and many Chinese cars, adopting an operating system more reminiscent of a smartphone than a normal car system. That means it’s filled with an array of different menus, display screens, and seemingly endless settings. I didn’t like it when I first got in, but after two days or so, I was won over. Less tech-savvy buyers may have a harder time, however.

Photos Brad Anderson/Carscoops

The main display screen consists of a handful of widgets, including one shaped like the Earth for navigation, a media screen, details about driving consumption, weather, and your current driving mode. Scroll over, and you’re taken to an apps screen. Important vehicle settings are then accessed by pressing the vehicle button on the bottom right of the screen, while a strip of handy shortcuts house all the climate control settings.

Read: Smart #3 Brabus Gains Extra Dose Of Brabusness

Positioned below the screen are six shortcut buttons, although they don’t provide haptic feedback, which is a shame. The most important is positioned on the far left and includes quick settings to the lane assist, auto hold, electric parking brake, rear foglight, hill descent control, traction control, and a setting for the one-pedal driving mode, known as s-Pedal. You can also choose between three other regenerative braking settings and enable the ‘Rocket Launch’ control system on this screen. A separate shortcut is used to toggle between the driving modes. Both wireless Android Auto and Apple CarPlay are standard.

A Spacious And Well-Equipped Cabin

Positioned in front of the driver is a three-spoke steering wheel with metal spokes and bathed in black leather and Alcantara. There’s also a narrow instrument display that shows important information like your speed, range, and multimedia. It’s not as good as a full instrument cluster, but it’s better than nothing (like in a Tesla). A large head-up display is also a nice feature you won’t find in a Model Y.

The front seats are electrically adjustable, offer plenty of adjustment, and have heated and cooled functions. They also have quite an intriguing shape and are wrapped in plush leather and Alcantara. As for the second row, legroom is good even for taller passengers. The headroom is adequate but not as good as a Model Y, although that’s hardly a surprise given the car’s slightly lower roofline. Other nice touches include metal speaker grilles and door handles – not something you’ll always find at this price point.

Photos Brad Anderson/Carscoops

Other welcome features of the cabin include a decent 640-watt Beats audio system and a 360-degree camera. A highly configurable ambient lighting system, very similar to those of current Mercedes-Benz models, is also standard.

All Brabus #3 models also have a massive panoramic glass roof as standard. Unfortunately, Smart has taken a leaf from the Tesla playbook and has not provided a sunshade for this glass panel. While it’s well-tinted, heat still gets in, and it doesn’t completely block out the sun, which is annoying on hot summer days.

All of the climate control settings are housed within the screen. While they’re easy to access, the icons you have to press are a little too small, making it annoying while on the move. Settings for the seat heating and cooling are miniature.

Storage is adequate with a 370-liter (13 cubic-foot) boot or 1,160 liters (40.9 cubic-feet) with the rear seats folded down. There’s also a hidden cubby at the back for charging cables and a 15-liter (0.5 cubic-foot) frunk.

Photos Brad Anderson/Carscoops

Great Performance, But Could Do With Stickier Tires

The Brabus #3 is a good drive but does have some peculiarities. All #3 models feature a 66 kWh lithium nickel cobalt manganese battery pack under the floor that drives a pair of electric motors. All up, the EV delivers a punchy 422 hp (315 kW) and 543 Nm (400 lb-ft) of torque, allowing it to hit 100 km/h (62 mph) in 3.7 seconds (the same as a Model Y Performance), according to Smart. We recorded a best time of 3.59 seconds with a GPS timer and the ‘Rocket Launch’ setting enabled.

In typical EV fashion, it fires off the line with impressive pace, having no struggle putting all of its power to the ground. When seeking the best performance, it’s a good idea to select either the Sport or Brabus driving modes, as they sharpen up the throttle response and unleash all the power. Eco and Comfort modes are also offered, which are better suited to everyday driving.

