A group of former University of Wisconsin officials and one lawmaker said better communication is key to building trust among Wisconsinites and overcoming disinvestment in the university as federal and state funding declines.

“The challenges [the higher education system] faces are on multiple fronts: ideological, financial, social professional,” said Michael Bernard-Donals, president of Public Representation Organization of the Faculty Senate (PROFS) and a professor of English and Jewish Studies at UW-Madison. “Much of the public doesn’t trust higher ed anymore or at least doesn’t think it’s worth the price. Costs have increased. The economy is changing, and the job market is shifting and colleges are a useful political punching bag for populists. The compact between the federal government and the universities… has broken down, maybe irreparably, and all of this has made navigating the internal politics of the institution that much harder.”

A 2025 Gallup poll found that confidence in U.S. two- and four-year higher education institutions was up slightly to 42% from a record low of 36% in the previous two years.

During a Wednesday panel discussion featuring a Democratic state representative as well as two former UW employees, much of the conversation centered around how universities and colleges need to improve their communication with Wisconsinites and their political leaders in order to build investment. 

Rep. Angela Stroud (D-Ashland), who serves on the Assembly Colleges and Universities committee and formerly taught at Northland College, said that it has been “stunning” to her to see the politicization of universities, but it is important that they figure out how to “change the discourse on what higher ed means to the state.”

Stroud said she sees some lawmakers grappling with knowing the importance of higher education when it comes to jobs and economic development, while also making “politically useful” attacks on higher education. 

“Those two things don’t go together very well,” Stroud said. 

In recent years, the relationship between the Republican-led Legislature and the UW system has been marked by disagreements over cutting the system’s budget versus investing in it, debates over DEI and the First Amendment and most recently, the firing of the UW System President Jay Rothman.

Raymond Taffora, emeritus vice chancellor for legal affairs at UW-Madison and former chief legal counsel for Gov. Tommy Thompson, listed the issues that he views as most  affecting higher education including diversity, equity and inclusion (DEI) efforts, the cuts to federal funding that institutions are facing, changes to student visas due to the Trump administration, concerns about freedom of speech and academic freedom and uncertainty over changes in leadership. 

Addressing the recent tumult over the Rothman firing, Taffora questioned “how could the Board of Regents… decide to remove the president of the university and not designate an interim president of the system?” After the firing, the regents announced that Chris Patton, UW’s vice president for university relations, would serve as acting executive-in-charge prior to the appointment of interim president. 

“It’s not the way to lead a university,” Taffora said.

Greg Summers, an employee of the Milwaukee-based marketing agency BVK and emeritus provost at UW-Stevens Point, said part of the challenge for colleges is that while colleges do well communicating internally, communication with the general public could be better.

“Lots of colleges do a really good job communicating with their stakeholders, but that communication is very narrow. It tends to be very transactional in nature,” Summers said. “Institutions like to talk about themselves. They like to talk about recruitment — getting students to enroll at those institutions, because that’s incredibly financially important. They also talk a lot about getting donors to donate to their campuses, but there’s not a lot of conversation as an industry about the public common good that higher ed brings to American life.” 

Summers said the field of higher education needs to come up with a strategy to speak to the American public with one voice. He said that is the goal of his ad agency’s campaign called “Why College Matters.” It is a free public service campaign, he said, that any college and university can use.

“The campaign that we have created we think resonates with exactly the stakeholders that we need to reach: rural Americans, people without college degrees and political conservatives,” Summer said, adding that those groups  have been among the most skeptical of higher education in the last 10 or 15 years. 

Summers said the campaign gets at the idea of communicating better with Americans about why faculty research matters to them.

“Higher ed cannot solve its problems and its trust issues with communication alone. That’s absolutely true, but higher ed has a real communication problem and has to get outside of its usual bubble and usual audience and to talk to people in different ways about the value that they bring to American life,” Summers said. 

Stroud, noting her prior research on concealed carry and her job as a Democratic lawmaker, said she understands how difficult it is to have conversations that don’t become partisan and divisive.

“I’m just a partisan hack now in many people’s minds. They’re just completely dismissive of the evidence on gun violence… It’s going to be challenging to figure out how to enter into these conversations without being seen as being reduced to just partisan hackery,” Stroud said, adding that walking that line is essential for these conversations. 

Taffora said UW faculty and staff could improve on putting their expertise to use out in the state and living out the “Wisconsin Idea.” He brought up Walter Dickey, a faculty member of the University of Wisconsin Law School who also served as the Wisconsin Department of Corrections secretary under former Gov. Tony Earl, as an example.

