Democrats seeking the party’s nomination for governor talk about many of the same goals when it comes to Wisconsin’s health care system: expanding access, reducing costs and ensuring quality.

Some of their proposals to those ends are almost identical. But key details vary. 

“If there’s one thing that’s a certainty, the context will change between now and when one of us takes office and has a Legislature that hopefully is going to work with us,” said Joel Brennan, former secretary of the Department of Administration, at a forum Wednesday conducted by Wisconsin Health News. “That context will change in the next nine to 10 months and we better be ready to change with it too.”

Brennan said his campaign’s health care policy will rest on four principles: broadening access to health care, particularly in rural areas; reducing costs; fostering a pathway to increase the health care workforce; and ensuring that mental health is “a basic part of health care.”

Other candidates have issued more detailed plans.

Former Wisconsin Economic Development Corp. CEO Missy Hughes announced a list of 10 proposals Wednesday.

“I’m really wanting to make sure that we’re addressing a very, very complicated problem in every different way,” Hughes said at the Wednesday forum.

Expanding Medicaid

Almost all of the seven major Democratic hopefuls have endorsed expanding Medicaid under the Affordable Care Act — opening up the health insurance plan for low-income Americans to people with incomes up to 138% of the federal poverty guideline.  When the ACA was enacted the federal government paid states that accepted expansion 90% of the additional cost.

Democratic Gov. Tony Evers made repeated attempts to enact expansion after he took office in 2019, but couldn’t do it without the support of the Republican majority in the state Legislature because of a law passed the month before Evers was sworn in.

Former Lt. Gov. Mandela Barnes has made Medicaid expansion the central focus of his health care policy pitch. He has promised to veto the state budget if it doesn’t include Medicaid expansion.

“The fact that so many folks aren’t covered right now is a problem for everybody,” Barnes said at a forum Monday, because health care providers pass the cost of uncompensated care on to other patients or their insurance companies. The Monday forum was conducted by ABC for Health, a nonprofit law firm that assists low-income Wisconsinites trying to navigate health care coverage and medical debt.

Hughes also lists expanding Medicaid — referred to as BadgerCare in Wisconsin — among her 10 proposals. She would connect BadgerCare expansion to the creation of a public option health insurance plan that Wisconsinites could purchase through the ACA marketplace, HealthCare.gov.

Milwaukee County Executive David Crowley also favors combining expanded Medicaid with a public option for people to buy into the plan. “We already have the BadgerCare infrastructure that is already in place,” Crowley said at the Wednesday forum. “So I think it’s our responsibility to expand the people’s ability to actually pay into a BadgerCare public option.”

Lt. Gov. Sara Rodriguez favors BadgerCare expansion as well as a public option health plan. Rather than combining them, however, she lists them as two of three health care initiatives she would pursue as governor. The third initiative is to institute a stabilization fund program to support struggling rural providers.  

The public option plan, to be sold on the ACA marketplace, “would be able to put downward pressure on costs across Wisconsin and have some price transparency within that,” Rodriguez said at the Monday forum. She pointed to examples in other states, including Colorado, where a public option health plan is also required to reduce its premium costs by 5% each year.

“Secondly, I do think that we should expand Medicaid in the state of Wisconsin,” Rodriguez said, noting Wisconsin is one of just 10 states that have not done so.

Rodriguez also observed that the 2025 “big, beautiful” tax and spending bill enacted by the Republican majority in Congress and signed by President Donald Trump on July 4, 2025, “makes it a little harder” for the state to expand Medicaid.

State Rep. Francesca Hong also included BadgerCare expansion and “a robust public option” health plan in a longer list of priorities during the Monday forum. Along with those, she called for lowering prescription drug costs, acting to “crack down on private insurers,” among other goals.

A Medicaid expansion dissent

An exception on Medicaid expansion is Sen. Kelda Roys. Although she has advocated Medicaid expansion going back to her years in the Assembly a decade ago, she argues now that it’s no longer practical.

