State Sen. Kelda Roys says she’ll combat ‘extremists’ as she enters Democratic primary for governor

State Sen. Kelda Roys calls attention to the issue of child care funding during a June press conference alongside her Democratic colleagues. (Photo by Baylor Spears/Wisconsin Examiner)
Democratic state Sen. Kelda Roys of Madison said she will fight back against “extremists” as she launched her campaign for governor Monday morning.
Roys, 46, is now the fourth candidate to enter the open Democratic primary. She joins Lt. Gov. Sara Rodriguez and Milwaukee County Executive David Crowley as well as Mukwonago beer vendor Ryan Strnad.
“I’ve been protecting our freedoms when others didn’t even see the threat coming. That’s leadership. See the problem. Build the coalition, deliver results,” Roys said in her campaign announcement ad. “I’ve done it while raising five kids and running a small business, because when something matters, we find a way.”
Roys gave two reasons for why she is running for governor in an interview with the Wisconsin Examiner.
“I’m running because Wisconsin needs a governor who’s going to stand up to what the Republican regime is doing and protect Wisconsinites from the harms that they are causing us,” Roys said. “And also because this is a time of incredible opportunity for Wisconsin, and we need a governor who knows how to get things done, how to deliver meaningful change for families across the state.”
Promising to push back on the Trump administration, Roys said that means that “as people are losing their health care coverage because of the federal budget, as farmers don’t have the workforce to help harvest their crops, as small businesses are struggling with the high cost and uncertainty caused by Trump’s policies, I’m going to do everything in my power to help Wisconsinites thrive.”
Roys said the Democratic Party is struggling with low approval ratings because people aren’t seeing Democrats do enough to combat Trump.
“When I talk to folks all around the state, it’s because people are angry that Democrats don’t seem to be meeting this moment and ringing the alarm bells the way that we need to be right now,” Roys said.
Roys was elected to the Senate in 2020 and has served as one of four Democrats on the Joint Finance Committee, which is responsible for writing the state’s biennial budget, since 2023. Prior to this, she served two terms in the state Assembly, including one under former Gov. Jim Doyle and one under former Gov. Scott Walker.
Roys said her experience in the Legislature would help inform the way she would lead as governor.
“Much to my chagrin, when you look at the governors who have been effective at cementing their legacies into the law, it’s the governors that have come from the Legislature,” Roys said. “Tommy Thompson and Scott Walker are really the top examples that we have, because they understood how to work with the Legislature.”
Roys said the makeup of the state Legislature will not change her determination to get things done, though she is “bullish” in her belief that the state Senate will flip Democratic in 2026 and possibly the state Assembly, too.
“My feeling is that you’re never going to get anything done alone. You always are going to need a team, and the job of the governor is to build that so that you can make durable change, and I will continue to maintain a strong relationship with Republican and Democratic legislators,” Roys said. “As governor, I’m going to be always looking for opportunities to partner with the Legislature, to reach across the aisle, because this is a purple state.”
Roys said her history shows her ability to advance her priorities, even in a Republican Legislature, and that is what sets her apart from other Democratic candidates in the race.
One accomplishment, she noted, was her experience as a law student working with the Wisconsin Innocence Project to help pass Act 60, a criminal justice reform law aimed at helping prevent wrongful convictions, in a Legislature dominated by Republicans. Roys also noted the when she was executive director of NARAL Wisconsin, she advocated for the passage of the Compassionate Care for Rape Victims Act, which requires Wisconsin hospital emergency rooms to provide medically accurate oral and written information regarding emergency contraception to victims of sexual assault and to dispense emergency contraception upon request.
Roys has been an outspoken advocate for reproductive rights during her service in the Legislature as well, calling for the repeal of the 1849 criminal law that ended abortion services in the state for a year and a half after Roe v. Wade was overturned, and the loosening of other abortion restrictions in the state.
Roys, who voted against the recent state budget, said she did so in part because of the lack of education funding. As governor, she said she would want to improve public education and ensure that “we’re not perpetually forcing our schools to go to their neighbors and ask them to raise their own property taxes just to keep the lights on and keep teachers in the classroom.”
Beyond funding, Roys laid out a couple of priorities for schools on her campaign website, including “using evidence-based learning, keeping smartphones out of the classroom, retaining high standards, engaging parents and community members as stakeholders and ensuring high quality professional development for educators.”
This is Roys’ second time running. She came in third in the Democratic primary in 2018, when Evers was first elected, behind Mahlon Mitchell, president of the Professional Fire Fighters of Wisconsin.
Wisconsin’s gubernatorial primaries are about 11 months away, scheduled for August 2026.
The Republican primary is still taking shape as well. Whitefish Bay manufacturer Bill Berrien and Washington County Executive Josh Schoemann have officially entered the race. U.S. Rep. Tom Tiffany has said he will make a decision about entering the race by the end of the month.
Berrien said in a statement about Roys’ campaign launch that Wisconsinites were not going to “elect a career politician who views the governor’s mansion as another stepping stone in her career” and that voters had already rejected her “extreme, far-left policies and Medicare for All Agenda.”
“As governor, I’ll create prosperity for all through work because it doesn’t matter who the Democrats nominate, I will beat them,” Berrien said.
Roys said she hadn’t seen Berrien’s full statement, but it sounded “laughable.”
“I’ve actually spent more of my career in the private sector than in the public, but I still have way more experience than any of the Republicans thinking of running for governor,” Roys said.
In the six-year gap between her service in the Assembly and Senate, Roys founded Open Homes, an online real estate service, in 2013, as a way to “lower fees and make it easier for people to buy and sell their homes,” according to her campaign announcement. She first got her real estate license at 19 when she lived in New York City to help pay for college, according to the business website.
As for Berrien’s charge that she is “extreme,” Roys says, “there is no place for violence or violent rhetoric in our politics, but you have to look no further than the President that these Republicans support, who has unleashed an incredible amount of violent rhetoric that is meant to scare and intimidate Americans who disagree with him, and it’s not just his words, but it’s his actions.”
Roys noted Trump’s pardons of January 6th insurrectionists.
“I don’t know what you can call those pardons, if not a permission slip for violence,” Roys said. “I don’t want to hear one word from Republican candidates about extremism, until they denounce their own president and his contributions to the terrible situation that this country is in.”
Roys said the biggest challenge that Democrats face in competing statewide in 2026 is a group of “very, very well funded billionaires and right wing extremists that gerrymandered our state and have been trying to buy elections here for a generation.” She said she would work to combat that by “building a strong statewide grassroots campaign of people from across the political spectrum who want to see Wisconsin actually solve our problems and move forward again.”
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