The steering feel is next to non-existent, although it does tighten up in the sportier of the four steering settings. Even still, it can be a little tough to feel what the front tires are up to. Speaking of the tires, they’re Continental EcoContact 6Qs at all four corners, measuring 245/40 R20. While they are quiet, they have been designed for economical driving and aren’t all that well-suited to the Brabus. Push the SUV hard into a corner, and the tires will start to slip and screech quite quickly. We’d prefer some slightly stickier tires to come standard.

The ride is good. Plenty of EVs are too stiff, but the #3 is comfortable and plush. It’s not quite as soft as a Model Y, however.

Lots Of ADAS – And A Few Foibles

Four different levels of regenerative braking are available, including a one-pedal mode known as s-Pedal. During my week with the Brabus, I predominantly drove it in s-Pedal mode, and it works just as advertised. If driven with the brake regen in the low, medium, or high settings, the feel through the brake pedal can be a little inconsistent. It seems like the car will subtly and quickly grab the brakes, then release them, and then grab them again, repeatedly, even if you keep consistent pressure on the pedal. It’s hard to pick, and most drivers probably won’t even notice, but it suggests some additional fine-tuning is needed to smooth out the transition from the brake regen to the friction brakes.

We also experienced a couple of small electronic issues. The car repeatedly displayed a warning saying the driver monitoring system was blocked, even though it wasn’t. Additionally, the one-pedal driving mode would sometimes work seamlessly in the Sport and Brabus driving models, while other times, it wouldn’t slow the EV to a stop. There’s also an annoying chime whenever you exceed the speed limit, and it has to be disabled each time you drive.

Plenty of driver-assistance systems come standard, including adaptive cruise control and self-steering on highways. This system performed flawlessly on the highway during our week with the EV. During everyday driving, the lane-keeping assistant can be a little over-eager to provide steering corrections but can be easily disabled with two presses of the screen.

Verdict

Overall, I was pleasantly surprised with the driving experience offered by the Brabus #3. It’s just as quick as some more expensive rivals, is smooth and quiet on the daily grind, and looks very stylish.

A downside of the small 66 kWh pack is the limited range. Smart says it’ll do 415 km (258 miles) on a charge, but a figure of around 350-370 km (217-230 miles) is more accurate if driven sedately. We averaged 19.2 kWh/100 km during our time with it. If it had a bigger battery pack, nearer the 80 kWh mark to boost the range to 450 km – 500 km (280 – 311 miles), the Smart #3 Brabus might be the best option in this segment. As it stands, it’s an excellent buy for the money – just make sure you have a home charger.

Photos Brad Anderson/Carscoops

Electric school buses and mitigating school bus related incidents were among the most popular articles in School Transportation News magazine during 2024.

2024’s round-up recognized nurturing positive student behavior in “Effective Management Strategies” (January), “What’s Your School Bus Driver Salary” (July), “Breakdown of the RFP Process” (March) and Transportation Director of the Year (November), which went to Craig Beaver, who has been in the student transportation industry for 25 years.

Meanwhile, school districts nationwide are still struggling with a lack of school bus drivers to cover all routes, while transportation professionals continue to promote solutions, effective management strategies, and safety for students in and out of school buses. Additionally, professionals are continuously looking for better routing alternatives, technology integration to training, and encouraging participation in training and creating emergency evacuation plans to mitigate risks in case of emergencies.

STN is reporting on the top-viewed story of each monthly magazine edition.

The following news articles are organized by month of publishing.

January – Nurturing Positive Student Behavior – Effective Management Strategies (TL)
The article focuses on the importance of student behavior management and how it is crucial for ensuring safe and enjoyable transportation to all students. The first step provided to manage student behavior is to establish clear expectations, which can include rules regarding noise levels, seat assignments, bullying prevention and reporting, and appropriate usage of language. Additionally, other approaches to foster positive student behaviors on school buses include developing behavior guidelines that can not only be communicated to students but to parents as well. Lastly, various steps are provided for successful student management. These steps are: clear expectations and rules, positive reinforcement, managing negative student behavior, communication and partnership, training and support, and education and awareness.

