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Social Media as a Recruitment Tool: School Bus Driver Influencers

The school bus transportation industry has long grappled with a persistent challenge: A nationwide shortage of school bus drivers. Despite the critical role these professionals play in ensuring student safety and access to education, many school districts struggle to recruit and retain enough school bus drivers to meet demand not to mention other employees.

However, with the rise of social media platforms like TikTok, a new opportunity for outreach and recruitment has emerged. But this trend is not without its complications.

A New Era of Storytelling

Social media has transformed from a space for personal expression to a powerful marketing and engagement tool. TikTok, once synonymous with dance trends and lip-sync videos, is now a hub for creative content across industries. Businesses big and small use the platform for everything from showcasing products to building brands via influencers, other users who have amassed large followings. The school transportation industry is no exception.

School bus drivers have taken to TikTok to share their experiences, offering a glimpse into the daily life of a driver. Using hashtags like #schoolbusconversation, drivers showcase their passion for the job, hoping to inspire others to join the profession.

One standout influencer is Cor’Darius Jones, known by his handle Mr. Bus Driver. He has amassed over 61,000 followers to date on his TikTok channel by sharing engaging and informative content about school buses and driving them. (He is also on Instagram and Facebook.)

As an employee of Escambia County Schools, located on Florida’s panhandle and serving the Pensacola area, Jones has not only captured the hearts of viewers but also caught the attention of industry leaders, including IC Bus, which sponsors his content.

Jones’ videos extend beyond his daily routes. He attends trade shows, engages with industry professionals, and promotes the role of school bus drivers as an essential part of the education system. Notably, Jones will be speaking at the STN EXPO East near Charlotte, North Carolina, in March. He will join a panel discussion that will share insights on using social media as a recruitment and advocacy tool for the school transportation industry.

Jones said Escambia County Schools is aware of his social media work and has been supportive of the content.

Cor’Darius "Mr. Bus Driver" Jones takes his social media viewers on a tour of his school bus.
Cor’Darius “Mr. Bus Driver” Jones takes his social media viewers on a tour of his school bus.

“A lot of times my higher-ups give me ideas for a funny video to create,” he explained. “At first, I didn’t know how my district would take it, being that I was filming on the bus and making jokes about the job while still trying to make an informative message, but they started to follow and absolutely love the content. They look forward to every video I create.”

Jones said his journey into social media began during his second year as a school bus driver.

“I started the page going into my second year of driving and was giving everyone an inside look at what it’s like being a bus driver for different grade levels,” he recalled. “The post went viral on [Facebook], gaining over 500,000 views within the first week. People — parents, students, bus drivers, teachers, school staff, a ton of people — would message me to make more videos, and that’s what led to creating the Mr. Bus Driver page. I would just post day-to-day life. The most relatable part is that it’s very much true and has happened to me and a ton of other drivers.”

His partnership with IC Bus, the manufacturer of the vehicle he drives everyday, and collaboration with school district officials exemplifies how social media can be leveraged to address driver shortages by highlighting the job’s rewarding aspects, as well as the universal experiences that resonate with the broader community.

“When we came across Cor’Darius Jones, more widely known as Mr. Bus Driver, it was clear he was a champion of student safety and the driver community in his own right,” commented Christy Zukowski, the senior marketing manager for IC Bus. “Those who have seen Mr. Bus Driver’s videos on their social feeds know that his passion for his career as a driver is contagious. With his unique ability to educate, entertain and connect while spreading awareness of the importance of safety best practices, Mr. Bus Driver is an empowering voice in the industry and an admirable example of the dedicated drivers who keep us moving forward.”

Escambia County Schools bus driver Cor’Darius Jones has become a social media star and influencer for his Mr. Bus Driver channels on TikTok, Facebook and Instrgram.
IC Bus sponsors Cor’Darius “Mr. Bus Driver” Jones and brings him to industry trade shows, where he interviews student transporters on a podcast.

Navigating the Challenges

While influencers like Jones have received district support and industry backing, not all school bus drivers receive the same level of oversight — or approval — for their social media activities. The integration of government property and social media monetization raises questions about ethics and compliance.

A transportation director from a school district in the western U.S. speaking anonymously to School Transportation News expressed concern over school bus drivers creating TikTok videos without the district’s knowledge.

Like many government agencies, the director noted, transportation staff does not have access to TikTok. “So, this was not something we were monitoring,” the director added. “There are issues with broadcasting on social media in uniform, using district equipment, acting as a spokesperson without authorization, and generating revenue while on paid status.”

The director revealed that one school bus driver had been filming TikTok videos while wearing a uniform with the school district logo visible despite an attempt to obscure it. This implied, the director explained, that the driver in question was officially representing the district without having prior permission to film content. Upon discovering the videos, transportation department management addressed the issue directly with the driver as well as others, instructing them to take down any content that might appear to represent the district.

“It’s important to ensure that employees don’t unintentionally present themselves as spokespersons for the district without authorization,” the director emphasized.

The challenges outlined in this scenario highlight a key tension: While these videos can inspire and educate, they also risk crossing professional and legal boundaries. School buses are government property, and filming content for personal or financial gain without explicit consent could violate district policies or government regulations. Moreover, the perception of using public resources for private profit can risk the reputations of school bus drivers and their school district or bus company employers. Clear communication and well-defined policies are essential to navigating these challenges.

STN reviewed dozens of TikTok, Instagram and Facebook videos posted by school bus drivers. Many of them made attempts, not all successful, to obstruct or blur any identifying district names or logos on uniforms. Videos included school bus drivers talking about their jobs and experiences while seated behind the wheel, performing pre-trip inspections, and even driving the vehicle with students on board. Any students were blurred out, and at least one post appeared to use interior school bus camera video footage.

Weighing the Pros and Cons

Social media’s potential to promote the profession and recruit new drivers is undeniable. Videos showcasing the camaraderie, dedication and unique aspects of the job can counter misconceptions and attract individuals who otherwise might not have considered the role. Drivers like Cor’Darius “Mr. Bus Driver” Jones demonstrate that with proper support and guidance, social media can be a valuable tool for advocacy and outreach.

However, districts must address the potential pitfalls. Without clear policies and communication, drivers may unintentionally breach regulations or face disciplinary actions. Establishing guidelines around social media use, including seeking prior approval for content involving district equipment, could help strike a balance between creativity and compliance.

However, the future of TikTok, one of the most influential platforms for creators and businesses alike, remains uncertain. The app has faced ongoing legal battles and scrutiny, with federal and state governments questioning its data privacy practices and connections to its parent company, ByteDance, in China. These concerns have led to restrictions on TikTok’s use on government devices and recurring threats of a nationwide ban.

President-elect Donald Trump will take office a day after a Biden administration ban is set to take effect. While Trump previously sought to ban the app due to national security concerns, he now said he acknowledges the platform’s significance as a cultural and economic influencer. He has suggested the possibility of maintaining TikTok under stricter regulations to ensure compliance with U.S. laws and protect user data, offering a lifeline to a platform that continues to thrive amid legal and political uncertainty.

This past week, the U.S. Supreme Court said it will take up the case on Jan. 10 and will not block TikTok while it considers the issue.

Regardless, district leaders and transportation directors generally lack access to TikTok today, making it difficult to monitor or even be aware of the content their drivers are creating. This limitation further complicates oversight and highlights the importance of proactive communication between drivers and their supervisors.

But without access to TikTok and other social media services, district leaders may miss opportunities to guide or support school bus drivers who are using the platform to share their experiences. Additionally, the inability to monitor content means districts are often unaware of potential compliance issues, such as filming during work hours, using district equipment, or presenting themselves as spokespersons without authorization. Addressing these gaps requires clear policies and training, ensuring drivers understand the boundaries of their creative freedom while still leveraging social media to inspire and educate.


