Electric SUVs have come a long way in a short time, but in the three-row space, progress has been surprisingly slow. Hyundai made a big impression on the EV market when it unveiled the striking Ioniq 5 in early 2021. A month later, Kia unveiled its related EV6.

However, following the debut of the Ioniq 5 and the later arrival of the Ioniq 6, Hyundai’s rollout of next-generation EVs has slowed, especially compared to Kia. In the same span, Kia has steadily grown its lineup, recently adding the EV3, EV4, EV5, and EV9 to its expanding electric stable.

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This makes the launch of the new Hyundai Ioniq 9 all the more important. You see, it’s related to the three-row Kia EV9, but that model was launched more than 18 months before it, meaning Hyundai has to catch up ground.

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Working in Hyundai’s favor is the fact that not much has changed in the three-row electric SUV segment since the EV9 launched. Few contenders have emerged in this particular bracket, especially at the price point where both the EV9 and Ioniq 9 are playing.

We recently had the opportunity to spend a full week living with the Hyundai Ioniq 9 in Calligraphy trim, putting it through its paces not just to see how it stacks up against the EV9, but also to ask a tougher question: can it justify its position as the most expensive Hyundai ever sold?

What Does it Cost?

Photos Brad Anderson/Carscoops

While Kia offers several versions of the EV9 in Australia, Hyundai has only launched a single trim variant of the Ioniq 9, known as the Calligraphy. Buyers can choose between six or seven seats, and pricing starts at AU$128,413 (equal to US$84,000 at current exchange rates) including on-road costs.

There’s no denying that’s a lot of cash for a Hyundai. However, it’s surprisingly good value compared to the Kia EV9 GT-Line, the nearest equivalent to the Calligraphy, which is priced from AU$138,915 ($90,700).

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Shoppers in the US looking to pick up the keys to the new Ioniq 9 can purchase it for as little as US$58,955. The flagship Performance Calligraphy Design tops out at the range, starting at US$76,490. Although Australia’s Calligraphy model lacks the word ‘Performance’ in its name, it has the same powertrain as the American model.

Beneath the concept-car-like looks of the Ioniq 9 is a huge 110.3 kWh battery, larger than the flagship 99.8 kWh pack in the EV9. This battery feeds a pair of electric motors, each rated at 157 kW (210 hp), or a combined 314 kW (421 hp) and 700 Nm (516 lb-ft) of torque. That gives it a healthy edge over the EV9 GT-Line’s 283 kW (380 hp), although torque remains identical.

A High-Class Cabin

Photo Credits: Brad Anderson/Carscoops

As you’d expect for a vehicle at this price point, the Ioniq 9 Calligraphy’s cabin is exceptionally plush and feels more premium than the EV9, which has too much plastic for our liking.

Like other Hyundai models, there are two 12.3-inch screens in front of the driver, housed within a single curved display that supports wireless Apple CarPlay and Android Auto. Whereas Kia insists on continuing to employ an inconveniently located third screen on the dash for the climate controls, the Ioniq 9 uses a dedicated display under the dash with a touch panel and physical temperature dials.

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Our Ioniq 9 was equipped with the eye-catching Dark Wine and Dove Grey two-tone Nappa leather, one of three available two-tone options for those not interested in the standard Obsidian Black trim. The Ioniq 9 is available with digital wing mirrors, but fortunately, our car didn’t have them. By comparison, the EV9 GT-Line is sold exclusively with cameras instead of mirrors.

There are plenty of luxuries found within the cabin, making the Ioniq 9 perfectly suited to any kind of journey. This includes a heated steering wheel, heated, ventilated, and massaging front seats and a wireless phone charger.

Photos Brad Anderson/Carscoops

There’s also a panoramic sunroof, tri-zone climate control, configurable ambient lighting, and a head-up display. Tech enthusiasts will be pleased to know that in addition to having two high-powered 100-watt USB-C ports in the dash, there are also 100-watt USB-C ports on the backs of the front seats for rear passengers.

Those seeking the ultimate in comfort would be wise to opt for the six-seat version, as it replaces the second-row bench seat with a pair of captain’s chairs, which are very similar to the front seats.

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However, even in 7-seat guise, the Ioniq 9’s second row is more than large enough to carry three adults in comfort. Even the third row is surprisingly practical. I’m 6’2” (189 cm) and my hair only brushed the headliner, but I did have to slide the second-row seats forward to get any leg room.

There’s no question this ranks among the most premium interiors Hyundai has ever put together. Even so, it doesn’t feel dramatically more upscale than the far more affordable Santa Fe. It shares quite a few components too, including the dual screens, steering wheel, and HVAC controls. Cabin space is only slightly more generous as well. The latest Palisade, for that matter, feels every bit as polished as the Ioniq 9.

