Schoemann spoke at the Dane County Republican’s monthly “Pints and Politics” meeting on Tuesday. (Photo by Baylor Spears/Wisconsin Examiner)

Washington County Executive Josh Schoemann stepped up to the front of a room in the back of Kavanaugh’s Esquire Club on the east side of Madison with a grin and quickly started a chant about Gov. Tony Evers.

“Tony’s got to go. Who’s with me?” Schoemann said about the current second-term Democratic governor. He encouraged others in the room to join him. “Tony’s gotta go… Tony’s gotta go. I’d like him to hear it if you don’t mind.”

The crowd of about 30 clapped enthusiastically and slowly started to pick up the chant.

Schoemann, who wore a red UW-Madison quarter zip up, jeans and a camo hat with his campaign logo across the front, was at the restaurant for the Dane County Republican’s monthly “Pints and Politics” meeting. It’s the one of the latest stops for Schoemann, who is the first candidate of either major party to launch his campaign in the 2026 governor’s race. 

Evers’ decision on whether he will seek a third term is still up in the air. He recently told WisEye that he is “not spending very much time at all thinking about whether I’m going to run or not.” 

Getting a head start

With about 14 months before a Republican primary might be held, Schoemann is working to get a head start on other potential candidates. U.S. Rep. Tom Tiffany, who is mulling a run for the office, was critical of Evers as he addressed party members at the state GOP’s annual convention. Bill Berrien, a Whitefish Bay businessman and Navy SEAL veteran, recently formed a political action committee.

Schoemann said that it’s “entirely possible” for Wisconsin to be more competitive for Republicans. He launches his campaign as the Republican Party of Wisconsin is reevaluating how to win after their preferred candidate lost in the state Supreme Court race and as Democrats have won 12 of the last 15 statewide elections.

Schoemann sought to start his “Tony” chant a couple times as he spoke to the group — at one point telling attendees that he is the son of a Lutheran Minister and “can’t handle a congregation unless they join with me.” The crowd joined the chant more quickly this time, but Schoemann cut it off quickly as he pulled his camo hat off and placed it over his heart and encouraged attendees to stand up to sing “My Country, ‘Tis of Thee” with him.

Schoemann has worked in Washington County as the elected county executive for the last five years and as the county administrator for six years prior. He owns a farm in the town of Trenton, located between West Bend and Grafton, with his wife and is the father of two.

Schoemann told attendees that he joined the Army National Guard, attended UW-Whitewater and then served in Iraq in 2003. Throughout the event, Schoemann returned to his faith and military service, telling the crowd that “love your neighbor” has been central to his work and will be central to his campaign. 

“It’s changed the trajectory of my life permanently,” Schoemann said, describing a memory of his time in Iraq when he gave bottles of water to a child who was drinking from a puddle.

“As he approaches the puddle, I’m thinking, ‘Oh, he’s just going to jump around in the puddle and play.’ He kneels down, and starts cupping his hands and starts drinking out of that puddle,” Schoemann said. 

“When I came back home, that moment kept coming back to me over and over and over, and I dedicated the rest of my life to the service and sacrifice of the guys and gals who didn’t come home, either in whole or in part, and of my Lord, Jesus, by loving my neighbor,” he continued, “ and that, ladies and gentlemen, is how we are going to win this election. We are going to turn Wisconsin red by loving our neighborhood.”

Rush Limbaugh and Ronald Reagan

Schoemann said he grew up a “Rush Limbaugh” and “Ronald Reagan baby” — with beliefs in smaller government, lower taxes and strong defense — and that those ideas have shaped his service in local government.

Schoemann repeatedly criticized Evers and spoke about his record.

“Under the education governor, are your schools better than they were six years ago?” Schoemann asked, with answers of ‘no’ coming from some in the room. “He’s filling potholes right now — getting his picture taken in every community can get to… Are your roads really all that much better than they were six years ago? No, no. They’re not, and if you look across the state of Wisconsin on every issue issue after issue, things aren’t better.”