Related: Social Media’s Influence on Student Transportation Industry Hard to Track
Related: Social Media Posts Point to Importance of School Bus Drivers
Related: South Carolina School Bus Driver Fired for Racist Social Media Post
Related: Sharing Positive Employee Stories Should be Part of Social Media Strategies
Related: You Tweeted What? Social Media Policies and Issues for Student Transporters


Moving Forward

To fully harness the benefits of social media while mitigating risks, collaboration between drivers, districts, and industry leaders is essential. Districts should consider the following steps:

  1. Develop Clear Policies: Provide written guidelines on social media use, including what is permissible when using district property or uniforms.
  2. Training and Communication: Offer training sessions on responsible social media practices, ensuring drivers understand the potential legal and ethical implications.
  3. Encourage Collaboration: Facilitate partnerships between drivers and district officials to align content creation with district goals and recruitment efforts.

The passion and creativity of school bus drivers have the potential to reshape perceptions of the profession and address critical driver shortages. By establishing clear boundaries and fostering open communication, districts can support drivers in sharing their stories while maintaining professionalism and integrity. Social media is a powerful tool, when used responsibly or not. It can bring much-needed attention to the essential work of school bus drivers and inspire the next generation to join their ranks.

Despite the controversies, TikTok and other social media sites remain powerful tools for promoting small and large businesses and enabling content creators to connect with audiences worldwide. For school bus drivers and other professionals, it has provided a unique avenue to inspire change and attract talent to under-appreciated roles. The uncertainty surrounding TikTok’s future highlights the need for districts to remain vigilant, crafting adaptable policies to maximize its benefits while navigating potential risks in a rapidly evolving digital landscape.

In addition to being a frequent STN contributor, S.Z. Estavillo is a social media professional and consultant with over 90,000 followers across her various channels.

The post Social Media as a Recruitment Tool: School Bus Driver Influencers appeared first on School Transportation News.

Small Businesses Can’t Take Eyes Off Corporate Transparency Act

For the small businesses supporting school transportation, the Corporate Transparency Act may be more than a speed bump in 2025.

In hopes of preventing criminals from hiding illegal acts through corporate anonymity, Congress passed the Corporate Transparency Act in 2021, sandwiched into a larger 1,482-page defense bill. The law initially took effect on Jan. 1, 2024, requiring companies to disclose stakeholder information to the Department of Treasury’s Financial Crimes Enforcement Network, or FinCEN, by Jan. 1, 2025.

In an order that called the law outright Orwellian, however, a federal judge on Dec. 3 granted an injunction blocking the Corporate Transparency Act from being enforced — a decision that U.S. attorneys quickly appealed, putting the fate of the act in legal limbo.

If the Fifth Circuit Court of Appeals upholds the lower court’s decision, the Corporate Transparency Act will become a thing of the past. But if the appeals court overturns the injunction, businesses may have to file the required benefit ownership report very quickly.

While the federal judge in Texas granted an injunction blocking the Corporate Transparency Act from being enforced, a federal judge in Oregon denied a similar request in September, which will be reviewed by the Eleventh Circuit Court of Appeals.

Parties often ask the U.S. Supreme court to review split decisions among appeals court, but since the high court holds arguments for less than 1 percent of the cases submitted, it is impossible to know whether it will step in.

In the meantime, small businesses should keep the law on their radar. If it is revived, failure to report required information could result in $591 fines per day of violation as well as up to two years in jail and up to $10,000 in penalties.

“In a limbo like this the best practice is to be ready to file,” said Megan Henderson, an attorney at the Longmont, Colorado firm Lyons and Gaddis.

Specializing in real estate and business transactions, Henderson said she spent much of the past year advising clients on becoming compliant under the Corporate Transparency Act.

Most businesses that filed paperwork with their state to become incorporated would be required to disclose their beneficial owners with the federal government, but exemptions abound. One big carve out is for larger companies generating more than $5 million in gross receipts annually. The umbrella of “beneficial owners” might be broader than some people think and covering not just owners but indispensable managers as well.

FinCEN published a brief guide to help businesses navigate the requirements. While neither a lawyer nor an accountant is required to file the paperwork, the process can seem daunting, especially for mom and pop establishments with limited time and resources.

“It’s going to impact the contractors that service the school districts,” said Chris Wojciechowski, an accountant at the Bonadio Group in Rochester, New York.

Wojciechowski said the regulation is more burdensome to small businesses with fewer resources.

“There’s such a tight timeline regarding compliance,” he continued. “So how is our businesses going to deal with this? They’re going to have to be nimble and be on top of the transition if they turn the law back on.”


Related: (STN Podcast E238) Time Will Tell: Shakeups in the School Bus Business World (+ Thomas Built Buses CEO Interview)
Related: IRS Publishes Final Rule on Direct Pay for Tax-exempt Government Agencies
Related: Business As Usual for Collins Bus Customers, Says Forest River


Even if the Corporate Transparency Act is ultimately defeated in the courts, businesses should still be on the lookout for similar legislation at the state level. One of the first copycat laws comes from New York lawmakers, requiring companies to report ownership by Jan. 1, 2026.

“It’s tricky because every state has their own regulations. I’ve seen companies who operate in one state come to another state and get slapped pretty hard with fines because they did not dig deep into the state regulations for school buses in that state,” said Mark Szyperski, president of On Your Mark Transportation, a consultancy firm based in Nashville, Tennessee.

For Szyperski, who grew up on the seat of his father’s Greyhound bus between Bay City and Detroit, Michigan, transportation is a family business.

Upon entering a new state, Szyperski said he often arranges to speak with the state’s school bus administrator to go over the basics. To be ready for the court’s outcome on the Corporate Transparency Act, he set up a Google alert and included news of the injunction in his newsletter.

“People need to be aware that [the injunction] could be overturned and then you best be getting ready to put the information into the system,” he said.

The post Small Businesses Can’t Take Eyes Off Corporate Transparency Act appeared first on School Transportation News.

(STN Podcast E239) Dynamic Issues: Lessons From 60-Year Industry Veteran + Zonar CEO Interview

Industry expert, NAPT Hall of Famer, TSD Tenured Faculty Member, and consultant Linda Bluth, Ed.D joins us for the first time on the podcast to share insights on students with special needs. She addresses the Individuals with Disabilities Education Act (IDEA), departmental collaboration, aides, alternative transportation, substitute drivers, training and more.

New Zonar CEO Charles Kriete discusses the technology provider’s combination with GPS Trackit, as well as efficiencies and innovations planned for the future.

Read more about special needs and leadership.

This episode is brought to you by Transfinder.

 

 

Message from Thomas Built Buses.

 

 

Conversation with Zonar.

 

Stream, subscribe and download the School Transportation Nation podcast on Apple Podcasts, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Spotify, Stitcher and YouTube.

The post (STN Podcast E239) Dynamic Issues: Lessons From 60-Year Industry Veteran + Zonar CEO Interview appeared first on School Transportation News.

Update: Lion Electric Defaults on Credit Repayment, Says It is Avoiding Bankruptcy

By: Ryan Gray

The deadline passed for Lion Electric Company to repay loans needed to overcome hundreds of millions in debt, but the school bus manufacturer is not heading into bankruptcy, a company spokesperson said.

The statement made to School Transportation News on Tuesday came amid a Lion press release earlier in the day that highlighted use of the Companies Credit Arrangement Act (CCAA), a Canadian federal law dating back to 1933 that allows insolvent companies to avoid liquidation. This occurs through court-directed compromise or arrangement made by a debtor company and its secured creditors.

Lion on Wednesday formally applied for CCAA protection. It also said it will seek recognition of the CCAA process under chapter 15 of the U.S. bankruptcy code.

In the press release on Tuesday, Lion said it “is currently in discussions with its senior lenders to obtain additional funds pursuant to a new debtor-in-possession credit facility and expects to seek creditor protection” under the CCAA as it seeks to restructure its business and financial affairs. Lion added it pursues a formal sales and investment solicitation process for the company’s business or assets.

The Lion spokesperson referred to the CCAA proceedings as a “stable and structured environment” for various restructuring measures under a Revolving Credit Agreement with two lenders represented by the National Bank of Canada and a loan agreement with Finalta Capital Fund that expired on Monday. No timeline was given for when the CCAA agreements will be finalized.

On Dec. 1, Lion announced the latest of four amendments to the Revloving Credit Agreement and an extension of the Finalta Capital loan agreement, a halt to all production at its manufacturing plant in Joliet, Illinois, and the laying off an additional 400 workers on top of the 120 employees laid off in April. The company has trimmed its workforce from nearly 1,300 employees to about 300.

