Reading view

There are new articles available, click to refresh the page.

Have Wisconsin electricity price increases exceeded the Midwest average for 20 years?

Reading Time: < 1 minute

Wisconsin Watch partners with Gigafact to produce fact briefs — bite-sized fact checks of trending claims. Read our methodology to learn how we check claims.

Yes.

Wisconsin electricity rates – for residential, industrial and commercial users – have exceeded regional averages annually for 20 years.

From 2003 through 2022, Wisconsin rates exceeded the averages in each of the three user categories for eight Midwest states, Wisconsin Public Service Commission reports show.

For the three categories combined, Wisconsin’s rate was second-highest in 2023-24 and third-highest in 2024-25 among 12 central region states, federal Energy Information Administration figures show.

Here are the July 2025 cents-per-kilowatt hour rates in Wisconsin versus the north central region average:

Residential: $18.30/$17.84

Commercial: $13.39/$13.31

Industrial: $9.87/$9.46

Electric bills rose for residential customers of Wisconsin’s five largest utilities, according to the Wisconsin Citizens Utility Board. For example, the average monthly We Energies bill for a typical residential customer was $128.65 in 2024, twice as high as $56.18 for 2004.

Booming data center construction in Wisconsin could affect utility rates.

This fact brief is responsive to conversations such as this one.

Sources

Think you know the facts? Put your knowledge to the test. Take the Fact Brief quiz

Have Wisconsin electricity price increases exceeded the Midwest average for 20 years? is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

PSC Approves Badger Hollow Wind, Whitewater Solar

By: Alex Beld

On Thursday, September 25, the Public Service Commission of Wisconsin (PSC) approved two utility-scale clean energy projects. Collectively, Badger Hollow Wind (Iowa and Grant Counties) and Whitewater Solar (Jefferson and Walworth Counties) add up to 298 Megawatts (MW) of clean energy!

Badger Hollow Wind

Starting with Badger Hollow Wind—the first 100+ MW project in more than a decade at 118 MW—is a major step forward in Wisconsin’s clean energy future. To meet our net-zero goals, we need to install about 21 Gigawatts of wind energy by 2050.

In taking up the Badger Hollow Wind application, the PSC addressed several issues. In their decision, they considered the requirements of Wisconsin’s wind siting rules and determined that the wind project is in full compliance with sound, shadow flicker, decommissioning, and more.

The PSC also noted public confusion about primary and alternative turbine sites, which are a required part of the process, and limited the wind project to no more than 19 wind turbine sites for the purposes of public clarity. They also applauded the use of an Aircraft Detection Lighting System (ADLS) to reduce blinking lights at night. While the Federal Aviation Administration requires blinking lights to avoid aviation incidents, ADLS will greatly reduce the frequency of blinking, and this will mark the first use of this new technology in Wisconsin!

Expanding the state’s portfolio of wind energy is essential to ensuring we have reliable, clean energy round-the-clock, but that’s not all the project will accomplish. In the testimony RENEW filed with the PSC to support this project, we highlighted several local and statewide benefits.

Benefits of Badger Hollow Wind:

Economic Growth: Badger Hollow Wind will create hundreds of jobs during construction, as well as good-paying, long-term operations and maintenance positions. The project is expected to produce $3.2 million in additional economic activity in Wisconsin.

Community Benefits: Once in service, Badger Hollow Wind will contribute more than $500,000 in utility-aid payments each year. Over $300,000 of this will go to Grant and Iowa Counties, and over $200,000 of this will go to the towns of Clifton, Eden, Linden, Mifflin, and Wingville.

Landowner Engagement: Invenergy has been a good partner to landowners, respecting their property rights and regularly checking in with them to ensure their relationships are positive. Payments to landowners help farmers directly, but Invenergy intends to go the extra mile by building access roads to turbines that farmers can use for their operations.