Evers has been traveling across the state last week helping fill potholes as a part of an annual effort to call attention to the issue of improving the roads and his recent budget proposal of to dedicate funds for that purpose —  though Republicans have removed that from the budget. At one stop on his trip, Evers told reporters that he didn’t know much about Schoemann but thinks he’s “gonna have to be another Donald Trump.” 

“That’s the only way Republicans can kind of move forward in this day and age,” Evers said, according to WSAW-TV 7.

Schoemann said that he decided to run because he is “sick and tired of our kids, leaving the state for other opportunities in different states and not coming back” and “sick and tired of our retirees leaving this state that has become a complete tax hell.”

Schoemann also compared himself to former Republican Gov. Tommy Thompson.

“Back when I was a kid in 1986, Tommy Thompson took out another Tony — [former Gov.] Tony Earl. A young, energetic Republican did very, very well in Dane County, and eventually by 1994, I believe he won Dane County,” said Schoemann, who is 43. 

Goal: Lose by less in Dane County

Thompson is the last Wisconsin governor to win a third term in office, and Schoemann wants to ensure that stays true by taking a page out of Thompson’s playbook. Schoemann said he would have three rules for his campaign: go to the Northwoods, go to Milwaukee and go to Dane County. He said that since his campaign launched he had visited Florence County to talk with a group of people, who, he said, likely “hadn’t seen a statewide elected official in decades,” had been on the radio in Milwaukee and his Tuesday evening stop in Madison was his second already. 

Schoemann said Republicans need to lose by less in Dane County, pointing out that President Donald Trump won the state of Wisconsin with nearly 23% of the vote in the deep blue county. 

“We’ve got to be pushing back towards 26, 27, 28[%], and we’re only going to do it by having conversations with our neighbors and physically being present,” Schoemann said. “I can tell you you’re going to get sick of seeing me because I will be back again and again and again. I want to hear from you what this state needs to be. I want to hear from you what direction the state needs to go.”

Schoemann then took questions from the audience.

One attendee asked about what he would do about property taxes. Local communities across the state have been strapped for funds in recent years due to restrictions in the ways that they can raise revenue with many turning to raising property taxes through referendums to help afford services.

“How many of you live in the city of Madison? How are you liking that new referendum for the school district and the city — one-two punch?” Schoemann replied. He added that property tax rates in Washington Co. are low because of decisions he’s made. He said that at times when they have “considered alternatives where we needed additional resources, we go to the people and ask.” 

The county went  to referendum in 2024 to help prevent cuts to its public safety services. While the referendum failed, a deal on shared revenue and a local sales tax for Milwaukee that  lawmakers and Gov. Tony Evers made helped the county avoid the cuts. 

That deal led to a back and forth over social media between Schoemann and Milwaukee Mayor Cavalier Johnson after Schoemann took a jab at the city because of the tax. Milwaukee leaders were prominent advocates in helping secure the state funding, which has helped communities across the state, including Washington County.

Banning ‘Democracy in the Park,’ encouraging early voting

In response to a question about elections, Schoemann said that he believes in purging voter rolls, banning voting events including ‘Democracy in the Park” — a COVID-era effort held by the city of Madison where poll workers picked up absentee ballots from voters who dropped them off  — and having “significant election integrity” measures. He also talked about promoting early voting in more rural areas. 

“The clerks are part time, most of them work out of their houses. They don’t have an office at the town hall… In those places. If you want to have in-person absentee voting, you have to schedule an appointment at the home of the clerk. In Madison and in Milwaukee… the convenience level is through the roof right now,” Schoemann said. “It’s not quite seven days a week, 24 hours a day for those 13 days, but it isn’t far either, especially as compared to those towns.” 

Schoemann said his county sought to incentivize local municipal workers to add in-person absentee voting days and times by paying them 150% of the cost. He said the state needs to “completely transform how we think about elections in Wisconsin.” 

