In a show of unity following a divisive and chaotic primary, Democratic gubernatorial nominee David Crowley met for breakfast with the losing candidates in the primary along with lieutenant governor nominee Sarah Godlewski and top Wisconsin Democrats.

Democrats are competing to hold onto the governor’s office against Republicans U.S. Rep. Tom Tiffany and David Varnam and hope to flip control of the state Senate and Assembly in November.

U.S. Sen. Tammy Baldwin, U.S. Rep. Mark Pocan, Democratic Party of Wisconsin Chair Devin Remiker, Joel Brennan, state Sen. Kelda Roys and state Rep. Francesca Hong gathered with the nominees at a cafe in Middleton. Crowley sat at the head of the table next to Godlewski and Senate Minority Leader Dianne Hesselbein (D-Middleton).

The elected officials and losing primary candidates departed the breakfast while Crowley and Godlewski addressed reporters. 

Crowley, who in July restarted his campaign 10 days after he dropped out, said Gov. Tony Evers, who endorsed him, was his campaign’s “secret weapon.”

“He has a lot of trust and he’s done a lot of work. He’s one of the very few governors that we know has continued to deliver year after year,” Crowley said, adding that Evers’ message and experience helped as well. “We’re not going to win this race focusing on ideology alone. It’s about focusing on Wisconsin values. We cannot allow Washington politics to creep up into our own backyard.”

Godlewski, who won the nomination in an uncontested primary and introduced Crowley, said national politics are a “clear distinction from that guy, Tom Tiffany, who is an election denier, career politician who only cares about the wealthy and corporations.”

“That’s not who Wisconsin is, and that’s not who we are going to elect this November,” Godlewski said

Hong did not speak to reporters, but released a statement congratulating Crowley around the time of the breakfast.

“This campaign was not about getting one person into office. It is about building a movement for permanent affordability and a government that puts working people first. Our movement is strong, and the work isn’t done,” Hong said. “I fully support [Crowley] and look forward to working with him to defeat Congressman Tiffany in November.” 

Crowley also criticized Tiffany and promised to ensure that northern communities, many of which are represented by Tiffany, are not forgotten.

“We’re going to make sure they’re a part of this process and we can lend their voices to the solutions. We know no one has been listening to them across this state,” Crowley said, adding that Tiffany has not been hearing the concerns of his constituents and is only loyal to President Donald Trump. 

Tom Tiffany in Deforest

Tiffany, who has Trump’s endorsement, met with supporters in the afternoon at a bar in Deforest alongside lieutenant governor nominee David Varnam and attorney general nominee Eric Toney.

“Well, it appears that Thanksgiving may be safe this year,” Tiffany said, referring to the late-in-the-race controversy over a post made by Hong about canceling the holiday. The joke got  laughs in the bar. 

Ahead of the election, Republicans spent millions on ads to help boost Hong’s campaign, hoping she would become the Democratic nominee. 

In his remarks Wednesday, Tiffany tried to tie Crowley to Hong.

“There is not a dime’s worth of difference between the candidates that ran for the Democrat,” he said. “David Crowley will do the same stuff that Francesca Hong would have. He just didn’t say it.”

Tiffany also criticized Crowley for his leadership of the state’s largest county, including a lapse in health insurance coverage for Milwaukee County employees and the projected future budget deficits that the county faces, despite  Crowley’s talking point that he has only signed balanced budgets as county executive. 

Tiffany was also asked whether Crowley’s nomination changes his approach to the race. 

“It’ll be the same stuff, the same socialism, whether it’s David Crowley or anyone else,” Tiffany said. “You know, he was in the race, then he was out of the race, and then he was asked to get back in the race. He didn’t know whether he wanted to be governor or not. I want to be the governor of the state of Wisconsin, and we’ve had a plan from the very beginning that we’ve been sharing.” 

The Republican ticket will include Jay Schroeder, who won the GOP primary for secretary of state. Schroeder wants to eliminate the Wisconsin Elections Commission and put it back under the control of the secretary of state. 

Tiffany did not disavow the idea of eliminating the Wisconsin Elections Commission, which was created under former Gov. Scott Walker. 

“We’ll assess that after I am elected,” he said. “It should be easy to vote but hard to cheat, right, and we’re counting on that happening here with this election here in November.” 

Republican Party of Wisconsin Chair Brian Schimming told reporters that it is a new race and that he wouldn’t put much stock in polling or primary results. 

“Democrats spent the last several months fighting with each other. It took them three candidates to finally get to one that they could push through the primary, and the fact is that the last four or five months has been all about stopping Francesca,” Schimming said. “So it’s a new race.” 

Schimming added that “a primary winner will get a bump, you know, so I’m not going to be surprised by anything I see in the polls in the next week or two.”

Data centers and young voters 

In the Democratic primary for governor, Hong built much of her campaign on motivating young voters and leveraging her stance on AI data centers. She supported a one-year moratorium. Both Crowley and Tiffany addressed how they would approach the issue Wednesday. 

