Washington County Executive Josh Schoemann speaks at the first candidate forum of the campaign cycle. He said “affordability” is the greatest threat and expressed concerns about young people and retirees leaving the state to live elsewhere. (Photo by Baylor Spears/Wisconsin Examiner)

Washington County Executive Josh Schoemann announced Wednesday afternoon that he is ending his campaign for governor. The announcement comes after President Donald Trump endorsed Schoemann’s rival, U.S. Rep. Tom Tiffany Tuesday. 

Schoemann, who launched his campaign about nine months ago, congratulated Tiffany on the endorsement.

“I wish Tom great success in November,” Schoemann said in a statement. “If we focus on the people of Wisconsin rather than fighting with one another, we can make Wisconsin the place to be, not just be from.”

Tiffany, who has represented Wisconsin’s 7th Congressional District since 2020, has been considered the frontrunner in the GOP primary race since he entered in September 2025. In recent campaign finance reports, Tiffany outraised Schoemann by nearly $1.5 million.

Schoemann’s exit from the race clears the way for Tiffany to go on to be the Republican nominee in the general election in November. His is the second dropout from the GOP primary. Businessman Bill Berrien dropped out last year shortly after Tiffany joined the race.

Trump announced his endorsement of Tiffany in a Truth Social post on Tuesday evening, saying he has “always been at my side.” Tiffany told WISN-12 that he learned about the endorsement at a dinner and spoke to Schoemann on Wednesday.

“I think the primary is probably behind us,” Tiffany said.

Tiffany said in a statement that he appreciates Schoemann’s words.

“We are both committed to making Wisconsin the place to be,” Tiffany said. “As governor, I will ensure seniors, young families, and the next generation can afford to stay here by lowering property taxes and utility rates, cutting red tape to reduce housing costs and delivering honest government and strong schools for every Wisconsinite.” 

The primary is scheduled for Aug 11. The Democratic primary field remains crowded and includes Lt. Gov. Sara Rodriguez, former Lt. Gov. Mandela Barnes, Milwaukee Co. Executive David Crowley, state Sen. Kelda Roys, state Rep. Francesca Hong, former Wisconsin Economic Development Corp. CEO Missy Hughes, former Department of Administration Sec. Joel Brennan. 

The winner of the Democratic primary will likely face Tiffany on Nov. 3.

The endorsement gives another boost to Tiffany’s primary campaign, though he was already considered the frontrunner. Tiffany at a press conference in October 2025. (Photo by Baylor Spears/Wisconsin Examiner)

President Donald Trump endorsed U.S. Rep. Tom Tiffany for Wisconsin governor Tuesday evening, saying that the 7th Congressional District representative has “always been at my side.”

The endorsement gives another boost to Tiffany’s primary campaign, though he was already considered the frontrunner over Washington Co. Executive Josh Schoemann, who was the first candidate to join the open race. 

“A very successful Businessman, Family Farmer, and State Legislator, prior to becoming a distinguished United States Congressman, Tom is a Proven Leader who has dedicated his life to serving his Community,” Trump said in his Truth Social post. 

Trump said in his Truth Social post endorsing Tiffany that Wisconsin is a “very special place to me in that we had a BIG Presidential Election Win just over one year ago” and noted he had previously endorsed Tiffany in his campaign for Congress. Trump won Wisconsin over former Vice President Kamala Harris by a little over 29,000 votes in 2024. It was the second time a Republican had carried the state since 1984; the first time was Trump’s 2016 win in Wisconsin.

“As your next Governor, Tom will continue to work tirelessly to Grow the Economy, Cut Taxes and Regulations, Promote MADE IN THE U.S.A., Champion American Energy DOMINANCE, Keep our Border SECURE, Stop Migrant Crime, Ensure LAW AND ORDER, Strengthen our Brave Military/Veterans, Advance Election Integrity, Advocate for the Working Men and Women of Wisconsin, and Protect our always under siege Second Amendment. He will fight to advance Common Sense Values, and put WISCONSIN, AND AMERICA, FIRST,” Trump said.

Tiffany, who has represented Wisconsin’s 7th CD since 2020, said he was honored to earn Trump’s endorsement. 

“Just one year into his second term, wages are rising, gas prices are down, our economy is growing, and our border is secure,” Tiffany said in a statement.

