Car buyers might be feeling the pinch of limited supply, but Honda’s sales figures show that demand for its lineup remains strong. Together with Acura, the group moved 105,097 vehicles in September, despite tighter inventories across popular models. The real standout was the Passport, which is having its best year ever. On the flip side, Acura’s ZDX, which was recently discontinued after just a single year on the market, struggled.

More: Should The Next Honda Ridgeline Look Like The New Passport?

Total Honda sales reached 95,391 for the month, which is virtually unchanged from last September at just 0.3 percent lower. Looking at the bigger picture, year-to-date deliveries are up 4.1 percent. Passport demand has been a major driver, with sales up 75.5 percent for the year and a striking 108.8 percent for September alone. Nearly 80 percent of buyers are choosing the rugged TrailSport trim, suggesting that Honda’s more adventurous positioning has struck a chord.

SUV Strength

The CR-V continued its domination with over 28,000 sales in September, more than half of which were hybrids, while the Pilot and HR-V chipped in another 20,000 sales combined. On the passenger car side, Honda sold almost 30,000 sedans and coupes in September.

Accord and Civic hybrids made up 47 percent and 36 percent respectively. Electrified models in general set a new monthly record (32,387), thanks in part to the rollout of the Prologue EV.

Acura’s Mixed Bag

Acura, meanwhile, moved 9,706 vehicles in the ninth month of the year. That’s actually a drop in sales year over year of 2.2 percent. The Integra held firm at sales of over 1,500 units. The MDX and RDX combined for over 4,800 deliveries, and the ADX is, according to the brand, “capturing a segment-leading nearly 30% of retail sales”.

On the downside, the ZDX continues to be the white elephant in the lineup, experiencing a 61.3 percent drop in September sales year over year. While that might sound excessive, in cold hard units, that’s a drop from 979 units in 2024 to just 395 this year.

Since the start of the year, Acura has delivered only 11,915 examples. To put that into perspective, Honda has already sold more than three times as many Prologues in the same period. With numbers that lopsided, it is not surprising production of the ZDX has already been cut short.

Honda revolutionized the motorcycle industry in the 1960s and ’70s, but so far it’s stayed out of the growing market for electric two-wheelers, restricting its offerings to a couple of electric scooters. That changes this year with the launch of Honda’s first real EV bike, the WN7.

The streetfighter-style naked is a production version of the EV Fun concept Honda first showed in 2024, and has the same angular muscularity with plenty of modern, flat surfaces and an expensive looking frame. There’s a 5.1-inch LCD display bolted behind the LED two-deck headlights and a classic single-sided swingarm at the back, just like Honda’s legendary RC30 from 1987.

Electric Power with Bite

The W in its name comes the development concept of ‘Be the Wind,’ N is for naked and 7 refers to its power class. British bike bike MCN quotes 67 hp (68 PS / 50 kW) and 74 lb-ft (100 Nm), which ties with Honda’s claims of the WN7 matching 600cc combustion bikes for power and full-on bonkers liter machines for torque.

Also: Harley’s $6K Motorcycle Could Be The Cheapest Way Into The Club

It’s sure to feel eager, though the 217 kg (478 lbs) curb weight means it’s 25 kg (55 lbs) or 9 percent heavier than an ICE Honda CB750 Hornet. A power-restricted version compatible with Europe’s A1 license for newbie riders is also on the cards.

Charging and Range

No battery capacity has been made public, but Honda says the power pack provided more than 81 miles (130 km) of riding on one charge, which should be enough for most commuter riders, even if it is half the miles you’d get from a combustion motorcycle. CCS2 rapid charging capability allows 20-80 percent top-ups in 30 minutes and a full 0-100 percent charge via a home wall box takes three hours.

How Much Does it Cost?

What’s likely to put riders off isn’t so much the range, but the price. Honda has put the WN7 on sale in the UK ahead of deliveries starting early in 2026 for £12,999 (equivalent to $17,700). That would seem like a bargain price if this was a Honda electric car we were talking about, but not so much a bargain in the motorcycle world where Honda’s existing electric scooters look affordable at £3,299-3,800, and combustion bikes are also very attainable.

