Jaguarβs Ultra-Luxury Era Begins Dec 2 With New Concept
- Jaguar will unveil a new concept on December 2, which will preview their rebirth as an ultra-luxury brand.
- The redesigned Range Rover Velar will reportedly arrive in the spring of 2026.
- JLR reported a mixed second quarter due to supplier issues and a temporary hold for quality checks.
Jaguar Land Rover (JLR) has released their second quarter results and revealed an assortment of details about future products. The biggest of which is that Jaguar will preview their future with a new concept on December 2. Despite being an iconic British brand, the debut wonβt be happening in London. Instead, the mysterious concept will be unveiled at Miami Art Week.
While a transcript of the earnings call wasnβt immediately available, Autocar is reporting CEO Adrian Mardell confirmed the production model will arrive in the summer of 2026. It will reportedly follow hot on the heels of the redesigned Range Rover Velar, which is due in the spring of that year.
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Aside from the Jag, the Range Rover Electric appears to be a hit as over 48,000 people have signed up to be on the waiting list. The company has also received over 2,900 orders for the Defender OCTA, which has a lifted suspension, 33-inch tires, and a BMW-sourced twin-turbo 4.4-liter V8 pumping out 626 hp (467 kW / 635 PS).
Moving onto financials, JLR claimed βresilient performanceβ despite temporary aluminum supply constraints due to flooding at a key supplier. This helped to push Q2 revenues down 6%, compared to last year, to Β£6.5 ($8.4) billion. Besides the aluminum headaches, a temporary hold was placed on 6,029 vehicles for additional quality control checks and this impacted sales in Europe as well as the United Kingdom.
Given the decline in revenues, itβs not surprising that profits fell from Β£442 ($571) million to Β£398 ($514) million for the quarter. However, profit after tax actually climbed from Β£272 ($351) million to Β£283 ($365) million.