February – Investing in the People
“While technological solutions are constantly evolving to protect children at school bus stops, proper training of all stakeholders should take precedent.” The article addresses the amount of responsibility school bus drivers have and  emphasizes the importance of proper training. Denny Coughlin, president of School Bus Training Company, shared the importance of training school bus drivers particularly in school bus loading and unloading practices. Coughlin added how crucial it is the need to train students and parents on what to do at bus stops. Additionally, he explained that a school bus driver must always be in charge at the stops, instructing the children on when they should and should not cross. Furthermore, Coughlin stated that school bus safety training of students should start at the beginning of the school year. Wayne Reese, a transportation and logistic administrator for Cache County and Logan School District in Utah also shared thoughts on school transportation and shared how loading and unloading training available has greatly improved since he started in the industry 38 years ago. Lastly, even though new technology is helping supplement the duties of a school bus driver, it should never replace training.

March – Breakdown of the RFP Process
The article recounts the process transportation departments go through when purchasing buses, working with a contractor or buying transportation technology. Subsequently, it explains the use of a Request for Proposal or Request for Procurement (RFP), or Request for Information (RFI). Various transportation professionals shared their input on RFPs and RFIs. For instance, Rosalyn Vann-Jackson, chief support service officer for Broken Arrow Public Schools, shared that it is essential for an RFP to meet your operation’s goals and needs. She also emphasized the importance of data-driven decisions. Meanwhile, Robert Feinberg, transportation director for Deer Creek School District in Oklahoma stated that, while he was looking for vans, SUVs and cars to add to his fleet, the efficiency of the process depends on taking the time to make sure the RFP exactly outlines the district’s needs. Ultimately, the article highlights that while each RFP process will look different based on the district and fleet size, state regulations, infrastructure needs and technology, best practices can greatly aid student transportation professionals in creating a request that will get there exactly what they need in the timeframe required.

April – Lessons Learned
Operations discuss rolling out electric school buses secured with Clean School Bus Program (CSBP) funds. More electric school buses hit the road this winter thanks to the first round of the U.S. Environmental Protection Agency (EPA) Clean School Bus Program funding. This program promises $5 billion between fiscal years 2022 and 2026 to fund approximately 5,000 clean and zero-emissions buses across 600 school districts. One of these districts is Chickasaw County School District in Mississippi, which received $4.345 million in rebates, $220,000 for 11 chargers and the rest for 11 Jouley electric buses from Thomas Built Buses. Electric buses now make up more than one-third of the district’s total fleet of 28 buses. Meanwhile, another small school district, Caney Valley School in Kansas, used a $790,000 rebate to purchase two electric buses and a 60-kW dual port charger that can power both vehicles at once if needed. The article highlights how the CSBP is a great way for districts to take a step into electrifying their fleets.

May – In Case of an Emergency
For the past 30 years, School Transportation News has reported on a wide spectrum of student transportation-related incidents including school bus crashes, weapons and aggressive behavior on board the bus, fire and illegal passing, to name a few. This article explains that, while different factors can contribute to any of the previously mentioned situations, training and protocols exist for school districts to implement, in order to best prepare their transportation staff for effective and safe incident management. Lastly, the article highlights the importance of detailed planning, frequent training, collaboration with first responders, and communication response protocols, to prepare transportation departments in the event of any school bus-related incident.

