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State Superintendent Jill Underly wins second term in office, defeating GOP-backed candidate

State Superintendent Jill Underly won a second term in office Tuesday evening. (Photo by Baylor Spears/Wisconsin Examiner)

Incumbent Jill Underly, who had the backing of the Democratic Party of Wisconsin, won a second term as state superintendent on Tuesday, defeating education consultant and Republican-backed candidate Brittany Kinser. 

“I’m just deeply honored and humbled for the trust you have placed in me to continue as state superintendent for public instruction,” Underly told supporters at her Election Night party. “This victory belongs to all of us who believe in the power of public education, but for every educator, family, and most importantly, kids across our state.”

The Associated Press called the race at 10:05 p.m. with Underly leading by more than 5 points and with more than 80% of the votes counted.

Kinser’s campaign released a statement shortly before 10:30 p.m. in which she acknowledged the result was “not the outcome I had hoped for.”

“Our kids’ future shouldn’t rest on the politicization of our education system, but on the belief that our kids deserve so much better than they currently receive,” she said.

The state superintendent, a technically nonpartisan position, is responsible for providing guidance for the state’s 421 public school districts, leading the Department of Public Instruction (DPI)  — an agency responsible for administering state and federal funds, licensing teachers and developing educational curriculum and state assessments — and also holds a position on the University of Wisconsin Board of Regents. 

Underly received the endorsement from Wisconsin Education Association Council (WEAC), the state’s largest teachers’ union, and AFT-Wisconsin. The Democratic Party of Wisconsin contributed over $850,000 to her campaign. While Underly had the backing of the state Democratic party, Democrat Gov. Tony Evers refused to endorse in the race. 

WEAC said in a statement that the “victory inspires the public school educators who work with students every day to be even more visible and more involved in education policy deliberations to solve staffing shortages and the state funding crisis that forces communities to referendum every year to keep the schoolhouse doors open” and that the result is a rejection of “the school voucher lobby in favor of educators, so all students – no exceptions – have the opportunity to learn without limits and unlock their dreams.”

Kinser had never worked in a traditional Wisconsin public school and received criticism during the campaign for never holding a Wisconsin teachers’ license and allowing her administrator’s license to lapse, though she eventually updated it. She had also worked mostly in charter school circles in recent years, including as principal and executive director of Rocketship schools in Milwaukee and as a leader of the City Forward Collective, a Milwaukee-based advocacy group that has lobbied in favor of increasing funding for the state’s voucher program.

Brittney Kinser prepares to addresses the April 2025 election results come in. (Photo by Isiah Holmes/Wisconsin Examiner)
Brittney Kinser prepares to addresses the media and supporters the April 2025 election results come in. (Photo by Isiah Holmes/Wisconsin Examiner)

With her background, Kinser, who describes herself as a moderate, found support from Republicans and school choice advocates, receiving over $1.6 million in contributions from the Republican Party of Wisconsin.

While decisive, Underly’s victory was by a narrower margin than her first election in 2021, while Kinser did better than past DPI candidates who have run with the backing of the state’s powerful school choice lobby.

Underly said her takeaway from the closeness of the race is that “we need to just communicate better.” 

Throughout the campaign, Underly faced criticism from her opponent, Republicans and others for her recent approval of changes to state testing standards and poor communication with school districts. 

“There’s a lot that goes on at the agency that I think in years past, maybe state superintendents took for granted, but I think it’s important that we are communicating more,” Underly told the Wisconsin Examiner.

Underly said that the agency is working on rebuilding its relationship with legislators. 

“The Legislature and the relationship with the state superintendent hasn’t always been that great…,” Underly said. “We meet with them frequently. We meet with the governor’s office quite frequently also. I’m just going to go back to the fact that I hope that we all want the same things, regardless of where we are on the political spectrum.” 

Underly said that she also respected Evers’ decision not to endorse in the race and that her working relationship with his office is “fine.”

