State Rep. Francesca Hong sits for a photo in her office in the Capitol in 2022. (Photo by Baylor Spears/Wisconsin Examiner)

State Rep. Francesca Hong, a Madison Democratic Socialist, chef and bartender, is joining the growing Democratic field for governor — saying she hopes to be a relatable candidate who can bring working class people together to foster a government that works for them. 

Hong launched her campaign with a 90-second ad shot in the kitchen of L’Etoile, a high-end restaurant across from the Capitol in Madison and in the dining area of the adjacent restaurant Graze. Hong points towards the Capitol, which is labeled in the ad “MAGA-controlled Legislature,” and says that “a lot of people in that building don’t get why it’s so hard to get by right now.” 

“Working hard doesn’t mean you can always keep up. One wrong step can lay you out flat. This is by design,” Hong says.

Hong told the Wisconsin Examiner in an interview that she is running because she sees the current moment as ripe for a “movement” for “building working class power,” as “more and more people are realizing that the system is rigged.”

“It’s about politics rooted in care — where we care for ourselves, our children, our small businesses and our workers. The movement requires building coalitions, meeting folks where they are, honoring and receiving all different types of talents and treasures and time that people are willing to give to engage with others. It’s happening, and it needs to happen faster here in Wisconsin.” 

Hong said she feels a sense of urgency because of the direction the Trump administration and Republicans are taking. 

“We have an authoritarian regime that endorses mass suffering, gutting food from children and gutting health care from working people and dismantling public education and programs,” Hong said. “It’s irresponsible to be thinking about incrementalism as a way to make this moment. I think it’s unrealistic to rely on incremental policy, and what working class people are demanding is that they have their needs met… Wisconsinites, they f-ing hustle, and they deserve a governor who is going to be working as hard as they are.”

Four other Democratic candidates are already in the open race, including State Sen. Kelda Roys of Madison, Lt. Gov. Sara Rodriguez, Milwaukee County Executive David Crowley and Mukwonago beer vendor Ryan Strnad.

Two Republican candidates have entered the race on the GOP side so far: Whitefish Bay manufacturer Bill Berrien and Washington County Executive Josh Schoemann. U.S. Rep. Tom Tiffany has said he will make a decision about entering the race by the end of the month. 

Hong was first elected to the state Assembly in 2020, becoming the first Asian American to serve in the body. At 36, she is the youngest candidate to join the race so far.

Gov. Tony Evers’ decision not to seek a third term opened the way for a competitive primary. “I think that this is probably the only time where someone like me can run for governor and win,” Hong said. 

She acknowledged that her campaign will be different in style and substance from more traditional campaigns. “I think there’s going to be some skepticism that’s going to come from the establishment folks in political circles about some of the campaign strategies we may lean on, especially when it comes to creative digital,” she said.

Hong formerly owned Morris Ramen, a restaurant in downtown Madison she opened with Matt Morris and restaurateur Shinji Muramoto in 2016 and closed last year. She currently bartends and picks up shifts at another restaurant every once in a while. She is also a single mother who rents her home in Madison.

“It’s going to sound corny, but I really love this state,” Hong said. “It’s where I have failed and succeeded. When it comes to my culinary career or winning an election and being sent to the Capitol. It’s where George [her son] was born. It’s my parents’ home. They’ve lived here longer than anywhere else, and the state has given me and my family a lot.” 

She says she began considering running for governor after the recent state budget process.

Hong voted against the budget and called on other Democrats to do the same because it made no increases in general state aid to Wisconsin’s public schools. During her time in the Legislature, Hong has also been a champion for providing school breakfasts and lunches to all students free of charge. 

This session Hong joined the Legislative Socialist Caucus. She said she identifies as a Democratic Socialist. 

“That means I’m dedicated to building working class power where everyone has their basic needs met to be able to take care of themselves and the people that they love and their neighbors and somebody that they don’t know,” Hong said. 

Her campaign comes at a moment when other Democratic Socialists are running high-profile campaigns across the country. U.S. Sen. Bernie Sanders has been traveling the country on a “Fight Oligarchy Tour” that made stops in Wisconsin. In New York City, state Rep. Zohran Mamdani recently won the Democratic nomination for mayor.  