Whitewater Solar

Whitewater Solar, unlike Badger Hollow Wind, is one of many solar projects to get approved over the last few years, but we’re excited all the same. The 180 MW project takes us another leap forward toward meeting our clean energy goals.

Just as we did with Badger Hollow Wind, RENEW filed testimony with the PSC to show how Whitewater Solar will benefit the state and the communities the project will call home.

During the open meeting, the PSC dove into proposed modifications and conditions to the solar project. Along with standard conditions, the PSC approved additional requirements that address concerns specific to the Whitewater Solar project. In particular, the PSC will require conditions related to the location used for temporary storage of construction equipment, a filing of signed Joint Development Agreements with local governments, and a landowner complaint process to make it easier for the developer to work with local residents before commencing construction.

Benefits of Whitewater Solar:

Economic Growth: Whitewater Solar will create hundreds of jobs during construction, as well as good-paying, long-term operations and maintenance positions. It is expected that this project will produce $259 million in additional economic activity in Wisconsin.

Community Benefits: Once in service, Whitewater Solar will contribute more than $900,000 in utility-aid payments each year. These payments will go to Jefferson and Walworth Counties, the City of Whitewater, and the Towns of Whitewater and LaGrange. Utility-aid payments produce additional revenue for local governments to use to fix roads and support local municipal services, all without creating an additional tax burden for residents.

Collectively, these two projects will reduce emissions by 543,000 tons of CO2 in their first year of operation, which would otherwise come from fossil fuel generators if these projects were never built. This means cleaner air and water, along with mitigating climate change. If you expand that over the lifetime of each of these projects, that would lead to millions of tons of CO2 that we don’t send into our atmosphere. These projects will also lead to reductions in particulate matter and ozone pollution, which means healthier outcomes and reduced healthcare costs for Wisconsin residents. Those who suffer from asthma or have heart conditions are particularly at risk when it comes to air pollution.

Thanks to everyone who helped get these projects across the finish line. Comments from the public, testimony from our partners, and the work on the ground in communities across the state are needed for every project. Through our collective action, we make our clean energy future a reality.

The post PSC Approves Badger Hollow Wind, Whitewater Solar appeared first on RENEW Wisconsin.

EPA Considers Ending Solar for All Funding

By: Alex Beld

On Tuesday, August 5, it was reported that the EPA is preparing to terminate all 60 grants awarded under the $7 billion Solar for All program, threatening more than $60 million awarded to Wisconsin. An additional $62.3 million awarded to the Midwest Tribal Energy Resource Association is also under threat.

These funds are intended to reduce electricity bills for Wisconsin residents by installing solar energy in low-income and other disadvantaged communities. The Solar for All program, or PowerUp Wisconsin, is a significant opportunity for us to accelerate the clean energy transition in a way that recognizes the need for everyone to benefit from renewables.

The decision to end this program couldn’t come at a worse time. With some of the highest utility rates in the country, Wisconsin needs programs that can reduce electricity costs now more than ever. We need to invest in our communities, not leave them behind.

These investments wouldn’t just help hardworking Wisconsinites with high energy bills — they would also support and sustain hundreds, if not thousands, of good-quality jobs across the state.

Despite this setback, we are positive that the momentum of the clean energy transition cannot be stopped. The renewable energy industry is massive and continues to grow. Together, we can continue building the future we want to see. One where clean energy powers a strong, healthy, and vibrant Wisconsin.

The post EPA Considers Ending Solar for All Funding appeared first on RENEW Wisconsin.

PSC Moves Forward on Net Metering Investigation without VoSS

By: Alex Beld

On Thursday, July 24, 2025, the Public Service Commission of Wisconsin (PSC) determined how the state would move forward with its investigation into net metering, which was opened in response to net metering changes proposed by Madison Gas & Electric and Alliant Energy.

Initially, a Wisconsin Value of Solar Study (VoSS) was expected to be a part of the overall investigation. PSC Chairperson Summer Strand indicated during the July 24 open meeting that she was content with the VoSS information already provided in the docket, and that a Wisconsin-specific VoSS effort would require more effort than it was worth. Commissioners Kristy Nieto and Marcus Hawkins ultimately agreed with this path forward.