Schoemann segued to criticizing Evers for his relationship with lawmakers and the number of bills he has vetoed, saying changes in law need to come as the result of the governor working as a “coequal” branch with the Legislature. He said that the governor should work with bills before outright vetoing them.

“The fact that this governor doesn’t have the leadership capability to walk down the hallway and talk to legislative leaders is an embarrassment to our state,” Schoemann said, referring to communication difficulties between lawmakers and Evers, who are currently negotiating the next state budget.

Schoemann said that he wouldn’t want to “throw money” to help address education problems, though he thinks the system currently in place is outdated. He also said that he would seek to help change the veto power that governors have. 

This will be the first time Schoemann runs in a statewide election. He promised the room that no one would “outwork” him. 

“There might be more money. There might be worse press, there might be all kinds of things, but no one will outwork me,” Schoemann said.

In the weeks before deciding to run, Schoemann told the room that he asked his wife if she was sure she wanted him to run. 

“You know what she said to me?” Schoemann asked. “‘Well, can’t be worse than Iraq.’”

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Wisconsin Republican Party Chair Brian Schimming called on Wisconsin Republicans to focus and move forward to elections next year, saying they "won the country last November and saved America. Next year, we can save Wisconsin." Schimming and state Treasurer John Leiber speak to reporters at the RNC in 2024. (Baylor Spears | Wisconsin Examiner)

Wisconsin’s Republicans urged party members to put aside their differences over the weekend, saying that unity will be necessary if they want to win the 2026 elections for governor, Congress and the state Legislature.

The state party reflected on recent elections as they met in Rothschild, Wisconsin. Many of the state’s top Republicans delivered glowing reviews of Trump’s first few months in office and celebrated Wisconsin’s role in helping reelect him. 

“We are seeing President Trump honor the promises he made,” U.S. Sen. Ron Johnson said. “That was made possible because of people like you that delivered the 10 electoral votes to President Trump of Wisconsin.”

Despite Trump carrying the state in November, the state party is reeling from recent losses.

Johnson called the April Wisconsin Supreme Court election “stinging” and a “crushing defeat.” 

Republicans’ preferred candidate Brad Schimel lost his bid for a seat on the Wisconsin Supreme Court  by nearly 10 percentage points, solidifying a liberal majority on the Court at least until 2027. It was the third Supreme Court  election in a row that conservatives lost after  Dan Kelly was defeated by double digits in both 2020 and 2023. The Republican-endorsed candidate for the spring state Superintendent race, Brittany Kinser, also lost in April. Kinser, a school choice advocate, thanked the party for its help at the convention. 

“There’s no way you can sugarcoat that,” Johnson said. 

Johnson said the results were because of “voters who came out to try and save America by electing Donald Trump” but didn’t come out to vote in April to “ensure that [Trump] would have four years where he could implement his agenda without possibly the majority shifting in the House.” He said the party needs to work to get voters out in non-presidential elections. , especially as Trump is in his second term and is barred from running again by the U.S. Constitution.

“As much as many would want Donald Trump to be on the ballot again, he won’t be. He won’t be, and we’re going to figure out how we win, but without Donald Trump on the ballot here in Wisconsin, so that’s just a hard truth,” Johnson said.

Following the April losses, Republican Party of Wisconsin Chair Brian Schimming came under scrutiny by some party members who blamed him for the results. Some at the convention circulated a paper seeking a vote of no confidence in Schimming though the effort never came to fruition. 

Fights within county parties have also broken out since the April elections. Those divisions were on display at the convention as some from a local county party sought to keep Kelly Ruh, the party treasurer and one of the people to serve as a fake elector for Trump in 2020, from being seated as a delegate. Her supporters said it was “absurd” that members of the party would seek to block their own treasurer from voting, while others said she shouldn’t be seated because to do so would subvert the vote taken by the county party. The full convention voted to seat her anyway. 

