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Harley’s $6K Motorcycle Could Be The Cheapest Way Into The Club
- Harley-Davidson is building a $6k budget motorcycle to access a younger audience.
- The 2026 bike will be around $4k cheaper than the most affordable current Hog.
- CEO also confirmed EV sub-brand LiveWire has greenlighted its mini-moto concepts.
Motorcycle brands are struggling with a 15 percent fall in global demand, and Harley is faring worse than most. CEO Jochen Zeitz just revealed an 18 percent drop in registrations for 2025, along with news of a bargain-priced Hoglet that might just turn that slide around.
Related: Harley Rider Hits Deer At Speed And Somehow Never Falls Off
It’s no secret that Harley has been working on more affordable models for a while – the cheapest of its current bikes in the US costs around $10,000, making it irrelevant to many younger buyers. The brand will reveal the first of its budget machines later this year, ahead of sales starting in 2026, Zeit confirmed on a recent earnings call, adding that it was targeting a price “below $6,000.”
A Familiar Name, Revived
Called the Sprint – a name used on budget Harleys designed to combat Honda’s offensive in the 1960s – the new bike is due to be presented to dealers in October, and will be joined next year by a companion cruiser-style model presumably built around the same basic components.
No technical details were revealed, but in keeping with its price and aim of attracting new riders, it will have a much smaller capacity than the brand’s current 975-cc and up machines.
“Inspired by our heritage and the spirit of the iconic Harley Davidson Sprint motorcycle, this new bike embodies boldness, irreverence and fun, capturing the rebellious energy that defines the Harley-Davidson experience,” Zeitz said.
“We believe this motorcycle will not only be highly accessible, but also profitable, marking a significant step forward in driving Harley-Davidson’s future profitable growth and opening up a new path in motorcycle segment for the company in future years for its key markets.”
Harley hasn’t revealed where the bike will be manufactured or by whom. It has already found huge success marketing a circa-$3,000, single-cylinder bike, the X440, in India, but this is engineered and built by local company Hero Motorcorp and is not available in Europe or the US.
LiveWire Looks to Go Smaller
Zeit also confirmed that Harley’s struggling LiveWire electric sub-brand will also target younger, cost-conscious buyers by putting into production a pair of mini motos it showed in concept form earlier this year. The bikes, one intended for trails, the other for road use, can reach 30 mph (50 km) in 3 seconds, top out at 53 mph (85 km/h), and have a 100-mile (160 km) range.
The move comes at a critical time for LiveWire, which sold just 88 electric bikes in the first half of 2025, a steep 68 percent decline. The brand posted a $38.4 million loss over the same period, underscoring the urgency of finding a more viable product-market fit.
