Small wonder nearly half of voters haven’t decided who to back in the Democratic primary for Wisconsin’s next governor. If you sent in your ballot early, you might have voted for the candidate who won the straw poll at the Democratic party convention only to flail her way through a dramatic public scandal, run out of money and quit. The latest Marquette Law School poll, released this week, still had her name as a candidate, but didn’t include the candidate who dropped out two weeks ago before getting back in the race with Gov. Tony Evers’ endorsement. 

Meanwhile, the frontrunner in poll after poll, as Baylor Spears reports, is Francesca Hong. 

Some Democrats are so sure Hong, as a democratic socialist, will lose in a general-election matchup with Republican Tom Tiffany they’re desperately hopping from horse to horse, searching for an alternative. One of those horses, Lt. Gov. Sara Rodriguez, stumbled badly and collapsed. Now we’ve got Milwaukee County Executive David Crowley, whose late endorsement by Evers generated a backlash against the “Democratic establishment.”

Whoever’s running the “establishment’ might be overbearing, but they sure don’t seem to be adept at picking winners. Days after his reentry, Crowley is struggling with negative stories about crude posts to an old Twitter account.

The problem Democrats in Wisconsin face is less about party bosses behind the scenes calling the shots than it is lack of any organization. A little leadership from Evers earlier in the process might have staved off disaster.

At a minimum, he could have made up his mind to back Crowley before Crowley dropped out. He could have had painful but necessary conversations with Joel Brennan, Sara Rodriguez and Missy Hughes, the other members of his administration who campaigned at least partly on their association with him. “Look, I see a bright future for you in politics, but I’ve decided to go with Crowley in this race,” he might have said. Then Crowley (or whoever Evers decided to support) could have built some strength over the course of the campaign.

Instead, we have the current mess.

Wisconsin’s messy primary is also a symptom of Democrats’ general disarray. Unable to come up with a plan to effectively counter the frightening power of a violent, kleptocratic regime in Washington, they are waffling between trying not to alienate swing voters by sounding too radical versus tapping into the energy and outrage of the anti-Trump electorate.

Looking over their shoulders at the Republicans, several Democratic campaigns point to the millions of dollars in TV ads the Republican Governors Association bought featuring light criticism of Hong. The ads appear to be a transparent effort to boost Hong in the primary, since Republicans think they can beat her in the general election. So what? Hong appears to be winning the primary anyway, with or without the RGA boost, through her straight talk, superb social media strategy, grassroots ground game and the enthusiasm she’s generating, especially from young voters who don’t trust normal politicians and institutional Democratic party politics. 

That doesn’t mean she’s the best candidate to beat Tiffany. But instead of buying into the Republican political analysis, or as one Democrat did, running an ominous attack ad trumpeting that Hong is a “proud socialist!” (the horror!), Democrats should be trying to steal a page from Hong. That ugly ad, featuring photos of the three candidates of color, labeling them all unelectable, and then toggling to Joel Brennan, the only white guy in the race, is a good example of what Democratic primary voters want to reject.

It’s no surprise Hong is catching fire. People like candidates who say what they mean and aren’t afraid to be themselves, as opposed to candidates who seem to be trying to tell them what they want to hear or pretending to be just like them. They want to see courage and conviction in the face of bullying and corruption. They do not particularly like seeing Democrats tearing each other apart — especially not by drawing on the kinds of smug, bigoted attacks made by the other side. 

Imagine a Democratic party that includes democratic socialists and more middle-of-the-road candidates, promoting an uplifting message about protecting a decent society, functional government and human rights. 

That’s the vision people are hungry for. Wisconsin Democrats should not be afraid to serve it up.