“For seven years, Democrat leadership has pushed our state in the wrong direction. As governor, I will make Wisconsin great again by lowering utility rates and property taxes, cutting burdensome red tape, rooting out waste and fraud, and restoring common-sense leadership to Madison.”

Earlier this week at a press conference, Tiffany highlighted his plan to eliminate the 400-year veto issued by Evers which extended a two-year increase in school districts’ authority to raise  school revenues for the next four centuries. He also said he would freeze property taxes should he become governor. Tiffany’s announcement was overshadowed by remarks he made about the recent shooting of Alex Pretti, an ICU nurse from Green Bay,  by federal Border Patrol agents in Minneapolis. 

Tiffany said at the press conference that he hadn’t seen the video of the Pretti shooting. He followed up the next day with a social media post saying he would work with local, state and federal law enforcement to “remove criminal illegal aliens” and that Minnesota leaders should do the same.

“Cooperation is how you avoid tragic consequences. Deporting illegal aliens is how you make America safer. And waiting for the facts is how you avoid escalating the situation,” Tiffany said.

Bystander footage of the Pretti shooting shows him being pinned down by federal agents before being shot in the back and does not support Trump administration claims that he tried to assault or impede the agents.

The Democratic Party of Wisconsin Chair Devin Remiker issued a statement that tied Tiffany to a number of the actions taken under the Trump administration. 

“We agree with Donald Trump — Tom Tiffany has been by his side for all of it: ICE murdering Americans in the streets, the Big Ugly Bill, ending funding for the Affordable Care Act, invading Greenland, and raising everyday costs. Donald Trump just made Tom Tiffany the general election nominee, and we will stop him from bringing his chaotic and dangerous agenda in November,” Remiker said.

Tiffany has often aligned himself with the Trump administration throughout his time in office including as one of two Wisconsin members of Congress who voted against certifying the 2020 presidential election results in two states. Prior to his time in Congress, Tiffany served in the Wisconsin Assembly and Senate. 

Trump has previously been involved in primaries in Wisconsin and carried significant influence.

During the 2022 Republican governor’s primary, Trump endorsed businessman Tim Michels over former Lt. Gov. Rebecca Kleefisch, who at the time was considered the frontrunner in the race. Michels went on to win that primary with 47% of the vote. Michels lost in the general election to Gov. Tony Evers by 3.5 percentage points. 

In 2024, Trump endorsed businessman U.S. Rep. Tony Wied, who won in a three-way primary that year and now represents Wisconsin’s 8th Congressional District.

The Schoemann campaign has not responded to a request for comment from the Wisconsin Examiner. 

The winner of the Aug. 11 Republican primary will face the winner of the Democratic primary on Nov. 3 this year. Several Democratic primary candidates issued reactions to Trump’s endorsement of Tiffany. 

Lt. Gov. Sara Rodriguez said that “Wisconsinites know what ‘Trump–Tiffany leadership’ actually looks like. Higher health care costs. Cuts to Medicaid. Families squeezed by rent, groceries, and utility bills. Chaos and fear instead of safety. Those are their priorities. And we’re all paying the price.” 

Former Lt. Gov. Mandela Barnes said Trump endorsed Tiffany because “he’s been a rubber stamp for his agenda in Washington, giving tax cuts to the wealthiest while making life harder for families and farmers here at home.” 

“It’s time to reject Trump’s chaos and Tiffany’s Washington Way and get things done the Wisconsin Way. That’s what I’ll do as Governor,” Barnes said. 

Former Wisconsin Economic Development Corp. CEO Missy Hughes said that “Wisconsin needs a leader, not a sidekick.” 

Milwaukee Co. Exec. David Crowley sarcastically congratulated Tiffany, saying he “would be a great addition to Trump’s Board of Peace.” He posted an edited photo of Trump with notorious fictional villains Voldemort, Darth Vader and the Joker as well as President of Russia Vladimir Putin. 

Other candidates in the Democratic primary include state Rep. Francesca Hong (D-Madison), state Sen. Kelda Roys (D-Madison) and former Department of Administration Sec. Joel Brennan.

There are about 11 months until the primary, which is scheduled for August 11. Gubernatorial candidates at a November forum. (Photo by Baylor Spears/Wisconsin Examiner)

The first campaign finance reports of the year show that Milwaukee County Executive David Crowley is leading the Democratic primary field in fundraising, while U.S. Rep. Tom Tiffany is ahead in  the Republican primary field. Tiffany has raised about $2 million, the most of any candidate. The reports cover the period from July 1 to Dec. 31, 2025.

