Rivian and Tesla both posted quarterly sales figures that beat out estimates.
Some analysts believe high gas prices are prompting a resurgence in EV sales.
Despite this, companies including GM and Hyundai continue to post a sales decline.
Demand for electric vehicles in the United States plummeted when the Trump administration axed the $7,500 federal EV tax credit in September last year. While demand is unlikely to recover to the levels experienced before this period, it appears the ongoing war in Iran and high gas prices have triggered a small increase in demand.
Strong quarter sales figures from both Rivian and Tesla provide insight into the changes. In Q3, Rivian delivered 19,248 vehicles. This was largely due to the arrival of the more affordable R2, but it’s entirely possible some R2 buyers were convinced into buying an EV over a similarly priced ICE in part due to high gas prices.
Tesla also beat out expectations last year, delivering 486,532 vehicles compared to the 464,000 that had been predicted. Speaking with Bloomberg, TD Cowen analyst Itay Michaeli suggested EVs could be about to start mounting a comeback in the U.S.
Hyundai Dealers Want More EVs
“We are still in the early stages of this looming EV comeback,” he said. “EV market coverage, by our estimation, will grow substantially in the next couple of years by existing players.” Michaeli also believes that demand for advanced new EVs will rise over the next couple of years, thanks to broader use of more advanced autonomous driving systems.
The boss of Hyundai’s North American arm, Randy Parker, also says a growing number of dealerships are asking for more EVs because of high gas prices. While that may be the case, demand for Hyundai’s electric models is still far below previous highs.
Sales Are Still Slow
In September, the carmaker sold just 2,928 Ioniq 5s in the United States, down 65% from the 8,408 sold in September last year. Year-to-date sales are down 53% to 31,112. In addition, September sales of the Ioniq 9 were down 65% to 374 units.
Although a small comeback may be possible, other automotive giants like GM continue to feel the effects of declining EV sales. In the third quarter, every EV sold by Cadillac, Chevrolet, GMC, and Buick experienced a sales decline. It was particularly bad for the Cadillac Lyriq, which was down 50.2%, the Chevrolet Blazer EV, down 84.4%, and the Equinox EV, down 92.4% compared to the year prior.
Sales of every single EV from General Motors fell last quarter.
In Q3, Chevrolet Equinox EV sales were down 92.4% compared to last year.
Cadillac, GMC, and Chevrolet have all reported significant EV sales declines.
Newly released sales data from General Motors shows demand for its EVs has fallen off a cliff in the United States, contributing to a company-wide sales decline across the third quarter and through the first nine months of this year.
It’s no secret that EV sales in the US have dropped since the Trump administration axed the $7,500 federal tax credit last September. However, we suspect even GM couldn’t have anticipated just how far sales would decline.
The bad news starts at Cadillac. In Q3, sales of the Escalade IQ and IQL dropped 29.2% to 1,604 units. In addition, Cadillac Lyriq sales are down 50.2% to 3,617 units, Optiq sales have declined 6.9% to 4,550, and sales of the Vistiq fell 34.1% to 2,587 units. Total sales at the Cadillac brand were down 30% to 32,650.
Chevrolet Suffers
Then there’s Chevrolet, which saw its sales decline 4.6% to 437,321 vehicles. The Blazer EV suffered an 84.4% fall in sales to just 1,261 units. In addition, sales of the axed BrightDrop 400 and 600 vans were down 43.6% to 1,344. The biggest loser was the Equinox EV, with sales declining 92.4% from 25,085 in Q3 2025 to just 1,905 last quarter. Year-to-date sales are down 65.6% to 18,154.
Demand for the Silverado EV has also dried up. Across July, August, and September, just 1,655 were sold, down 58% from 3,940. Year-to-date, just 5,327 have been sold, a 43.2% reduction from the previous year.
Things aren’t any better at GMC. Sales of the Hummer EV SUV and Pickup declined 72.9% in Q3 to just 1,423 units. In addition, Sierra EV sales declined 50.8% from 3,374 to just 1,661 units. Total sales across the GMC brand dropped 4.7% to 157,103.
In total, GM ended the third quarter having sold 670,974 vehicles, 5.5% fewer than the 710,347 it sold in Q3 2025. Through the first nine months of the year, total sales have fallen 6.4% to 2,012,299.
