David Crowley, Milwaukee County Executive, joins his supporters as he relaunches his campaign to become Wisconsin's next governor. (Photo by Isiah Holmes/Wisconsin Examiner)
Democratic gubernatorial nominee David Crowley called on Democrats to unite as he accepted the nomination Wednesday.
The race was called in the early morning hours Wednesday as Crowley defeated state Rep. Francesca Hong by a razor-thin margin. Hong called Crowley to concede shortly after 2 a.m. . If elected in November, Crowley would be the first Black person to serve as governor of Wisconsin. Crowley was elected as Milwaukee’s first Black county executive in 2020 after serving two terms in the state Assembly.
“The job is not done. The job is not finished,” Crowley said. “My job is not to become the first, and if I do become the first, my job is to make sure that I’m not the last and provide more opportunities for young men and women all across this state.”
Democrats have their work cut out for them as they compete against Republican U.S. Rep. Tom Tiffany, a three-term congressman endorsed by President Donald Trump who currently represents the state’s largest congressional district in the northern half of the state.
Crowley started that work as he accepted the nomination at 9 a.m. Wednesday in Milwaukee.
“Over the past few months, you’ve heard a lot of people try to define this election as a battle between the left and the center, between progressives and the establishment, between insiders and outsiders, that narrative misses the entire point of what we’re doing,” Crowley said.
Crowley’s comeback in the race was powered by an endorsement from Gov. Tony Evers, the popular, departing two-term governor. Evers and Crowley spent the last two weeks traveling around the state in a last-ditch campaign. Crowley had previously dropped out of the race on July 8 and endorsed Lt. Gov. Sara Rodriguez. When Rodriguez’s campaign imploded due to a financial scandal on July 17, Evers encouraged Crowley to restart his campaign. He reintroduced himself on July 18.
After getting back into the race, Crowley faced accusations of being the “establishment” candidate who was chosen to defeat the democratic socialist candidate, Francesca Hong. He called that accusation a “slur.”
As he accepted the nomination, Crowley thanked Evers “for his friendship, his leadership and his belief that Wisconsin works best when working people come together to solve problems.” He also sought to put to bed the narrative that had surrounded the race as he thanked his primary opponents. He said that Hong’s campaign “reminded people across Wisconsin that there are no long shots when it comes to believing in a better future and fighting to expand opportunities to every family” and said he looks forward to earning the support of Hong voters. The narrative that the primary was ”a battle between the left and the center, between progressive and the establishment, between insiders and outsiders” was inaccurate, Crowley said.
“When I traveled across Wisconsin, I didn’t meet people who introduced themselves that way. I met parents wondering how they afford childcare. I met workers who want wages that keep up with the costs of living. I met farmers trying to preserve family traditions. I met small business owners trying to keep their doors open, and I met seniors who deserve security and dignity after a lifetime of work. We may not agree on every policy, we may not use the same labels, but we all want safe communities, strong schools, affordable health care, good-paying jobs, and a brighter future for all of our children.”
Crowley said Democrats must now unite around keeping “MAGA extremism” out of Wisconsin and called Tiffany the “real threat.”
“Tiffany stood with those who tried to overturn a free and fair presidential election instead of defending our democracy,” Crowley said. “He’s worked in lockstep with Donald Trump to slash programs that Wisconsin families depend on, including SNAP and healthcare for our children, our seniors and veterans and working families. He backed harmful, costly policies like the war in Iran, while too many families right here, right at home, are struggling to make ends meet. He spends his time fueling culture wars because sowing division is much easier than delivering results.”
“Wisconsin, we deserve better than politicians who divide us for their own political gain,” Crowley said.
Tiffany said in a statement about Crowley’s victory that there is “not a dime’s worth of difference between these Democrat candidates.”
“David Crowley proved my point when he admitted there aren’t many policy differences between him and a socialist,” Tiffany said. “His record in Milwaukee County shows exactly what Wisconsin would get: mismanage the government, run up the bill and raise your taxes to pay for it. Wisconsin doesn’t need more of the same failed policies.”
Democrats are meeting for a unity breakfast that will bring together Crowley, Hong, state Sen. Kelda Roys, another of the candidates in the Democratic primary, Lt. Gov. candidate Sarah Godlewski, U.S. Sen. Tammy Baldwin and U.S. Rep. Mark Pocan around 11 a.m. in Middleton, as they , seek to move past the divisiveness of the primary with less than three months until the general election.