A separate SEC filing that same day announced the Nicolas Brunet resigned as president.
Four days later, Lion said it reached an agreement to sell its Quebec innovation center for $35 million U.S. The company noted in its third-quarter financial results total liabilities of $500 million and a net loss of nearly $75 million as of Sept. 30.


Related: Brunet Resigns as Lion Electric President Amid Company Battle to Stay Solvent
Related: Updated: Lion Electric Suspends Manufacturing Operations at Joliet Plant
Related: NYSE to Commence Delisting Proceedings with Respect to the Warrants of Lion Electric

The post Update: Lion Electric Defaults on Credit Repayment, Says It is Avoiding Bankruptcy appeared first on School Transportation News.

NAPT Statement Provides Recommendations for Alternative Transportation

The yellow school bus might be the most iconic way for students to get to school but the industry is also increasingly utilizing alternative vehicles in circumstances where a traditional school bus may not be able or be the best option to accommodate the route or students.

“While it is always preferable that children ride on yellow school buses there are some areas and instances where this may not be possible,” reads a statement paper the National Association for Pupil Transportation (NAPT) released earlier this year and ahead of the National Congress on School Transportation in May. “In such situations, it is crucial that children are transported in the safest possible vehicles and driven by qualified, trained, and well-regulated drivers.”

The NAPT paper outlines the current emerging trend of alternative transportation and the association’s recommendations to student transporters who are using vehicles other than the school bus. It notes the ongoing shortage of school bus drivers is a contributing factor to the increase of use of alternative vehicles.

“As this trend has increased, NAPT believes it is important to clarify appropriate and necessary steps to ensure the safety of our school children when such services are utilized by school districts,” the statement says.

It comes as no surprise that safety is the top priority and consideration, which NAPT says includes driver qualifications, vehicle integrity and safety features. The statement recognizes that alternative transportation service providers have taken the initiative to set safety standards and that the NAPT has worked directly with some of these providers.

“Our purpose and interest is to create clearer and nationally applicable standards that can be employed by school districts to make appropriate decisions to meet their needs,” emphasizes the statement. “We intend to involve the alternate provider community in our efforts as partners and collaborators.”

School Transportation News discussed the statement with Peter Mannella, who is NAPT’s public policy and communications liaison. Mannella recently spoke at the Transporting Students with Disabilities and Special Needs Conference in November, leading a panel discussion on alternative transportation services for students with special needs. He mentioned the statement and pointed attendees to it on the NAPT website. He also said the NAPT took no position in publishing the paper.

Instead, he told STN that NAPT intentionally did not set standards but chose “to identify those elements or factors for which school districts should have standards, especially in the absence of national standards or even consistent state-level standards. Clearly, standard setting rests with federal and/or state agencies with input from professional associations like NAPT and our partners.”

During the Nov. 11 TSD Conference panel discussion, Mannella noted that the industry recognizes that alternative transportation can be a good thing “but it would be better if we could shape it differently, if we could put some restrictions or regulations or requirements around it to help us be sure we’re doing the right thing.

The NAPT statement lists what it describes as “clear and reasonable criteria” to help districts ensure that the alternative transportation service providers are not only able to meet the transportation needs of the students but that they are meeting the same or similar safety standards that are required of the yellow school bus and its drivers.

“We are seeing diverse approaches to these services including entry into the market of major private school bus contractors, parental arrangements and more,” Mannella said, which he added also emphasizes the need for consistent federal and state regulations.

He also advised districts to involve legal departments and insurance providers to make sure liability considerations are addressed.

“These arrangements are legal and financial transactions and need to be handled and managed accordingly,” he said. “It is incumbent on a school district to take reasonable care and precautions in ensuring the safety of their students and to not compromise on safety in those relationships, and that of necessity applies to alternate transportation providers.”

NAPT said alternative transportation providers should ensure that all their drivers have a current license appropriate to the vehicle they are using and have systems in place to require drivers undergo criminal background checks and random drug and alcohol testing. Training is also crucial, including training for emergency situations, loading and unloading, student behavior management, bullying and bullying prevention. Transporting students with special needs will also require drivers to be aware of Individualized Education Programs (IEPs) requirements and provisions that need to be made.

The statement continues that vehicle safety requirements should include “adequate signage to ensure that the public is aware that the vehicle is transporting children, and that caution is needed.” There should also be frequent maintenance inspections to ensure that the vehicle is roadworthy and safe, in accordance with state requirements.

NAPT also lists evacuation training protocol, enforcement of vehicle capacity, and ensuring that safety equipment outlined in the IEP is onboard, which can include child restraint safety systems, capacity to secure wheelchairs or medical equipment, as factors that should be present.

“The board and our CEO/Executive Director [Molly McGee Hewitt] have determined that it is important for NAPT to offer members resources to help them in the performance of their duties for their schools and the children they serve. We believe this statement sets the table for further conversations and advocacy,” Mannella added

NAPT concludes the papers aying that it will continue to collaborate with state associations, business partners, the National Association of State Directors of Pupil Transportation Services, and the National School Transportation Association to continue the discussion, moving towards consistent, safety-centered federal/ state guidelines and legislations regarding alternative transportation.


Related: NHTSA Releases Report on Nationwide Illegal School Bus Passing Laws
Related: Beyond the Yellow School Bus: Alternative School Transportation
Related: Turning School Bus Driver Shortages Into Opportunities

The post NAPT Statement Provides Recommendations for Alternative Transportation appeared first on School Transportation News.

2026 Mercedes CLA Reveals Its Streamlined Body Ahead Of Impending Debut

  • The new-gen 2026 Mercedes CLA has been spied wearing less camouflage than ever before.
  • The four-door coupe adopts a streamlined design, but sports an awkward greenhouse.
  • It will be offered with hybrid and electric powertrains as well as front-, rear-, and all-wheel drive.

The redesigned Mercedes CLA has been a familiar sight for the past 22 months, but the model is finally entering the homestretch. It’s now celebrating by stripping down and showing some skin.

While the front and rear ends are heavily camouflaged, the latest prototype has an exposed body. It’s immediately familiar, but incorporates some cues from the EQE and EQS.

More: Mercedes Details New CLA’s Two EV And Three Hybrid Powertrains

The changes are readily apparent as we can see streamlined bodywork as well as flush-mounted door handles. The greenhouse has also been completely revamped and it’s an awkward mess as the third quarter glass extends into the rear door. As a result, there’s mismatched lines and an unappealing mix of shapes.

At the ends, there are star-infused lighting units which have become a hallmark of the modern Mercedes. They’re joined by an evolutionary single bar grille and new bumpers.

The redesigned CLA will debut next year and ride on the new Mercedes Modular Architecture. The company has revealed quite a bit in recent months and has previously confirmed an electric variant with a rear-mounted motor producing 268 hp (200 kW / 272 PS).

 2026 Mercedes CLA Reveals Its Streamlined Body Ahead Of Impending Debut

Customers can also opt for a 4Matic variant, which adds a 107 hp (80 kW / 109 PS) motor up front. It only has a ‘boost’ capability as the motor engages when extra power or traction is needed.

We’ll learn more about the electric powertrain closer to launch, but Mercedes has already confirmed the CLA has an 800-volt electrical architecture as well as a DC fast charging capability of up to 320 kW. The company also has plans to offer an optional 85 kWh silicon oxide battery.

If you’re not sold on the electric revolution, you can look forward to a new family of four-cylinder petrol engines. Americans will get a hybridized powertrain that consists of a 1.5-liter engine, a small battery, and an eight-speed dual-clutch transmission with an integrated electric motor. The engine produces 188 hp (140 kW / 190 PS), while the motor contributes an additional 27 hp (20 kW / 27 PS). Front-wheel drive comes standard, but all-wheel drive will be optional.

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(STN Podcast E238) Time Will Tell: Shakeups in the School Bus Business World (+ Thomas Built Buses CEO Interview)

Ryan and Tony analyze headlines including Lion Electric’s reduction of electric school bus manufacturing, technology provider Zonar’s acquisition by GPS Trackit, and what such developments mean for the industry.

T.J. Reed, the new president and CEO of Thomas Built Buses, joins us to discuss his vision for the company and exciting future innovations.