A handful of models did enjoy a jump in sales in the third quarter. For example, sales of the Buick Enclave, Encore GX, and Envista rose 3.4%, 5.4%, and 18.4%, respectively. In addition, Cadillac CT5 sales were up 4.1%, Chevrolet Colorado sales rose 2.4%, and Corvette sales were up 28.5%. Chevrolet also reported a 51.1% jump in Trailblazer sales. At GMC, Acadia sales rose 7.7%, Canyon sales were up 17.9%, Sierra LD sales climbed 2.9%, and Yukon sales jumped 8%.
Hybrid sales in the US jumped from 16 % share to 19 % after start of Iran war.
Explosion in gas prices has pushed people into hybrids, but not fully electric cars.
GM lost market share because of its EV focus while Toyota has gained ground.
If you follow the stock market at all, you’re probably still kicking yourself for not dropping $10k into Sandisk last year. If you’d done that in April 2025 and cashed out 14 months later you’d have made almost $800k. It could be worse though: You could be GM and have invested billions in EVs only to discover everyone wants hybrids.
Rewind to the late 2010s and the whole car industry was going gaga for EVs, with multiple brands pledging to go electric-only by 2030 and most putting huge resources into battery-powered cars. Growing EV sales figures and tightening regulations really did make electric vehicles look like they would take over the world.
Hybrids, meanwhile, which had kick-started the modern electric revolution in the late 1990s, were dismissed as an “interim solution” by GM boss Mary Barra in 2019, Reuters reminds us. But seven years later, American car sales say hybrids are the complete solution, not an interim one. And automakers who bet on gasoline-electric rather than electric power alone are winning big.
The biggest winner is Toyota. It’s crushing the competition, securing a 49.2 percent share in Q1 of the hybrid market, Cox Automotive says, per Reuters. That market has grown, too. Hybrids’ share of the total car market swelled from 16 percent in February to 19 percent in August on account of gas prices exploding following the start of war in Iran. And one analyst told Reuters he expects hybrids to hit a 34 percent share by 2031.
Stuck To Its Hybrid Guns
Toyota, you’ll remember, popularized the hybrid with the original Prius, and endured years of criticism for being slow to launch EVs. But it never wavered from its commitment to hybrids, and that determination is paying off in the US in 2026. While GM’s share of the US car market fell from 17.6 percent in the first half of 2025 to 16.8 percent in the same period this year, Toyota’s grew from 15.5 to 15.8 percent, according to Cox Automotive.
EVs also cut fuel costs, of course. And in Europe, which is suffering the same kind of gas pain American drivers are battling, EV sales are on fire. One in every four new cars sold there is an EV. But in the US, sales are heading in the opposite direction, partly as a result of the Trump administration killing federal EV tax credits. Their share of the US market fell from 14.4 percent in September 2025 to 7.1 percent this May.
The 19 MPG Hybrid
So if GM wants to get back in the game, it’s got no option but to deliver multiple new hybrid choices to support the straight gas vehicles it fortunately kept building. Incredibly, the General’s sole hybrids in the US today are three Corvettes, the $111k E-Ray, $119k Grand Sport X and $227k ZR1X, though in previous years it also sold hybrid sedans and SUVs. It also sells hybrids in China.
When will we see new GM hybrids with more than two seats in North America? Dealers won’t like the answer, because while the automaker won’t confirm dates or comment on speculation, Reuters industry sources say American showrooms could be hybrid-free zones until near the end of the decade.
VW ID. Polo EV buyers could wait 10 months for delivery, German media says.
More than 30,000 orders landed before customers could even take a test drive.
The related Skoda Epiq and Cupra Raval are also experiencing strong demand.
Waiting an eternity for delivery of a new Ferrari or special Porsche is to be expected. But waiting almost a year for a Volkswagen Polo? That’s reportedly what some buyers of the new electric ID. Polo face after demand for VW’s affordable EV blew past expectations.
VW’s order books have already swallowed more than 30,000 European ID. Polo orders, despite customers initially having to commit without seeing the car at a dealership, let alone taking a test drive, according to German media.
“The entire ID. Polo range is sold out. The waiting time is at least ten months,” the head of a major VW dealer group told Automobilwoche.
That makes ordering a bespoke ID. Polo potentially more patience-testing than ordering something vastly more exotic. McLaren Palm Beach, for instance, says a factory-ordered McLaren can take anywhere from “eight weeks to six months,” although it cautions that exact delivery dates can’t be guaranteed.
