A recently published report by the Center for Energy & Environmental Analysis, “Drill More, Pay More – America’s New Energy Paradigm,” indicates the U.S. is facing a unique energy situation characterized by both rising domestic energy prices and increased energy production. Wholesale natural gas prices in the U.S. have increased 93 percent in the first quarter of 2025, compared to the same period last year, despite record-high natural gas production.

At the same time, we have reports on clean energy that show us (Achieving 100% Clean Energy in Wisconsin Report and the companion report The Economic Impacts of Decarbonization in Wisconsin), we don’t just know that Wisconsin can achieve 100% carbon-free electricity by 2050 — we know how to do it. All while maintaining reliability and affordability for consumers. These reports emphasize that most of the projected energy demand through 2050 can be met with the development of more renewables, enhanced energy efficiency, and more flexible energy load management solutions.

We’re now past the point of advocating for clean energy solely because it’s better for the planet. As our energy needs grow, driven by electrification and data demand, it’s critical to invest in solutions that can be brought online quickly and affordably. Methane gas can no longer guarantee the consistent, low prices it once did. In contrast, renewable energy projects like solar and wind can typically be built in about two years, while gas plants often take twice as long to become operational. Supply chain issues and tariff uncertainties are increasing construction times and costs across all sectors, but renewable energy projects can still be constructed more quickly while avoiding the fuel price volatility associated with fossil fuels. With timelines and costs both working against gas, it’s simply not smart business to keep investing in slower, more expensive options when faster, more reliable solutions are within reach.

Utilities across the country continue to tell regulatory bodies and the general public that we can only meet the rising energy demands caused by new data centers with methane gas plants. However, national case studies from companies like Meta and Microsoft have demonstrated that clean energy solutions can meet data center needs when paired with smart load shifting and grid integration. Microsoft, for example, is piloting hydrogen fuel cells as an alternative to fossil fuel backup, while Meta has partnered with the Tennessee Valley Authority to run its Tennessee data center on 800 MW of solar power. These examples show us that there are multiple ways for us to power the digital economy, notably, without fossil fuels.

Even with clean energy opportunities before us, and financial and supply chain barriers to building new methane gas plants, we continue to see utilities propose new natural gas-powered electricity generation. An energy source, which according to analysis by the U.S. Department of Energy, is likely to have three cumulative impacts on consumers: higher natural gas bills, higher electricity bills, and even a higher cost of goods from U.S. manufacturers.

By supporting clean energy solutions, energy efficiency measures, and creative management of our grid, we can reliably support the around-the-clock energy needs of data centers and the needs of everyday Wisconsinites. To ignore these solutions is to ignore good business sense. It is time to recognize that clean energy isn’t an alternative but a practical solution to our growing energy demand.

As we work to decarbonize Wisconsin’s economy, the need for large-scale solar (LSS) development continues to grow. But solar panels alone won’t build our clean energy future. How developers and advocates plan, engage, and invest in communities can determine whether a project is a symbol of prosperity or a source of resistance. The process makes all the difference.

Several Wisconsin organizations are working directly with communities to shape how clean energy projects are planned and built. RENEW Wisconsin and Clean Wisconsin support large-scale solar developments by highlighting the benefits they bring to local economies and landowners. Wisconsin Land and Water supports county conservation staff and local officials by providing guidance on land use and policy considerations related to energy siting. UW-Madison Extension educates and engages communities through RESET (Renewable Energy Siting & Engagement for Tomorrow), a program that helps communities prepare and plan for large-scale renewables.

A 2023 research article titled “Good fences make good neighbors: Stakeholder perspectives on the local benefits and burdens of large-scale solar energy development in the United States,” explores how LSS solar projects are perceived and how to align solar development with local values. Through interviews with residents, developers, and public officials, the researchers found that community pushback is often less about solar and more about how projects are introduced and implemented.

I encourage you to read the full report. In the meantime, here are my four key takeaways from the study that offer guidance for better solar development:

1. Start with Meaningful Engagement

Public meetings and legal notices aren’t enough. Communities want a seat at the table from day one. Study participants emphasized the need for early, consistent, in-person engagement throughout a project’s timeline, from planning to decommissioning.

Some of the best ideas include hosting solar bus tours, creating local advisory groups, holding job-training workshops, and sharing visuals of project designs. These efforts help demystify the process and show local residents that their input matters.

2. Empower Local Liaisons

People trust people they know. Using local third-party intermediaries like community champions, nonprofits, or university partners can have a big impact on the success of a project. These liaisons can be the bridge between developers and residents, communicating in ways that resonate locally and holding all parties accountable.

Developers may know solar, but local partners know their communities. The best projects use these strengths to build trust and reduce tensions.

3. Be Honest About Tradeoffs

No project is perfect, and developers must communicate tradeoffs transparently, whether it’s changes to the visual landscape, land-use concerns, or vegetation preferences. Residents should be invited to learn from neighboring communities to discuss the long-term impacts of land use. Developers and advocates should also be forthcoming about other aspects of the project, including the visibility of substations and transmission lines, as well as any local resources that may be impacted during construction.

Transparency and clarity can go a long way in building trust, dispelling rumors and misinformation, and improving overall community sentiment about a solar project.

4. Demonstrate and Deliver Real Community Benefits

Residents want to see that these solar projects will improve their quality of life. Developers and advocates should highlight local benefits, including access to good-paying jobs, fair land lease payments, or energy savings for nearby households.

The study found that some developers overlook the input of project neighbors. In addition, the profits from land leases sometimes go to absentee owners or corporations. Officials and communities are calling for stronger community benefits agreements that ensure the value of clean energy stays local and lasts long after the developers have left town.

We Can Develop Solar That Works for Everyone

This study is a reminder that solar success isn’t just about megawatts. It’s about relationships and transparency. In many ways, the responsibility of this community engagement work begins with developers. Fortunately, RENEW has several developer members who lead by example, showing how authentic community engagement can lead to better outcomes. Wisconsin’s most successful LSS projects demonstrate that if we want clean energy to power a better future, we need to build projects with communities, not just in them.

Let’s continue to engage in policies and practices that make solar smarter, more inclusive, and grounded in local Wisconsin values.