Sick of those state Supreme Court campaign ads, Wisconsin? Here’s how other states avoid them

SUPREME COSTS: This is the third in a series of articles about how Wisconsin chooses its judges.
Wisconsin is one of the only places on Earth that thrusts top judges into big-time politics.
Here Supreme Court candidates compete in officially nonpartisan statewide elections that have grown increasingly polarized and expensive, with campaigns now costing far more than those in any other state. This spring’s $144.5 million high court contest marked the first time that campaign spending approached that of recent races for governor and U.S. senator.
By contrast, the federal government and the majority of other states and countries appoint their judges. Some of those appointed judges eventually must face voters, but only in yes-or-no retention elections intended to avoid the political heat of head-to-head campaigns.
Not all of those other systems succeed in taking the politics out of choosing judges. The process of appointing federal judges is widely viewed as partisan, particularly for the U.S. Supreme Court. And even some retention elections have become multimillion-dollar contests, as activists try to change the ideological balance of state high courts.
However, 11 states have set up independent nonpartisan or bipartisan nominating commissions to ensure that Supreme Court justices are chosen by merit. Many other countries select judges through civil service systems. And 12 states use independent performance reviews of judges to help voters or appointing authorities decide whether judges should keep their jobs.
Although 57% of all Wisconsin Supreme Court justices were first appointed by governors to fill vacancies, past efforts to switch to appointing every justice faced strong political headwinds. No other state has dropped judicial elections in four decades.
Some Republicans are even pushing in the opposite direction, calling for Wisconsin to join the eight states that pick Supreme Court justices in fully partisan elections.

The trail to big-money campaigns
When Wisconsin became a state in 1848, electing judges was a new and controversial idea. Most judges had been appointed since their federal or state courts were created. In the Federalist Papers, Alexander Hamilton argued for lifetime appointments to preserve federal judges’ independence against political pressures.
But some states started to embrace judicial elections in the populist wave that followed President Andrew Jackson’s 1828 election. That was partly a reaction to judicial appointments that were seen as political rewards, Wisconsin Supreme Court Chief Justice Shirley Abrahamson said in 2009. Mississippi was the first to switch in 1832, followed by New York in 1846 — just before Wisconsin’s first constitutional convention.
Walworth County delegate Charles Baker argued during the convention that electing judges was consistent with democratic principles, according to the State Law Library. That view was met with thunderous opposition from Racine County delegate Edward Ryan, a future chief justice, who asked of the judiciary, “Must its judgments represent the will of the people? No sir! No sir! God forever forbid it! … It represents the eternal principles of truth and justice.”
As a compromise, the new constitution banned electing judges at the same time as other state officials, in an attempt to discourage political parties from nominating judicial candidates. After parties didn’t take the hint, the Legislature outlawed party labels on judicial ballots in 1891.
Meanwhile, every state admitted between the Civil War and the 1950s decided to elect at least some of its judges. Those races were initially partisan, until 1873, when Chicago-centered Cook County, Illinois, pioneered nonpartisan judicial elections, a concept that spread during the Progressive Era. Of the 22 states that now elect high court justices, 13 (including Wisconsin) have fully nonpartisan elections, eight have fully partisan elections, and Michigan nominates justices at party conventions but doesn’t list partisan affiliations on general election ballots.
Yet nonpartisan elections haven’t kept big money and ideological divisions out of state Supreme Court races. As documented by the Brennan Center for Justice at New York University, many states’ high court campaigns have ballooned past $1 million in spending over the past 25 years, driven by special interests trying to influence rulings on social, political and economic issues that include hot-button topics like abortion and same-sex marriage.
Since 2000, nine of the 13 states with fully nonpartisan elections — including Wisconsin — have seen at least one $1 million-plus high court race. But every state with fully partisan elections has had million-dollar court contests, along with partly partisan Michigan.

