Interest in electric luxury vehicles remains strong, but for some automakers, getting new models to market is proving slower than planned. More than 60,000 people have reportedly lined up for Range Rover’s first all-electric SUV. Jaguar, meanwhile, is staking its entire brand on an all-new, all-electric future.

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Now, customers for both brands will have to wait a little longer to actually get their hands on either offering. A new report claims that Jaguar and Land Rover are pushing back production amid other issues.

As we reported earlier today, the Jaguar Land Rover group is cutting up to 500 management jobs in the UK. Tariffs are hitting the company hard. And it’s no secret that sales are struggling as a result of all the changes going on inside and outside of the brands. That said, it appears as though things just got worse for prospective clients.

Launch Delays for Key Electric Models

A new report says that Jaguar Land Rover is pushing back the launch of the Range Rover EV and two Jaguar EVs. Previously, Land Rover had targeted a late-2024 release for its electric SUV, while Jaguar’s models were scheduled to enter production by mid-2026. Those dates are now being pushed back as the company is waiting to allow for “more testing and for demand to pick up,” says the Guardian.

A Flexible Strategy, but No Firm Timelines

A company spokesperson told the news outlet that, “By 2030 JLR will sell electric versions of all its luxury brands. Our plans and vehicle architectures are flexible so we can adapt to different market and client demands. We are committed to the highest standards of design, capability and quality, and we will launch our new models at the right time for our clients, our business and individual markets.”

Waiting for the Right Moment?

What’s odd about that is that both brands need a shot in the arm sooner rather than later. As industry trends continue to develop, it doesn’t appear as though electric vehicles are suddenly going to shoot up in popularity anytime soon.

No doubt, the influence of the U.S. market and the political administration there will also have a hand in that. If Jaguar and Land Rover are waiting for the perfect time, it might not come for quite a while.

JLR was stung by its experience selling the unreliable Jaguar i-Pace and is determined to get its next EVs right. And there are plenty of them on the way – the brand has promised to launch six electric models by 2026. The first of those is the full-size Range Rover EV, which goes on sale later this year, but the electric Velar won’t be far behind.

Expected to make its debut in spring 2026 as a MY27 SUV, the Velar is currently hot-lapping Germany’s 12.9-mile (20.8-km) Nurburgring track in prototype form, having last been scooped by our spy photo team in snowy Arctic conditions back in February.

Related: 2027 Range Rover Velar EV Is Coming For The Macan Electric

Although no one at Land Rover really expects buyers to hit the Ring, these testing sessions are crucial to finding out how the chassis and brakes handle the heft of a battery pack that’s got to be around 100 kWh (like the Macan) in capacity, and thus, not exactly featherweight, and whether the electric setup can survive extreme use.

Disguise on the rear end still has us wondering whether Land Rover will junk the Velar’s rear window, but we can at least make out the slim LED lights front and rear, narrow window aperture in the side view and a set of wide fender lips. The doors also appear to have switched to a frameless glass design to enhance the coupe feel.

The profile isn’t hugely different to the current combustion Velar’s but the EV is all-new under the skin, where you’ll find the company’s new EMA architecture. Not even the $150,000+ Range Rover EV gets this advanced platform, which allows over-air updates and could allow charging speeds higher than the 270 kW its rival from Stuttgart can swallow.

Other electric Land Rovers destined to use the EMA building blocks include the next Evoque and a baby Defender that is likely to replace today’s Discovery Sport. JLR said in 2023 that EMA would be electric-only, but we wouldn’t be surprised if that policy has changed given the slowdown in EV takeup in some key countries, including the US. In any case, even if it has switched plans to include hybrid tech, it hasn’t announced anything just yet.

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