Though a Wisconsin-specific VoSS won’t be a part of the investigation going forward, the PSC still plans to investigate and gather additional data and information about the state of rooftop solar in Wisconsin to help guide policy decisions. We are encouraged by their continued interest in establishing clarity and data on solar installations in Wisconsin. RENEW also hopes that the PSC considers the quick phase-out of federal tax credits for residential rooftop solar as they review installation trends moving forward.

The commissioners made it clear that they will include a review of adoption rates, an evaluation of net metering options and rate designs, and the expected impacts of rate designs on customers in their investigation. In relation to rate design options, the commissioners were also interested in the incorporation of time-of-use rates and other customer technologies, such as batteries and smart thermostats, and innovative programs, such as behavior demand response and virtual power plant options for the future.

RENEW Wisconsin participated in the process as it related to creating the parameters for the VoSS and will continue to offer input whenever we have the opportunity. We will also inform members and supporters alike when there are opportunities for the public to participate in the process.

The post PSC Moves Forward on Net Metering Investigation without VoSS appeared first on RENEW Wisconsin.

RENEW Submits Testimony Supporting Fair Net Metering Policy in Northwestern Wisconsin

By: Alex Beld

On May 14, the RENEW Wisconsin policy team submitted testimony calling for no change to how Rice Lake Utilities (RLU) compensates customers for the solar energy they produce. This testimony is in opposition to what RLU has suggested for their net energy metering (NEM) policy, which would be a reduction in compensation for solar customers.

In this case, the Public Service Commission of Wisconsin (PSC) will consider a NEM formula for systems at 20 kilowatts (kW) and below, and a formula for systems between 20 and 100 kW. Systems that are 20 kW or below are typically residential rooftop arrays, whereas the larger ones are often on businesses or municipal buildings. RLU currently has three customers with systems above 20 kW, all of which are schools.

Although Rice Lake Utilities is a smaller utility in northwestern Wisconsin and does not have many customers with solar, what they have proposed could change the precedent at the PSC. RENEW has decided to intervene and provide testimony to prevent the potential for statewide changes to NEM policy.

RENEW’s policy team provided evidence to the PSC in support of maintaining the status quo for both larger and smaller solar systems. We also shared potential alternatives for how RLU could transition away from the status quo should the PSC decide to allow a change to NEM benefits. These alternatives are more in line with how utility-avoided costs for Wisconsin utilities are calculated.

Utility-avoided costs are the cost an electric utility pays to generate or purchase power. This could be described as — an avoided expense that a utility would have paid by generating themselves or purchasing it from a third party, had it not come from the customer’s solar array.

RENEW feels that before the PSC decides this case, they should consider the future of municipally-owned utility payment structures for NEM. RLU’s net monthly excess generation formula for NEM currently points to their base cost of power as its avoided cost reference, and that reference remains financially viable for RLU, as well as most Wisconsin utilities. With that in mind, we are concerned that the PSC’s decision in this case might set a precedent for other similar cases.

RENEW is hopeful that the PSC will agree that it is best to leave the current NEM pay structures in place until their Value of Solar Study and NEM investigation concludes.

Next Steps for RENEW

The RLU case is ongoing, and RENEW will have the opportunity to submit rebuttal testimony and participate in a party hearing this June. We will continue to advocate for fair payments to utility customers with solar arrays. There will also be an opportunity for the public to comment on the case before a decision from the PSC in July.

The post RENEW Submits Testimony Supporting Fair Net Metering Policy in Northwestern Wisconsin appeared first on RENEW Wisconsin.