“There’s always power struggles,” Johnson, who declined to take sides in any fights, said. “But I have to admit in the 15 years since I entered the political process, I’ve never seen as many squabbles.” 

Johnson warned that the party won’t be able to win if Republicans are  “disunified.” 

U.S. Rep. Derrick Van Orden echoed Johnson’s calls for unity, saying that people didn’t vote because Republicans were fighting. 

“If I hear one more person, say, RINO [an acronym for Republican in Name Only], you’re gonna get the horn,” Van Orden said. “Knock it off. We are Republicans who are Americans who are patriots. We love our country. We love our families. We love our communities.” 

Wisconsin RNC Chairman Terry Dittrich said Republicans need to up their game and don’t have time to waste ahead of 2026. 

“We stop the infighting. We start working together. We welcome the youth in. We pay attention to our goal… to make sure President Trump can finish his job in four years and go on with JD Vance for another four years and another four years and another four years,” Dittrich said. “Let’s all unify.”

State Treasurer John Leiber is leading an effort to examine the recent losses — a job he was assigned by Schimming. At the convention, Leiber cautioned party members against “pointing fingers” at others. 

“That doesn’t help anyone… What I’m focused on is how we can use that experience, learn from it and figure out how to win in 2026,” Leiber said. 

Lieber said his committee is working to gather information and data to understand ways of making progress, and he asked attendees to fill out a handout to provide feedback. He noted that he is up for reelection in 2026. 

“I want to win, so I don’t have any reason to try to smooth things over or sugarcoat. If anything I want to identify what exactly we need to do, what we can do better, how we do it better, and identify the ways that we can all work together to accomplish our goal, which is of course winning,” Leiber said. 

Schimming said that the party has to be honest about the April elections and the frustration about them. But he said Republicans need to focus and move forward to win the next election. 

“Doesn’t mean we agree on everything. Doesn’t mean we shouldn’t change tactics or strategies, but it means we gotta look forward… We’re gonna work together. We’re gonna listen. We’re going to lead. We’re going to lead, and we’re going to do what it takes to win. We won the country last November and saved America. Next year, we can save Wisconsin,” Schimming said. 

2026 gubernatorial, legislative and Supreme Court elections 

The calls for unity come during an off year for Wisconsin elections but also as crucial gubernatorial and state legislative races lie ahead in November 2026. A race for the state Supreme Court will also take place in April with Justice Rebecca Bradley up for reelection,  though that race, which won’t tip the ideological balance of the Court, wasn’t a  prominent focus at the convention. 

Gov. Tony Evers has yet to decide whether he will run for a third term, but Republicans are intent on putting a Republican in office, whether that means ousting Evers or defeating another Democratic candidate. So far, only one Republican, Washington Co. Executive Josh Schoemann, has launched his campaign for the office. 

U.S. Rep. Tom Tiffany is also considering a run for governor and spent the majority of his time on stage at the convention taking jabs at Evers.

“The question — as we have this great reset led by President Trump — is will Wisconsin be one of the winners?” Tiffany said. “Will Wisconsin be one of the winners like Texas and South Dakota, Tennessee, Florida? States like that are winning, people are moving to those states, businesses are growing, people want to be there. Are we going to be one of those states or are we going to be like the losers in Illinois and Minnesota?” 

“We all know what the problems are. The question is how are we going to fix it?” Tiffany said. “We can fix it easily by replacing Tony Evers in 2026.”

U.S. Rep. Tony Wied from Wisconsin’s 8th Congressional District said Republicans  need to keep up  their momentum into the next year, and in the race for governor the “fight starts right now” and can’t wait.

“We have a governor who refuses to even say the word mother,” Wied said, referring to Evers’ proposal to update language in state laws related to infertility treatments, “who fights the Trump administration at every single turn, who would rather protect illegal aliens than hard-working Wisconsinites.  