An August 28 memo from the Wisconsin Department of Health Services declares that the 2025 tax and spending law includes “several traps making it cost and policy prohibitive for Wisconsin to expand Medicaid.”

The law requires Medicaid participants to prove they’re eligible every six months instead of annually as now — which advocates argue will lead more qualified recipients to be kicked out of the program. In addition, a $1.3 billion boost that Wisconsin would get for expanding Medicaid will end Dec. 31.

Expansion “is not feasible given the changes that the Trump administration has made right now,” Roys said Wednesday.

Instead, she has proposed allowing the general public to buy into the state health insurance plan that covers state employees. Wisconsin employers could buy into the plan to cover their workers, or individual Wisconsin residents could buy into it as an alternative to other private health insurance plans.

“We can lower costs, reduce uncompensated care, expand access to coverage, especially for small businesses,” Roys said.

Brennan has also proposed opening the state plan to the public, because it has broad participation as well as higher reimbursement rates for health providers, he said Wednesday. 

But he added that he thinks details on the public option should wait until the next governor takes office, so that experts in the state as well as from other states that have instituted a public option “can be part of that conversation.”

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Madison West High School brought Democratic candidates seeking the governor’s office to town halls last week where they answered questions from students. 

While Jackson Thomas and Clark Schrager, members of the school’s civics club, will not be old enough to vote in the upcoming election, they said students started hosting events with candidates a few years ago, seeking to give young people a voice and a way to participate in the electoral process. In 2024, West students hosted U.S. Sen. Tammy Baldwin for a town hall during her reelection bid. 

Thomas said not all of their peers, especially freshmen and sophomores, are necessarily paying attention to politics unless they are already interested in it, but they hope the events can bring more awareness. Many seniors heard from the candidates, Schrager said, and some will be 18 and eligible to vote in the August primary and in the November general elections.

“There’s a lot of passion in our school about issues,” Schrager said. “I think if you ask people if they cared about politics, they may say, no, but if you ask them if they cared about education or health care or gun reform, any of those issues, they would say yes. It’s kind of a generational thing for us that there’s a lot of disillusionment with the system as it is, but there’s not a movement away from participating in the political process. There are still people that care about a lot of the issues and want their voices to be heard.”

The students asked the candidates about some of the key issues that the next governor will shape, including affordability, the state’s stewardship program, health care accessibility, abortion, and funding for K-12 schools and the University of Wisconsin system.

Thomas, who is a member of March For Our Lives, said gun violence is among the issues he cares most about, and he hopes to see candidates take a stand on it and propose solutions. 

“It’s unfortunately an issue that I have to think about every day when I go to school,” Thomas said. “That’s something that’s normalized because many people feel it, but it’s a really terrifying thing to have to think about.” He said it’s an issue he wants to see elected officials “not just take a stand on, but put legislation towards changing.” 

Schrager said many students are also thinking about democracy and freedom. 

The students also asked candidates to name one thing that they agreed with Republicans on. 

“Digging into issues has kind of always been something that’s been taught to me, and I think seeing both sides is something really important to me,” said Schrager, whose parents are both journalists. “There’s been a lot of polarization that I think has moved us away from real policies that actually help everybody, and there’s been a lot of focus on hate and bigotry that I think drive us away from making actual changes that could help people.”

The race to succeed Gov. Tony Evers, who opted not to run for a third term, has become crowded on the Democratic side. Candidates who participated in the forums included Lt. Gov. Sara Rodriguez, state Sen. Kelda Roys (D-Madison), state Rep. Francesca Hong (D-Madison), former Wisconsin Department of Administration Secretary Joel Brennan, Milwaukee County Executive David Crowley, former Wisconsin Economic Development Corporation CEO Missy Hughes, former Lt. Gov. Mandela Barnes and former state Rep. Brett Hulsey. 

Schrager said something that gave him hope is “the fact that all these candidates came here and they seem genuinely curious about what students had to say.”

