U.S. Reps. Tom Tiffany and Derrick Van Orden were hyped on Friday afternoon, yelling to the crowd at a Chippewa Falls “farm roundtable” about how great  President Donald Trump is for American farmers and how thrilling it was to have him here in Wisconsin. Was that flop sweat on their glistening foreheads? 

Trump’s approval rating hit a new low of 38% according to a Marquette poll released two days before his rural Wisconsin visit, with most respondents saying Democrats do a better job handling the economy. In rural Wisconsin, the Northern Ag Network reports, high fuel and fertilizer prices have been weighing heavily on farmers ever since Trump began his protracted military entanglement in Iran, while farm income is down and projected to drop further this year.

Van Orden, who is trying to hold onto his 3rd Congressional District seat and Tiffany, who wants to be Wisconsin’s next governor, have been faithful to Trump, voting for his “One Big Beautiful Bill Act” with its historic cuts to Medicaid and food assistance that will fall especially hard on rural areas. The five-year, $50 billion rural healthcare fund added to the bill in the U.S. Senate — which Van Orden touted at the Chippewa Falls event — will not come close to making up for the OBBA’s $137 billion in permanent Medicaid cuts to rural areas, according to KFF health policy research. Those cuts will lead to the closure of rural hospitals and, combined with the rollback of the Affordable Care Act, will leave an estimated 30,000 Wisconsinites without healthcare. 

Trump’s visit to Wisconsin was a kind of Hail Mary. “Who’s excited that Donald J. Trump is here?” Ag Secretary Brooke Rollins shouted hoarsely. “Can I get an amen?” 

It was not an intellectual appeal. As Henry Redman reports, the so-called roundtable mostly consisted of a meandering speech by Trump, who insulted Democrats, mocked former President Joe Biden and showed pictures of his revamp of the Washington, D.C. reflecting pool. Instead of policy, the event offered vibes. But vibes can only do so much to overcome the cold, hard economic reality confronting rural voters.

Tiffany and Van Orden, who helped inflict Trump’s disastrous policies on rural Wisconsinites, are hoping Trump’s star power will propel them to victory. 

Wisconsin GOP Chair Brian Schimming took a stab at justifying the cognitive dissonance that will require of Republican voters, telling the Milwaukee Journal Sentinel that Trump is forcing them to go through pain now so that he can fix long-term structural problems and bring them future prosperity. 

It was a pretty good try. Wisconsin farmers have demonstrated tremendous resilience in the face of brutal economic cycles. Those who are still around have persevered as more than half of the state’s dairy farms disappeared over the last two decades, through both Democratic and Republican administrations. Trump has denounced the global trade deals embraced by both political parties and promised to stop global trade from harming U.S. workers and farmers. For people who lived through massive consolidation, vertical integration and the commodification of farm products that sent prices plummeting, major structural change, even if it involves some short-term pain, sounds good. But how much longer can those early promises stay fresh? And how much faith do voters have that Trump really has a long-term plan? 

In Chippewa Falls, Trump spent a lot of time bragging about better than expected recent jobs numbers and ignoring underlying weaknesses in the economy that are a danger sign. He complained that the stock market didn’t share his rosy outlook. And he crowed about stopping illegal immigration, telling Wisconsin farmers who rely heavily on immigrant labor that he has stopped “people from mental institutions” and “murderers” from coming across the border. Wisconsin farmers are the wrong crowd for that red meat.

The most significant thing Trump said, before rushing through the brief “roundtable” section of the program, leaving just enough time for the assembled Republican politicians, two athletes, a beer company executive and one farmer to shower him with praise, was a promise of a massive farm subsidy. “I got $28 billion for the farmers in the first term,” he said, referring to the Market Facilitation Program that paid out big checks to farmers just before the 2020 election, to offset the effects of tariffs and trade wars. Once again, he said, he’s  “working on something” to help farmers, “because what happened to you was artificial.” 

Van Orden and Tiffany are hoping that will be enough to stave off reality a little bit longer.

President Donald Trump held a roundtable discussion Friday at Custer Farms in Chippewa Falls to tout his administration’s efforts to help farmers. 

Trump’s visit is his first to Wisconsin during this year’s election season. First to take the stage on Friday were U.S. Reps. Derrick Van Orden and Tom Tiffany, signaling the importance of the 3rd Congressional District and the Wisconsin gubernatorial contest  for Republicans this year. 

Despite Trump’s waning approval ratings, Van Orden and Tiffany tied themselves to the president, effusively praising him.

Trump appeared on stage for the roundtable with both congressmen as well as U.S. Sen. Ron Johnson, Secretary of Agriculture Brooke Rollins, farm owner Ken Custer, Jake Leinenkugel, Olympic speed skater Jordan Stolz and Joe Thomas, a Hall of Fame former NFL player who played for UW-Madison and now owns a western Wisconsin beef farm. 

Despite its billing as a roundtable discussion of agriculture policy, Trump spoke for more than 40 minutes straight, at times appearing to read from a script and at others riffing on a number of favorite topics including former Presidents Joe Biden and Barack Obama, “Dumbocrats in Congress,” the allegedly “rigged” 2020 presidential election, transgender people, his multi-million dollar D.C. renovation projects and the southern border. 

“These are some very sick puppies that I’m looking at that are running for office and on the other side,” Trump said. “I call them the Dumocrats, D-U-M, you take out the B, a lot of people don’t know, dumb has a b, a lot of people don’t know. You take out the b and change the E, you put the you and you have a Dumocrat, but they are, their policy is just outstandingly bad, and it’s really bad for the farmer, because we were having record stuff, and then we had to put out a fire, we had to extinguish a nuclear weapon.” 

With six months until November’s midterm elections, many of Trump’s signature policies have directly affected the bottom line of Wisconsin farmers. Trump’s tariffs and war in Iran have greatly increased the cost of essentials such as fertilizer and gas while limiting access to foreign markets for corn and soybeans. In western Wisconsin communities close to where he appeared on Friday, Trump’s immigration crackdown in Minnesota’s Twin Cities extended into the Dairy State, directly striking the undocumented migrant labor the region’s farmers rely on. 

“If anybody you hear says that Donald Trump doesn’t care about the farmers, you can look him straight in the eye and tell him that’s a pile of manure, because the man is right back there,” Van Orden said. “We’re going to make sure our farmers don’t have to wring their hands at night because they’re worried about paying bills.” 

Trump and other speakers promised that the administration and congressional Republicans are working to ease the burden on American farmers, but offered little in the way of concrete proposals for how fertilizer, seed, gas and equipment will get cheaper or how milk, corn and soybeans will get easier to sell. 

“Your fertilizer prices are going to go way down, just like they were four months ago,” Trump said. “Your fertilizer is down, your energy’s down, your oil, your gas is all coming way down. And frankly, I thought it would go much higher than it did.” 

In the days leading up to Friday’s event Democratic politicians and Democratic-aligned groups rolled out a series of tours, roundtables and online events to highlight complaints about administration policies on all manner of things. 

“Wisconsin farmers do backbreaking work to produce world-class products that feed the world and drive our rural economies. President Trump came into office promising to support our farmers, but instead has taken every opportunity to jack up their costs, limit their customers, and cut into their margins,” U.S. Senator Tammy Baldwin (D-Wisconsin) said in a statement. “Between Donald Trump’s trade war, unnecessary war in Iran, and attacks on our health care system, Wisconsin farmers are paying more for everything, and Donald Trump has no solutions to the problems he’s caused. As President Trump visits Wisconsin, he owes our farmers more than lip service – they need real relief from the high costs they are paying.”