Join us at STN EXPO Charlotte for an exclusive behind-the-scenes tour of the Thomas Built Buses C2 Plant in High Point, N.C. Learn more at stnexpo.com/east.

Read more about leadership.

This episode is brought to you by Transfinder.

 

 

Conversation with Thomas Built Buses.

 

 

Message from Zonar.

 

Stream, subscribe and download the School Transportation Nation podcast on Apple Podcasts, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Spotify, Stitcher and YouTube.

The post (STN Podcast E238) Time Will Tell: Shakeups in the School Bus Business World (+ Thomas Built Buses CEO Interview) appeared first on School Transportation News.

STN EXPO East Keynote Speaker Brings Dynamic Performance Strategies to North Carolina

Author and speaker Scott Welle will be appearing at the 2025 STN EXPO East conference to help attendees raise their performance to the next level.

Working in the student transportation field brings unique challenges and can sometimes feel like a thankless job. Welle will inspire STN EXPO attendees to challenge the limiting beliefs that could be holding them back from reaching their highest performance potential. He will outline the power in pursuing the person you need to become versus only focusing on job roles. Attendees will receive strategies that high performing individuals use to handle pressure and thrive in unpredictable situations.

Welle will give an exclusive keynote during the Transportation Director’s Summit on Saturday, March 22 at Topgolf Charlotte Southwest. “ELEVATE: How Exceptional Leaders Inspire Peak Performance” will share how to implement successful leadership practices. His keynote session, “Outperform the Norm,” sponsored by Thomas Built Buses, is on Monday, March 24 at the Embassy Suites Charlotte-Concord and will be open to all main conference attendees.

Scott Welle, author and speaker, will give his keynote session at STN EXPO East
Scott Welle, author and speaker, will give his keynote session at STN EXPO East as well as special training at the Transportation Directors Summit.

Welle’s background in motivating individuals from professional athletes and CEOs to any person looking to improve spans over 15 years. His master’s degree in sports psychology paired with his commitment to pushing physical limits through completing 30 marathons and five Ironman triathlons shows Welle’s dedication to not only teaching but modeling personal and professional excellence. Welle is the author of the “Outperform the Norm” book series, founder of the Outperform podcast, and has his own Youtube channel.

Save $200 on conference registration with Super Early Bird registration by Dec. 20. Stay tuned for updates on the conference agenda, exhibitor lists, hotel information and registration at stnexpo.com/east.


Related: STN EXPO East Opens Registration for March 2025
Related: WATCH: STN EXPO Indy 2024
Related: (STN Podcast E213) Onsite at STN EXPO Indy: Driver Shortage & School Bus Safety Convos

The post STN EXPO East Keynote Speaker Brings Dynamic Performance Strategies to North Carolina appeared first on School Transportation News.

Rivian Quietly Removes Front Under-Seat Storage In R1 Gen 2—Here’s Why

  • Owners of new R1 models were puzzled by the sudden disappearance of the storage pocket.
  • The company quietly removed the hidden drawer from all second-gen R1 models recently.
  • Some speculate that cost-cutting measures played a role in Rivian’s decision to ditch the compartment.

Rivian has quietly removed the under-seat storage compartment from all second-generation R1T and R1S models, a move that’s sure to leave some owners scratching their heads. Oddly, this comes several months after the Gen 2 R1 series launched with a slew of updates, making the disappearance of this small, yet surprisingly handy feature all the more baffling.

Read: 2025 Rivian R1S And R1T Combine Tired Looks With New Tech And More Power

News of the storage bin’s removal began circulating on Twitter, Reddit, and various forums earlier this week, catching new owners off guard. Some were surprised to find the compartment entirely missing, while others received their vehicles with the drawer still in place, sparking confusion and frustration. Carscoops reached out to Rivian for clarification and was informed that the storage bin has been removed from all R1 variants as of “late 2024,” though no specific timeline was provided.

Rivian’s Response

“Yes, we removed the passenger seat storage bin from production on all R1 variants in late 2024,” a Rivian representative told us.

“We are constantly evaluating our design and production strategy and the passenger seat storage bin has a low utilization rate,” the spokesperson explained. “We’ve found that personal items that might be stored in this space (ex: smart phone) won’t fit easily, so passengers would use another storage place instead. There has been no change to the storage bin under the driver’s seat, which remains available for small items like sunglasses and keys.”

Some owners seem disappointed by the removal of this storage area, especially since neither the R1T nor the R1S features a traditional glovebox. There’s also speculation that the under-seat cubby’s removal is part of a cost-cutting effort, though Rivian did not mention this in its response to us. That said, there are other storage areas in both the electric pickup and SUV, including in the door panels and large bins under the rear seats.

Still, it’s hard not to notice that certain small changes, like this one, seem to line up with a broader trend in automakers trimming the fat from vehicles. Rivian isn’t exactly struggling with its pricing strategy, but a few cuts here and there could certainly help the company with future cost efficiency.

What Else Is New With The Gen 2 R1?

Several other significant changes have been made to the second-generation R1 series. For example, the available Large and Max battery packs now feature redesigned modules that are more efficiently packaged, which should make them easier to manufacture and service. Rivian has also installed a new heat pump and a revised electrical architecture, which eliminates 10 ECUs and about 1.6 miles (2.6 km) of wiring. On the performance front, the dual-motor variants now deliver 665 hp, the tri-motor version is good for 850 hp, and the quad-motor models pump out a staggering 1,025 hp.

Rivian hasn’t forgotten about its semi-autonomous driving system either. The company has introduced a suite of new updates, including higher-definition cameras and improved AI prediction technology. The revised system now boasts 11 cameras and five radars, further improving its capabilities.

Lead photos Reddit@mhespenh & Reddit@Kryptonlogic

 Rivian Quietly Removes Front Under-Seat Storage In R1 Gen 2—Here’s Why
The Gen 2 Rivian R1
 Rivian Quietly Removes Front Under-Seat Storage In R1 Gen 2—Here’s Why

Mazda On Track For Record US Sales As It Confirms New ICE, Hybrid, And EV Tech

  • Mazda expects its U.S. sales to hit a record 410,000-420,000 units in 2024.
  • The automaker has sold 384,181 vehicles year-to-date by the end of November.
  • The CEO highlighted the ongoing development of ICE, hybrid, and EV powertrains.

Mazda is riding high in the U.S. market in 2024, on track to smash its all-time sales record with expectations to hit over 400,000 units. In an industry still reeling from uncertainty, the Japanese automaker is sticking to its guns, pursuing a multi-pronged approach to powertrain development that spans combustion, hybrid, plug-in hybrid, range-extender, and electric models. It’s a strategy that seems to be paying off, at least for now.

2024: A Year of Record-Breaking Sales

Speaking with Auto News, CEO Masahiro Moro forecasted U.S. sales will reach between 410,000 and 420,000 units by the end of 2024, with growth possibly extending into 2025—up to 450,000 units, no less. Quite the prediction, especially when you consider the volatility in the market. So far, Mazda has moved 384,181 vehicles year-to-date, marking an 18.6% uptick compared to 2023. November alone was a record-setter, with 33,422 units sold, making it the brand’s best November performance to date.

More: Mazda Working On Two-Rotor Engine Tech To Satisfy America’s Thirst For Power

Despite being a relative old-timer, the CX-5 remains the best-selling Mazda with 8,733 units in November and 122,954 units year-to-date. Other key models like the CX-30 (87,640 units), the CX-50 (73,358 units), and the CX-90 (48,681 units). round out the top-sellers.

As for non-SUV offerings, the Mazda3 hatchback and sedan have sold a cumulative 34,830 units so far in 2024. Meanwhile, the MX-5 had its best November since 2006, with 798 monthly sales, representing a 76.9% increase compared to November 2023. However, its year-to-date figure of 7,489 units is down a significant 12.4%.

 Mazda On Track For Record US Sales As It Confirms New ICE, Hybrid, And EV Tech
Mazda CX-50 Hybrid

EV, Hybrid, And ICE Development

While Mazda has made some strides in hybrid and electric technology, Moro remains clear-eyed about the brand’s powertrain direction. His expectation? By 2030, hybrid and internal combustion engine (ICE) vehicles will still make up about two-thirds of Mazda’s U.S. sales. That leaves a third for plug-in hybrids (PHEVs) and full EVs, a reasonable outlook given the current landscape. In the short term, Moro predicts that hybrids will account for roughly 40% of Mazda’s U.S. sales, a notable shift toward electrification, but still firmly rooted in the present.