Taking the ‘non’ out of nonpartisan
Political parties have helped push up the price tag for Wisconsin’s formally nonpartisan elections, aided by a state law allowing unlimited donations to candidates. The last three Supreme Court races drew $34.1 million in party cash, with Democrats outspending Republicans more than 2-to-1.
Voters seem to have mixed feelings about the partisan involvement. On one hand, 61% of Marquette University Law School Poll respondents in February said they believe party contributions cut into judicial independence, while only 38% said partisan support gives voters useful information about candidates.
Yet the partisan passions ratcheted up by big spending and polarizing issues have dramatically transformed how closely Supreme Court results reflect the most recent presidential vote.
In 1978, county-level results showed almost no relationship between the two, according to calculations by Marquette Poll Director Charles Franklin. But the correlation has trended sharply upward, particularly after the start of multimillion-dollar races in 2007, Franklin found. Last spring, his calculations showed a 98.5% correlation between support for liberal now-Justice Susan Crawford and 2024 Democratic presidential nominee Kamala Harris and between backing for conservative Brad Schimel and GOP President Donald Trump.
“It’s a stunning change, but not a new change,” considering how the partisanship evolved over time, Franklin said.
Judicial votes increasingly mirror political divide
Voting results by counties for Wisconsin Supreme Court elections and presidential elections, 1980 – 2024.
Presidential election
Supreme Court election
Democratic lead
Republican lead
Liberal lead
Conservative lead
0
+20
+10
+10
+20
0
+20
+10
+10
+20
1980
2007*
2025**
* Presidential election data from 2004.
** Presidential election data from 2024.
Source: Marquette University Law School
Graphic by Hongyu Liu/Wisconsin Watch
Judicial votes increasingly mirror political divide
Voting results by counties for Wisconsin Supreme Court elections and presidential elections, 1980 – 2024.
Supreme Court election
Presidential election
Democratic lead
Republican lead
Liberal lead
Conservative lead
0
0
+20
+10
+10
+20
+20
+10
+10
+20
1980
2007*
2025**
* Presidential election data from 2004.
** Presidential election data from 2024.
Source: Marquette University Law School
Graphic by Hongyu Liu/Wisconsin Watch
Nationwide, however, nonpartisan elections may still affect how voters react to candidates, said Douglas Keith, deputy director of the judiciary program at the Brennan Center. In nonpartisan races in Montana, Arkansas and Kentucky, “voters chose the candidate who ran the less overtly partisan campaign,” Keith said.
By contrast, Keith said, voters seem more likely to treat partisan high court campaigns like other partisan races — including in Ohio, where the Republican-controlled Legislature switched from a variation on the Michigan method to fully partisan elections, starting in 2022.
Franklin, Keith and other experts also believe that Wisconsin’s spring elections, originally designed to deter partisanship, could have had the opposite effect, by taking high court races out of competition with other major contests where candidates are seeking donations and attention. Most other states hold judicial elections in the fall, regardless of whether they’re partisan or nonpartisan, with only Georgia and West Virginia joining Wisconsin in the spring.
In October, the Marquette poll found 56% of state voters thought high court races have become so partisan that candidates should run with party labels. That idea was backed by nearly two-thirds of Republicans, with Democrats and independents almost evenly split.
However, politicians’ support for switching to partisan judicial elections seems to depend on whether they think it will help their own side. Ohio Republicans figured they would benefit from fully partisan high court elections, and they have won every race since the 2022 change, said Barry Burden, director of the Elections Research Center at the University of Wisconsin-Madison. Similarly, Louisiana Republicans are changing Supreme Court justice nominations to regular partisan primaries, starting in 2026, instead of the state’s unique all-party primaries.
In 2009, after the conservative candidate won a brutal, record-spending Wisconsin high court race the previous year, Sen. Tim Carpenter, D-Milwaukee, and other Democrats introduced a constitutional amendment to abolish nonpartisan spring elections and elect all public officials in the fall. The measure died in committee in a Democratic-controlled Legislature.

That was when conservatives were more likely to vote in low-turnout contests, said Franklin and UW-Milwaukee Professor Emeritus Mordecai Lee, a former Democratic lawmaker. Now liberals have the edge in those races, Franklin and Lee said, and support for partisan elections has flipped.
After liberals won four of the last five Supreme Court races, Wisconsin Republican U.S. Rep. Derrick Van Orden called for moving all spring elections to the fall of even-numbered years. GOP state Rep. Dave Maxey, chair of the Assembly Campaigns and Elections Committee, and Van Orden’s Republican House colleague Tom Tiffany, who is running for governor, are open to discussing that idea, their spokespeople said.
Such a major change would cause numerous complications for thousands of currently nonpartisan local officials and lower court judges, as well as presidential primaries, said Wood County Clerk Trent Miner, president of the Wisconsin County Clerks Association.
Washington County Executive Josh Schoemann, another GOP gubernatorial candidate, is calling for a more modest change: shifting only the statewide contests for Supreme Court and superintendent of public instruction to fall and moving primaries for fall races from August to April.
In an interview, Schoemann said he didn’t have a strong feeling about whether high court elections should remain nonpartisan, but he added, “Everybody acknowledges that they’re largely partisan races anyway. … Let’s be honest about what they are.”
Both Schoemann and a Tiffany spokesperson said maximizing voter participation would be the main reason to reschedule elections.
Because constitutional amendments must be approved in two consecutive legislative sessions and then in a statewide referendum, any change would be at least a few years away.

