Vice President Kamala Harris joined a bevy of popular music stars in Madison Wednesday night at the Alliant Center to encourage University of Wisconsin students to vote. (Baylor Spears | Wisconsin Examiner)

Vice President Kamala Harris joined a bevy of popular music stars in Madison Wednesday night at the Alliant Center to encourage University of Wisconsin students and other young people to vote for her over former President Donald Trump.

Wisconsin is a key battleground state and both presidential campaigns are spending a lot of  time here with less than a week to go before Election Day. The last two presidential elections were decided by fewer than 20,000 votes in Wisconsin and the vote is expected to be close again this year. The same day Harris appeared  in Madison, one of the largest Democratic hubs in the state, Trump held a rally in Green Bay. Both candidates will return to Wisconsin Friday to hold dueling rallies in Milwaukee.

College students, including those from out of state, are eligible to vote in Wisconsin and could play an important role in deciding the results of the presidential election. Harris spoke directly to them.

“You all are rightly impatient for change. You who have only known the climate crisis are leading the charge to protect our planet and our future. You, who grew up with active shooter drills, are fighting to keep our schools safe. You who now know fewer rights than your mother or grandmothers, are standing up for freedom,” Harris declared from the Alliant Energy Center stage, speaking in front of a massive “Badgers for Harris-Walz” sign. “This is not political for you,” Harris added. “This is your lived experience.” 

Harris encouraged people to use the last six days before Election Day to vote, knock on doors, make calls and reach out to family and friends. Early in-person voting in Madison goes through Sunday and Election Day is Tuesday.

Some of the students at the rally had already voted early for Harris. Maya Wille, a UW-Madison senior who had Harris’ face temporary-tattooed on her bicep, said she’s excited by the prospect of  electing the first woman president of the United States and said Harris is “for the young people.”

“I want to be able to buy a house. I want to be able to raise a family and I think that she has policies that are going to make that a lot easier. I want gun control. I want better funding for public schools,” Wille said. 

The potential impact of voting in a swing state is what encouraged Hannah Tuckett, a UW junior from New York, and Lucy Murdock, a junior from Colorado, to vote in Wisconsin this year.

“I’m from Colorado, a historically blue state. My parents are always like, it’s so much more important for you to vote here than there,” Murdock said. “Both of us voted here, rather than in our home state, because we understand that, like, this is where we’re gonna make a way bigger splash.”

Murdock said human rights issues, including protecting women’s and transgender people’s right to health care, people’s right to marry whoever they want and addressing climate change, are the “guiding forces” behind her politics. 

“I think in this election human rights are more prevalent than they have been in several years,” Murdock said. 

Tuckett said voting in Wisconsin is “empowering” and she has been “inspired” by Harris and her campaign. She said the rally was also an opportunity to be in community with like-minded people and served as a “breath of fresh air” away from campus. She said certain events and political messaging on campus, including a visit from conservative radio host Charlie Kirk, have created a polarized environment.

The campaign brought a line-up of popular musical artists, including folk band Mumford and Sons, singer-songwriter Gracie Abrams, Aaron Dessner and Matt Berninger of The National and singer-songwriter Remi Wolf, to perform ahead of Harris at the rally, in front of more than  13,000 attendees. The campaign is betting the artists can serve as a trusted voice, delivering the message to fans to vote for Harris and to increase enthusiasm.

Tuckett said Mumford and Sons is her dad’s favorite artist. 

“I’m here, listening to them for him. He said he would have flown from New York to be here for this. I’m super excited,” Tuckett said. She said the endorsements from “not just artists, but actors, athletes, any person with some sort of platform coming out and endorsing Harris for president just shows that this election really does mean so much.”

Abrams, who has grown a loyal fanbase and who has opened for artists including Taylor Swift, spoke directly to young people while making the case for Harris. She called Harris “the right leader at a very tricky time.” 

“For many of us, here on this stage and in the crowd tonight, this is only the first or second time that we’ve had the privilege of voting in a presidential election, and as we know, we’ve inherited a world that is struggling and it’s easy to be disconnected and disillusioned. Between the advent of social media in our childhood and COVID and relentlessly targeted disinformation, we’ve been through some things and it’s easy to be discouraged, but we know better,” Abrams said. 

“We know unless we vote and keep our democracy intact there will be nothing we can do to fix it when it is our turn,” Abrams continued. “We have values and ideas that deserve a platform. We know that a better, greener, more fair, equitable and just future is possible. We understand that community matters, that character matters, that basic decency matters. That dignity matters. That democracy matters.” 

Even before the rally began, attendees tapped into the current pop culture moment. A station was set up inside the venue to make friendship bracelets (a trend popularized by Swift fans) and attendees wore ‘Kamala is brat’ t-shirts — a reference to a post by musician Charli xcx. Many in the audience also wore Harris-Walz camo hats.

Emma Heisch, a freshman at UW-Madison and Wisconsin native, was making a bracelet before the start of the rally when she told the Examiner about a conversation she had with her roommates last week about the importance of celebrities joining Harris on the campaign. 

“A lot of people have been saying that they think it’s unprofessional and it’s a silly tactic but I don’t think that at all,” Heisch said. “Their support reaches out to a lot of Gen Z and it can make a lot of young people, who may not have originally been interested in politics, start to show interest. And even people who may not have been very interested in coming to the rally specifically for politics in the first place might come just for a celebrity and then show interest in what Kamala has to say.”

Heisch voted for the first time this year. She said reproductive rights is one of her top issues. The issue was another big point of the night with Harris receiving thunderous applause and cheers during the rally as she committed to signing a bill to restore protections for reproductive health care access if one is sent to her by Congress.

“I’m a woman and I want control over my body and I don’t think anyone should have that control except for me,” Heisch said.