Voters mark their ballots on Nov. 5, 2024 in Tryon, North Carolina.  (Photo by Melissa Sue Gerrits/Getty Images)

WASHINGTON — Despite more Latino men shifting more Republican, a majority continued to vote Democratic in 2024, new polling released Tuesday reveals.

The findings from the 2024 American Electorate Voter Poll came a week after the historic presidential race in which Donald Trump defeated Vice President Kamala Harris to win his second White House term. Both heavily targeted Latino voters throughout their campaigns.

“The national exit polls are wrong about Latinos in general and Latino men in particular,” said Matt Barreto, co-founder of Barreto-Segura Partners Research, during a Tuesday media briefing on the poll’s findings.

Among voters in the poll, 56% of Latino men said they voted for Harris, compared to 43% who selected Trump.

Roughly two-thirds of Latino women voters voted for Harris, while about one-third chose Trump. 

Some exit polls, in contrast, emphasized the movement of Latino voters toward Trump.

Data scientists and polling experts at Barreto-Segura Partners Research, the African American Research Collaborative and Harvard University conducted the survey, which several national organizations sponsored.

Battleground states

Between Oct. 18 and Nov. 4, the survey targeted more than 9,000 Latino, Black, Native American, Asian American and white voters in the battleground states of Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.

The survey also provided additional data for California, Florida and Texas, given the large share of minority voters in those three states.  

“We’re extremely confident that our sample is accurate, that it is an accurate portrait of Latino men and Latino women, and that it is balanced to match their demographics, and that it was available in Spanish at every stopping of the survey,” added Barreto, who was a pollster and adviser to the Harris campaign.

“Young voters in particular of every racial and ethnic group shifted to be more Republican as compared to 2020 — this was not driven by any individual particular racial group, but all young voters shifted compared to 2020,” he added.

A shift of all groups towards the GOP

Henry Fernandez, CEO of the African American Research Collaborative, said “this election was not about one group moving towards the Republican Party, but instead a shift of virtually every group towards the GOP by relatively small but consistent margins, largely due to concerns about the cost of living.”

“While voters of color voted majority for Harris and white voters, majority for Trump, this shift towards the GOP occurred across almost all groups, even those like younger voters that the Democratic Party has relied on for its future success,” Fernandez said.

He added that “this weakening of support for Democrats occurred even as key issues championed by Democrats did extremely well, both in ballot initiatives across the country and in our poll.”

Among all Latino voters, more than 6 in 10 said they voted for Harris, compared to a little over one-third who chose Trump.

Meanwhile, more than half of all Latino voters felt that Democrats would do a better job at addressing the issue most important to them, compared to about one-third who felt Republicans would.

Inflation, health care cited

Across all racial and ethnic groups of voters surveyed, inflation, health care costs and jobs and the economy proved to be the most important issues.

Abortion and reproductive rights also proved to be an important issue for voters across all groups, followed by housing costs and affordability and immigration reform for immigrants already in the United States.

Roughly three quarters of voters across racial and ethnic groups were in support of a federal law that would “guarantee access to abortion and give women control over their own private medical decisions.”

The majority of Black, Latino, Native American and Asian American voters also expressed worry about Project 2025 — a sweeping conservative agenda from the Heritage Foundation.

Trump has sought to distance himself from the platform, though some former members of his administration helped write it.