Throughout her campaign, Underly defended her decisions during her first term and said that she has served as “the No. 1 advocate for public education” and will continue to do so. Prior to being elected to the top DPI position, Underly worked as assistant director in DPI. She also previously served as a principal and superintendent of the Pecatonica Area School District and taught in public schools in Indiana.

Underly leaned on her advocacy for public schools while making the argument for her reelection. She introduced a budget request for the state that would have invested over $4 billion in public education, saying that it’s what schools deserved. Republicans and Evers both said it was too large. 

Democratic lawmakers said Underly’s victory is a sign of Wisconsinites’ support of public schools and will hopefully bode well for the future of securing improved funding for public education. 

Senate Minority Leader Dianne Hesselbein (D-Middleton) told the Wisconsin Examiner that Underly’s victory was a vindication of her first term in office.

“She’s had to make do with some really tough choices, and she’s done a great job for kids and for teachers,” Hesselbein said.

“We know public schools unite communities, and when we have strong public schools, we have strong communities,” Rep. Francesca Hong (D-Madison) said. “We’ve got a state superintendent who’s going to be looking out for every learner in our state, and so I’m also looking forward to the transparency and accountability that will come with ensuring that public dollars are for public schools.” 

Hong said that the lack of communication between Republican lawmakers and Underly is the fault of  lawmakers who are not interested in meeting the needs of students. She said that Underly’s win and “Republicans needing to answer to their communities who care about their public schools again” could encourage them to work across the aisle. She noted that Wisconsinites have repeatedly raised their property taxes to ensure schools have funding in lieu of reliable state investments. 

Hong also said that she thought Underly’s victory showcased that “public dollars going to private schools was a deep concern for a lot of Wisconsinites.” During her campaign, Underly criticized  her opponent for her lobbying for and support for Wisconsin’s school choice programs. She also expressed her opposition to the growth of those programs, saying it is not sustainable for the state to fund two school systems and that she would oppose dedicating more money to private school vouchers.

Underly said it’s clear that her opponent “cares about kids and she cares about kids learning,” and that something she would take away from the race is that “we all want the same things. Ultimately, we want kids to be successful.”

State superintendent candidates talk funding formula, choice programs and licensing

Brittany Kinser headshot. Photo: courtesy of campaign. State Superintendent Jill Underly speaking at a rally in the Capitol. Photo: Baylor Spears/Wisconsin Examiner.

State superintendent candidates, incumbent Jill Underly and education consultant Brittany Kinser, answered questions about public school funding, the state’s voucher program and working with the Legislature during an online forum Wednesday evening.

The forum was hosted by the Wisconsin Public Education Network (WPEN), the NAACP, the League of Women’s Voters and Wisconsin Early Childhood Action Needed and moderated by Kevin Lawrence Henry, Jr., Associate Professor of Educational Leadership and Policy Analysis at UW-Madison.

The race for the nonpartisan office will appear on voters’ ballots April 1 alongside the high-profile state Supreme Court race. The state superintendent is responsible for overseeing Wisconsin’s 421 public school districts and leading the Department of Public Instruction (DPI), which administers state and federal funds, licenses teachers, develops educational curriculum and state assessments and advocates for public education.

Underly, who was elected to her first term in 2021, said she has the relationships, experiences and “deep knowledge of what it takes to lead Wisconsin’s public schools.” She said that she is “100% pro public school” and said that improvements have been made to Wisconsin’s education system, but there is more work to be done. 

Kinser said that her “vision for Wisconsin education is that 95% of children will be able to read well enough to go to college, have a career or a meaningful job or master of trade” and is running “to restore our high standards.” She referenced the recent changes approved by Underly in 2024 to state testing standards, but this was the only mention of what has become a major issue among the candidates and state lawmakers who have launched an audit into the changes and passed a bill to reverse them.

Both candidates said the state’s educational gaps must be addressed, but had varying answers on how to do that. According to the 2024 National Assessment of Educational Progress (NAEP), about three out of every 10 fourth graders and eighth graders were at or above proficient levels. 