June – Anyone Can Achieve a Greener Fleet
Many are quick to dismiss the idea of going electric due to different challenges they may face, such as their district being too small or routes being too long. This article highlights the experiences of transportation experts who share how no project should be dismissed simply because of preconceived notions. Kenni Jean Schrader from Three Rivers Community Schools in Michigan shared that ”there are going to be some instances where going 100 percent EV may not be the best idea for you. But if you can look at the challenge and problem solve that, rather than just saying, ‘No, I can’t, you’re going to open up a lot more opportunities.” Various school districts have taken the electric route, some larger like Monongalia County School District in West Virginia, Los Angeles Unified School District and other smaller districts. Nevertheless, this does not mean going fully electric today may be an option for certain districts, or that the process will be easy. However, it’s about being open to the idea that there are ways to incorporate zero emissions into a district’s bus fleets.

July – Trends: What’s Your School Bus Driver Salary? + What’s Your Solution?
School Transportation News surveyed 209 school districts in the contiguous 48 states to determine average starting and maximum school bus driver hour wages. A chart breaks up the data by region. In this article, transportation directors nationwide shared their input on what they perceive as contributing to the ongoing driver shortage and how to best promote the job. Is the answer more pay? That seemed to be the case prior to the COVID-19 pandemic. However, times are changing and people in general are also valuing culture, safety and time. One director of transportation summed it up well when stating that more and more districts are trying to look at ways to improve morale and offer more thank-you bonuses to assist in recruitment.

August – What’s Driving Electric School Buses?
This article focuses on important distinctions in vehicle components that have been brought about by the movement toward electric vehicles. There are some primary differences between internal combustion engines and electric vehicles, including the battery packs powering the vehicle, followed by the replacement of the engine and traditional transmission with electric drivetrains. The article also highlights the advantages and downfalls of multiple battery options, technology and performance. Ultimately, as noted by Darren Liu, Accelera’s executive director of battery, while electric vehicle technology matures, the current variety in approaches is understandable and regardless of the technology used in an individual component, the performance of the overall system is what matters most to a school district.

September – Accounted For?
School bus loading and unloading has historically been a safety risk for many students, leading to injuries and death. While numbers have decreased over the decades, experts point out one incident is one too many. This article highlights how technology integrated into training can help school bus drivers detect students at school bus stops as well as those who remain on board after routes end.  Motorists illegally passing school buses is a big factor that contributes to these tragedies.  Weather and road conditions can also influence and even suspend bus routes. A lack of drivers can create other safety concerns. Consultant Dick Fisher noted that school districts are responding by making students walk further to a bus stop to save time and crossing the roadway before the bus arrives. Kaitlynne Monaghan, Child Check Mate business development and inside sales manager, stated that the peak times when incidents occur are around afternoon pickups, at the start of the school year, holidays and daylight saving time. Transportation professionals have suggested various student detection solutions to help mitigate these risks.

October – Changing, Correcting Bell Times Can Have Positive Effect on Routing
There may be no perfect solution when it comes to routing. As can be painfully clear to all concerned, the narrow timeframes for morning and afternoon operations leave little margin for error. At the same time, requirements such as serving students with special needs plus school bus driver shortages add even higher degrees of difficulty. This article highlights how changing bell times has brought greater efficiency to the routing process for some school districts. Additionally, with special needs populations, which pose their own set of challenges, restructuring bell time can be a plus. Whether it is an effort to improve overall routing or enhance services to students with special needs, the process requires a cooperative approach as well as a measure of thick skin. The article presents steps for addressing changing bell times and acknowledges that districts may face challenges in attempting to do so.

November – Going Big
This article features Transportation Director of the Year Craig Beaver as he shares lessons learned from Oregon’s largest electric school bus deployment yet. After starting his transportation career with a trucking company, Beaver joined Grossmont High School District in San Diego, California, where he spent 15 years as director of transportation before retiring. Beaver saw a job available at Beaverton School District near Portland, Oregon, where he is currently employed, decided to move with his family and the rest is history, as they say. One of Beaver’s claims to fame – and the reason he was selected as this year’s Transportation Director of the Year – is his willingness to share information with his peers. Every month he publishes data on his alternative fuel and energy buses, reflecting reduction in emissions, performance and vehicle costs. Beaver is going on his 40th year working in transportation, in one form or another. It’s his 25th year working in student transportation. In addition, Beaver noted his continued goal is to educate himself as much as possible.