State Rep. Mark Born (R-Spring Green) and Senate Majority Leader Devin LeMahieu (R-Oostburg) were also critical of Evers during a panel discussion. Born said he introduced a “ridiculous budget again” that included “reckless spending,” and “massive policy trying to rewrite everything that’s happened in the state in the last more than a decade now.” LeMahieu said that Evers is trying to “turn us into Minnesota, turn us into Illinois — states that have out of control spending.”

“If you could think of a dumb idea for government, the governor probably had it in his budget,” Born said. 

Lawmakers said it would be essential they keep control of the Senate and Assembly to continue to stop Democrats’ agenda.

Running under new legislative maps in 2024, Republican lawmakers lost 14 state legislative seats in the last elections — leaving them with slimmer majorities in the Senate and Assembly. In 2026, Democrats are seeking to flip the Assembly, which currently has a 54-45 Republican majority, and the Senate, which currently has an 18-15 Republican majority. 

“We’re going to be up against it this next year, but we’re out there fighting, knocking on doors. We are the firewall against really horrible liberal policies coming into Wisconsin,” LeMahieu said. 

The Senate will be particularly crucial as it will be the first time the new district lines are in place for the half of the seats up for election. While addressing the convention, former Gov. Tommy Thompson said some have been telling him that they are afraid they will lose the state Senate.

“Don’t even think that way,” Thompson said. “We are winners, not losers. We’re going to campaign. We are going to unite… and we’re going to win.” 

Trump’s agenda 

Republicans were complimentary of Trump’s first few months in office, including his efforts to detain and deport noncitizens, bar transgender people from certain spaces, eliminate diversity, equity and inclusion (DEI) and cut investments in social programs. 

Wied said the border is “more secure than at any other point in history.” 

“Trump is doing what he said he would do. Under President Trump and Republican leadership, illegal immigrants will no longer be given a free pass in this country,” Wied said. “If you break the law, you are going to face consequences.”

“Isn’t it great that border crossings are going down and deportations are going up?” Tiffany asked. “Isn’t it great to live in America like that?

Johnson was not completely on board with everything Trump is doing, expressing concern about the cost of the so-called “big beautiful bill” Trump is working to get through Congress, which using the budget reconciliation process to make the 2017 tax cuts permanent, increase funding for immigration enforcement, expand work requirements for food assistance and cut Medicaid costs by implementing work requirements.

“The big, beautiful bill isn’t what it’s advertised to be,” Johnson said. “We’re not going to be bending the debt curve down. We would be exacerbating the problem by a total of about $4 trillion over the next 10 years.” 

Splitting from Johnson, Van Orden said that Republicans should also be united on Trump’s bill.

“We don’t need grandstanders in the Republican party — stop talking and get it done,” Van Orden said, echoing Trump.

U.S. Rep. Nancy Mace of South Carolina delivered a keynote address to the convention, praising Trump for his immigration policies and his efforts to stop transgender women from participating on women’s sports teams. Mace is known for seeking to bar transgender people from certain spaces, including bathrooms, locker rooms, and targeting her Democratic transgender colleague in the House of Representatives and other transgender individuals. 

“I like an immigration policy kind of how I like my sweet tea — with a lot of ICE,” Mace said, playing on the acronym for Immigration and Customs Enforcement.

“There has never been a president stronger than Donald Trump. They impeached him. They raided his home. They indicted him. They even shot him, and the man still survived. He stood tall. We prayed for him every single time, because no weapon formed against him shall ever prosper,” Mace said. “Trump is back. He’s securing the border. He’s deporting illegals. He’s protecting women’s sports, and he’s declaring there are only two genders, and DEI under Donald J Trump is DOA.” 

Mace, who noted she’s considering running for governor of South Carolina in the future, took her comments further telling convention goers that the U.S. is in a battle. 

“It’s not necessarily a battle between the parties or left and right or ideology. It is a battle between good and between evil, and we cannot allow this evil to win,” Mace said.

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