EV Investment, But Not a Rush to the Finish Line

Despite the slower-than-anticipated EV uptake, Mazda isn’t abandoning its electric dreams. The company is continuing to pour resources into the development of fully electric vehicles, but with a more measured approach. According to Moro, pushing back the EV rollout gives them “a little more time for technology development,” a reassuring spin on an otherwise cautious strategy.

More: Ford EV Sales Surge 21%, But F-150 Lightning Falls 17%, ICE Mustang Crashes 45%

By 2027, Mazda will have completed the in-house development of its first EV-dedicated platform and its own hybrid powertrain. Furthermore, the company is working on next-gen, high-density lithium-ion batteries, also being developed in-house, with a 2030 target for PHEVs and EVs. Mazda is also building a “very advanced research base” for solid-state battery technology.

The Rotary Is Coming Back

 Mazda On Track For Record US Sales As It Confirms New ICE, Hybrid, And EV Tech

We also have official confirmation that Mazda is developing a twin-rotor rotary engine for the U.S. market, likely to serve as a range extender in a hybrid setup. While Moro didn’t provide a specific launch timeline, he did mention that Mazda is close to meeting the emissions regulation targets.

Skyactiv-Z: Mazda’s Ultimate ICE Engine

Finally, the brand’s focus isn’t solely on electrification. Mazda is deep into developing its Skyactiv-Z powertrain, described by Moro as the “ultimate” combustion engine, with “unprecedented efficiency.” Set to arrive by 2027, the Skyactiv-Z promises to push Mazda’s internal combustion efforts “beyond 2030,” likely extending the lifespan of its gasoline engines in a world that’s increasingly electrifying. Alongside this, Mazda is working on the successor to the ever-popular CX-5, with high hopes of keeping its sales momentum alive for years to come.

 Mazda On Track For Record US Sales As It Confirms New ICE, Hybrid, And EV Tech
Mazda CX-90

The Honda Prologue Is On A Roll After Becoming GM’s Best-Selling EV In Q3

  • Honda’s Prologue sold 6,823 units in November, marking its best month on record.
  • Acura’s struggles persist as the Integra and TLX both saw double-digit sales drops.
  • The Honda Pilot saw a 38.5% sales increase in November, while the CR-V was up 9.5%.

November’s performance for the Honda Group was a tale of contrasts, most notably the continued decline in sales of Acura’s two remaining sedans, the Integra and TLX. But in the midst of these disappointing numbers, there are a few bright spots, including the Honda Prologue. Let’s dive into the details.

Prologue Breaks Records

In November, Honda delivered 6,823 units of its electric Prologue SUV, setting a new monthly sales record. Since its launch in April this year, the Prologue has moved a total of 25,132 units, a respectable figure for a vehicle still finding its place in the competitive electric SUV market. Developed in collaboration with General Motors, the Prologue is built on the same Ultium battery architecture and BEV3 platform as the Chevrolet Blazer EV, Acura ZDX, and Cadillac Lyriq, and is manufactured by GM.

More: These Are The Best Selling EVs Of 2024 Up Until Now

What makes the Prologue particularly impressive is its ability to outpace GM’s own offerings based on the same platform. In the third quarter of 2024, the Prologue sold 12,644 units, easily surpassing the Chevy Blazer EV (7,998 units) and the Cadillac Lyriq (7,224 units). Ouch. It’ll be interesting to see how the Prologue fares at the end of Q4, especially when GM’s results come in, given that the company has stopped releasing monthly sales reports.

Sales Snapshot: Honda vs. Acura

 The Honda Prologue Is On A Roll After Becoming GM’s Best-Selling EV In Q3

Overall, Honda and Acura saw an uptick of 14.5% in November, with total sales reaching 121,419 units. Year-to-date, they’re up 8.7%, tallying 1,288,260 units. Breaking it down, Honda had a solid November, with sales increasing 15.9% (110,020 units) and an 11.1% rise year-to-date (1,168,890 units). On the flip side, Acura took a hit, with sales dropping 10.1% in November. Year-to-date, however, Acura is still up a modest 2.6%.

Accord, Integra, and TLX: Supply Chain Struggles

Honda has been quick to blame the struggles of some of its key models, like the Accord, Integra, and TLX, on supply chain constraints. Specifically, the retooling of the Marysville Auto Plant to establish Honda’s EV Hub in Ohio has caused production delays. While this might explain some of the shortfall, it doesn’t do much for the dealerships facing disappointed customers looking for the latest sedans.

Honda Pilot Soars, Acura Stumbles

The biggest success story from Honda and Acura in November was the Honda Pilot, which saw sales soar by 38.5%, reaching 12,652 units. Other popular Honda models like the CR-V (+9.5%), Civic (+9.1%), Odyssey (+12.2%), and HR-V (+18.3%) also posted solid gains.

Acura, on the other hand, had a rough month, with only the MDX SUV (+6.2%) managing to show a positive sales trend in November, moving 3,386 units. The rest of the lineup didn’t fare well, with the Integra and RDX falling 18.5% and 8.3%, respectively. Looks like Acura’s luxury ambitions are facing a rather painful reality check.

 The Honda Prologue Is On A Roll After Becoming GM’s Best-Selling EV In Q3

Updated: Lion Electric Suspends Manufacturing Operations at Joliet Plant

By: Ryan Gray

As Lion Electric attempts to stay afloat amid hemorrhaging cash and rising debt, the company announced a Quebec innovation center is being sold amid the latest workforce reduction that halted production at an Illinois electric vehicle factory that opened not quite a year and a half ago.

On Sunday, Lion announced the latest amendments to its senior revolving credit agreement, the fourth such move this year, extending the maturity agreement with  lenders from Nov. 30 to Dec. 16. Lion said this will allow the company to maintain minimum liquidity needs for continued operation.

“Such additional liquidity will also provide the company with additional time to continue to actively evaluate potential alternatives relating to a restructuring of its obligations, a sale of the business or certain of its assets, strategic investments and/or any other alternatives, including seeking creditor protection … There can be no assurance that the Company will be successful in pursuing and implementing any such alternatives, nor any assurance as to the outcome or timing of any such alternatives,” according to a press release.

Lion also announced it was temporarily laying off 400 additional employees in both the U.S. and Canada. The company laid off 520 workers earlier this year. The latest workforce reduction suspends all production at the Joliet, Illinois, facility, which opened in July 2023 to much fanfare.

The company added that it has approximately 300 employees remaining that will focus on bus manufacturing, sales, service, delivery and maintenance.

On Thursday, Lion said it reached a definitive agreement to sell its innovation center in Mirabel, Quebec to Aéroport de Montreal for $50 million Canadian, about $35.65 million.

“As a result, while the transaction is expected to reduce [Lion’s] long-term indebtedness, it will not impact the company’s short-term liquidity and cash position,” the statement read.

On Nov. 30, the New York Stock Exchange began delisting Lion warrants citing “abnormally low selling price” levels. Since September, company revenue is down nearly 62 percent, with net income down 71 percent.

Lion was the first all-electric school bus manufacturer to reach market in 2017. It has over 2,200 total electric vehicles including trucks on the road.


Related: Low-income Areas Need Electric School Buses the Most, WRI Analysis Indicates
Related: Updated: Rising Insurance? Additional Balancing Act Needed Amid Electric School Bus Push
Related: Brooklyn to Receive a Charge From Electric School Bus Batteries With New Vehicle-To-Everything Smart Energy Hub Built By First Student And Con Edison
Related: School Bus Drivers Discuss Real-Life Experiences Driving Electric Buses

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Fatality Data Analysis Indicates School Bus Safety in Comparison to Other Modes

School bus crashes are a concerning issue that requires close attention. Statistics show that these types of incidents occur more often than one might expect, with thousands of crashes reported each year across the United States.

Recent statistics compiled from various sources reveal an alarming trend of school bus crashes and school transportation-related traffic incidents over the last decade.

