Bill Berrien is the second Republican to officially launch his campaign for governor and criticized Gov. Tony Evers in his ad for wanting to raise taxes, his actions handling the Trump administration’s deportation efforts, vetoing a bill that would have banned transgender girls from participating on sports teams in an ad posted to YouTube and X. (Screenshot from campaign ad)

Bill Berrien, a Republican businessman and former Navy SEAL, officially launched his campaign for governor Wednesday, comparing himself to President Donald Trump and declaring his support for cutting taxes, deportation efforts and barring transgender girls from locker rooms.

Berrien is the second Republican to officially launch his campaign for governor. He joins Washington County Executive Josh Schoemann who announced in May and has already been on the road pitching himself to fellow Republicans. U.S. Rep. Tom Tiffany has also been considering a run for the office. 

“Just like President Trump, I’m a political outsider and a businessman. It’s time that we fire the bureaucrats and hire a businessman to fix the problems and take our state back,” Berrien said in a statement. It’s a shift for Berrien, who supported Nikki Haley in the 2024 Republican presidential primary and donated over $30,000 to her campaign — a track record that led to pushback against his candidacy from some Wisconsin conservatives. 

In an ad, Berrien spoke over a clip of Trump pumping his fist after last year’s assassination attempt. 

“A Navy SEAL is never out of the fight,” Berrien said as the clip played. “We’ve seen that fighting spirit from President Trump. It’s the same fight it takes to run a Wisconsin manufacturing business.”

“I’ll shake up Madison like he’s shaking up D.C.,” Berrien added. 

For the last 13 years, Berrien has worked as the owner and chief executive officer of Pindel Global Precision Inc. and Liberty Precision New Berlin contract manufacturers that make machined parts for an array of industries including aerospace, agricultural products, medical and firearms. 

A December 2024 report from WUWM details Berrien’s recent role as vice chair of the Wisconsin Defense Industry Council, a collaboration of the Metropolitan Milwaukee Association of Commerce and Wisconsin Manufacturers and Commerce, that seeks to push for more weapons production in Wisconsin. At the time, Berrien said he wanted to figure out how to encourage companies to supply directly to the Department of Defense and also connect businesses with “defense primes” — companies including Boeing, Lockheed Martin and Raytheon. 

Prior to working in the private sector, Berrien served as a Navy SEAL for nine years. He currently lives in Whitefish Bay with his wife and is the father of three. 

The Republican  hopefuls  have bashed incumbent Gov. Tony Evers, who hasn’t decided whether he’ll run for a third term. Evers said he would decide after the state budget process, which was completed last week, and this week said at a visit to Milwaukee to highlight the budget that he expects to announce a decision in a “couple weeks.”

Berrien criticized Evers in his ad for wanting to raise taxes, his actions handling the Trump administration’s deportation efforts, vetoing a bill that would have banned transgender girls from participating on sports teams and locker rooms that align with their gender identity and for using the term “inseminated person” in a section of his budget proposal on artificial insemination. 

Berrien also criticized the movement of manufacturing jobs to China by “globalists” and took a swipe at “career politicians.” 

“Enough,” Berrien said. “I will cut taxes, increase wages and make Wisconsin the manufacturing powerhouse to the world, again.” He also said he would use law enforcement to keep “criminal illegal” immigrants out of Wisconsin and “keep boys out of our daughters’ sports and locker rooms.” 

“President Trump is taking back Washington for the American people,” Berrien said at the end of the ad — naming Trump for the fourth time during the 99 second spot. “Now it’s time to take back our state.” 

Berrien launched his “Never Out of The Fight” PAC in April to help “further” conservative causes and push Republican candidates to “get back to winning.” It reported raising $1.2 million in its first three months, according to WisPolitics.

Democratic Party of Wisconsin Chair Devin Remiker criticized Berrien, saying he was “rich enough to buy himself some attention and clueless enough to think that’s going to work — just like Elon Musk did this past April only to see his political career end.” 

The state party is “already building on our playbook that helped take down Brad Schimel, Tim Michels, and Eric Hovde,” Remiker said. “We have no doubt we’ll be in an even stronger position to defeat whoever Trump hand picks to do his bidding in the primary and emerges as the nominee.”