Pointing back to appointment
By the 1920s, some states were growing disillusioned with judges’ involvement in electoral politics. Nowhere was this concern greater than in Missouri, where Democratic Party boss Tom Pendergast’s Kansas City machine regularly defeated state Supreme Court justices who ruled against its wishes, according to a 2014 report by the Institute for the Advancement of the American Legal System (IAALS) at the University of Denver.
In 1940, Missouri voters approved a new method of appointing judges. Under that system, now called the Missouri Plan, a nominating commission screens judicial applicants based on merit. The governor then chooses a judge from a list of potential nominees presented by the commission. Newly appointed judges typically serve a relatively short first term before facing voters in a yes-or-no retention election to keep their jobs for a longer second term.
Kansas was next to adopt the Missouri Plan in 1958, after its governor resigned a few days before his term ended — and was promptly appointed to the state Supreme Court by the lieutenant governor who succeeded him. Some form of commission-based gubernatorial appointment is now in place in 22 states, including Iowa.
Merit selection is supposed to guard against the appearance of “cronyism, patronage and self-dealing” that can arise if a governor or president has no limits on nominating judges, according to a 2018 Brennan Center report.
“With merit selection, candidates move forward in the process based on their qualifications and
experience,” the 2014 IAALS report said. “In other systems, the amount of money spent in an election campaign, name recognition, and political or party connections can be the determinative factors.”
For example, Indiana law requires that state’s Judicial Nominating Commission to “consider each candidate’s legal education, legal writings, reputation in the practice of law, physical ability to do the job, financial interests (for conflict-of-interest purposes), public service activities, and any other pertinent information the commission feels is important to select the most qualified candidates.”
A 2021 paper in the Journal of Public Economics found that justices chosen in merit selection processes or nonpartisan elections produced better work — as measured by how often their rulings were favorably cited in other judges’ decisions — than justices chosen in partisan elections.
Missouri was the first state to create an independent commission and require the governor to choose from its list. In most of the 11 states with that approach, no single official or institution dominates commission appointments, and members may be appointed by various elected leaders, the state high court or the state bar association. Some states also call for geographic or demographic diversity among commissioners.
However, not all commissions are equally independent. In 11 of the 22 states where such commissions advise governors, the governor can either appoint a majority of commission members or choose a candidate who’s not on the commission’s list. In South Carolina, legislative leaders appoint a commission to screen candidates for election by lawmakers.
Four other states allow governors to nominate high court justices without consulting a commission, although some of those governors may create their own advisory panels and all of those appointees must be confirmed by lawmakers or other officials.
Confirmation is also required in seven states with governor-controlled commissions and three states with independent commissions.
Virginia’s legislature elects justices without nominations from either the governor or a commission.

Contentious races build support for appointments
In 1999, after Wisconsin’s first million-dollar Supreme Court race, then-state Rep. Mary Hubler, D-Rice Lake, introduced a constitutional amendment to let the governor appoint high court justices with Senate confirmation, but without a nominating commission. The measure drew bipartisan support but died in committee in a Republican-controlled Assembly. After three even more expensive races, then-state Rep. Mark Gottlieb, R-Port Washington, introduced a 2009 amendment calling for appointment with confirmation and retention elections. It died in committee in a Democratic-controlled Assembly.