Order Today, Get It June 2027
Of course nobody is genuinely cross-shopping an ID. Polo and a McLaren. One costs €24,995 ($32,400 / £23,945) and the other around 10 times as much. But the comparison highlights how unusual a 10-month queue is for a mainstream small car.
VW says it’s now increasing output at its Martorell factory in Spain, though customers unwilling to wait may find pre-configured cars sitting at dealerships. A dealer told Automobilwochethat cars ordered now might not arrive until May or June of 2027.
Same Platform, Similar Wait Times
And the VW brand isn’t alone in having this particular problem. Sister company Skoda has reportedly collected more than 35,000 orders for its related Epiq (above), while dealers say Cupra’s Raval (below) is also booked out for months. Both share their single-motor, front-wheel drive MEB+ hardware with the ID. Polo, and are also built at Martorell. All three are part of the VW Group’s plan to bring EV prices closer to traditional combustion-powered small cars in an effort to fend off Chinese opposition.
The related ID. Cross SUV is also reportedly attracting plenty of early interest too, while the facelifted ID.3 Neo is facing waits of two to three months. That’s all good news for VW, and boy could it use some right now. It’s cutting 100,000 workers, shutting multiple plants, and looks likely to kill off the Seat brand after 2030 in an effort to turn around its fortunes.
Ford chiefs think Fathom’s appeal to both gas and EV drivers will help it reach 100k sales.
Automaker spent $2 billion transforming Louisville Assembly for radical production process.
Cheaper Slate Truck rival undercuts Ford but sacrifices many everyday creature comforts.
Ford isn’t setting modest goals for its $30,000 Fathom electric pickup. The automaker reportedly expects to sell more than 100,000 during its first year, a number no individual EV from anyone besides Tesla has managed in America.
That’s according to the Wall Street Journal, which spoke to Ford insiders about the automaker’s ambitious sales target. If buyers turn up in the numbers Ford expects, the little four-door truck would immediately become one of America’s biggest-selling EVs.
For perspective, GM sold almost 170,000 EVs in 2025, but needed three brands and multiple models to do it. Tesla remains in another league, shifting around 357,000 Model Ys and more than 190,000 Model 3s last year. Rivian, by contrast, moved just 42,000 units in 2025, though the arrival of its smaller R2 will boost this year’s numbers.
Photos Ford
Ford’s confidence has surprised some industry watchers because America’s EV market is currently going backwards. Electric cars accounted for 5.7 percent of US sales in August, according to Motor Intelligence data cited by the WSJ, versus 10.3 percent a year earlier. August EV sales plunged 48 percent year over year.
The Fathom is Ford’s attempt to prove price can change that equation. Starting at $28,350 before a $1,595 destination charge, it promises more passenger room than a Toyota RAV4, along with familiar conveniences including a touchscreen and power windows.
Minimalist Rival
Those last two features sound unremarkable until you meet its $24,950 rival, the Slate Truck. That minimalist two-seat pickup uses crank windows and skips a factory stereo and touchscreen entirely. And though Ford has yet to release technical specs for the crew-cab Fathom the chances are good that it will equal or better the Slate’s 205-mile (330 km) claimed range and 1,550 lb (703 kg) payload. It should also almost chop the Slate’s 8-second zero to 60 mph (97 kmh) time in half.
To keep build costs low, Ford is gambling on a radically different way of building the Fathom. Its reworked Louisville factory will assemble the front, rear and structural battery-floor sections simultaneously on separate lines, then bolt and bond them together. Ford says the system should build vehicles 15 percent faster than the plant’s previous process, though retooling cost $2 billion.
To make that investment work it needs 100,000 Americans to sign up every year for the Fathom when it goes on sale early in 2027. How do you rate its chances?
Subaru sales climbed 1.3% last month to 62,028 units.
Ascent saw a 37.2% increase, while WRX soared 191%.
New EVs helped to grow sales, but Solterra plummeted.
It’s a new month and that means sales data is slowly trickling in. Some of the latest is from Subaru and it reveals August sales climbed 1.3% to 62,028 units.
While the brand didn’t break any records like Kia, they noted the Ascent, Crosstrek, Outback, and WRX had their best month of the year. The Crosstrek was the top performer with 19,541 sales, which was a 4.4% decline from a year ago.
The Forester was up 17.8% to 16,760 units, while the Outback slid 3.4% to 15,233. It’s also worth noting dealers sold five Legacy sedans, despite the fact that production ended nearly a year ago.