Wisconsin U.S. Rep. Tom Tiffany, the Trump-endorsed Republican candidate for governor, was not one of the participants last week, but the students said they hope to host him in the future. 

“We’re really committed to getting everybody’s viewpoint on all sides,” Schrager said. “We know Madison is a blue bubble. We know West High School is part of that blue bubble, but there are a lot of students here who will vote for him in the fall and will vote along Republican lines and they deserve to have their voices heard as well and hear somebody who aligns with them,” Schrager said. 

Thomas said he thinks that is especially important when they are “trying to bridge the gap between political polarization.”

Schrager agreed, adding that there are “students who will be voting for Democrats who will still fully benefit from hearing the other side.”

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Wisconsin is not that MAGA. That’s one top-line takeaway from the latest Marquette University Law School poll, released this week, which shows 56% of Wisconsin voters disapprove of the job President Donald Trump is doing — his worst approval rating so far during his two terms in office. Violent immigration raids, a dangerous and ill-conceived war in the Middle East, high gas prices, ruinous trade wars, devastating health care cuts and economic uncertainty are clearly eating away Wisconsin voters’ enthusiasm for Trump, whom they elected by a narrow margin in 2024. That’s not great news for fervent Trump ally U.S. Rep. Tom Tiffany, who won Trump’s endorsement in his campaign for governor.

It might also have something to do with the exodus of Republican leaders from the Legislature, with both Assembly Speaker Robin Vos and Senate Majority Leader Devin LeMahieu announcing their retirements, along with a growing crowd of other departing Republicans, some of whom represent newly competitive districts. 

Democratic Party of Wisconsin Chair Devin Remiker has been gleefully proclaiming that all those Republican retirements foreshadow a Democratic sweep of state races in November.

But while Tiffany will almost certainly be the Republican candidate for governor, on the Democratic side, we don’t know who will emerge from a seven-way primary race.

Which Democrat has the best shot at beating Tiffany was the main question on the minds of a handful of Democrats who gathered at a coffee shop in downtown Madison Tuesday evening to listen to a pitch from Joel Brennan, Gov. Tony Evers’ affable former secretary of the Department of Administration. Brennan, the only white, male candidate in the Democratic field, seems like the safe bet to many of the people who came out to hear him — more “electable” than the rest of the field of progressive women and people of color, as several attendees sheepishly told me. That assessment is entirely subjective at this point. The leading Democrat in the last three Marquette polls is Madison-based state Rep. Francesca Hong, a socialist, who is the top choice of 14% of Democratic primary voters, followed by former Lt. Gov. Mandela Barnes at 11%. All the other candidates are in the single digits, including Brennan, who only pulls down 2%. A large majority of voters — 65% — say they have not yet decided on a candidate. 

There’s no simple formula for “electability” in Wisconsin, a state where a majority of voters helped elect former President Barack Obama twice, then twice chose Trump. Wisconsinites also enthusiastically embraced Bernie Sanders in the 2016 Democratic presidential primary, when he won 69 of 72 counties. U.S. Sen. Tammy Baldwin has proven it’s possible for a progressive lesbian from Madison to win in conservative, rural areas of the state, by listening and working hard on the issues that matter to her constituents. A successful, independent populist campaign by a candidate who is not a centrist or an establishment type is definitely possible in Wisconsin.

But it’s easy to see Brennan appealing to a broad cross-section of voters in the state. He seems like a decent guy with a folksy, well-meaning aura not unlike two-term Democratic Gov. Tony Evers. Like Evers, he talks a lot about reaching across the aisle and getting things done for the people of Wisconsin, regardless of the national political circus. He also warns that Democrats in the Legislature have been out of power so long they haven’t used the “muscles” one needs to engage in the work of compromise and deal-making that will inevitably be necessary to govern a closely divided state.

Under Wisconsin’s new, fair voting maps, Republicans can no longer act like they are the undisputed rulers of a one-party state. But Democrats, even if they win majorities in both houses of the Legislature, are likely going to have to manage narrow margins and make some efforts at bipartisanship. It’s also possible that we will continue to have a divided government. 