“There was a time when the University of Wisconsin faculty were not only noted for their expertise, but their expertise was deployed,” Taffora said. “The best way to showcase expertise is… to get busy and to lend your expertise.”

Taffora said the showcasing needs to extend to lawmakers and decision makers and it could be beneficial for the UW system to further expand its lobbying efforts. 

“If that was a private company, you’d have batteries of lobbyists that would descend on the Legislature to tell stories. Interacting with decision-makers is key” Taffora said. “The story is a good one to tell, but it has to be told with facts and it has to be told with a degree of humility, not condescension.”

Correction: This story has been updated to correct the name of the college that Rep. Angela Stroud taught at. 

A state Senate committee put off taking action despite threats from lawmakers to fire unconfirmed members of the University of Wisconsin Board of Regents after two regents shared more details Thursday about the decision to fire former UW President Jay Rothman. 

While the regents were legally prevented from sharing specific details about the firing, they said, they described their sense that Rothman moved too slowly to act on pressing issues including developing a UW policy on artificial intelligence.

The UW Board of Regents voted unanimously in a virtual meeting Tuesday to fire Rothman, who had refused to leave his position voluntarily. The decision took effect immediately and the the search for the next leader has already begun. Rothman, who will get six months of severance pay, told the Associated Press after the vote that he was “blindsided” by the ousting but wasn’t going to challenge it.

Republican lawmakers had come to the defense of Rothman after the news broke about the effort to oust him. Sen. Patrick Testin (R-Stevens Point) said lawmakers should reject the regents’ nomination if they fired Rothman without cause. The Senate Technical Colleges and Universities committee quickly scheduled Thursday’s public hearing and executive session on the consideration of the nominations of the ten unconfirmed Gov. Tony Evers’ appointees, including Bogost and Nixon. 

Sen. Rob Hutton (R-Brookfield) said at the start of Thursday’s meeting that the decision required an explanation.

“Transparency is the foundation of public trust, and when decisions are made without explained justification, it further erodes confidence, not just to the Board of Regents, but in the institution itself,” Hutton said, adding that lawmakers could provide oversight of state entities. “We are faced with a sudden leadership shake-up at risk, creating instability at a time when the chancellor turnover is high and our flagship university is losing its CEO.”

Regent President Amy Bogost and Regent Timothy Nixon said that Rothman had been told about the changes the regents wanted to see. Their decision to let him go, they said, was not made lightly and came after he failed to make those changes. They also said that his decision to take his complaints public was harmful to the UW system.

Bogost has served on the Board for the last six years, including as president since 2024. Nixon has served as a regent for the last two years. Neither has received a confirmation hearing, which has become standard procedure for the Republican-led Senate, which has left most Evers appointees unconfirmed. 

Until the meeting, the regents hadn’t given any additional details about the decision to fire Rothman, other than that the decision came after an annual review was conducted by Bogost and that Rothman was “not without notice” and the process was not “sudden.”

Evers stood behind the regents’ decision in a statement released during the meeting, saying the choice was their and that they decided to make a leadership change, “nothing more, nothing less.” 

“Republican lawmakers should resist their temptation to turn this into a political conversation, because it isn’t one,” Evers said. “The UW Board of Regents is not supposed to be an extension of any politician or political party. The Regents are responsible for doing what’s best for our UW System, and they should be able to do their jobs without political interference from elected officials.” 

Evers also warned it would be a “mistake” if the lawmakers used it as an opportunity to fire people and that that would “jeopardize our continued bipartisan work this session.” 

“It’s pretty simple: I trust that the Regents are doing what is best for students, faculty, staff, and our UW System — lawmakers should, too.”

At the start of the hearing, Bogost told lawmakers that she would be as transparent with them as she legally could. 

“President Rothman knows exactly what he is doing. He is a sophisticated professional who understands that personnel matters are confidential,” Bogost said. “The confidentiality surrounding his evaluation was not arbitrary… It is what law requires and is what our obligation is to these universities, and yet, President Rothman, who understands all of this, has chosen to use that constraint as a shield — making public statements, he knows I cannot deny, and framing a narrative he knows I cannot correct.” 

Rothman was a Milwaukee lawyer and CEO of the law firm Foley and Lardner before being chosen to serve as the UW president in 2022.