Hong said Mamdani’s message  resonated with her. 

“Mamdani has showed us that meeting voters where they are, building a diverse, multi-generational, multi-faith, multi-racial and multi-ethnic coalition is how you build trust with voters,” Hong said, adding that she appreciates his focus on  “affordability and concrete ways that government can do its job and be a force of good.” 

The policies that she has proposed in the Legislature have been “practical,” Hong said.

Hong was a leading sponsor on a state law that requires schools teach Hmong and Asian American history. Hong, the daughter of Korean immigrants, also helped launch the state’s first Legislative Asian Caucus alongside two of her new colleagues this session and has authored resolutions to proclaim 2025 as the year of the snake and celebrate 50 years of Hmong, Lao, Cambodian and Vietnamese people residing in Wisconsin.

This session, she has also coauthored a resolution to declare that Wisconsin have an Economic Bill of Rights and a bill to prohibit state employees’ cooperation with Immigration and Customs Enforcement in public buildings without a warrant. 

“We can make better possible when there are universal policies that support working class people — universal child care, guaranteed paid leave, fully funded public schools, access to capital for small businesses and investing heavily in a care infrastructure where we can take care of our seniors,” Hong said. “Regardless of political identity, these types of social insurance programs are designed to ensure that working class people can not only get by, but be able to take care of themselves and their families in the ways that they see fit.” 

Hong said it is “imperative” that Democrats flip the state Assembly and Senate to make progress towards those policies. New legislative maps adopted in 2024 brought that goal into sight for Democrats for the first time in many years.

Hong said she is going to do everything she can to support candidates running for the Assembly and to help flip districts currently represented by Republicans. The Wisconsin Legislature has been led by Republicans since 2010.

This will be Hong’s first time running for statewide office. Hong said she is anticipating an array of challenges for her campaign. She said she will continue putting in a lot of hours as a state lawmaker, and she may not be able to pick up as many shifts at Gamma Ray, the Madison bar she works at.

Hong said she is also committed to meeting people where they are in a wide variety of places, including bowling alleys and pro wrestling matches and the rodeo. She said those are the places where people might be willing to share their stories. 

Hong recalled stopping at a bar in Chippewa Falls. She said she got her usual Miller High Life, while two men next to her had a Miller Lite light and a regular Miller Lite. She said she made a comment along the lines of “you might as well just be drinking water at that point” and it led to a conversation about concerns one of the men had about hospital access in a part of the state grappling with recent hospitals closings.

“He was worried that his elderly mother, who was almost 90 and still drives herself to the hospital… she’s not going to get the care she needs,” Hong said. “That is real. Health care is very real for folks, health insurance is too expensive. We have policies that are going to help make health insurance cheaper, both for small businesses and for workers. 

Hong hopes she can give people the sense that “there’s somebody in their corner,” and show them that she “can be a strong messenger for helping people realize that together we can make better possible.”

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Milwaukee County Executive David Crowley (Photo by Isiah Holmes/Wisconsin Examiner)

Milwaukee County Executive David Crowley launched his campaign for governor Tuesday morning, saying that his story is “Wisconsin’s story” and he wants to work to address the “affordability crisis” that many Wisconsinites are facing. 

Crowley had already said he was planning to enter the race just a day after Gov. Tony Evers announced he wouldn’t be running for a third term in 2026. Evers’ decision not to run has created the first open race for governor in 16 years. 

In a campaign ad, Crowley, 39, highlighted his difficulties in his childhood and his journey to becoming the youngest and first Black person to serve as Milwaukee county executive. 

“I didn’t grow up in the halls of power. I grew up here and here and here,” Crowley said as photos of his previous homes flashed on screen, “Evicted three times as a kid, having to pick up yourself and everything you own off the curb, it’ll break you or it’ll make you.”

The field for the Democratic primary is still shaping up. Lt. Gov. Sara Rodriguez was the first to launch her campaign, following Evers’ announcement. State Sen. Kelda Roys (D-Madison) has also said she is “very likely” to enter the race. Others considering joining the fray include former Lt. Gov. Mandela Barnes, Attorney General Josh Kaul and state Rep. Francesca Hong (D-Madison).