The biggest surprise for August was the Ascent, which saw sales climb 37.2% to 5,155 units. The 2027 model was announced in June and only received minor changes such as a new Deepwater Blue Pearl paint job and USB Type-C charging ports. Those are hardly the kind of things that would drive sales in a crossover that was introduced in 2017.
While the Ascent’s sudden sales jump is a mystery, the WRX’s 191% increase is a no-brainer. The brand slashed pricing earlier this year and focused on affordability.
That brings us to EVs, which paint a mixed picture. Solterra sales fell 86.6% to a dismal 197 last month. At the same time, Subaru sold 1,248 Trailseekers and 320 Uncharted EVs.
This implies the new Trailseeker and Uncharted could be cannibalizing sales from the older Solterra. However, it may not be that simple as a quick search suggests dealers only have 70 new Solterras in stock. That’s less than two weeks of supply, so the lack of product appears to be hampering sales.
That being said, overall sales of EVs were up slightly as Subaru sold 1,765 in August. That’s a 21.3% increase compared to the 1,466 sold a year ago.
Kia had a record-breaking August as Americans bought 83,793 vehicles.
Six different models set a new monthly sales record including the Telluride.
Hybrid sales were up 99%, thanks to gas prices above $4 per gallon nationally.
Kia’s stellar year continues as the brand has set a new August sales record in the United States. Dealers moved 83,793 vehicles last month, which was 786 more than a year ago.
The brand didn’t just break one record either as the K4, K5, Carnival, Seltos, Sportage, and Telluride all posted their best August in history. Kia also noted hybrid sales were up 99%, which can largely be credited to high gas prices caused by the war in Iran.
While consumers embraced hybrids to save at the pump, gas prices weren’t high enough to get them to switch to EVs. Sales of the EV6 tumbled 60% to 712 units, while the larger EV9 fell 33% to 1,789.
The big winner last month was the Sportage as Americans snapped up 18,723 of them. This was a slight increase from a year ago, but sales are up nearly 8.5% year-to-date.
The Sportage was followed by the affordable K4 (12,881) and Telluride (12,693). The latter was recently redesigned and consumers appear to be digging it as sales are up 16.7% year-to-date. This was undoubtedly aided by the introduction of a hybrid variant with its recent redesign.
Speaking of redesigned models, the 2027 Seltos appears to be off to a strong start as August sales surged 65.3% to 9,214 units. The classier crossover starts at $24,990 and will be followed by a hybrid variant later this year.
It’s also worth noting Kia was able to set a new monthly sales record despite the elimination of the Soul. That model found 5,548 buyers in August of 2025, while last month’s sales fell to zero.
Kia also has a few things to look forward to including the facelifted Niro and all-new EV3. The latter found six early adopters last month and should generate some interest thanks to a starting price of $29,890.
BMW has delivered 2 million fully electric cars around the world.
Europe’s surging EV market is giving the new iX3 real momentum.
Electric sales are falling in America though BMW sales are rising.
BMW’s electric adventure has officially passed a big milestone. Almost 13 years after the original i3 arrived, the company has handed over its two millionth fully electric vehicle. And one of the factors making that possible is that EV sales are currently going gangbusters in one specific region.
The landmark two-millionth car was an i5 M60 xDrive built in Dingolfing and delivered to a customer in Spain. Add plug-in hybrids and BMW Group says it’s shifted around 3.5 million electrified vehicles since 2013, while more than one in four of its global sales during the first half of 2026 had some form of electric propulsion.
Things are moving particularly quickly in Europe. BMW’s European BEV sales jumped 38 percent during the second quarter to 81,445 cars. Fully electric models represented roughly 28 percent of BMW’s European sales during 2026’s first half.
That’s not happening in isolation. Almost 1.5 million BEVs were registered across Europe through July, up 30 percent year over year. July alone saw electric cars grab 35 percent of the French market and 29 percent in Germany. Denmark, meanwhile, hit 80 percent, Reuters reports.
BMW’s new iX3 appears well placed to seize the opportunity. The automaker says it’s approaching 100,000 orders, and since its unveiling, one in three electric BMWs ordered in Europe has been an iX3. And half of European X3-family orders are already for the electric version, which admittedly looks miles better than its ICE brother inside and out.