The post 2024 STN Magazine Top Articles appeared first on School Transportation News.

The 2024 holiday season featured celebrations that included Stuff-the-Bus drives for local communities, appreciation events for transportation staff, and lots of decorated school buses. Click through the gallery of photos below.

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Related: Students in Alabama Collect Christmas Gift for Local Children
Related: Massachusetts School District to Host “Stuff-A-Bus” Event for Holiday Toy Drive
Related: Gallery: Student Transporters Celebrate with Festive School Buses

The post Gallery: Student Transporters Celebrate Holiday Season appeared first on School Transportation News.

A 7-year-old boy from London, Ontario, was struck and fatally injured in a collision as he was getting off his school bus, reported CBC News.

The incident reportedly occurred on Monday afternoon, when the boy identified as Dante Caranci, was exiting his school bus and a passing vehicle struck him.

According to the news report, Caranci was rushed to London’s Victoria Hospital following the crash and was pronounced dead on Tuesday. London Police have not released many details of the crash.

A GoFundMe launched to help cover funeral costs and any other expenses had reportedly raised more than $91,000 as of Wednesday.

Police have not stated if charges are pending in the collision, and few details have been made public. Judy Madzia, the boy’s grandmother, told local news reporters that she had not seen any police report and was still unsure exactly what had happened.

Authorities have reportedly asked anyone with a dash cam who may have been traveling through the area between 3:45 p.m. and 4:05 p.m. to contact them.

Related: Wisconsin Child Fatally Struck by Car While Waiting for School Bus
Related: Teen Struck, Killed by Kentucky School Bus
Related: 9-year-old Boy Struck by SUV While Waiting for School Bus
Related: Ohio Child Struck by Vehicle While Getting Off School Bus

The post 7-year-old Struck and Fatally Injured in Canada appeared first on School Transportation News.

Two Cooper High School students ended up heroes for jumping into action after their bus driver suffered a medical emergency, reported WCPO News.

The incident reportedly occurred Wednesday morning, when the school bus driver was transporting students.

According to the news report, Karter Dearwester, who was inside the bus at the time of the incident along with his friend Micah Jones, noticed their bus was getting too close to a mailbox.

Dearwester told local news reporters that the school bus driver was slumped over the wheel and seemed to have passed out. The teen immediately woke up Jones, who quickly got up, pushed the brakes of the bus and then removed the keys from the ignition.

According to the article, Jones checked their school bus driver’s pulse while Dearwester called first responders.

Authorities say via news reports that the school bus left the road and collided with several trees in the backyard of a home.

The boys said they recall there was a lot of screaming coming from the back of the school bus as not many students had reportedly sat in the front. The teens helped the other students, as police and other emergency crews began to arrive.

The school bus driver was rushed to the ICU and three students were reportedly hospitalized in unknown conditions. The quick actions of the two boys received praise from their principal Mike Wilson.

Wilson told local news reporters that they had no updates on the driver’s condition other than he is in stable condition and everyone at Cooper is praying for a full recovery.

Related: Colorado School Bus Driver Hailed Hero After Fire
Related: Mississippi Student Hailed a Hero After School Bus Crash
Related: Watch: Kentucky District Superintendent Recognizes Community Heroes in School Bus Crash
Related: Florida School Bus Driver Hailed Hero for Protecting Hit-and-Run Victim

The post Teens Hailed Heroes in Kentucky School Bus Crash appeared first on School Transportation News.

A $2 million grant has been awarded by the Federal Motor Carrier Safety Administration (FMCSA) to improve commercial driver license testing in New Jersey.

The funds were allocated to the New Jersey Motor Vehicle Commission (NJMVC) to “launch a mobile CDL testing program, improve outreach to customers and stakeholders in the commercial driving industry, and upgrade existing CDL skills test sites,” as described in a NJMVC news release.

