LoginPolestar Just Benched The Only Fun Thing It Was Making For A Crossover
- One of Polestar’s most important upcoming models is a new crossover called 7.
- CEO says the new model will appeal to a broader audience than current offerings.
- Limited details are known about the second-generation Poletar 2 that’s in the works.
It’s been about three years since Polestar confirmed it would turn the O2 Roadster Concept into a production model called the Polestar 6. The sexy convertible was expected to share its powertrain with the Polestar 5 that was introduced in Munich, serving as a stylish halo car for the brand. That plan, however, has been pushed aside. For now, the EV maker is prioritizing vehicles it believes can move in far greater numbers.
Read: Polestar Teases Next Electric SUV To Be Built Alongside A Mysterious New Volvo
The most important of these is the new Polestar 7. A teaser released a few months back previewed a compact crossover that will be built at Volvo’s plant in Kosice, Slovakia.
Priorities Shift
Polestar chief executive Michael Lohscheller has confirmed that the 7, as well as a second-generation version of the best-selling Polestar 2, will take priority over the all-electric convertible. There’s no word on how far the Polestar 6 has been pushed back, but the marque’s boss confirmed that it still intends to build it.
A Compact Crossover With Broad Appeal
Speaking with Autocar, Lohscheller noted the Polestar 7’s design will adopt a more familiar SUV shape to other vehicles from the brand, “but at the same time, it will be distinguished and really stand out.”
He is also confident that the smaller 7 will attract more females to the Polestar brand, noting that currently it has “many, many more male” customers than females.
We know that the Polestar 7 will use a technology base from Volvo and be powered by electric motors that have been developed in-house. Working closely with Volvo on the model will help Polestar ensure its new compact crossover is perfect for the European market, which currently accounts for 75 percent of its total sales.
“It will have all the Polestar DNA with the right driving characteristics, chassis tuning, and we will bring all these ideas together in a sustainable way,” Lohscheller added.
What Comes Next For The 2
Details about the second-generation Polestar 2 remain sparse. The current version just received updates for the 2026 model year, but aside from incremental changes, it’s essentially the same car that first arrived in 2019.