Performance and Comfort

Despite not being marketed as a performance vehicle in Australia, that’s exactly what the Ioniq 9 feels like, at least in a straight line. It can hit 100 km/h (62 mph) in 5.2 seconds, an impressive figure considering the seven-seater weighs a portly 2,721 kg (5,998 lbs). Pin the throttle and it lurches forward, squatting at the rear and leaving hot hatches for dead.

However, show the Ioniq 9 a set of corners, and it doesn’t match the surprising agility of the EV9 GT-Line. That isn’t to say it can’t be hustled through corners at impressive speeds, as it can, thanks in part to the Continental PremiumContact tires. But the Ioniq 9 clearly prefers a calmer approach, and with the massaging seats doing their thing, it feels most at ease settling into a smooth cruise.

Hyundai has done a good job of calibrating the steering of its new flagship SUV and it is beautifully light, perfect for a vehicle of this size, ensuring it’s easy to park. While driving the Ioniq 9, I quickly forgot about its weight, although it was a little harder to forget about the sheer size of the thing.

Measuring it at 5,060 mm (199.2 inches) long, it’s 50 mm (1.9 inches) longer than the EV9, and matches the Kia’s 1,980 mm (77.9-inch) width. It’s even 8mm (0.3 inches) longer than a full-size Range Rover.

Range to Match The Speed

Photos Brad Anderson/Carscoops

Thanks to the big battery pack and respectable efficiency, the Ioniq 9 has good, real-world driving range. Hyundai claims it can travel up to 600 km (373 miles) between stops and quotes average efficiency of 20.6 kWh/100 km. During my week with the Ioniq 9, I averaged 22 kWh/100 km, traveled 210 km (130 miles), and had 298 km of remaining range (185 miles).

As with other EVs from Hyundai, Kia, and Genesis, charging is a strong suit of the Ioniq 9. It supports charging speeds of up to 233 kW, meaning the battery can be topped up from 10-80 percent in 24 minutes through a 350 kW charger. AC charging is capped at 10.5 kWh, which is enough for an overnight charge at home.

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Given the Ioniq 9’s considerable weight, I expected the ride to be on the firmer side, as is often the case with electric vehicles. Instead, it turned out to be surprisingly comfortable and noticeably softer than the EV9 GT-Line. That said, the lighter and more compact Santa Fe still manages to deliver an even smoother ride.

Brake regeneration is handled by paddle shifters behind the steering wheel, allowing you to cycle between four different levels, including a one-pedal driving mode which works superbly.

Hyundai has also equipped the Ioniq 9 Calligraphy with its Highway Driving Assist 2 system, which includes radar cruise control and an automatic lane-change function. It can even shift the EV to the edge of the lane when passing a truck for added safety. As we’ve come to expect from the South Koreans, the HDA2 system works flawlessly on the highway.

Verdict

As a standalone EV, especially when stacked against pricier rivals like the troubled Volvo EX90, the Hyundai Ioniq 9 makes a compelling case for itself. Yes, it carries a price more commonly tied to Hyundai’s luxury arm, Genesis, but large electric SUVs come at a premium, particularly those that blend comfort, refinement, and capability as well as this one.

However, as we saw with the Kia EV9, it is the competition from within Hyundai’s own lineup that will likely limit the Ioniq 9’s appeal.

For roughly AU$50,000 (US$32,600) less, you can get a seven-seat Santa Fe Hybrid Calligraphy. And if you’re looking for something larger, the all-new Palisade is available as a seven-seater or even an eight-seater, and costs around AU$30,000 (US$19,500) less. Still, if you’re dead set on an electric SUV for the family, the Ioniq 9 is an easy one to recommend.

Photos Brad Anderson/Carscoops

Hyundai is selling more hybrids in the United States than ever, a result that surely has executives reaching for the champagne. The mood, however, is muted by a sharp downturn in the company’s electric vehicle fortunes. Since the federal EV tax credit expired on September 30, demand has plunged, leaving Hyundai’s battery-powered lineup scrambling to regain its footing

How Low Can It Go?

The Ioniq 5 remains Hyundai’s best-selling EV in the US, though November brought little reason to celebrate. Only 2,027 units found buyers across the country, a steep 59 percent drop from the 4,989 sold in November last year.

There was some consolation in the fact that this figure edged up slightly from October’s 1,642 sales, but the wider picture is still uneven. Year-to-date results show a modest 12 percent improvement over 2024, totaling 44,760 cars sold.

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Things have been equally as bad for the Ioniq 6, with just 489 being sold this November, a decline of 56 percent. Cumulative sales have also slipped, from 11,055 cars in 2024 to 10,019 so far this year, marking a 9 percent decline.

The seven-seat, three-row Ioniq 9 wasn’t available last year, but it remains a relatively slow seller. A total of 315 found new homes last month, down slightly from the 317 sold in October. Year-to-date, 4,809 have been sold.

Hyundai Sales November 2025

Hyundai’s total November sales have fallen 2 percent from November last year to 74,289 units. So for this year, it still remains in the green, shifting 822,756 vehicles, an 8 percent rise from the 758,304 sold during the first 11 months of 2024.