According to an analysis of National Highway Traffic Safety (NHTSA) data, Brumley Law Firm found that approximately 976 fatal school bus crashes led to over 1,000 deaths and around 132,000 injuries, spanning the years 2013 through 2022. States like Texas and Florida emerged as hotspots for these fatalities. Texas reported 75 school transportation-related crashes and 87 resulting fatalities, while Florida reported 74 crashes and 76 fatalities. The top five was rounded out be Georgia, which experienced 65 deaths in 60 crashes, New York with 59 deaths in as many crashes, and Pennsylvania with 59 deaths in 53 crashes.

Harris County, Texas and Kings County, New York experienced the most school-transportation related crashes between 2013-2022 with 11 each. Cook County, Illinois, Los Angeles County, California, and Maricopa County, Arizona each had nine crashes.

Approximately 111 people are killed and 13,200 people are injured in school bus incidents each year, according to NHTSA. However, statistics reveal that occupants of other vehicles are more likely to become fatally injured in a school bus crash, rather than the occupants of the school bus. Only 11 fatalities on average occur on the school bus, to students or their driver, compared to about 76 occupants in other vehicles. Of the 111 fatalities in the school bus, the NHTSA data indicates 61 were student passengers and 50 were school bus drivers.

Source: Brumley Law Firm analysis of NHTSA Fatality Analysis Reporting System
Source: Brumley Law Firm analysis of NHTSA Fatality Analysis Reporting System

Though the school bus itself provides a reliable, secure way for transporting students, NHTSA says it remains concerned about the lingering problem of illegal school bus passing by motorists, which undermines this safety net and demands concerted efforts.

Last month, NHTSA released its review of state laws on illegal passing. It also offers an online best-practices guide designed to help reduce the number of incidents. The National Association for State Directors of Pupil Transportation Services estimates that 45.2 million illegal passings occurred nationwide last school year.


Related: Florida School Bus Crashes After Motorist Runs Stop Sign
Related: West Virginia School Hosts Mock Bus Crash
Related: What Do School Bus Drivers Want to Increase Safety?
Related: North Carolina School Bus Crashes into Home

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Electrogenic’s Drop-In Mazda MX-5 EV Conversion Weighs Less Than A 2025 Miata RF

  • Electrogenic’s conversion kit for the MX-5 gives the NA Miata 160 hp and 150 miles of real-world range.
  • Weight is up by 220 lbs, but still low by EV standards at just 2,425 lbs, and the weight distribution is identical.
  • The UK-based company already produces ‘drop-in’ EV kits for the original Land Rover, classic Mini and Porsche 911.

First-generation Mazda MX-5 owners look for a power boost have always had plenty of options available to them, including throttle bodies, turbochargers, superchargers and engine swaps. But now a UK company has come up with a greener alternative in the form of a plug and play EV conversion.

You might have heard of UK-based Electrogenic’s previous projects. The Oxford company makes drop-in EV packages for the original Land Rover Series and Defender, classic Minis and Porsche 911s, the Jaguar E-type and DeLorean DMC-12. It also hit the headlines when movie star Jason Momoa contracted the firm to perform a bespoke electro-conversion on his 1929 Rolls Royce Phantom II.

Related: Electrogenic’s DeLorean DMC-12 EV Still Needs Roads, But Not Gas

Like the company’s other EV kits, the Miata package is designed to be relatively simple to install, CAD modelling being employed to slot all of the components into the existing engine bay and tunnel space so no cutting or drilling is required. Electrogenic says the swap can be done by a trained mechanic in only a few days, and the kit is also fully reversible should the owner have a change of heart.

But with the single motor cranking out 160 hp (120 kW / 163 PS) instead of the original 1.6-liter combustion engine’s 116 hp (87 kW / 118 hp) and the zero to 60 mph (97 kmh) tumbling by about 3 seconds to 6 seconds, those owners might be having too much fun to want to switch back.

Yes, the 115 mph (185 km/h) top speed sounds less impressive – and it’s very close to stock – but irrelevant in a car that has always been about cornering fun. And Electrogenic says there’s more of that to be had because the weight distribution is the same as on a donor MX-5, but a huge jump in torque from 100 lb-ft (136 Nm) to 229 lb-ft (310 Nm) gives you more opportunities to exploit the chassis.

 Electrogenic’s Drop-In Mazda MX-5 EV Conversion Weighs Less Than A 2025 Miata RF

Naturally there’s a weight penalty, even if the distribution is the same, but it’s not terrible. The EV swap adds 220 lbs (100 kg), though the resulting 2,425 lbs (1,100 kg) curb weight makes it 27 lbs (12kg) lighter than a 2025 Miata RF, and only 84 lbs (38 kg) porkier than the current rag-top.

You even get multiple driving modes with different torque and regeneration characteristics, and though the 150-mile (240 km) range is way off modern EV standards, it’s probably as far as anyone would want to go in an early MX-5 in one hit no matter what kind of powertrain is under the hood. The 42 kWh battery can also be charged in an hour.

 Electrogenic’s Drop-In Mazda MX-5 EV Conversion Weighs Less Than A 2025 Miata RF

As with all of these classic EV conversions, this is a niche proposition. Maybe more than the others because the cost of the kit (still TBC but sure to be north of $20k) is going to be harder to justify on a car that even in mint condition is only worth $15-20k than it is on a classic 911 worth $120k. Some potential buyers might also be put off by the loss of the MX-5’s manual shift action, always one of the joys of driving a Miata, although Electrogenic has done custom manual conversions for customers in the past, so we image the team would do it again if offered the right kind of financial encouragement.

With Porsche about to reveal its 718 EVs and Alpine’s boss this week claiming the upcoming electric A110 will weigh less than rival combustion sports cars, machines like Electrogenic’s MX-5 kit are highly topical, and we’re sure we’ll only be seeing more in the years to come. Would you EV swap your classic NA Miata?

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VW ID. Buzz Markups Hit $35,000 As Greedy Dealers Run Amuck

  • Volkswagen dealers have embraced ID. Buzz markups and one is seeking $35,000 over MSRP.
  • Other dealers are asking $5,000 to $10,000 over sticker, so it pays to shop around.
  • The ID. Buzz starts at $59,995 and has 282 hp as well as 234 miles of range.

The dam has burst on ID. Buzz markups as numerous dealers are now advertising the van over MSRP. The most egregious is Volkswagen San Bernardino, which has two 1st Editions listed for $107,668. Both carry a MSRP of $72,668 and that means they have a $35,000 markup.

That’s a ridiculous number as the ID. Buzz starts at $59,995. This means the markup is 58% of the price of the van itself.

Review: The VW ID. Buzz Is The Coolest Minivan On The Block, But There’s A Catch

Unfortunately, Volkswagen San Bernardino isn’t the only rotten apple as Maryland’s King Volkswagen has added a $10,000 markup to their 1st Edition. This means they’re looking to get $81,895 instead of the MSRP of $71,895.  

Illinois’ Larry Roesch Volkswagen has a slightly more modest $5,000 markup, which boosts the price of their van to $77,300. It’s a similar story at Emich Volkswagen of Boulder and Denver, which appears to have sold several vans with $5,000 markups.

 VW ID. Buzz Markups Hit $35,000 As Greedy Dealers Run Amuck

One of the more interesting models up for sale is a $76,295 ID. Buzz Pro S from Napleton’s Auto Park of Urbana, Illinois. While the Pro S starts at $59,995 this one features a Mystery Machine wrap from Scooby Doo. Is it worth the price of admission? Probably not, but at least you’re getting something unique for the elevated price tag.

Volkswagen of America began ID. Buzz deliveries last month and was initially able to keep a lid on markups – or at least blatantly advertised ones. Now that more dealers have vans in stock, markups are a common sight. This is interesting to note as Volkswagen warned against them.

Speaking of which, greedy dealers are helping to prove Volkswagen’s case for Scout’s direct to consumer model. Dealers were up in arms about this, but the massive markups show they can’t be trusted.