Abrahamson, the state’s first female justice and the only one to win four contested elections, opposed a switch to appointment. “Elected judges are more apt to go and speak with the people about the judicial system and listen to their concerns,” the late justice said in 2009.
Former Justice Janine Geske said that she had long supported elections for the same reason: “It made justices more human and someone who people can identify with,” in contrast to more isolated federal judges. But Geske added, “I liked the elected judiciary until all this happened (with big-spending television-centered campaigns). People are so sick of these terrible ads that relate to issues that the court doesn’t decide,” mainly criminal cases in lower courts.
Now the moderate Geske said she leans toward appointment, but only if nominees are screened by a bipartisan commission and only if the governor must choose from the commission’s list.

Former Justice Dan Kelly, a conservative who lost back-to-back multimillion-dollar races in 2020 and 2023, said he also supports appointment, with Senate confirmation. Citing the Federalist Papers, Kelly said judges “must reject politics entirely” in their rulings, and appointment offers “much more protection against politics” than elections in which “campaigns have become explicitly political.”
However, Kelly — who was appointed by Republican Gov. Scott Walker to fill a vacancy — disagrees on one key point with Geske, an appointee of GOP Gov. Tommy Thompson. Kelly said the governor should be free to name someone outside a nominating commission’s list as a check on a panel that may have been “politically captured” by special interests.
Kelly’s comments echo a frequent conservative critique of the Missouri Plan — that nominating commissions may be controlled by liberal-leaning lawyers. Although some states specifically require non-lawyer representation on nominating panels, a 2019 study by the Brennan Center’s Keith found attorneys dominated most commissions, with corporate and plaintiff’s attorneys outnumbering prosecutors and public defenders.
In Kansas — the only state where the bar association names a majority of the commission — the Republican-controlled legislature has endorsed a constitutional amendment to abolish the merit selection process and return to electing justices. If voters approve the amendment in August, lawmakers would decide whether the elections should be partisan or nonpartisan.
Although 13 states switched from elections to merit selection in the 1960s and 1970s, Utah was the last state to do so in 1985, while Rhode Island was the last state to convert its appointment process to merit selection in 1994, according to IAALS. Voters rejected merit selection of high court justices in Ohio in 1987 and in Nevada in 1972, 1988 and 2010.
Geske and Burden said it would be challenging to convince Wisconsin legislators and voters to drop judicial elections for merit selection. February’s Marquette poll found 90% support for continuing to elect justices, with relatively minor differences by party. And in 2018, voters resoundingly defeated a GOP-backed constitutional amendment to end elections for state treasurer.
“On the other hand, Republicans are having their heads handed to them in Supreme Court races, so there may be some interest” among GOP lawmakers in appointment, Burden said. Liberals have won four of the last five high court races by double-digit margins and now hold a 4-3 majority on the seven-member court. Conservatives are defending seats in 2026 and 2027 and won’t have a shot at regaining control until 2028 — or later if liberals boost their majority in April.
Governors have appointed 46 of the 81 justices who have served since statehood. Conservative Justice Rebecca Bradley, who is not seeking re-election in 2026, is the only current member of the court who was originally appointed.

Wisconsin is one of 10 states that don’t require their governors to consult a nominating commission or seek confirmation for a high court appointee. By contrast, 29 states require governors to use nominating commissions in filling vacancies, and 17 states require confirmation of justices appointed to fill vacancies. Lawmakers fill vacancies in South Carolina and Virginia, and sitting justices fill vacancies in Illinois and Louisiana.
In 2000, a Wisconsin state task force on judicial diversity endorsed the governor’s use of an advisory committee to screen candidates, but opposed writing the practice into the state constitution. It didn’t recommend creating a more independent commission or requiring the governor to choose only applicants recommended by the committee.