“We have got to take accountability at the state level for how our children are learning or not learning… This is a crisis,” Kinser said. “That’s why I got into this race. We have got to hold ourselves accountable. We have got to make it transparent. We have to make sure that it’s easy for all of us to know the information right now.”

Kinser said she has been researching some of the best practices around the country and wants to bring “more transparency and predictability” to DPI. 

Underly said the gaps are “absolutely unacceptable.” She said they know how to solve the problem but that “it takes money and it takes effort.” 

Both candidates said they would want to look at the state’s funding formula for schools, though Underly said that the state’s school choice program, which allows students to attend private and independent charter schools using public dollars, is draining needed resources from public schools and making problems worse. 

“It goes back 30-plus years to [former Gov.] Tommy Thompson and his effort to defund public schools and send funding to unaccountable voucher schools, and this goes back to the refusal of the Legislature to fund public schools and the efforts that they make to defund public schools,” Underly said. “I say, give us the tools we need to do the work, and we can get it done.”

Underly added that she would have to sue if the Legislature continued not investing in schools, as required by the state constitution.

Kinser said that she would also want to look at the funding formula. She said that throughout her campaign she has learned that most people agree that the funding formula is “broken” and is in need of “an upgrade.” She also said that she would be interested in examining whether there is a better way to fund special education costs other than through the current reimbursement system. 

“Schools are operating with limited resources, are concerned and tired of actually paying the referendums,” Kinser said. “Wisconsin’s funding formula needs to be modernized, and I promise to be a leader in that… I have relationships on both sides of the aisle and rapport with the governor’s office. We have to make sure that it’s updated.” 

Underly said that she has worked to develop relationships with legislators, and has worked to “foster productive dialogue, even when we don’t agree.” She noted that collaboration between DPI and the Legislature helped get Act 20, a law that implemented new literacy requirements, passed.

Kinser took credit for helping get Act 11 passed in 2023. The bill provided a historic funding increase to independent charter schools and private schools participating in the Parental Choice Programs and raised the revenue ceiling for public schools to $11,000 for the 2023-24 school year.

“It was the Republicans plus five Democrats in Milwaukee,” Kinser said about the lawmakers who supported the bill. “The governor’s office signed that bill, so it was a group effort to get more funding for all the schools and then some other areas that the governor prioritized.”

Kinser, during her time at the City Forward Collective, a Milwaukee-based school choice advocacy group, lobbied for a bill that increased funding to Wisconsin voucher schools.

While most of the conversation throughout the forum was cordial, the candidates butted heads at the end over Kinser’s lack of a teacher’s license and her support of the state’s choice program. 

A report from the Milwaukee Journal Sentinel in early February found that Kinser has never had a teacher’s license in Wisconsin and had let her administrator’s license lapse.  

“I don’t believe she fully understands how public schools work in Wisconsin,” Underly said. “She’s made this claim routinely, for example, that only three in 10, or 30 percent of kids, are able to read, or that they’re college ready, and that makes absolutely no sense. We’ve made incredible gains in Wisconsin — how can we be sixth in the nation? And I think my vision has had a lot to do with that.”

Underly also underscored Kinser’s background as a lobbyist advocating for school vouchers and independent charter schools. 

Kinser pushed back noting her varying experiences in the education field including a decade in Chicago Public Schools as a special education teacher and at the district level and about a decade as a principal and in leadership at a charter school in Milwaukee. She also clarified that she recently retained a license again.

“I paid the $185 to update my license… It was so difficult to move my license in from New York and Illinois to Wisconsin,” Kinser said. “I would hope Dr. Underly would understand this as she has said she understands that the teacher shortage is real.”

According to state records, DPI received Kinser’s application and payment on Feb. 25.

Kinser also said the claim that she is a school “privatizer” isn’t true, although she supports school choice. She said when it came to funding she was “lobbying for equal funding for all of our children.”

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