Rebecca Cooke greets supporters and delivers her victory speech at Mogie’s Pub in Eau Claire after winning the Democratic primary in the 3rd Congressional District (Henry Redman/Wisconsin Examiner)
Rebecca Cooke won the Democratic primary in Wisconsin’s 3rd Congressional District Tuesday, riding a massive monetary advantage and support from the national Democratic party to set up a rematch after her narrow 2024 loss to Republican Rep. Derrick Van Orden.
Western Wisconsin’s purple 3rd District is one of the Democratic Party’s main targets in the country in their effort to flip majority control of the House of Representatives.
Cooke’s name recognition, advantages in fundraising and institutional support helped her win. When all the votes were counted, Cooke had 60.4% of the vote to 39.4% for Emily Berge, the former president of the Eau Claire City Council — who had attempted to leverage an old-school ground campaign and her popularity in the district’s largest city to achieve the upset.
AP called the race at 9:21 p.m. with 64% of the vote counted. Cooke’s share of the vote grew in the hours afterward as the tabulation was completed.
“IalsowanttothankmyopponentEmilyBergeandherteam,whoworkedtobuilddeeprelationshipsacrossthisdistrictandbringpeopletogetheraroundacommongoal, acommongoalthatweallsharetorestorepragmaticleadershipto Wisconsin’s 3rd CongressionaldistrictandtodefeatDerrickVanOrden,” Cooke said in her victory speech at Mogie’s Pub in Eau Claire. “Thismomentistrulyforthepeople.Thecoalitionofsmallbusinessowners,healthcareworkers,educators,farmersacrossthisdistrict,withwhomIbuilttrustovertime.Weneedmoreworking-classpeopletorepresentusinD.C.whoaren’tsofarleftorsofarright,butwanttoworkacrossthe aisletoactuallygetthingsdone.”
The race was far closer than initial expectations. This spring, the Cooke campaign touted internal polling that showed her more than 40 points ahead of Berge — who when she entered the race, against the wishes of members of the national party, had little name recognition outside Eau Claire.
Cooke, a former fundraiser for Democratic party campaigns and organizations, a former small business owner and a part-time waitress, jumped into the race almost immediately after the 2024 election — earning endorsements from U.S. Sens. Tammy Baldwin and Bernie Sanders, as well as support from the Democratic Congressional Campaign Committee. Cooke also ran for the seat in 2022, losing the Democratic primary to state Sen. Brad Pfaff (D-Onalaska).
In nearly two years of campaigning, Cooke has raised massive amounts of money — $8.6 million since the beginning of 2025. That total far surpasses Berge, who raised $728,000, and squeaks past Van Orden, who has raised $7.5 million.
But the closer than expected primary challenge pushed Cooke to spend a significant chunk of that cash advantage. Cooke has $1.8 million in cash on hand while Van Orden has $4.6 million, according to the most recent campaign finance reports, filed in late July.
Democrats in the district are now turning their focus to the divisive Van Orden, who has been a staunch supporter of President Donald Trump.
“I think that people will come together in support of Rebecca Cooke, really aiming to defeat Van Orden and the policies that he represents, and you know the lack of involvement with his overall constituents, trying to come in on the coattails of other national Republican leaders, and I think he’s forgotten about who he really represents, and it’s us,” Elvira resident Mike Sobolewski told the Wisconsin Examiner outside the Cooke victory party.
But at the Berge watch party across Eau Claire at The Plus bar, the crowd of dozens of supporters were less enthused.
In her concession speech, in which she did not mention Cooke by name, Berge said “it’s disappointing. I feel sad, of course, and angry. I feel angry,” about losing after being outspent in the primary 30-1. After speaking to the crowd, Berge, a mental health counselor, passed the microphone to a number of supporters for what she called a “group session.”
“This is a race that DCCC thought was going to get called in five minutes,” Berge’s campaign manager, Nick Padeski, said from the stage. “Like that is the reality of what we were up against, and everything that was achieved tonight is truly a success and an achievement and a wake-up call to a lot of people that we deserve better than what has been going on.”
Since the 2024 race, Van Orden and the Republican party have been relentlessly attacking Cooke, frequently calling her a “commie.” As national attention focuses on the district while Republicans fight to hold onto their thin majority, Van Orden spent Tuesday evening posting AI videos of Democratic Party Chair Devin Remiker yelling at a CNN anchor.
“Congressman Derrick Van Orden served our nation with honor as a Navy SEAL, and in Congress, he stands up for Wisconsin, fighting for commonsense wins. Radical Rebecca Cooke is a paid political operative for the far-left who pushes a radical agenda that is completely out of touch with Western Wisconsin,” National Republican Campaign Committee Chairman Richard Hudson said in a statement Tuesday night. “Commie Cooke will be rejected for the third time this fall, and Wisconsinites will send Congressman Van Orden back to Congress.”