RENEW Wisconsin Recommends Next Steps in Value of Solar Study

On Wednesday, RENEW Wisconsin’s Policy team submitted comments to the Public Service Commission (PSC) in response to the Lawrence Berkeley National Laboratory’s (LBNL) review of the Value of Solar Studies (VoSS). These comments represent a critical step toward shaping the future of solar energy in Wisconsin, with several organizations, including 350.org, the Wisconsin Environmental Initiative, Northwind Solar, and Appleton Solar, joining RENEW in support of these recommendations. Other organizations and utilities also submitted separate comments.

The context for this study and the review stems from rate case proceedings in the fall of 2023 involving Alliant Energy and Madison Gas & Electric (MGE). These rate cases included proposals to reduce or eliminate the current Net Energy Metering (NEM) policies for solar customers in these two utility territories. If approved, such changes would have reduced the financial benefits for consumers with solar arrays at their homes or businesses. These proposals were ultimately rejected by the Public Service Commission of Wisconsin (PSC), and the Commission agreed to gather more information in a separate statewide investigatory docket. Last year, the PSC began working with Berkeley Lab and other national lab staff on a VoSS to better understand the full benefits of distributed solar energy to the grid and the economy.

RENEW’s comments offer key recommendations to strengthen solar policy in Wisconsin, ensuring it supports sustainable growth and a fair, data-driven approach to valuing solar energy. Here are the main points highlighted in RENEW’s submission:

  1. Gather utility data required to estimate solar adoption rates

Accurate and comprehensive data are essential for determining solar energy adoption rates across Wisconsin. RENEW recommends that the PSC gather data from utilities, formulate methodologies, and report on solar adoption rates. This will enable policymakers to make informed decisions on future solar policies.

  1. Decide whether an independent VoSS is appropriate for Wisconsin at this time

Before pursuing an independent Value of Solar Study (VoSS), RENEW recommends that the PSC assess whether such a study is appropriate for Wisconsin at this time. This evaluation should consider the unique circumstances of the state, including its zero-carbon energy goals and economic landscape.

  1. Create more robust and consistent NEM policy throughout Wisconsin

RENEW advocates for the development of more robust and consistent Net Energy Metering (NEM) policies across the state. NEM is a cornerstone of Wisconsin’s solar energy development, and strengthening this policy will help ensure fairness and consistency for solar customers.

  1. When appropriate, establish a VoSS stakeholder process and methodology to consider all values presented in the LBNL VOSS Review

When the time is right, RENEW recommends adopting a fair, transparent, and 

stakeholder-driven approach to a VoSS. This process should consider all the values outlined in the LBNL VoSS Review (economic, environmental, and grid-related) to ensure a comprehensive understanding of solar’s full benefits.

  1. Contract with a third-party VoSS consultant using a stakeholder-driven review process

To ensure a fair and credible outcome, RENEW urges the PSC to engage an independent consultant to assist in leading the Value of Solar analysis. An experienced third-party expert can provide objective insight and guide the process in a way that respects the input of all participants, including utilities, customers, advocates, and other stakeholders.

  1. Establish either a statewide or utility-specific VoSS driven by data

RENEW supports the creation of a statewide or utility-specific VoSS that is grounded in data and accurately reflects the value solar brings to the grid. This study should be informed by the utility data and stakeholder feedback gathered throughout the process.

  1. Establish a glide path towards VoS tariffs only when NEM solar adoption rates increase to 10% in utility service territories

Finally, RENEW recommends a gradual transition to Value of Solar (VoS) tariffs, with a clear glide path based on solar adoption rates. Specifically, the transition to VoS tariffs should occur only when solar adoption reaches 10% in utility service territories.

Next Steps: Stay Tuned for Updates!

At this time, the PSC has not announced the next steps as the investigation remains open. However, the PSC will likely take up a verbal decision on the next steps soon. We’ll keep a close eye on the process and share any important updates with you as they happen.

Stay tuned for further developments as we continue to push for policies that support a clean, sustainable, and equitable energy future for Wisconsin.

The post RENEW Wisconsin Recommends Next Steps in Value of Solar Study appeared first on RENEW Wisconsin.

❌