General Motors is celebrating the 25th anniversary of the Hummer H2 by introducing the Hummer EV Icon | 25. It’s a special edition “born from a legacy of bold design, cultural impact and unmistakable presence.”

That’s overly ambitious praise for a slow-selling EV lineup and a brand that was dead for a decade, but the model wears a bright yellow Icon paint job inspired by the eye-catching hue offered on the H2. It’s contrasted by a number of black accents including the wheels, cladding, mirrors, and roof. The model also has black recovery points and skid plates.

More: GMC’s Bronco-Sized Concepts Admit The Hummer EVs Got Too Big And Too Expensive

Interior changes are likewise minor, but include a new Jet Black cabin with unique infotainment graphics. They’re joined by a serialized badge on the dashboard, which notes the vehicle is one of 250. Buyers will also receive an “exclusive keepsake,” but GMC declined to say what it is.

The Icon | 25 package will be offered on 2X and 3X versions of the truck and SUV. There’s no word on pricing, but the 2026 models begin at $97,825 before a $2,695 destination fee.

2027 Model Year Updates

Besides the special edition, GMC announced a handful of model year updates including a native North American Charging Standard (NACS) port. It allows for easy access to Tesla Superchargers and the company noted the change doesn’t impact its vehicle-to-home bidirectional charging capability.

Additional changes are limited, but buyers will find four other new exterior colors known as Azurite Blue, Dark Ember, Dark Ridge, and Deep Void Matte. There are also two new 22-inch wheel designs.

The 2027 GMC Hummer EV will go into production later this year and feature familiar powertrains. This means the model offers up to 1,160 hp (865 kW / 1,176 PS) and can hit 60 mph (96 km/h) in as little as 2.8 seconds.

General Motors had high hopes for electric trucks, so they went all in with a Chevrolet Silverado EV as well as two GMC pickups. Unfortunately for them, they’ve all been a massive flop.

The sales chart paints a brutal picture as Silverado EV sales have plunged 32.5% through the first six months of the year. Dealers have only sold 3,672 units, and that equates to a mere 612 per month.

More: North America Cratered And Even China Fell, Dragging Global EV And PHEV Growth To 0.9%

While Sierra EV sales were up 9.8% to 3,044 units, those gains were more than offset by a huge drop in demand for the GMC Hummer EV lineup. Sales of the truck and SUV plunged 54.9% through June to 3,601 vehicles.

Adding all those sales up results in a mere 10,317 units. To give you an idea of how bad that is, Chevrolet found 25,418 buyers for the ancient Express van.

Given low sales and lackluster demand, it’s no surprise that dealers are offering huge discounts on the Silverado EV. One of the biggest appears to be from Carr Chevrolet, which still has a 2024 model on their lot. To get rid of the work truck, the $75,345 pickup has been given a hefty $21,396 discount. This lowers the cost of entry to $53,949 before a $250 document fee.

McCarthy Chevrolet in Lee’s Summit, Missouri, also has a relic from 2024. In this case, it’s an upscale RST which stickered for $96,995. However, even after a $15,000 discount, it still feels overpriced at $81,995.

If you’d rather not have an electric truck that dates back to the Biden administration, Advantage Chevrolet of Hodgkins, Illinois, has an $8,589 discount on their 2026 Silverado EV LT Max Range. Since the model originally stickered for $95,584, buyers can now get it for $86,995.

It’s a similar story at Clay Cooley Chevrolet in Texas, where pricing on a 2026 Silverado EV LT has been slashed by $9,000. That lowers the cost of entry to $53,995.

If you’d rather opt for the more attractive Sierra EV, there are plenty of discounts to be found. AutoNation Buick GMC Corpus Christi is offering $10,565 in savings on a 2026 Elevation Extended Range. This lowers the price tag from $79,335 to $68,770.

Covert Buick GMC has knocked $7,000 off the price of their Sierra EV Elevation Extended Range. It now stickers for $60,685 before a $225 document fee.

Those are just a few examples, but there are countless others out there. As a result, it pays to shop around and haggle. It’s also worth noting that a number of dealers appear to be putting the EVs into service as courtesy transportation vehicles.

GMC’s Hummer EVs are too big and too expensive to register on most American buyers’ radar, but maybe that’s about to change. The heavy-duty GM brand just pulled the covers off two concepts that it swears aren’t destined for production, but give us a taste of what we might expect from a future generation of smaller, leaner-looking Hummers.

The concepts were unveiled alongside the opening of GM’s new Advanced Design studio in Pasadena, California, a 148,000 square feet studio spread across three buildings and home to 100 staff. Called the Hummer X SUV and Hummer X Truck, both are significantly shorter than today’s Hummer EV models and were, we’re told, created as rolling laboratories for new design, manufacturing, and technology ideas.

Related: Thieves Drove Two New Hummer EVs Off A Train, You Can Guess The Rest

First up is the Bronco-sized Hummer X SUV. Measuring 188.3 inches (4,783 mm) long with a 116-inch (2,946 mm) wheelbase, it’s 10.7 inches (272 mm) shorter between the axles than a current Hummer SUV, while retaining the chunky stance and visual toughness buyers expect from the nameplate. 

The off-road credentials are equally serious. GM fitted the concept with 37-inch tires, beadlock wheels, Multimatic dampers, removable fender flares, substantial underbody protection, and enough ground clearance to handle some really gnarly obstacles. Approach and departure angles of 44 and 46 degrees suggest the designers weren’t merely focused these things simply looking ready for off-road action.

Inside, the concept explores a highly configurable cockpit featuring stackable infotainment displays that can be added or removed depending on how much information drivers want available. There’s even a drone that can scout terrain ahead and relay information back to the vehicle.

The Hummer X Truck follows a similar philosophy but packages it in a familiar pickup shape. At 207.3 inches (5,265 mm) long and riding on a 130.7-inch (3,319 mm) wheelbase, it’s much bigger than the SUV, but slots into midsize truck territory rather competing with today’s XXL Hummer truck.

Flex Fab Technology

Like the SUV, it incorporates removable components, rugged off-road hardware, and a design intended to support customization. GM also used the concepts to showcase Flex Fab manufacturing technology, which allows low-volume metal parts production without traditional stamping tools.

GM is adamant these vehicles aren’t destined for showrooms. That’s probably true. But the ideas behind them feel harder to dismiss. The Hummer brand remains surprisingly underutilized given its recognition and the fashion for tough-looking utilities. And a family of smaller, more affordable off-road EVs would arguably make more sense than relying solely on enormous six-figure flagships that are selling so badly GM had to shut the plant down.

Even if these exact concepts never reach production, don’t be surprised if elements of their DNA eventually filter into future Hummers aimed at the likes of Ford’s Bronco and Jeep’s Wrangler and Gladiator. And probably sooner than you’d think.

GM