Pollination by animals contributes to a third of global food production, but little research has been done into the extent to which the identity of pollinators, pollen and crop varieties influence fruit quality when it comes to the nutritional, sensory and commercial value of crops. Pollinators influence the quality of crops through their movement patterns on the plantations and through the plant variety they visit. Researchers argue that the blanket promotion of pollinators has so far been too much of a priority -- at the expense of plant quality, which could be improved by taking into account the species-specific behavior of pollinators and the distribution patterns of crop varieties in the field.