Growing Family
The Neue Klasse family is expanding, too. Series production of the new electric i3 3-series began in Munich this month, with BMW reporting strong early demand ahead of its market launch. And the new X5 has an electric variant for the first time that will be in showrooms in spring 2027.
But cross the Atlantic and the EV party suddenly gets quieter. US electric sales across the industry fell more than 20 percent year over year in the second quarter following the removal of federal tax incentives, leaving EVs with around a 6 percent share of the market.
No Love For iX
BMW’s own figures show that while North American sales of PHEV vehicles grew 22.9 percent in Q2, sales of electrified (EV and hybrid) vehicles tanked to the tune of -18.1 percent, revealing just how bad demand for EVs is now that US tax credits have gone. Sales of the iX electric SUV, for example, are down almost 50 percent year-to-date, official automaker figures say, though a recent facelift and price cut might help going forward. And Cox Automotive suggests BMW’s overall EV sales in the US are down 56 percent year-to-date. Ouch.
The arrival at BMW showrooms in September of the confident Neue Klasse iX3, whose fresh design will also help improve BMW EVs sales, no doubt. As will the iX5 we mentioned previously (pictured below). But the electric story is still going to be very different from one side of the Atlantic to the other.
Tesla’s entry-level AWD Cybertruck now costs $74,990, up from $69,990.
Price of Premium AWD trim also increases by $5,000, taking it to $84,990.
The increase arrives as Cybertruck sales remain far below Tesla’s ambitions.
Usually when a product isn’t selling as well as hoped, companies make it more affordable to persuade drivers to give it consideration. Tesla seems to have found that approach too conventional. Despite the Cybertruck struggling to attract buyers so badly it makes Ford’s Edsel look like a smash hit, two versions have just become $5,000 more expensive.
The Dual Motor AWD now starts at $74,990, up from $69,990, while the Premium AWD climbs from $79,990 to $84,990. Nothing else about the models appears to have changed.
The Dual Motor Cybertruck still claims 325 miles (523 km) of range, can tow 7,500 lbs (3,400 kg), and reaches 60 mph (97 km/h) in 4.1 seconds. The Premium promises the same 593 hp (600 PS / 441 kW), electric range and performance, but is able to tow 11,000 lbs (4,990 kg).
Tesla doesn’t break out Cybertruck deliveries, but third-party estimates paint an uncomfortable picture. Cox Automotive reckons US sales fell 48 percent in 2025 to 20,237 units, while first-quarter 2026 sales dropped 45 percent year over year to 3,519, Investor’s Business Daily reports. Those numbers look tiny beside CEO Elon Musk’s earlier suggestion that annual demand might eventually support more than 250,000 Cybertrucks.
Cybertruck pricing has been a roller coaster from the start, the first production models debuting in late 2024 with MSRPs far higher than originally promised. Tesla introduced a cheaper Dual Motor for $59,990 in February 2026 as a short-lived promotion, but that later returned to $69,990 and has now reached $74,990. That’s a $15,000 journey in only a few months for fundamentally the same truck. Tesla briefly offered a single-motor Cybertruck during 2025, but it was quickly axed due to weak demand.
Cyberbeast Now Within Reach
The flagship Cyberbeast is the one Cybertruck trim to escape this latest increase. A tri-motor, 845 hp (857 PS / 630 kW) monster capable of reaching 60 mph in 2.6 seconds, it’s still listed on Tesla’s website at $99,990. That means the Premium AWD now sits only $15,000 below the range-topper, making the Beast look like a better deal than last week.
Tesla has already scrapped the Model S and Model X to clear the way for production of the company’s Optimus robots, and between that and the Cybercab robotaxi, it feels like Tesla is focused on a new path. The Cybertruck is just being left to fade away, a rather embarrassing failure that serves to remind us that not everything Elon Musk touches turns to gold.
Maybe slapping $5k on the price will really help make the Cybertruck more profitable because it covers rising production costs and Tesla figures it won’t really affect sales. Or maybe it’s just one of Musk’s impish experiments, you know, just to see how much worse things can get.
A study ranked 50 new cars by what they cost to own each year.
The Porsche 911 topped the list at nearly $11,000 annually.
Interestingly, average hybrids are cheaper to run than the average EV.
Cheap to buy and cheap to own are two different things, and the gap between them is where most new car shoppers get caught out. If you’re shopping in the US and want something that costs almost nothing to keep on the road, there’s one clear winner: the Fiat 500e. Yes, the pint-sized three-door electric hatchback that virtually nobody is buying happens to be the cheapest new car in America to live with.
