Toyota Promises The Electric Hilux Will Be ‘Attainable’, Just Not Affordable

- Hilux BEV could prove popular with mining companies in Australia.
- Toyota confirmed the electric Hilux will cost more than diesel models.
- A 59.2 kWh battery powers twin electric motors producing 193 hp/
Earlier this month, Toyota pulled the covers off its long-awaited battery-electric Hilux, built on the thoroughly reworked ninth-generation platform. While powertrain specifications for the model have been released, Toyota has yet to confirm pricing, saying only that it will be “attainable.”
Read: New Toyota Hilux Brings Sumo-Inspired Looks And EV Option
The complete list of markets where the Hilux BEV will be sold is unclear, but we do know that Australia will be among them. Local buyers will see the Hilux BEV arrive in the first half of 2026, with Toyota initially targeting fleets rather than private owners.
Large mining operations are expected to be the main customers, given the suitability of electric drivetrains for underground work.
Pricing Expectations
While recently speaking with local outlet Drive about the new truck, Toyota Australia vice president for sales and marketing Sean Hanley acknowledged the Hilux BEV will “be dearer than the diesel cars we’ve got right now.”
Prices for the new Hilux equipped with the mild-hybrid diesel engine will start at AU$65,990 ($42,800), and it’s not beyond the realm of possibility that the BEV could add AU$15,000 ($9,700) to that figure, meaning this model could be positioned near the top of the Hilux range.
“We know this is not going to be our biggest seller, but it’s got to be competitive and affordable for those that want it, so it’s got to be attainable,” Hanley added.
“There’s no point putting it out there if it’s going to be a hundred grand (AU$100,000), you know what I mean, like maybe you’re referencing. It’s got to be achievable, it’s got to be attainable.”
Toyota has equipped the Hilux BEV with a small 59.2 kWh battery pack and dual electric motors delivering 193 hp. The pickup has a quoted range of just 149 miles (240 km).
A Niche Future
Despite some interest from private buyers, Hanley is realistic about where this model fits. He describes it as a niche vehicle, built with clear intent rather than broad market ambition.
“Where this will appeal will actually be mining – massively. Again, I don’t wanna sit here and say to you ‘it’s gonna take the world by storm and volume’. [It’s] not going to do that. It’s not meant to do that. That’s not why we’re launching it,” he said.
Still, he admits there could be some crossover appeal. “There is a niche market out there where we can put this car, and in mining it will be, I think, our biggest target market. Now, that’s not to say some tradies may not want it. They may… it’s possible.”


