Bogost told lawmakers that she would also be willing to walk the committee through the details of the conversations held in closed session with Rothman and the decision to fire Rothman if he waived his confidentiality.

Sen. Brad Pfaff (D-Onalaska) asked why Bogost thought he hadn’t waived his confidentiality. 

“I believe that his objective is to be able to get his narrative out and be one-sided…He knows the truth, and he understands what this is all about, and we were hoping that he would move on,” Bogost said. “To do the media circuit that he’s on denigrates our wonderful universities, and that makes me really sad, because I know that he worked tirelessly for the universities, and I really was hoping to celebrate his past accomplishments… it’s unfortunate that he’s taking that path.”

Before firing Rothman, the regents had offered him the opportunity to resign. Rothman refused, saying he hadn’t been given clear reasoning for his firing and that he thought he had accomplished a lot during his tenure as president.

Nixon also said offering at-will employees the option to leave voluntarily is standard procedure within the UW system and in private businesses. As an example, he noted former Gov. Tommy Thompson, who served as interim president of the system between 2020 and 2022 and voluntarily stepped down from the position. He also noted James Langdon, who, according to WisPolitics, wrote in an email that Rothman fired him in a similar way from his position as vice president of administration. 

Nixon added that the same practice applies to corporate CEOs, who are routinely let go by companies that don’t want to harm their brands. “You try not to have these public blow-ups, alright,  and so nothing here in my mind [is] unusual, and not only that, it follows UW practice.”

In a statement, Rothman said his recent evaluation from Bogost was “overwhelmingly positive.” However, during the hearing, Bogost said that when giving reviews it is typical to “give at least four positives to every negative,” which is what happened with Rothman. 

“He was very disheartened by those… I was surprised. These were things that we tried to work on. It was not sudden,” Bogost said. “Mr. Rothman knows that it was ongoing situations that we had many discussions with him about.”

Bogost said there is not an evaluation document, but that she took notes and delivered the evaluation in person to Rothman.

Bogost said Rothman was the right person to lead the UW system as it sought to deal with a tough financial and operational situation. During his time as president, Rothman oversaw the “right-sizing” of campus budgets and the closure of campuses. Nixon said when it comes to other accomplishments Rothman has touted, he is “a bit like the rooster crowing and then taking credit for the sunrise after.”

As the UW system is addressing other pressing issues, the regents said Rothman was too slow to act. 

Nixon noted that U.S. News and World Report ranked the 50 most innovative universities in the U.S., and the only Wisconsin school on the list was Marquette University. 

“Thank God, one higher education institution in the state has made the list,” Nixon said. “Change is not Mr. Rothman’s strong suit, yet change is what we desperately need.”

Nixon said there was a “lack of urgency” coming from Rothman, adding that coming from a law background he tends to move deliberately to ensure that every i is dotted and every t is crossed. 

As an example, Nixon said the regents started asking for a system-wide policy on artificial intelligence in November, but they still had not received one. 

“We can’t take a year and six months to decide and think about every single issue. This is no different than moving on to a new quarterback — no matter what you thought of the previous quarterback or what they did,” Nixon said. 

Nixon said he had also spoken with Rothman about reassigning some of the over 500 employees who work for the UW system administration to campuses, but there had not been changes. 

Sen. Rachael Cabral Guevara (R-Fox Crossing) thanked Nixon for giving the committee some concrete reasons for its decision  rather than staying in the “gray zone.”

The regents said that the timing of the decision was partly the result of state budget negotiations and the implementation of the state budget. In the most recent state budget, the UW system received a boost in state funding, which came as a result of negotiations between Evers, Democratic and Republican lawmakers and advocacy efforts from UW stakeholders. Republican lawmakers had initially sought a cut to the UW budget. 

At the end of Thursday’s hearing, the committee delayed its vote on whether to recommend confirming the nominees.

Hutton told reporters afterwards that there was more information the senators needed to consider and it would have been “premature” to vote. He said that he wants to see more documents related to Rothman’s evaluation and hear from more of the regents. 

“Based on some of the information we requested from the board president, really thought that was beneficial to receive that information, let the committee go through that a little bit more, maybe ask some additional questions before we go to exec[utive session],” Hutton said, adding that Bogost was “very willing” and “cooperative” when it came to providing information. 

Hutton said that there would need to be a conversation with the Republican caucus leadership on whether the full Senate, which has adjourned for regular session work, will come back to take a long-delayed vote on the regents’ nominations.