The program will involve two specialized teams that will travel to remote sites in New Jersey and offer CDL skills and knowledge tests. It will be a large-scale initiative that is being coordinated with over 550 statewide districts and driving schools to make CDL testing more accessible to applicants in more rural and underserved parts of the state.

The inspiration for this program came from the popularity of the NJMVC’s Mobile Unit program that followed a similar blueprint of bringing non-driver IDs, driver license renewals, REAL IDs, registration renewals, and other related services to state’s residents, to aid accessibility and convenience.

The NJMVC stated that funding will also be used to aid outreach with stakeholders in the heavy-duty vehicle industry and to promote CDL training in communities. Another target of improvement will be the testing process itself, which will be upgraded to “ensure a safe testing flow, increase testing capacity, and optimize courses for larger commercial vehicles” in accordance with FMCSA and American Association of Motor Vehicle Administration standards.

“By receiving $2 million through the CDLPI grant, drivers across our state will have better access to training materials and testing availabilities, enhancing the safety and preparedness of our workforce on the road,” said New Jersey Governor Phil Murphy. “This investment reflects our commitment to building a stronger and safer driving community in New Jersey.”

The awarding of funds was recognized at a Delanco, New Jersey road test facility on Nov. 1 during a press conference featuring government and industry representatives.

NJMVC Acting Chief Administrator Latrecia Littles-said at the conference that the program will assist with meeting industry demands as well as provide jobs for individuals in marginalized communities. Assemblywoman Andrea Katz addressed the school bus driver shortage in the state, saying that while it’s improving it’s vital to ensure there are enough people to transport students in rural areas that often require longer routes to and from school.

Dan Jauch, president of the New Jersey School Bus Contractor’s Association and vice president of operations at Krapf Bus, said the program will improve efficiency for contractors and that a bulk testing program “demonstrates a thoughtful response to the unique needs of the school bus contractors across out state.”

Vinn White, who had previously served as a senior advisor to Gov. Murphy on transportation and mobility policy and is now the Deputy Administrator of the FMCSA spoke on the benefits of the Commercial Driver’s License Program Implementation (CDLPI) Grant program, from which the funds for the New Jersey mobile CDL testing program are a part of. Overall, he said grant funds help to support the industry, the national economy and encourage individuals to get their CDL license which can aid multiple fields experiencing shortages.

“We know that it can be difficult to access this testing in rural parts of New Jersey and that’s why bringing this to the community is so important,” said White. “FMCSA is proud to invest in Americans breaking down barriers who are working and trying to earn their CDL.”

Related: FMCSA Proposal Seeks to Quicken CDL Process
Related: Turning School Bus Driver Shortages Into Opportunities
Related: FMCSA Renews School Bus Driver ‘Under-the-Hood’ Training Exemption

The post FMCSA Grant to Enhance CDL Testing in New Jersey appeared first on School Transportation News.

The school bus transportation industry has long grappled with a persistent challenge: A nationwide shortage of school bus drivers. Despite the critical role these professionals play in ensuring student safety and access to education, many school districts struggle to recruit and retain enough school bus drivers to meet demand not to mention other employees.

However, with the rise of social media platforms like TikTok, a new opportunity for outreach and recruitment has emerged. But this trend is not without its complications.

A New Era of Storytelling

Social media has transformed from a space for personal expression to a powerful marketing and engagement tool. TikTok, once synonymous with dance trends and lip-sync videos, is now a hub for creative content across industries. Businesses big and small use the platform for everything from showcasing products to building brands via influencers, other users who have amassed large followings. The school transportation industry is no exception.

School bus drivers have taken to TikTok to share their experiences, offering a glimpse into the daily life of a driver. Using hashtags like #schoolbusconversation, drivers showcase their passion for the job, hoping to inspire others to join the profession.