The primary election is just under a year away. 

Crowley said in an interview that Evers has served as a “great, steady, calm strength” that the state has needed over the last decade and he “knew that we were going to need some experienced executive leadership to take over” and someone “who’s going to fight for Wisconsinites all across this state.” 

Crowley was elected to be Milwaukee County executive in 2020. He highlighted the fact that he has managed the state’s largest county, including its $1.4 billion budget, guiding it through the COVID-19 pandemic.

Crowley also represented Milwaukee in the state Assembly from 2017 to June of 2020. 

“I didn’t want any child to go through that,” he said of his struggles with poverty and eviction in his early life, “so I became a community organizer. I went on to serve in the state Assembly, where I saw what happens when extremists had total control, and I’d had enough,” Crowley says  in a new campaign ad. “At 33, I returned home elected to lead the largest county in Wisconsin, helping create thousands of new jobs, cutting our carbon emissions in half, balancing the budget, all while delivering the largest property tax cut in our history and convincing Madison to return more money right back to every local community across the state. But the progress we’ve made isn’t nearly enough.”

Crowley told the Wisconsin Examiner in an interview that his experience in the Legislature combined with his executive experience set himself apart from other potential candidates. He said he knew on Day One he “would hit the ground running to be able to move our entire state forward.”

Crowley will have to run and win statewide, something he hasn’t done before, before he can accomplish that. 

Asked about challenges Democrats could face in competing statewide in 2026, Crowley said it’s important to recognize people’s frustrations with the Democratic party, especially nationally. He said he has shared the frustrations. 

“We haven’t had a cohesive national message that we could get around that would help energize our base and get folks out,” Crowley said. 

Crowley noted that his experience isn’t just with the city of Milwaukee — the county itself is made up of 19 municipalities with varying needs. 

‘When we talk about the issues that we have focused on — balancing the budget, being able to cut taxes, tackling the opioid epidemic, expanding access to mental health services — these aren’t partisan issues. These aren’t rural or suburban or urban issues. These are issues that are affecting every community,” Crowley said. “My goal is to go and talk to all communities, to let them know that I’m not only willing to listen but am willing to allow those voices on the ground, at the grassroots level, to be able to be part of the solution.” 

Crowley said that he has helped deliver for communities outside of Milwaukee County. He takes credit for leading on Act 12, a 2023 bipartisan law that overhauled local government funding in Wisconsin, boosting state payments for communities across the state and provided Milwaukee with the ability to raise its sales tax.

Crowley said that Act 12 was “definitely historic in nature” — providing funding that communities were able to invest in fire and safety, roads, infrastructure and public services — and gave Milwaukee County and other communities a “bit of reprieve,” but it “didn’t fix all our problems.”

“We’ve had a Republican-controlled Legislature for the better of more than 15 years, and so [Evers has] had to work across the aisle, and this is what divided government looks like,” Crowley said when asked if he would’ve done anything different in recent budget negotiations, which left many Democrats dissatisfied. “It’s not the sexiest or the prettiest, but it means that you have to find compromises… I want to make sure that we continue to do what’s right, but also know that there’s more that we can do for working families.”

Crowley said that’s why it’s important that Democrats pick up seats in the state Legislature in 2026 in addition to keeping control of the governor’s office. Democrats are two seats away from flipping the Senate and five seats away from flipping the Assembly. To do so, Crowley said they cannot “continue to defend the status quo.” 

“We have to look forward. We have to talk about the new vision of what Wisconsin needs to look like,” Crowley said. “What fully funded public schools really means? What does it mean to support families who are in need of  child care across this state, and making sure that they have access not to just affordable housing, but we need attainable housing that is available for folks at all different income levels.” 

Crowley said these issues are all at the root of helping address the “affordability crisis.” 

“People are getting less even if they are making more money, and they need a little bit of relief,” Crowley said. “They’re struggling — trying to figure out how they’re going to put food on the table, how they’re going to keep up with rent or their mortgage, and I know exactly what that’s like. I had two loving parents, who had their own issues and struggled to put food on the table.”