A gas-powered CB750 Hornet is just £7,449, and even the sporty CB1000 Hornet SP is only £10,099. Troubled Harley Davidson offshoot LiveWire will also sell you an electric S2 with up to 120 miles (193 km) of range for between £8,799 and £10,599, meaning the WN7 looks like an indulgence for tech-heads.

Honda

Legacy carmakers are learning that winning over Chinese buyers requires more than simply shipping in global models. To hold onto market share, they need to design electric vehicles tailored specifically for local tastes and expectations. Nissan has managed this with its Dongfeng-based N7 sedan, while Honda has attempted a similar approach with its locally developed Ye series. The results so far have been less encouraging.

Recent sales data from the country reveal that Honda’s sales in China fell 2 percent during the April-June quarter to a mere 2,900 vehicles. This comes despite the electric S7 and P7 recently landing in the local market. It would appear that the Japanese brand missed the mark with both of them.

Read: Honda Wants To Crack China’s EV Market With New Ye P7 Dual-Motor Crossover

Honda’s issues started with its pricing strategy. When launched in China, the S7 started at 259,900 yuan, or roughly $36,300. In most markets, that would be a very good deal. That is not the case in China. Less than a month after the S7’s launch, its price was slashed by 60,000 yuan (around $8,400).

Technology Falling Short

Pricing isn’t the only hurdle. A report from Nikkei Asia snuggests that the performance and features on offer leave a little to be desired. Both the S7 and P7 are equipped with the Honda Sensing 360+ driver-assistance system, but neither includes any form of hands-free driving, which is becoming increasingly common in the People’s Republic new car market.

The Japanese brand isn’t throwing in the towel just yet, though. As a response, it announced a partnership with local firm Momenta to introduce more advanced driving-assistance technologies. Its market-specific EVs are also set to receive advanced artificial intelligence features from DeepSeek, meaning owners will be able to have in-depth conversations with the in-built AI.

Significant mechanical changes are also underway. Honda plans to start using cheaper lithium-iron phosphate (LFP) batteries for its Chinese models, something that will enable it to lower costs.

Honda Suffers, but Nissan Thrives

While Honda is struggling in China, Nissan is gaining strength. Its all-electric N7 was launched earlier this year priced from just 119,900 yuan ($16,800), and it secured 17,000 orders in the first month alone. Demand for it remains strong, and in August, the company delivered 10,148 examples. By comparison, none of Honda’s EVs have sold more than 10,000 units in any single month.

Although electric vehicle sales continue to grow, they haven’t surged quite like some industry experts and automakers had expected. As such, a growing number of brands are turning their attention to hybrids, viewing them as an important stopgap between traditional ICEs and EVs. Acura is the latest carmaker to follow this trend.

While parent company Honda has several hybrid models in its family, Acura has long remained committed to ICEs and EVs, largely disregarding hybrid powertrains. Now, American Honda chief executive Kazuhiro Takizawa has acknowledged that due to “customer demand, it’s not realistic” to only focus on EVs moving forward.

Read: Honda’s Future Is Packed With New Models And It Isn’t All Electric

“We will max production of ICE and hybrid models to meet the needs of our customers in North America,” he told The Drive while speaking at Monterey Car Week. “This means extending key ICE models and adding hybrid products. Our strategy to invest in flexible production in our EV hub in Ohio is proving very smart. This will enable us to make ICE, hybrid, and EV models on the same production lines, and adjust production fluidly based on customer demands.”

Importantly, shoppers shouldn’t expect to see hybrids from Acura for quite some time. When asked why Acura doesn’t simply borrow the hybrid powertrain of the Civic for a car like the Integra, Takizawa-san noted it usually takes several years to overhaul a vehicle to this extent.

More Than An Engine Swap

“When you change the powertrain, with crash tests and all those things we have to start from scratch,” he said. “[Our engineers] say it’s quite difficult. But of course, it’s not impossible, and we have that technology, so it’s just a matter of lead time and development of the models. To have a new vehicle, we usually need four years or more. [With] this lead time, we need to wait. Once we made our decision, it still takes several years. So it’s just a matter of time.”