 VW ID. Buzz Markups Hit $35,000 As Greedy Dealers Run Amuck

(STN Podcast E237) Lives in Our Hands: Danger Zone Safety, Rising Star Talks Driver Training

Safety lessons the industry can learn from the National Highway Traffic Safety Administration’s National Loading & Unloading Survey and illegal school bus passing report to Congress, as well as the Federal Motor Carrier Safety Administration’s Drug & Alcohol Clearinghouse recommendations.

Joshua Wilson, former transportation director, national director of student transportation for Specialized Education Services, and a 2024 STN Rising Star, leverages his expertise in driver training to analyze the school bus driver shortage, alternative transportation, and more.

Read more about leadership.

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(STN Podcast E236) TSD 2024 Recap: Supporting Students with Special Needs as Unique People

Keynote trainers and conversations at the TSD Conference and Trade Show last week focused on seeing students with special needs as people first and consistently supporting them in their distinctive requirements.

“I always ask: ‘Is this in the best interest of the kid?’” Dana Rosen, TSD keynote speaker and assistant director of transportation services for student safety and support for Cypress-Fairbanks ISD in Texas, shares how she uses her special education background to support both transportation staff and students with special needs on the school bus ride.

Read more about special needs.

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6 Student Deaths Reported in Latest School Bus Loading, Unloading Survey

By: Ryan Gray

Three students were struck and killed by their own school bus and another three were similarly killed by illegal passing motorists during the 2023-2024 school year, according to a national survey of states.

The National School Bus Loading and Unloading Survey results were shared on Sunday by Keith Dreiling, the state director of the school bus safety unit at the Kansas State Department of Education, during the annual meeting of the National Association of State Directors of Pupil Transportation Services in Arlington, Virginia. The six fatalities are double the amount reported by states for the 2022-2023 school year.

Two of last year’s fatalities occurred in New York. Both students there were killed by their school bus. An 8-year-old boy was struck on Jan. 29 by his school bus and killed by the right rear wheel after he reportedly ran in front of the vehicle as it was pulling into its loading zone at school. A 5-year-old girl was killed nearly three weeks later on Feb. 16, after she unloaded from her school bus and crossed in front of it. The school bus driver reportedly did not see her and began to accelerate, striking the girl and knocking her to the pavement. The bus continued forward and the left rear wheels killed the girl.

The other fatality caused by the school bus occurred on Jan. 17 in Florida, where a boy exited the vehicle and then dropped a football. He crawled beneath the school bus to retrieve it and in the process was struck and killed by the right rear dual wheels.

The three illegal passing fatalities occurred in Alabama, Georgia and Texas. The Alabama and Texas incidents involved 15-year-old students, the former a subject of a high-profile investigation by the National Transportation Safety Board. A 15-year-old girl was in her front yard on Oct. 23, 2023, and about to board her morning school bus, when a truck following the school bus failed to stop, swerved to the right, and continued into the girl’s path, striking her and then her house.

The Texas fatality occurred on Dec. 7 last year, when an 18-wheel, tractor-trailer truck struck a vehicle in front of it that was properly stopped for the school bus. The truck driver then swerved to the right and struck the 15-year-old boy after he exited his bus.

An 8-year-old Georgia girl died on Feb. 4, three days after being hit by an illegally passing oncoming motorist as she was attempting to board her school bus. The incident resulted in Addy’s Law, signed by Gov. Brian Kemp in April, to increase the fine for illegal school bus passers and add a prison term.

The school buses in the Alabama, Georgia and Texas incidents all had their red lights flashing and stop arms activated at the time of the collisions.

All U.S. states and the District of Columbia responded to the Kansas State Department of Education survey except New Jersey and Rhode Island, which refused to participate. The six recorded fatalities equal the amount reported for the 2021-2022 school year. The incidents all occurred in dry road conditions, with three occurring in daylight, two at dusk and one at dawn. Five of the fatalities occurred in clear weather conditions while one occurred in cloudy conditions.

The survey began in 1970 and has been conducted every year since. About 73 percent of the 1,273 total student fatalities recorded over the 54-year survey were students 9 years of age or younger. School buses have accounted for 717 of the total fatalities compared to 502 by illegally passing motorists and 54 categorized as “other information.” Sixty-four percent of all fatalities occurred during the morning commute to school.


Related: Louisiana 7-Year-Old Hit, Killed by School Bus
Related: Georgia Student Struck and Killed by Passing Vehicle
Related: Alabama High School Student Killed While Waiting for School Bus

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Ohio School Districts Face Mounting Compliance, Staffing Challenges Amid Legal Battle

Ohio’s school districts are facing an uphill battle to meet state student transportation requirements amid a persistent school bus driver shortage, resulting in financial penalties and a high-profile lawsuit filed by the state attorney general. 

The lawsuit and related fines levied against school districts for noncompliance with state regulations detail how the struggles in providing timely and reliable bus services for both public and non-public school students.

The compliance issues are in the spotlight after Ohio Attorney General Dave Yost filed a lawsuit against Columbus City Schools in September, accusing the district of failing to fulfill its statutory transportation obligations. This lawsuit has added to the urgency for Ohio’s school districts, which are already contending with a shortage of qualified school bus drivers, to find solutions that will ensure the safety and punctuality of school transportation across the state.

File photo of Ohio Attorney General Dave Yost onJune 27, 2019.
Ohio Attorney General Dave Yost

Attorney General Yost’s lawsuit claims that Columbus City Schools failed to provide transportation for students attending charter and private schools, a legal requirement under Ohio law. According to the lawsuit, Columbus City Schools labeled the transportation of these students as “impractical” and did not notify parents until days before the school year began, which left families scrambling to find alternate transportation.

“As a parent and grandparent, I understand the importance of making sure every child has a safe way to get to and from school,” Yost said at the time. “These families have a right to choose what school is best for their child, and the law is clear that transportation is to be provided.”

The lawsuit seeks a writ of mandamus compelling Columbus City Schools to resume transportation services for affected students immediately and to properly notify parents of their rights. The Attorney General’s office also issued a cease-and-desist letter to the district on Sept. 3, suggesting that the district’s failure to comply is suspected of being a deliberate attempt to circumvent legal obligations.

Last month, Columbus City Schools extended transportation service to about 100 students who were previously denied service and filed a motion to dismiss the lawsuit. Yost in a statement said he is not convinced and remains undeterred.

“It remains to be seen whether the district will live up to its press release and really transport these children,” he said. “The state already has received some information suggesting that it is not. … Simply put, this case is far from over.”

Fines and Compliance Challenges Across Ohio

According to data from the Ohio Department of Education, Columbus City Schools is not the only district facing compliance challenges. The department has collected substantial fines from several districts over the past couple of years due to delays in meeting transportation standards, which the school districts claimed were the result of school bus driver shortages.

In fiscal year 2024 alone, over $7.3 million in penalties were imposed on Columbus City Schools for failing to meet timing and operational requirements under Ohio Revised Code 3327.021. Youngstown School District was fined $1.91 million, while the state will collect nearly $250,000 from Middleton City Schools. The total of $9.5 million was 472 percent more than the state collected for fiscal year 2023 ($1.66 million) and 70 percent more than for fiscal year 2022 ($5.6 million).

An Ohio Department of Education spokesperson confirmed that refunds received by Columbus City Schools, Dayton City Schools and Toledo Public Schools were were the result of litigation settlement agreements.

So far for fiscal year 2025, the data indicates a $2.2 million fine to Columbus City Schools.

Under Ohio law, school districts are considered “out of compliance” if students arrive at school more than 30 minutes late or are picked up more than 30 minutes after dismissal for five consecutive days or 10 total days within a school year. Additionally, if a school bus fails to arrive at all, the district may also face penalties. These regulations are intended to ensure the reliability of transportation for all students, including those attending charter and private schools.

An accounting of fines levied against Ohio school districts over the past three fiscal years for noncompliance with school bus timing regulations. Source: Ohio Department of Education
An accounting of fines levied against Ohio school districts over the past three fiscal years for noncompliance with school bus timing regulations. Source: Ohio Department of Education

Todd Silverthorn, the second vice president of the Ohio Association for Pupil Transportation and director of transportation for Kettering Local City Schools, provided additional context on the challenges facing Ohio school districts. He explained that the Ohio Department of Education and Workforce is conducting a timing study to assess district compliance with Ohio Administrative Code 3301-83-05. This study evaluates whether routes are practical and efficient based on the most direct path between public and non-public schools.