On education, Crowley noted that Wisconsin used to provide about two-thirds of the funding that school districts needed. 

“We at least need to revisit that and figure out how we can get back to that level,” Crowley said. 

Child care was one of Evers’ top issues during the most recent state budget negotiations and he secured $110 million in state funding for direct payments to child care providers. That program will sunset in June 2026. 

Asked whether he would take a similar approach to funding for child care centers, Crowley said that the state should “look at the public-private partnerships when it comes down to funding anything and everything.” 

“As it relates to the services that we’ve provided in Milwaukee County, we can have limited resources, but based off of the partnerships that we have created, we’ve been able to move the needle on many of the programs and services that we offer,” Crowley said. “How do we bring the child care providers into the fold and help them come up with ideas that we need in order to fund them, and I do think that businesses can play a role.” 

On affordable housing, Crowley said that the state needs to work to cut down on bureaucracy and “red tape”.

“There’s a lot of bureaucracy, even if the state wanted to invest in both affordable and attainable housing. You have to wait for local approval, and I think both sides of the aisle understand that we can’t wait for the bureaucrats, and we need to cut the red tape with a type of housing that communities are looking for.”

Crowley added that “what works in Milwaukee may not work in La Crosse, may not work in Wausau, may not work in Green Bay” and that he wants to ensure that the state is listening to people in their communities about what is best. 

Crowley added that there’s “going to be time for us to talk about specific policies,” but he is planning on using “the next couple of weeks, next couple of months, to hear directly from those who are impacted and see what solutions they want to see brought to the table.” 

Crowley added that it would take working with the Legislature to get these things done.

“I absolutely think that one of the things that we have lost in politics is the art of compromise,” Crowley said. “Now, compromising means that you’re finding ways to bring results, and that’s what voters care about. They care about the results, not necessarily the process, but compromising doesn’t necessarily mean that we’re giving up our values to get to a place.” 

Crowley said he would commit to having office hours to work with legislators and hear their ideas “no matter what side of the aisle or what letter is behind their name.” He said this type of communication also needs to extend to every community across the state. 

“The issues affecting communities — there isn’t a cookie cutter solution to them, and there’s no one size fits all solution to the issues that are affecting all of our communities,” Crowley said. 

In his campaign video, Crowley also took aim at President Donald Trump. 

“With costs shooting up, we’re all getting less, even if you’re making more. And Donald Trump’s chaos and cruelty means that the Wisconsin that we cherish will perish unless we unite and fight back,” Crowley said. 

Trump will likely be a major factor in the race for governor in Wisconsin, especially in the Republican primary where the field is also still taking shape, but all of the candidates who have announced so far have closely aligned themselves with Trump.

Crowley said he doesn’t doubt Trump and other national Republican groups will try to “put their thumb on the scale for their particular candidate.” 

“We’re going to run a tight grassroots campaign crisscrossing to every community across this state, letting them know my vision, and I want folks to know whether you’re Democrat, Independent or Republican, there’s a place in this campaign for you, because I’m looking to be the governor for all of us,” Crowley said. 

On the Republican side, Whitefish Bay manufacturer Bill Berrien and Washington Co. Executive Josh Schoemann have officially launched their campaigns. U.S. Rep. Tom Tiffany, who has spoken to President Donald Trump about running according to the Milwaukee Journal Sentinel, has said he plans to announce a decision by the end of the month. 

In a statement, Berrien called  Crowley’s campaign launch “another career politician” jumping into the race. 

“After years of failed leadership from bureaucrats like David Crowley and Tony Evers, Wisconsinites are ready for a builder to take the reins and lead our state to a bright and prosperous future,” Berrien said. “It doesn’t matter who the Democrats nominate — I plan to beat them.”

Crowley said he isn’t worried about “which Republican” he faces in a general election.

“My fear is any Republican who has the potential of winning this race, and that’s why I’m entering this race now, because we have to unify our party. We have to bring new voices to the table. We have to bring independents back into the fold and build a broad coalition that’s not only going to help me become the next governor, but that’s going to help us win the Senate and the Assembly moving forward.”

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