Beer vendor Ryan Strnad points to Amerinca Family Field at his campaign announcement last week. (Photo by Isiah Holmes/Wisconsin Examiner)

Ryan Strnad of Mukwonago knows he might be a “polarizing” candidate for governor, but he says it could work in his favor. A beer vendor for over 25 years, Strnad works three jobs, has never served in elected office and has broad political positions: he’s pro-labor, opposed COVID-19 restrictions, supports allowing access to abortion and is pro-cop.

The retirement of Gov. Tony Evers has made the 2026 race the first since 2010 to open a lane for anyone from either party to get in without having to challenge a popular incumbent. Most of the Democrats preparing for or considering a run for Wisconsin’s top executive office are current or former elected officials.

Lt. Gov. Sara Rodriguez was the first Democrat to announce a bid to succeed Evers. Milwaukee County Executive David Crowley, who also once served in the state Assembly, has announced plans to run; Sen. Kelda Roys, Attorney General Josh Kaul, former Lt. Gov. Mandela Barnes and state Rep. Francesca Hong are all potential Democratic contestants.

On the Republican side, Whitefish Bay manufacturer Bill Berrien is so far the only candidate officially running who hasn’t held elected office before — something that he is using to compare himself to President Donald Trump and as an argument for his candidacy.

Strnad, who officially launched his campaign last week, tells the Wisconsin Examiner that even his mom told him that he should “run for something smaller.” He sees the governor’s office as the place where he could have the most influence, however. 

“It’s a job I would love to have… I love state politics more than anything else,” Strnad says. “I would have a unique say of things. I can propose the budget. I can make some executive orders. And I can also sign and veto bills.”

For his campaign kick-off, in which he made good on his 2023 vow to run, Strnad stood at Mitchell Boulevard Park across the street from American Family Field where he has worked as a beer vendor for over 25 years. 

Strnad says that he’s not making “hands over fist” as a vendor, but it helps him afford his expenses. He also works two other jobs including third shift at a factory (he won’t say where)  and at a dry cleaning business.

He also loves the environment of the stadium. “Just walk into that ballpark and… being in the sun when the roof’s open or dealing with the fans… and listening to the music and going along with the crowd,” Strnad says. “Being part of the experience, that’s half of it right there.”

This will be Strnad’s first time running for office as a Democrat. As a Republican he ran unsuccessfully for the state Assembly in 2000 while living near the south shore in Milwaukee County. He sayst he switched parties because his labor beliefs align better with Democrats: He was introduced to unions when he started working as a beer vendor in 1998, after previously working as a stadium food vendor.

“There was no union with the food vendors,” Strnad says. “I had some real good union stewards who introduced me to the job, and I experienced how labor works.” Seeing the money being made at the stadium has made him want to ensure that employees benefit enough, too. 

In 2017, Strnad started “Drinks in Seats” — a political action committee and lobbying group to advocate on behalf of drink vendors — in part because the stadium’s management was  trying to grow the number of places where beer was sold on the premises, and he was concerned about the competition vendors would face. His group hasn’t been registered to lobby since the 2023-24 legislative session. 

In his campaign, Strnad says he would focus on labor issues, including repealing Act 10, which restricted the collective bargaining rights of most public sector employees, and getting rid of “right to work” policies, which make it illegal to require employees to join a union or pay dues as a condition of employment. He also wants to make it harder for employers to fire employees.

“Workers are doing their employers a favor by choosing to go and work for them and stay with them. It really hurts a lot when you go and tell an employee that they’re no longer working there,” Strnad said at his announcement press conference. 

Strnad said he would seek more bipartisanship as governor. He’s bothered that politics has “become a lot of us against them,” he said. 

He told reporters that he would be “trying to garner some support from the right as well” as Democrats. He was critical of Democrats’ supporting COVID-19 restrictions, which he blamed for Democrats’  struggle to win support from working class voters. 

“I cannot think of another Democrat who was vocal about coronavirus restrictions,” Strnad said. “I was rather vocal about how it was not fair to us to lose our jobs or work because of coronavirus restrictions.”

On abortion, Strnad said “any pregnant mother to be or mother who wants an abortion can have an abortion.” When it comes to the environment, he was critical of activists who are trying to to shut down oil and gas pipelines. “We do enough to support the environment anyway,” he said, and the fight against pipelines  is “costing people’s jobs.” 

Strnad lifted up a recycling bin. “Go to a store, get yourself one of these,” he said. “Just buy yourself one of these, $15 at your local hardware store, start recycling — Boom! You’re helping the environment right there.” 

Strnad also emphasizes his support for law enforcement and firearms,  including Wisconsin’s concealed carry law. 

“I back the police and I want to make it that every block in this country is a livable one,” Strnad tells the Examiner. 

While not a traditional candidate, Strnad says he hopes people are able to see themselves in him. “He’s one of us” is one of his campaign slogans. 

“I’m doing three jobs. I live in a rented apartment. I know what it’s like, you know, to be where they’re at,” Strnad says. “It’s been really now more than ever that decisions made at the Legislature, especially from a governor or especially from a president, have a direct impact on the everyday person’s life, especially those in the working class and the middle class.”

Correction: This story has been updated to correct the spelling of Mukwonago.