Many Democrats have been disappointed in the compromises Evers made with legislative Republicans. Maybe he could have driven a harder bargain on budget deals that allowed the state surplus to balloon while schools were starved of resources and property taxpayers picked up more and more of the tab. Maybe we could have done more to expand health care than the belated, one-year postpartum Medicaid deal that allowed us to finally get in line with 48 other states. Maybe we could have adequately funded our state’s SNAP program and avoided ruinous federal penalties for high error rates without tying that money to a ban on candy and soda that stigmatizes poor people and micromanages small pleasures but doesn’t actually improve people’s health.

On the other hand, dealing with the obstructionist, power-grabbing Republican majority was a thorny problem Evers dealt with essentially by himself. His most significant contribution is probably the passage of new, fair maps, which are suddenly changing that dynamic. Republicans are showing signs of dropping their obstructionist habits as they face newly competitive elections even as their national leader’s popularity craters. But even on fair maps, legislative Democrats didn’t close ranks behind Evers. After the state Supreme Court forced Republicans to abandon their gerrymander, their willingness to vote for the maps Evers endorsed made many legislative Democrats suspicious. Most of them didn’t vote for the new un-gerrymandered reality.

If Democrats win, that new reality will involve a new kind of struggle for both parties — moving from fighting tooth and nail with the other side to trying to move the state forward.

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Joel Brennan, former top Cabinet official for Gov. Tony Evers, has joined the Democratic primary for governor, vowing to “stand up to Trump’s dysfunction” and be “laser-focused” on improving people’s lives if elected.

In a campaign launch video released Thursday, Brennan discussed growing up with 10 siblings in Wisconsin in a family that was “long on potential, although sometimes a little short on resources.” Brennan talks about working a variety of jobs to get through college and boasts that his first car didn’t even have working taillights.

Brennan described getting a call from Evers in 2018, asking him to lead the Department of Administration “as his top Cabinet official.” Brennan served in that role from 2019 through 2021. During that time, he said the administration put the state on firmer financial footing and generated a state budget surplus of nearly $4 billion. He also said the administration “stood up to the extremists” and offered assistance to thousands of small businesses during the COVID-19 pandemic.

“But today, thanks to Donald Trump’s chaos and incompetence, the numbers just aren’t adding up for Wisconsin families,” Brennan says in the video. “Costs, like everything else, are out of control. And coming from a family that had to make every dollar count, I know what that feels like.”

Brennan’s video ends with a nod to the race for the Legislature, where Democrats are hoping to flip Republican majorities for the first time in more than a decade. He said with “fair maps” and a Democratic governor, “we can stay true to our values and deliver change.”

Brennan is currently the president of the Greater Milwaukee Committee. Prior to joining Evers’ administration, he was CEO of the Discovery World museum for 11 years. He also worked previously for the Redevelopment Authority of Milwaukee and the Greater Milwaukee Convention and Visitors Bureau. He was a legislative assistant to Democrat Tom Barrett when Barrett served in Congress.

Brennan joins an already crowded field of Democrats vying for the party’s nomination. Other candidates to announce include Lt. Gov. Sara Rodriguez, Milwaukee County Executive David Crowley, Madison state Sen. Kelda Roys, Madison state Rep. Francesca Hong, former Wisconsin Economic Development Corp. CEO Missy Hughes and former Lt. Gov. Mandela Barnes.

Only two Republicans — U.S. Rep. Tom Tiffany, R-Minocqua, and Washington County Executive Josh Schoemann — are running for the GOP nomination at this point. It’s been reported that former Republican gubernatorial candidate Tim Michels, who lost to Evers in 2022, and former Republican U.S. Senate candidate Eric Hovde, who lost to Tammy Baldwin in 2024, are also considering entering the 2026 race for governor.

This story was originally published by WPR.

Joel Brennan, former top Tony Evers aide, enters race for Wisconsin governor is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.