One standout influencer is Cor’Darius Jones, known by his handle Mr. Bus Driver. He has amassed over 61,000 followers to date on his TikTok channel by sharing engaging and informative content about school buses and driving them. (He is also on Instagram and Facebook.)

As an employee of Escambia County Schools, located on Florida’s panhandle and serving the Pensacola area, Jones has not only captured the hearts of viewers but also caught the attention of industry leaders, including IC Bus, which sponsors his content.

Jones’ videos extend beyond his daily routes. He attends trade shows, engages with industry professionals, and promotes the role of school bus drivers as an essential part of the education system. Notably, Jones will be speaking at the STN EXPO East near Charlotte, North Carolina, in March. He will join a panel discussion that will share insights on using social media as a recruitment and advocacy tool for the school transportation industry.

Jones said Escambia County Schools is aware of his social media work and has been supportive of the content.

“A lot of times my higher-ups give me ideas for a funny video to create,” he explained. “At first, I didn’t know how my district would take it, being that I was filming on the bus and making jokes about the job while still trying to make an informative message, but they started to follow and absolutely love the content. They look forward to every video I create.”

Jones said his journey into social media began during his second year as a school bus driver.

“I started the page going into my second year of driving and was giving everyone an inside look at what it’s like being a bus driver for different grade levels,” he recalled. “The post went viral on [Facebook], gaining over 500,000 views within the first week. People — parents, students, bus drivers, teachers, school staff, a ton of people — would message me to make more videos, and that’s what led to creating the Mr. Bus Driver page. I would just post day-to-day life. The most relatable part is that it’s very much true and has happened to me and a ton of other drivers.”

His partnership with IC Bus, the manufacturer of the vehicle he drives everyday, and collaboration with school district officials exemplifies how social media can be leveraged to address driver shortages by highlighting the job’s rewarding aspects, as well as the universal experiences that resonate with the broader community.

“When we came across Cor’Darius Jones, more widely known as Mr. Bus Driver, it was clear he was a champion of student safety and the driver community in his own right,” commented Christy Zukowski, the senior marketing manager for IC Bus. “Those who have seen Mr. Bus Driver’s videos on their social feeds know that his passion for his career as a driver is contagious. With his unique ability to educate, entertain and connect while spreading awareness of the importance of safety best practices, Mr. Bus Driver is an empowering voice in the industry and an admirable example of the dedicated drivers who keep us moving forward.”

Navigating the Challenges

While influencers like Jones have received district support and industry backing, not all school bus drivers receive the same level of oversight — or approval — for their social media activities. The integration of government property and social media monetization raises questions about ethics and compliance.

A transportation director from a school district in the western U.S. speaking anonymously to School Transportation News expressed concern over school bus drivers creating TikTok videos without the district’s knowledge.

Like many government agencies, the director noted, transportation staff does not have access to TikTok. “So, this was not something we were monitoring,” the director added. “There are issues with broadcasting on social media in uniform, using district equipment, acting as a spokesperson without authorization, and generating revenue while on paid status.”

The director revealed that one school bus driver had been filming TikTok videos while wearing a uniform with the school district logo visible despite an attempt to obscure it. This implied, the director explained, that the driver in question was officially representing the district without having prior permission to film content. Upon discovering the videos, transportation department management addressed the issue directly with the driver as well as others, instructing them to take down any content that might appear to represent the district.

“It’s important to ensure that employees don’t unintentionally present themselves as spokespersons for the district without authorization,” the director emphasized.

The challenges outlined in this scenario highlight a key tension: While these videos can inspire and educate, they also risk crossing professional and legal boundaries. School buses are government property, and filming content for personal or financial gain without explicit consent could violate district policies or government regulations. Moreover, the perception of using public resources for private profit can risk the reputations of school bus drivers and their school district or bus company employers. Clear communication and well-defined policies are essential to navigating these challenges.