Asked about winning over Hong voters, Crowley said young people should have a seat at the table. 

“They need to be a part of creating the strategy and making sure that you know they have opportunities as well,” Crowley said. “Young people don’t feel that they can look into their future right now. When the average home-buying age is 40 years old, when right now they’re looking at data centers and artificial intelligence taking the jobs in the future, and so we have to focus on making sure that we’re lifting up their voices and protecting what they believe needs to be protected.”

Tiffany said that his message to young voters is “we’re going to make life more affordable for you.” He said he would do that by cutting property taxes by eliminating Evers’ 400-year veto that gives school districts authority to bring in more revenue by raising taxes, and by cutting regulations on homebuilding to make it more affordable to build a home. 

“I understand the frustration. I mean, I have three daughters in their twenties, and it’s not easy to make ends meet at this point,” Tiffany said. 

Crowley, who has said he supports banning nondisclosure agreements for data center projects, did not offer his support for a moratorium on AI data centers when asked by a reporter.

“We have to focus on making sure that we have accountability with these data centers,” Crowley said. “They have to pay their own way, they need to pay for their own infrastructure and they need to bring their own new clean energy. I am committed to working with the state Legislature to make sure we have as many guardrails as possible.”

Tiffany said he would end subsidies for data centers that were signed into Wisconsin law under Evers, work to ensure that utility rates don’t go up and would ban nondisclosure agreements. 

“Well it sounds like David Crowley will give a blank check to data centers,” Tiffany said. “They do not need to be subsidized by us, the taxpayers, and we’re gonna make sure that people’s electricity rates do not go up. We’re going to make sure that we have full transparency.”

Milwaukee County Executive David Crowley secured the Democratic nomination for governor in the early hours of Wednesday morning as state Rep. Francesca Hong conceded the race, ending the uncertainty of a primary characterized by unprecedented chaos over the last two months. 

An error in uploading absentee ballot data in Milwaukee caused a delay in reporting that pushed the final results off and both Hong and Crowley ended their election watch parties after midnight with no winner declared. The Associated Press called the race at 2:34 a.m. Wednesday after Hong conceded, with 98% of the ballots counted as Crowley maintained a lead of just over 3,200 votes.

Crowley will face U.S. Rep Tom Tiffany, the GOP nominee for governor, who easily defeated his Republican challenger, and his running mate David Varnam. Varnam defeated Will Martin, who had the endorsement of the state GOP and had been campaigning with Tiffany.

The Democratic primary, which started with seven candidates, all of whose names appeared on the ballot even after three dropped out, dwindled to four candidates competing for the nomination. When the race concluded, AP reported that Crowley had 39.8% of the vote and Hong had 39.4%. State Sen. Kelda Roys and former Department of Administration Secretary Joel Brennan trailed the two leaders with 7.5% and 4.7% of the vote respectively.

In a statement, Crowley campaign manager Garren Randolph thanked voters and volunteers as well as the three other Democrats who had remained in the primary contest.

“They challenged all of us to think bigger about what our state can become,” Randolph said. “From day one, this campaign has been about what comes next for Wisconsin: making life more affordable, strengthening our schools, creating good-paying jobs, and making sure opportunity reaches every corner of our state. Now, David is focused on bringing people together, earning the support of Democrats, Republicans, Independents, and anyone who believes Wisconsin is at its best when we work together and deliver results.”

Crowley launched his campaign in September 2025, dropped out in July and endorsed Lt. Gov. Sara Rodriguez, then reentered the race when Rodriguez dropped out. Gov. Tony Evers, who had declined to express a preference in the race before the final days, encouraged Crowley to rejoin the field and campaigned for him up until Election Day.

Worried that Hong, a democratic socialist, state lawmaker and chef, could not win the general election, undecided Democratic primary voters flocked to Crowley’s resurrected campaign. Hong ran a campaign based on a cadre of grassroots volunteers and a strong  social media strategy. Polls showed her dominating the field with a double-digit lead toward the end of the campaign, a result that was not matched by vote tallies on Election Night.

Victory parties with the outcome hanging

The crowd gathered at Atwood Music Hall in Madison for Hong’s victory party started the night in a hopeful mood, singing to Pink Pony Club by Chappell Roan, Stateside by PinkPantheress and Wannabe by the Spice Girls. Supporters made signs at a table and took photos together. Loud boos rang out when President Donald Trump and Tiffany, the Republican candidate, appeared on the large screens showing CNN’s election night coverage.

In the two weeks leading up to the election, Crowley and Evers raced across the state to reintroduce Crowley to voters with Evers telling people he thought Hong would not be able to beat Tiffany. 

April Brown, a Madison resident, said the issues she is most concerned about this election year are affordability, data centers and queer and trans issues. She and her wife, who came out as trans three years ago, moved to Dane County about a year ago from Georgia. 