August 12, 20265:12 pmUpdated with final vote count numbers for the primary race.
State Rep. Francesca Hong speaks during a forum for Democrats seeking the party's nomination to run for governor. (Photo by Erik Gunn/Wisconsin Examiner)
Small wonder nearly half of voters haven’t decided who to back in the Democratic primary for Wisconsin’s next governor. If you sent in your ballot early, you might have voted for the candidate who won the straw poll at the Democratic party convention only to flail her way through a dramatic public scandal, run out of money and quit. The latest Marquette Law School poll, released this week, still had her name as a candidate, but didn’t include the candidate who dropped out two weeks ago before getting back in the race with Gov. Tony Evers’ endorsement.
Meanwhile, the frontrunner in poll after poll, as Baylor Spears reports, is Francesca Hong.
Some Democrats are so sure Hong, as a democratic socialist, will lose in a general-election matchup with Republican Tom Tiffany they’re desperately hopping from horse to horse, searching for an alternative. One of those horses, Lt. Gov. Sara Rodriguez, stumbled badly and collapsed. Now we’ve got Milwaukee County Executive David Crowley, whose late endorsement by Evers generated a backlash against the “Democratic establishment.”
Whoever’s running the “establishment’ might be overbearing, but they sure don’t seem to be adept at picking winners. Days after his reentry, Crowley is struggling with negative stories about crude posts to an old Twitter account.
The problem Democrats in Wisconsin face is less about party bosses behind the scenes calling the shots than it is lack of any organization. A little leadership from Evers earlier in the process might have staved off disaster.
At a minimum, he could have made up his mind to back Crowley before Crowley dropped out. He could have had painful but necessary conversations with Joel Brennan, Sara Rodriguez and Missy Hughes, the other members of his administration who campaigned at least partly on their association with him. “Look, I see a bright future for you in politics, but I’ve decided to go with Crowley in this race,” he might have said. Then Crowley (or whoever Evers decided to support) could have built some strength over the course of the campaign.
Instead, we have the current mess.
Wisconsin’s messy primary is also a symptom of Democrats’ general disarray. Unable to come up with a plan to effectively counter the frightening power of a violent, kleptocratic regime in Washington, they are waffling between trying not to alienate swing voters by sounding too radical versus tapping into the energy and outrage of the anti-Trump electorate.
Looking over their shoulders at the Republicans, several Democratic campaigns point to the millions of dollars in TV ads the Republican Governors Association bought featuring light criticism of Hong. The ads appear to be a transparent effort to boost Hong in the primary, since Republicans think they can beat her in the general election. So what? Hong appears to be winning the primary anyway, with or without the RGA boost, through her straight talk, superb social media strategy, grassroots ground game and the enthusiasm she’s generating, especially from young voters who don’t trust normal politicians and institutional Democratic party politics.
That doesn’t mean she’s the best candidate to beat Tiffany. But instead of buying into the Republican political analysis, or as one Democrat did, running an ominous attack ad trumpeting that Hong is a “proud socialist!” (the horror!), Democrats should be trying to steal a page from Hong. That ugly ad, featuring photos of the three candidates of color, labeling them all unelectable, and then toggling to Joel Brennan, the only white guy in the race, is a good example of what Democratic primary voters want to reject.
It’s no surprise Hong is catching fire. People like candidates who say what they mean and aren’t afraid to be themselves, as opposed to candidates who seem to be trying to tell them what they want to hear or pretending to be just like them. They want to see courage and conviction in the face of bullying and corruption. They do not particularly like seeing Democrats tearing each other apart — especially not by drawing on the kinds of smug, bigoted attacks made by the other side.
Imagine a Democratic party that includes democratic socialists and more middle-of-the-road candidates, promoting an uplifting message about protecting a decent society, functional government and human rights.
That’s the vision people are hungry for. Wisconsin Democrats should not be afraid to serve it up.
Niina Baum, Michael Alfonso, Kevin Hermening and Jessi Ebben participated on Tuesday evening. (Screenshots via WFJW)
Republican candidates seeking to replace U.S. Rep. Tom Tiffany in Wisconsin’s 7th Congressional District participated in a debate Tuesday night, during which they touted their loyalty to President Donald Trump and laid out differing priorities for Congress.