Fiat moved 150 of them in the first half of the year, down 81 percent from the 788 it managed over the same stretch in 2025, a figure that was hardly worth celebrating in the first place.
A recent study from Self.Inc set out to determine the average running costs of 50 popular new cars sold across the country. We’re not sure how these 50 were selected, but the results show that the 500e has annual running costs of just $3,557, easily beating the next-most-affordable option, the Honda Civic Hybrid, with average annual costs of $4,833.
A key reason for the 500e’s affordability is its efficiency. The car is small and, on average, costs $779 to charge. Average annual insurance at $779 is also well below the industry average, and annual maintenance of $1,275 is also low. Annual fees and taxes of $724 are higher than some of the competition, but that’s not enough to outdo the other savings.
Average Running Costs By Brand
Rank
Brand
Avg. Fuel Costs
Avg. Annual Maintenance
Avg. Annual Insurance
Annual Fees & Taxes
Total Avg. Per Year
1
Hyundai
$1,347
$1,318
$1,945
$775
$5,385
2
Kia
$1,502
$1,582
$1,701
$621
$5,407
3
Mazda
$1,572
$1,636
$1,686
$609
$5,503
4
Honda
$1,503
$1,762
$1,643
$678
$5,586
5
Toyota
$1,533
$1,823
$1,782
$635
$5,773
6
BMW
$1,567
$1,696
$2,521
$1,705
$7,489
7
Genesis
$2,084
$1,760
$2,529
$1,383
$7,755
8
Audi
$2,060
$1,714
$2,701
$1,391
$7,866
9
Mercedes
$1,776
$2,562
$2,654
$1,680
$8,672
10
Porsche
$2,091
$2,741
$2,448
$1,781
$9,062
11
Cadillac
$2,736
$2,554
$2,580
$1,511
$9,380
SWIPE
Sources: Self
Positioned in a surprising third place was the Hyundai Elantra N with average annual running costs of $4,904. We’re not sure how the Elantra N made the list, as opposed to the standard Elantra, particularly given it can use quite a lot of fuel when driven as most N owners drive. Nonetheless, the average maintenance cost is low at just $1,278, which helps.
Other affordable cars to run in the US include the Nissan Versa at $4,949 in annual costs, the Toyota Camry Hybrid at $5,031, the Honda Accord HEV at $5,047, and the gas-powered Honda Civic at $5,062. Included in the affordable options are also the Mini Cooper, Kia K4, and Mazda3.
What About The Most Expensive?
At the other end of the spectrum are some very expensive cars to run. The Porsche 911 was listed as the most expensive car to run, with average annual costs of $10,832, positioning it ahead of the Audi RS7 at $10,334, the Cadillac CT5-V Blackwing at $10,265, the Chevrolet Corvette at $10,213, and the Lucid Air at $10,049, primarily due to high insurance fees for the luxurious electric sedan.
Compared to the last time the study was conducted in 2024, average annual fuel costs have fallen from $2,246 to $1,727. While this is good news for car buyers, annual insurance costs have jumped from $1,763 to $2,219, and annual maintenance costs are also up from $1,633 to $1,817. Annual fees and taxes have also increased from $820 to $1,151.
The study also sheds light on differences in ownership costs among EVs, gas-powered vehicles, and hybrids. After analyzing each of the 50 models, hybrids came out on top with average annual running costs of $5,734, less than the $6,189 for EVs, primarily due to cheaper insurance, fees, and taxes. Gas-powered vehicles came last, with an average cost of $7,025.
Pricing for the LiveWire One motorcycle has been reduced to $13,999.
That’s a $2,500 savings and is less than half what the original LiveWire cost.
Company has been battling dismal sales and a stock delisting threat.
Harley-Davidson had high hopes for LiveWire and spun the motorcycle off into its own brand. However, times have changed, and the company has struggled to find its footing.
In the first quarter of 2026, LiveWire only sold 91 electric motorcycles. That’s roughly one per day, but it’s a 176% improvement from the 33 bikes sold in the first quarter of 2025.
The only bright spot has been the company’s affordable STACYC e-bikes, which found 3,959 takers in Q1. Overall, LiveWire posted a $18.1 million consolidated net loss in the first quarter, and that was down from a $19.3 million loss a year ago.