“The South was increasingly becoming hostile towards people like us, like her,” Brown said. “When I found out about Fran being, not only my district representative in the state Assembly, but also she was running for governor and found how passionate she was about LGBTQ rights, I knew I had to throw my support behind her.” 

Brown said she would get behind Crowley if he won, but she felt hope voting for Hong. 

“I think she really resonates with people because she gets people and she wants to help people,” Brown said. 

Crowley’s supporters gathered at the Regency Ballroom in the Hyatt Regency hotel in downtown Milwaukee Tuesday night.

Darryl Morin, national president and board chairman of Forward Latino, Milwaukee Mayor Cavalier Johnson, and other local elected officials joined the crowd.

Throughout the evening, Crowley maintained a slight lead over Hong as vote totals were reported across the state. Updates on the large TV screens in the ballroom were greeted with cheering from the crowd. 

Talk of a possible recount began as Crowley maintained his razor-thin advantage. Hong’s after-hours concession forestalled the possibility of a recount. 

Calls for unity

Just before 11:30 p.m., Hong addressed her supporters, thanking them and telling them that they have “built something that will change politics forever.”

“In 11 weeks, no matter who’s on this ballot, we are going to fight to win for one another,” Hong said. “We will win together, united. Because everyone who’s running in this race, they know that we can make better possible and we must make better possible.”

After Hong left the stage her campaign staff wished everyone a good night and the lights in Atwood Music Hall were turned up. 

Hannah Ecay, a 25-year-old who wore a Madison Area DSA shirt, said she doesn’t have kids, but wants to one day and that’s part of why she supports Hong and her affordability agenda. 

“I don’t have kids yet, but when I do childcare and public education are very important to me, and I’d like to see those things be set up now, before I have children,” Ecay said. 

Ecay said she would vote for Crowley in the general election if he wins.

“Anyone’s better than Tom Tiffany, but I won’t be as excited about it as I would be for Francesca,” she said. 

As votes were being tallied in Milwaukee, election workers announced that a mistake had been made where some of the flash drives used to record the election results were downloaded with audit data instead of information from 15,000 absentee ballots. The mistake was expected to take over an hour to fix. Congresswoman Gwen Moore addressed Crowley’s supporters, saying that she believes that “the red bird will fly,” referring to a story from Crowley’s wife of having seen a red cardinal — a significant religious symbol to her — which she interpreted as a sign that Crowley should re-enter the race. 

Jarrett English, a community organizer in Milwaukee, said that he respects both Hong and Crowley. “I’ve known David since he was an organizer, and so I know that he works hard,” English told the Examiner. “He was always going to do well in Milwaukee because he’s been an incredible county executive, arguably the most successful county executive in a generation, at least in terms of the amount of things that have gotten accomplished with housing, with mental health, with not necessarily shared revenue but getting more revenue for the metro area. All those things show that he is more than ready to be at a higher level.” 

English said he believes either Hong or Crowley would make fantastic governors. “I personally will be happy with whoever wins,” said English, saying that while he doesn’t always agree with Crowley, he’s “a bridgebuilder” and Hong “is the same.”

Donna Davis, managing partner for Vox Pop Solutions and a Crowley supporter who traveled from Florida, said that “Crowley’s candidacy, who Crowley is and what he believes in, is an idea and a moment whose time has come.” Observing Crowley’s  unexpected surge which kept him in the lead most of the night, Davis said, “I think people want something different. I think they’re unsure about the unknown. I mean this is the Midwest, and people like what they know. And he fits Wisconsin.” 

Davis said that Crowley’s performance Tuesday night is a sign that “Milwaukee is ready to move into the 21st century, Wisconsin is ready for the 21st century.” If she were asked  just three years ago whether his success would have been possible, “I would’ve told you ‘absolutely not.’ I wasn’t even really sure that this was the moment because we’re in the middle of a very divisive era in American history. But this is a democracy, and the voters have the final say.”

Moving into the general election

Crowley will be joined on the ticket by Secretary of State Sarah Godlewski, who is running in November for lieutenant governor and faced no primary opponent. She previously served as state treasurer from January 2019 to January 2023. Evers appointed her to her current position. 

Democrats have their work cut out for them as they seek to beat Tiffany, a three-term congressman who currently represents the state’s largest congressional district in the northern half of the state. Wisconsin’s statewide races are typically decided by close margins, including in 2018 when Evers defeated Gov. Scott Walker by about 30,000 votes. 

Ahead of Election Day, Democratic candidates had been discussing uniting following the primary to defeat Tiffany.

Crowley was scheduled to accept the nomination at 9 a.m. Wednesday in Milwaukee. Godlewski, U.S. Sen. Tammy Baldwin, U.S. Rep. Mark Pocan and Crowley are scheduled to meet for a unity breakfast later Wednesday morning in the Madison area, seeking to move past the divisiveness of the primary with less than three months until the general election.