During a separate interview with Auto News, Acura senior managing director and chief officer of automotive operations at Honda Motor Co, Katsushi Inoue, said the hybrids have “always been an option, but now we are taking this option very seriously.”

He did not specify which Acura models could get hybrid power, but he indicated the automaker is looking at adding hybrids to existing models, as well as exploring potential all-new hybrid models.

According to the latest American Customer Satisfaction Index Automobile Study, Americans are becoming less satisfied with their vehicles. The overall satisfaction index dropped one point this year to 79.

Mainstream brands held steady at 79, while luxury brands slipped a point as they fell to 80. The biggest drop came from smaller brands, which are grouped into an “others” category, as they plunged 9% to 74.

More: New Car Owners Overwhelmed By Modern Technology

Jumping into specifics, Subaru was deemed the most satisfying brand with a score of 85. It was followed by Mazda and Toyota in second with 82, while Buick, GMC, and Honda tied for third at 81.

Stellantis had a dismal showing as Chrysler, Dodge, Jeep and Ram all fell. In fact, all four brands found themselves at the bottom of the list with Chrysler and Ram tied for dead last at 69.

2025 American Customer Satisfaction Index For Mainstream Brands

ACSI

Interestingly, satisfaction with most vehicle related components and experiences was largely unchanged. However, there were drops related to technology and safety. The latest study also introduced two new categories – expected future resale or trade-in value and driving distance on a full charge or full tank of gas – and consumers weren’t exactly thrilled with either, especially for EVs.

On the luxury side of the equation, Lexus was top dog with a score of 87. They were followed by Mercedes (82) as well as Cadillac and Tesla, which tied for third at 81. BMW finished last with a score of 75 and they dropped four points from 2024.

2025 American Customer Satisfaction Index For Luxury Brands

ACSI

Luxury buyers were less satisfied with a number of things including driving performance, exteriors, interiors, and technology. There were also drops in safety and dependability.

Aside from the mainstream versus luxury divide, people were less satisfied with hybrids and EVs. Hybrids fell two points to 80, while electric vehicles dropped four points to fall to 73. This stands in contrast to gas-powered models, which held steady with a satisfaction index of 80.

The American Customer Satisfaction Index noted that with 22% of borrowers opting for 84-month loans, there will likely be an increased emphasis on reliability and dependability as consumers are holding onto their vehicles for longer. Ram spotted this shift awhile ago and they recently launched a new 10-year/100,000-mile limited powertrain warranty.

ACSI

Since the late 1990s, Honda has worked side by side with Dongfeng in China, producing hundreds of thousands of internal combustion engines through a long-standing joint venture.

That partnership may soon look very different, as Dongfeng has decided to sell its 50 percent stake, a move that reflects the sharp decline of traditional engine sales in China and a growing push toward electric vehicles.

Read: Honda S7 Is A $36,000 Electric SUV That’s Not For US

Dongfeng officially listed its stake on the Guangdong United Assets and Equity Exchange earlier this week. While no reserve price has been set, the listing carries a deadline of September 12.

Details in the filing show the joint venture held assets worth 5.4 billion yuan ($752 million) last year, along with debts totaling 3.3 billion yuan ($459 million). The factory tied to the venture employs 827 workers.

Pressure on Legacy Partnerships

Japanese carmakers like Honda have been feeling the squeeze from homegrown Chinese brands, many of which have surged ahead in producing innovative and competitive EVs. Dongfeng has faced a similar struggle, lagging behind rapidly expanding rivals such as BYD.

The company’s annual sales tell the story clearly, falling from 3.8 million vehicles in 2016 to just 1.5 million last year across both its own brand and joint ventures with Honda and Nissan.

It’s unclear what the next step for Dongfeng Honda will be. Honda may opt to buy out Dongfeng and bring its Chinese engine operation completely in-house, or it may hope for another local brand to step in for a new joint venture. For now, Honda’s automobile production joint venture partnership with Dongfeng remains intact.

Earlier this year, Honda introduced a new EV designed specifically for the Chinese market in collaboration with Dongfeng. At the same time, it also launched the GAC Honda GT through its other joint venture with GAC Group, showing that while the old engine-focused model may be fading, the EV era is already shaping the company’s next chapter in China.