There are about 11 months until the primary, which is scheduled for August 11. 

Crowley leads Democratic field

Crowley, who launched his campaign in September, has raised $800,949, including $789,281 in donations and $11,666 in in-kind contributions. About $138,000 was transferred to his governor’s campaign from his county executive campaign committee account. 

According to his campaign finance report, he spent $187,529 and finished the period with $602,181 cash on hand. Seven contributors gave the maximum $20,000 donation allowed in the governor’s race, including executive of the Milwaukee Bucks Alex Lasry. 

“People across Wisconsin are feeling the financial squeeze, and they want a governor who knows how to get things done,” Crowley said in a statement. He said the support is providing him “the resources to build a serious, statewide operation focused on delivering results for working families.”

Lt. Gov. Sara Rodriguez, who launched her campaign in July becoming the first Democratic candidate in the race, raised $618,284 in donations and $2,034 in in-kind contributions. She spent $174,894 and ended the period with $603,075. 

The Democratic Lt. Governors Association pledged in October to invest $2 million in independent expenditures in 2026 to support Rodriguez’s campaign. She listed a $86,000 contribution from the PAC. 

Former Department of Administration Sec. Joel Brennan, the latest candidate to launch a campaign, reported raising $566,212 in donations and $1,610 in in-kind contributions. He spent $13,873 and reported having $552,339 on hand at the end of the period. 

Former Lt. Gov. Mandela Barnes raised $555,647 since launching his campaign on Dec. 2 from 3,790 donations. He spent $88,265 and ended the period with $471,471. Shortly after launching his campaign, Barnes said his fundraising goal is $50 million over the course of his campaign.

According to his campaign finance report, he received donations of the maximum $20,000 from megadonors George and Alexander Soros. 

Former Wisconsin Economic Development Corporation CEO Missy Hughes reported raising $465,403 and $13,681 in in-kind donations. She spent $63,059 and ended the period with $402,344 on hand. 

State Rep. Francesca Hong (D-Madison), a Democratic socialist, raised $368,685 in donations and $1,188 from in-kind contributions, though she also spent a majority of the funds during the period. According to her report, Hong spent $234,782 during the period and ended it with $134,588 on hand.

Hong’s fundraising came from over 7,300 donors. According to her campaign, the average donation was $49.96 and about 75% of the total dollars raised came from donors in Wisconsin.

State Sen. Kelda Roys (D-Madison) raised $355,455 in donations and $23,132 from in-kind contributions during the period. According to her report, she spent $84,930 and reported having $334,032 on hand.

Roys reported four donations of the maximum $20,000, including from her husband and Peter Gunder, a former executive at American Family Insurance, and his wife. 

In a statement, Roys’ campaign said that about 82% of the donations to her campaign came from Wisconsin residents and that she isn’t accepting corporate donations. 

“Kelda’s campaign is funded by grassroots donors from every corner of the state. With our disciplined financial management and a committed Wisconsin donor base that is growing every day, Kelda will have the resources necessary to win the primary on August 11,” Roys’ campaign manager Jasper Bernstein said in a statement. 

Tiffany leads Schoemann in fundraising

Tiffany, who launched his campaign in September, led the field of GOP candidates, reported over $2 million raised — raising the most of any candidate in the Democratic or Republican field. The Republican primary field is much smaller than the Democratic field with only two candidates.

According to his campaign finance report, Tiffany raised $2,122,489 in donations and also received $3,808 in in-kind contributions. He spent $438,160 and ended the period with $1,695,038 on-hand. 

Tiffany also received $20,000 each from Republican megadonors Diane Hendricks, Dick Uihlein and Liz Uihlein. 

The largest donation Tiffany reported was $86,000 from the Wisconsin Federation of College Republicans. Wisconsin state law allows for unlimited donations from political parties to candidates.The College Republicans, who boasted raising over $1 million, had received $500,000 from the Uihleins.

Washington County Executive Josh Schoemann, who launched his campaign in early May, reported raising nearly $1 million over the course of the year.

During the reporting period from July to December, he brought in $535,650 in donations and $3,649 in in-kind donations. He spent $381,394 during the period and ended it with $492,495 in-hand.