Silverthorn emphasized the complexities of the timing study, as fluctuating student enrollment and significant bus driver shortages complicate compliance efforts. He noted that while state regulations are meant to uphold standards, the severe staffing shortfall has left school districts like Columbus City scrambling to cover essential routes, often falling short of the required timing standards.

“While state lawmakers may argue that there is adequate funding for transportation, the core issue is not funding but staffing,” Silverthorn said. “Districts are facing increasing difficulty in attracting and retaining qualified bus drivers. This isn’t about budget limitations but about the challenges inherent in the role [of driving] itself.”


Related: Local School Bus Seatbelt Grant a Potential Template for Ohio Program
Related: Ohio School Bus Safety Recommendations Call for Technology Funding, No Seatbelt Mandate
Related: (STN Podcast E229) October Updates: Green Funding, Cellphone Bans & Special Needs Legalities


The Impact of Ohio’s Decreased School Bus Driver Staffing Level

The statewide bus driver shortage has intensified the transportation crisis. Before the pandemic, Ohio employed 25,706 active bus drivers. By August, that number had dropped to 18,817. This shortfall is affecting the 612 public school districts and over 1,000 chartered non-public schools statewide, many of which depend on reliable transportation services.

The role of an Ohio school bus driver requires a Class B commercial driver’s license, criminal background checks, drug and alcohol screenings, and the responsibility of managing student safety and behavior. The part-time hours and split shifts many school bus drivers receive combined with a high level of responsibility have deterred many potential applicants, creating a pipeline problem that exacerbates the staffing crisis.

As a result, school districts face challenges in meeting the compliance standards set forth by Ohio law, especially when drivers resign or retire. Schools have reported delays, cancellations and logistical obstacles that disrupt the school day and create stress for families.

In response to these challenges, school districts have implemented various strategies to optimize transportation resources. Some districts have consolidated school bus routes, modified school start times, and offered incentives such as signing bonuses and wage increases to attract and retain bus drivers. However, these adjustments are only temporary solutions to a deep-rooted problem.

“The reality is that we need a multi-faceted approach. This means not only increasing recruitment efforts but also rethinking the job to make it more appealing,” Silverthorn said.

If or until that happens, school districts like Columbus City Schools will continue to face pressure from state to provide transportation services on time and consistently.

“It shouldn’t take a lawsuit and an emergency motion to decide to follow the law. Columbus City Schools admitted the law was to transport the children. Glad these kids are finally getting the transportation they were entitled to,” Yost added last month. “But this is not the end. There are more kids who still are not receiving transportation despite the district’s clear obligation to provide it.”

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From School Bus Driver to Assistant Director: Journey of a ‘Rising Star’

Mitzii Smith said the quote, “Challenge yourself forward,” inspired her to not only step outside her comfort zone but to motivate herself in ways she never thought were possible.

“Always moving forward, setting and working toward achieving new goals,” said Smith, the assistant director of transportation for Maine School Administrative District (MSAD) 6.

Smith started her career in pupil transportation when her oldest child was starting school. She said a sign at the kindergarten registration read, “School Bus Drivers Needed! The perfect job for parents of school aged children.”

She admitted that at that time she had no idea answering the call to apply to become a school bus driver would become a career that would span decades and become a passion.

Each year, School Transportation News chooses 10 Rising Stars based on nominations submitted by school districts and companies around the industry. These individuals have shown exemplary commitment and dedication in the student transportation industry and continue to demonstrate innovation in their roles. This year’s Rising Stars are featured in the November magazine issue.

Sarah Marean, the director of transportation for MSAD #6, said in her Rising Star nomination of Smith that in addition to driving a regular route, Smith served as a school bus safety instructor for Yellow Classroom and a lead driver.

She then moved into the office, first as administrative assistant and now as the assistant director transportation.

“Since assuming a managerial position in this department Mitzii has proven herself to be a force for change and innovation,” Marean wrote.

Smith is currently going on her 20th year in transportation.

MSAD 6 has one of the largest fleets in the state of Maine, consisting of 63 total school buses. The district serves an area of 182 square miles in southern part of the state for the towns of Buxton, Hollis, Limington, Standish, and Frye Island.


Read all 2024 Rising Stars profiles in the November issue of School Transportation News.


The transportation department that operates out of the consists of 50 school bus drivers, nine bus monitors, three mechanics and an office staff of six. The route school buses traveling over 5,000 miles a day serving over 3,200 students across six elementary schools, one middle school and one high school.

“We pride ourselves on having made a commitment to propane powered buses, with our fleet now running at 80 percent propane,” Smith added. “We recently installed an 18,000-gallon propane tank and filling station at our facility, and proudly became the first and largest delivery of renewable propane in the Northeast. Further solidifying our commitment to green energy efforts in student transportation.”

Mitzii Smith looks to foster safety for the school environment, including the school bus, through her role as a School Safety Specialist
Mitzii Smith looks to foster safety for the school environment, including the school bus, through her role as a school safety specialist.

This year, Smith also became a Maine school safety specialist, part of a program offered through the Department of Education. The program “focuses on creating safer schools through training, guidance and technical support for the whole school and the whole student,” the Maine DOE website states.

Smith noted that while transportation plays a key role in the school environment, it is often left out of the planning process as it pertains to school safety. “I wanted to bring awareness of the vital role transportation plays,” she said.

Additionally, Smith initiated a collaboration between transportation and Maine DOE speech pathologist Kellie Doyle-Bailey, to learn about the brain science behind emotional intelligence. Marean noted that the collaboration was focused on bringing elements of social and emotional learning to the driver’s seat.

“With the thought that safety begins first with the person behind the wheel remaining present, calm and in control of their own emotions and able to respond to situations as they arise,” she continued.

Smith added, “Our team is the first (and only) transportation department in the state of Maine to focus on prioritizing the individual behind the wheel, to help support them in their daily tasks,” she continued. “We have been able to present at multiple state conferences, sharing our initial success. We are trailblazing new ideas in our state, and hope that it continues to gain momentum in our industry.”

Smith is also an active member of the National Association of Pupil Transportation, serving on two standing committees: Certification and the School Bus Safety Poster Contest. She’s working toward her professional certification as a director of pupil transportation, or CDPT. She is also an active member of the Maine Association of Pupil Transportation, holding the position of president-elect.

Challenges Amid School Start Up

Smith said one of the greatest challenges amid school start-up is ensuring that transportation is finding the most efficient ways to utilize all of its resources.

“After several years of being short staffed, it seems that has now become the norm,” she said. “It requires outside the box thinking, to make sure that nothing falls between the cracks. Our team does a fantastic job of making sure that we meet all the challenges we are faced with.”

Despite the challenges in student transportation, Smith said her favorite part of the job is the impact that her co-workers have on the children they transport. “Drivers and monitors are [a] consistent part of a child’s school day,” she said. “A genuine smile, and ‘Good morning’ really does have the power to shape a child’s whole day!”

Mitzii Smith began her career 20 years ago as a school bus driver when her oldest child was starting school
Mitzii Smith began her career 20 years ago as a school bus driver when her oldest child was starting school.

Looking to the Future

Going forward, Smith said her goal is to continue to bring new ideas to the department. “Although I see the value in, ‘That’s the way we’ve always done it’ I also recognize the importance of seeking out new ways, and not being intimidated by change,” she said. “Being open to change is vital in our ever changing environment.”

She added that she plans to continue the work that she’s started in SEL to ensure drivers and monitors understand their value. “In five years, I see our team continuing to build on prior successes,” she said. “Encouraging continued learning, seeking new training opportunities, and encouraging certifications. Knowledge is power!”

Outside of work, Smith said she enjoys spending time with her family and friends. She loves music, concerts, taking photos and cooking. She noted that her and husband Tim enjoy traveling with their children, who are now adults, having adventures and creating memories.

 


Related: Passion for Transportation Shines Through Washington Rising Star
Related: Missouri Director of Transportation Furthers Safety and Sustainability
Related: Rising Star Dedicated to Providing Best Transportation for Students With Special Needs

The post From School Bus Driver to Assistant Director: Journey of a ‘Rising Star’ appeared first on School Transportation News.

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