Tuesday’s debate, hosted by WJFW Newswatch 12, is the only televised debate in which all the Republican primary candidates have agreed to participate. Those candidates include Michael Alfonso, whose father-in-law, Department of Transportation Secretary Sean Duffy, formerly held the 7th CD seat and has been campaigning on his behalf, has Trump’s endorsement; Niina Baum a lifelong Northwoods resident and dog musher who founded Northwoods Young Professionals to attract and retain workers in northern Wisconsin; Jessi Ebben, a public relations professional who describes herself as a “Trump Republican,” and who previously ran to represent Wisconsin’s 3rd CD and Kevin Hermening, a financial advisor and former United States Marine. Don Raihala, an accountant, will also appear on the ballot in August, though he wasn’t invited to participate.
Alfonso had refused to participate in earlier debates, in one case because he was attending a lobbyist event hosted by the Republican Party of Wisconsin in Washington D.C., and said he would only participate in one local news forum.
The winner of the Republican primary will face the winner of the Democratic primary in November. While the district has been represented by Republicans in recent years, the 7th CD was represented by Democrat Dave Obey, the longest serving U.S. House member in Wisconsin history, from 1969 until 2011. The three candidates vying for the Democratic nomination are Fred Clarke, Chris Armstrong and Ginger Murray.
The district, which encompasses a huge portion of the state, stretches from eastern to western Wisconsin and from central Wisconsin to the Northwoods. Tiffany, who has represented the district since 2020, is running for governor in 2026.
While Trump’s endorsement has helped Tiffany, whose primary opponent in the governor’s race dropped out, in Alfonso’s case it has not cleared the field. Republicans from local county parties and his primary opponents have criticized Alfonso’s lack of experience and his father-in-law’s help as he tries to win the race.
“I’m the only candidate on this stage that our great president, the greatest president of my lifetime, President Donald J. Trump, trusts to get his agenda into law,” Alfonso said during the debate. “We hear a lot about politicians saying they’re pro-Trump only in the year of an election. What the Trump endorsement means is that I will support the president, I will fight for his agenda.”
Alfonso said he sat down with Trump for an interview and promised the president that no one would out work him in Congress.
While Alfonso used the endorsement as his main argument to differentiate himself from the other candidates, he was not the only candidate to claim he would carry forward Trump’s agenda in Congress
Hermening, said he would be experienced, tested and “ready on day one” to serve in Congress and help Trump achieve his agenda. In his closing remarks, Hermening criticized the current Congress for allowing some items in the “One Big Beautiful Bill Act” to sunset within a short period of time and for not passing more of Trump’s agenda.
“The president has put forward so many executive orders… Congress needs to finish the job and put some of those executive orders into actual legislation,” Hermening said. “I’m committed to helping him finish that job.”
Hermening noted that Trump had already endorsed Alfonso before he entered the race, but said he has been honored to get endorsements from other Republicans in the district including state lawmakers Mary Felzkowski, John Spiros, Duke Tucker, Brent Jacobson, Pat Snyder and Romaine Quinn.
“I’m not running to be someone,” Hermening said. “I’m running to do something.”
Alfonso, 26, directly addressed concerns about his lack of experience during the debate, including saying that he is currently employed as an accountant. Prior to running for Congress, Alfonso worked in construction while a student at UW-Madison. After graduating, he moved to Florida and worked on a podcast hosted by Dan Bongino for a year. He has since moved back to Hayward, Wisconsin.
Alfonso argued that young people can bring energy to politics and that experience is not the only measure of effectiveness.
“Let me ask you, did Nick Shirley have experience?” Alfonso said, referring to the young Youtuber whose debunked videos of empty childcare centers helped spur investigations into fraud in Minnesota. “He was only a young man in his 20s. Young people are capable of so much in a culture where we seek to make young people infantilized.”
Alfonso in his opening remarks attacked Democratic Socialism and State Rep. Francesca Hong, who is seeking the Democratic nomination for governor, mentioning communism and his roots in Cuba. He said he wants to fight “Marxism” in Congress.
“The older generation has already won the battle with communism. They fought very hard, but I will tell you what, my generation is falling for those very same lies,” Alfonso said. “I look forward to working every single day to stop the spread of violent Marxism, which is what got my friend Charlie Kirk murdered.”
A couple of candidates spent time in the debate defending their status as Republicans.
Ebben addressed controversy over her 2011 signature on a petition protesting Act 10, the law signed by former Gov. Scott Walker that significantly curbed union rights for public employees.