To keep or not to keep
Most states with independent commissions skip the confirmation process and wait for voters to decide the justices’ future in retention elections.
Altogether, 20 states use retention elections for at least some high court races. California, Maryland and Tennessee combine confirmation and retention elections. In Illinois and Pennsylvania, justices initially chosen in partisan head-to-head elections must run in retention elections for subsequent terms. And in Montana and New Mexico, regular elections become retention elections if nobody files to challenge an elected incumbent.
“Because judges do not face opponents in retention elections, they usually do not need to raise money and conduct campaigns,” IAALS says on its website. “At the same time, special interest groups are not as active in retention elections as they are in contested elections, because a good judge’s performance speaks for itself” and even if they try to oust an incumbent, “they cannot select a replacement who fits their particular agenda.”
Nonetheless, special interests have targeted some retention elections, driving them into the multimillion-dollar range. According to the Brennan Center, that trend was accelerated by a $1 million race in 2010, when conservatives waged a successful campaign to defeat three Iowa Supreme Court justices after the seven-member court unanimously overturned the state’s ban on same-sex marriage. Retention election spending peaked at $9.9 million in 2020, when conservatives ousted a Democratic justice from the Illinois Supreme Court.
As an alternative to incumbent justices facing voters in either head-to-head contests or retention elections, the Brennan Center advocates for a single term of 14 to 18 years, and the State Bar of Wisconsin has called for a single 16-year term, compared with Wisconsin’s current 10-year terms.
“Extensive evidence suggests that election pressures impact judicial decision-making in a wide array of cases, and that retiring justices rule differently than those seeking to keep their jobs,” the Brennan Center wrote in its 2018 report.
Among the 46 states where justices stay in office through elections or reappointment by elected officials, New York’s 14-year terms are the longest, followed by five states with 12-year terms.
Conversely, “15 years is a long time to go without any accountability to the public,” said Danielle Kalil, IAALS director of civil justice and the judiciary.
Although no state restricts justices to a single long term, the Brennan Center cited four states that found other ways to insulate them from political pressure:
- Rhode Island justices are appointed for life, like federal judges.
- Massachusetts and New Hampshire justices serve until mandatory retirement at 70.
- Hawaii has an independent commission that decides whether to reappoint justices after an initial 10-year term.

Judging the judges
Working with former U.S. Supreme Court Justice Sandra Day O’Connor, IAALS came up with a system for adding judicial performance reviews to the Missouri Plan, to help inform voters before retention elections. The institute now advocates for that modified plan, which it named after the late justice.
“Most Americans undergo job evaluations, and there is no reason why judges should not do the same,” IAALS says on its website. Such evaluations focus on “holding judges accountable to high quality job performance while maintaining judicial independence, by focusing on politically neutral qualities like impartiality, case administration, and clarity of communication rather than specific case outcomes.”
Alaska was the first state to use judicial performance reviews, starting in 1976. Now seven states release evaluations to voters before retention elections, five others use evaluations in reappointment decisions, and four share them only with judges. Hawaii and New Hampshire also release summaries that don’t identify specific judges. Republican-led legislatures ended evaluations in Kansas in 2011 and Tennessee in 2014.
IAALS recommends that evaluations be conducted by independent commissions, separate from nominating commissions. Kalil said evaluating commissions should survey attorneys and possibly others involved in the justice system and observe judges in courtrooms.

Cut-rate campaigns
Even if states elect high court justices, multimillion-dollar campaigns aren’t inevitable. Brennan Center data show four states with head-to-head judicial elections have escaped the national trend of high-spending races: Minnesota, Oregon, Idaho and North Dakota.
In Minnesota, candidates and their supporters spent just $637,011 to elect 10 justices in five contested and five uncontested races from 2013 through 2022 — a period when Wisconsin candidates and their allies spent almost $33 million to elect seven justices in six contested campaigns and one uncontested election, according to the Brennan Center and the Wisconsin Democracy Campaign.
Both states share a history of nonpartisan elections, but unlike Wisconsin, Minnesota elects justices in the fall for six-year terms, with no restrictions on how many seats can be on the ballot in the same election, University of Minnesota-Twin Cities research fellow Eric Ostermeier said.
Minnesota’s elections also have been far less competitive than Wisconsin’s, said Ostermeier, the author of the Smart Politics blog. Since 2000, the average margin of victory in Minnesota has been 23 percentage points across 20 contested elections, almost twice the 11-point average in 14 contested Wisconsin elections. Only one Minnesota race was decided by a single-digit margin, compared with five in Wisconsin.
Perhaps most telling, Minnesota’s incumbent justices never lost an election and the state never had a wide-open race for any seat in that time, while Wisconsin voters ousted two appointed incumbents and six elections lacked incumbents.
Regardless of whether states elect or appoint justices, “no system is perfect,” Kalil said.
Yet public sentiment could be shifting toward change, said Nick Ramos, executive director of the election watchdog Wisconsin Democracy Campaign.
“People are becoming fed up and tired,” with the flood of attack ads, Ramos said. “People are becoming more receptive to doing something.”

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Sick of those state Supreme Court campaign ads, Wisconsin? Here’s how other states avoid them is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.