STN reviewed dozens of TikTok, Instagram and Facebook videos posted by school bus drivers. Many of them made attempts, not all successful, to obstruct or blur any identifying district names or logos on uniforms. Videos included school bus drivers talking about their jobs and experiences while seated behind the wheel, performing pre-trip inspections, and even driving the vehicle with students on board. Any students were blurred out, and at least one post appeared to use interior school bus camera video footage.

Weighing the Pros and Cons

Social media’s potential to promote the profession and recruit new drivers is undeniable. Videos showcasing the camaraderie, dedication and unique aspects of the job can counter misconceptions and attract individuals who otherwise might not have considered the role. Drivers like Cor’Darius “Mr. Bus Driver” Jones demonstrate that with proper support and guidance, social media can be a valuable tool for advocacy and outreach.

However, districts must address the potential pitfalls. Without clear policies and communication, drivers may unintentionally breach regulations or face disciplinary actions. Establishing guidelines around social media use, including seeking prior approval for content involving district equipment, could help strike a balance between creativity and compliance.

However, the future of TikTok, one of the most influential platforms for creators and businesses alike, remains uncertain. The app has faced ongoing legal battles and scrutiny, with federal and state governments questioning its data privacy practices and connections to its parent company, ByteDance, in China. These concerns have led to restrictions on TikTok’s use on government devices and recurring threats of a nationwide ban.

President-elect Donald Trump will take office a day after a Biden administration ban is set to take effect. While Trump previously sought to ban the app due to national security concerns, he now said he acknowledges the platform’s significance as a cultural and economic influencer. He has suggested the possibility of maintaining TikTok under stricter regulations to ensure compliance with U.S. laws and protect user data, offering a lifeline to a platform that continues to thrive amid legal and political uncertainty.

This past week, the U.S. Supreme Court said it will take up the case on Jan. 10 and will not block TikTok while it considers the issue.

Regardless, district leaders and transportation directors generally lack access to TikTok today, making it difficult to monitor or even be aware of the content their drivers are creating. This limitation further complicates oversight and highlights the importance of proactive communication between drivers and their supervisors.

But without access to TikTok and other social media services, district leaders may miss opportunities to guide or support school bus drivers who are using the platform to share their experiences. Additionally, the inability to monitor content means districts are often unaware of potential compliance issues, such as filming during work hours, using district equipment, or presenting themselves as spokespersons without authorization. Addressing these gaps requires clear policies and training, ensuring drivers understand the boundaries of their creative freedom while still leveraging social media to inspire and educate.

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Moving Forward

To fully harness the benefits of social media while mitigating risks, collaboration between drivers, districts, and industry leaders is essential. Districts should consider the following steps:

1. Develop Clear Policies: Provide written guidelines on social media use, including what is permissible when using district property or uniforms.
2. Training and Communication: Offer training sessions on responsible social media practices, ensuring drivers understand the potential legal and ethical implications.
3. Encourage Collaboration: Facilitate partnerships between drivers and district officials to align content creation with district goals and recruitment efforts.

The passion and creativity of school bus drivers have the potential to reshape perceptions of the profession and address critical driver shortages. By establishing clear boundaries and fostering open communication, districts can support drivers in sharing their stories while maintaining professionalism and integrity. Social media is a powerful tool, when used responsibly or not. It can bring much-needed attention to the essential work of school bus drivers and inspire the next generation to join their ranks.

Despite the controversies, TikTok and other social media sites remain powerful tools for promoting small and large businesses and enabling content creators to connect with audiences worldwide. For school bus drivers and other professionals, it has provided a unique avenue to inspire change and attract talent to under-appreciated roles. The uncertainty surrounding TikTok’s future highlights the need for districts to remain vigilant, crafting adaptable policies to maximize its benefits while navigating potential risks in a rapidly evolving digital landscape.

In addition to being a frequent STN contributor, S.Z. Estavillo is a social media professional and consultant with over 90,000 followers across her various channels.

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