That’s not great, and the New York Stock Exchange notified LiveWire in July that they were in danger of being delisted because their stock price was less than $1.00 per share over a consecutive 30-trading-day period. The company recently regained compliance, but just barely, as their stock sits at $1.14 per share as of this writing.
Among the whirlwind of bad news, LiveWire has slashed pricing for their range-topping One motorcycle. The model now starts at $13,999, which is $2,500 less than the previous MSRP of $16,499. That’s a 15% reduction, and it’s worth noting the original Harley-Davidson LiveWire started at $29,799.
As a refresher, the One has a 15.4 kWh battery pack that feeds an electric motor developing 100 hp (75 kW / 101 PS) and 84 lb-ft (114 Nm) of torque. It enables the model to accelerate from 0-60 mph (0-96 km/h) in three seconds flat, before hitting a top speed of 110 mph (177 km/h).
While the bike is fast, it only has a combined range of 95 miles (153 km). Furthermore, the charging system is relatively slow, as a DC fast charger can take it from 0-80% in a leisurely 40 minutes. With a Level 1 or Level 2 charger, expect around 13 miles (21 km) of range per hour of charging.
A surge in sales helped Tesla secure a 55 percent market share in July.
The Tesla Model Y alone accounts for 37 percent of all EVs sold in the US in July.
Through the second quarter, Chevy had a 6 percent share, followed by Hyundai.
Tesla remains far and away the biggest seller of electric cars in the United States, and despite rivals’ efforts, very little progress has been made in eroding the EV leader’s commanding market share.
July brought 77,266 new EV sales, up 3.2 percent from June and down 41.5 percent from the same month last year. Electric models made up 5.6 percent of all new-vehicle sales. The year-over-year drop has a simple explanation. In July 2025, the federal EV tax credit was still alive, and buyers rushed to cash it in before the Trump administration killed the incentive in September.
Of last month’s electric cars, 42,435 were Teslas, according to Cox Automotive, good for 55 percent of the market. Tesla’s volume climbed 4.9 percent from June. The Model Y did the heavy lifting, as it always does, accounting for 37 percent of every new EV sold in the country. Basically, the nameplate outsold every rival automaker’s entire electric portfolio.
Tesla’s share throughout the entire second quarter was slightly lower at 50.5 percent, with the company selling a total of 124,800 EVs in the US during this period, down 13.1 percent from last year, when 143,535 were sold. In Q2, the brand with the next-largest slice of the EV pie was Chevrolet at 6 percent, followed by Hyundai at 5.8 percent, Cadillac at 4.9 percent, Toyota at 4.8 percent, and Rivian at 4.6 percent. Ford’s share remains a disappointing 3.9 percent, although its July sales were up 18.9 percent from June.
Hyundai posted the strongest month-over-month gain among the major brands in July, up 36 percent. Kia also moved higher, largely on the strength of the EV9.
Sales Surge Pinches Supply
As EV sales climbed in July, the average days’ supply of new EVs fell 6.2 percent month over month to 80 days, and 1.7 percent below where it sat a year earlier. Electric inventory now runs four days above ICE models, down from a nine-day gap in June. Volkswagen carried the heaviest load at 147 days, with Porsche at 138 and Nissan at 133. Subaru ran leanest at 46 days, then Hyundai at 52, and Lexus at 58. Used EVs moved the other way, rising 14.2 percent from June to 46 days, above ICE models for the first time since February 2026.
Used EV sales rose 7.9 percent month over month to 36,810 in July, 10.1 percent better than a year ago. Secondhand electrics took 2.4 percent of the market.
The Price Gap Hasn’t Closed
Electric cars remain the more expensive choice on both the new and used side. Average transaction prices for new EVs rose 1.2 percent in July to $56,126, against $49,649 for the average combustion model, and 1.6 percent higher than a year earlier. Incentives shrank over the same stretch, from 13.1 percent of ATP, or $7,290 per vehicle, in June to 11.8 percent, or roughly $6,626, in July. Used electrics average $37,832 against $34,865 for gas equivalents. Those prices slipped 1.2 percent from June but hold 8.3 percent above where they were a year ago.
New Poll: American Voters Support Federal Investments in Electric Vehicles Broad, Bipartisan Support for EV Investments and Incentives that Lower Costs, Expand Access, and Help the U.S. Beat China in the Race for Auto Manufacturing WASHINGTON, D.C. – A new bipartisan national poll conducted by Meeting Street Insights and Hart Research finds broad public support …
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