“I was 21 years old in college, and I was told by my parents who were lied to by the teachers unions that they were worried about losing their jobs, and that didn’t happen,” Ebben said. “So, I was not only in college when this happened, but I became a Christian. I became a conservative, and I’ve knocked thousands of doors for candidates in the conservative movement for Republicans up and down the ballot over the years, helping them get elected, and like President Trump and President Reagan, I chose to become a Republican.”
Baum was asked directly whether she is a Republican. She noted that the last time she voted for Trump was in 2016, but added that people do not fit into neat political boxes.
“The job of a representative is to represent the people and what they need, and what if something that the people in this district want and need doesn’t align perfectly with party lines, then we’re supposed to blindly follow that? I don’t think so,” Baum said.
Throughout the debate Baum said she would be in Congress to serve the people of the 7th CD, adding that she won’t take corporate PAC money and wants to end Citizens United, the U.S. Supreme Court decision that allowed corporations to spend unlimited money on elections.
During closing remarks, she announced that she will be embarking on a 400-mile bike trip through the district to meet with voters and hear from them directly, and promised to pay close attention and listen to people.
“The job of a representative is to represent the people, not the president’s priorities, no matter who the president is,” Baum said when asked whether she would support Trump’s agenda. “If those priorities align, I will absolutely support them, but if they don’t , I’m going to stand up for them, just like with these AI data centers.”
The candidates were asked whether they support Trump’s war in Iran.
Alfonso repeated Trump’s claim that the war was necessary to stop Iran from developing nuclear weapons.
“I look forward to working with President Trump to bring peace to the Middle East,” Alfonso said.
Hermening, who was among the Americans held captive for 444 days during the 1979 Iran hostage crisis, said he does not support having boots on the ground to pursue regime change in the country.
“That is a decision that the Iranian people need to make on their own. They need to be responsible for that. It is not our job to be the policeman of the world,” Hermening said, though he added that he thought Trump had done the right thing by seeking to block the development of nuclear weapons in Iran. “In any negotiation, it requires two honest brokers, and it is very evident to me in watching what’s been going on between the United States and Iran for 47 years that the Iranians have never sent an honest broker to any negotiation, so I believe that we have to be very steadfast in what we are standing for.”
Ebben said that she thinks the country needs to focus on domestic issues as opposed to war overseas.
“I don’t want my son in the future to have to go off and fight another war,” Ebben said. “I don’t want any mother or father to have to worry about sending their son or daughter overseas to champion someone else’s war. We need to get back to America First.”
The candidates agreed on some issues, including wanting to reduce government spending and regulation as a way of addressing the cost of living, though they differed on Congress’ role in regulating artificial intelligence and data centers as well as combating PFAS.
Hermening said the federal government needs to ensure that the U.S. isn’t left behind on the world stage, so it shouldn’t put unnecessary regulations in place on people who want to grow their companies.
“Too often the government gets in the way,” Hermening said.
Ebben said that the government needs to be cautious about artificial intelligence and ensure that people, including students in school, aren’t relying on it too much.
Alfonso said he didn’t know whether Congress should do more to regulate AI.
“We don’t know where this technology is going to take us but we need to watch it very closely. We cannot have hundreds of thousands of Americans displaced from their jobs,” he said.
Baum said she would work to implement a moratorium on data center construction and described hearing from local residents who reached out to her about a company that wanted to buy their land for a data center.
“There’s no regulations around them and they impact us in so many different ways,” Baum said of data centers. “They impact our natural resources, our water, our utility bills and recently our phone prices… are going to be impacted because of the demand for memory chips from AI data centers.”
Baum also criticized the sales and use tax exemption that the Wisconsin state government approved for data centers.
“I know this is a state-level thing, but I’m using this as an example because why are they getting that benefit when there are small businesses who actually provide consistent jobs and more jobs than an AI data center will at the end of its completion. They should not be getting breaks.”
The candidates also differed on how much of a role the federal government should play in addressing the issue, a long-running concern for communities in the Northwoods including the town of Stella.
“I would advocate for clean water, lower costs to bring about the lesser contamination,” Hermening said. “When the government helps to make policies that bring about contamination, whether it is approving certain types of chemicals that end up in our groundwater, the government has a responsibility for making it right.”
Ebben said she is concerned about the federal government stepping in and imposing too much regulation.
Alfonso declared that he had the endorsement of the Make America Healthy Again (MAHA) PAC and said he would work with Trump to both encourage businesses and protect natural resources. He said he would also want to leave PFAS regulation up to states rather than the federal government.
Baum said that the federal government was involved with spreading PFAS contamination, so the federal government has a responsibility to help ensure access to clean drinking water.