Hybrids to the Rescue

The big story, though, is hybrids. Sales of electrified models jumped 42 percent, making November Hyundai’s strongest hybrid month on record. That surge has been critical in offsetting the EV slump and maintaining overall growth through the final quarter.

Among individual models, several performed particularly well. In November, The Palisade rose 10 percent to 9,906 units, Santa Fe gained 13 percent to 14,004, and Tucson continued its strong run with an 18 percent increase to 23,762. Even the pint-sized Venue grew 35 percent to 2,059 units.

The Sonata, meanwhile, took a noticeable hit in November, dropping 42 percent year-over-year to 4,018 sales, bringing its year-to-date total to 54,238, down 12 percent from the same period in 2024.

For now, Hyundai’s U.S. lineup shows a clear divide between hybrid gains and weakening EV demand. The next few months will show whether that hybrid momentum can do enough to steady the company’s position in a softening electric market.

We all knew that sales of EVs in the US would fall dramatically in October, since there’s no $7,500 federal tax credit available. However, major automakers like Hyundai and Kia may not have anticipated just how dramatically sales would fall due to this policy change.

Starting with Hyundai, it recently confirmed that it sold 70,118 vehicles last month, a 2 percent decline from the 71,802 in October 2024. Importantly, year-to-date sales are up 10 percent to 748,467. But this is where the good news mostly ends.

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Sales of the Ioniq 5 plummeted 62 percent to just 1,642 units, down from 4,498 sold last October. Similarly, Hyundai sold 52 percent fewer Ioniq 6s, down from 837 units to 398. The Ioniq 9 wasn’t available last year, but it hasn’t been a big seller this year, shifting 4,494 units year-to-date and just 317 in October.

Other Hyundai models that experienced significant declines included the Kona (-13 percent), Santa Cruz (-29 percent), Sonata (-32 percent), and Elantra (-16 percent). Helping to prop up total sales were the likes of the Palisade (+6 percent), Santa Fe (+22 percent), Tucson (+16 percent), and Venue (+49 percent).

Hyundai USA Sales

Kia’s EV Collapse

Things are similar at Kia. Year-to-date, it sold 705,150 vehicles, a solid increase from the 653,078 units moved over the same period in 2024. Its total sales also rose slightly in October from 68,908 units to 69,002. However, like Hyundai, Kia EVs didn’t share in this success.

Kia sold just 666 examples of the three-row EV9 this October, over 1,941 examples sold the same month last year. Overall sales of the EV9 this year are down from 17,911 to just 13,114. Then there’s the EV6, which saw its number fall from 1,732 to just 508.

Through the first ten months of the year, 11,585 EV6s have been sold compared to the 17,717 last year. Kia also sells the Niro as an EV in the US, but has grouped its sales with those of the gasoline and hybrid versions.

These numbers come just after Kia confirmed that it has postponed the American launch of the EV4 “until further notice” due to changing market conditions.

Kia USA Sales

The 2025 SEMA Show is coming up soon, and Hyundai is bringing something big – literally.The automaker has teamed up with the YouTube duo BigTime to showcase a project that blurs the line between tech showcase and trail rig.

Automotive personalities Jeremiah Burton and Zach Jobe helped Hyundai create what you see here, the Ioniq 9 Off-Road Concept. Think of it as a junction between EV luxury and off-roading prowess.

Set for display inside SEMA’s Future Tech Studio, this Hyundai concept makes an immediate impression. It features bright yellow paint, a lifted suspension, unique wheels, and knobby all-terrain tires. Hyundai’s largest electric SUV doesn’t look bad with what appears to be a trail-ready stance.

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A custom light bar and auxiliary lighting boost nighttime visibility and provide a bit more functionality to a vehicle clearly intended for the trail.

Underneath all of this is an Ioniq 9 Calligraphy. It features dual motors, all-wheel drive, 422 horsepower (315 kW), and 516 lb-ft (700 Nm) of torque. Notably, Hyundai hasn’t said if there are any mechanical modifications.

“This concept takes IONIQ 9 into new off-road terrain it has yet to explore,” said Sean Gilpin, Chief Marketing Officer for Hyundai Motor North America. “Its aggressive lift, all-terrain tires, and rugged design inspire both innovation and customization—the hallmarks of any successful SEMA concept.”

For Burton and Jobe, who rose to fame through their fun, informative automotive builds, the collaboration marks a fresh spin on the EV world.

“EVs have come a long way, so getting a chance to put our own spin on an off-road-themed IONIQ 9 is pretty cool,” said Burton. “We themed this IONIQ 9 off of our 1977 vintage cabover we call Bud. This new-tech-meets-vintage look gives it character and capability.”

BigTime will highlight the SUV across its social media channels. Fans will get the chance to see behind-the-scenes footage of the build.

The partnership highlights how Hyundai is willing to be very flexible when it comes to marketing a luxurious flagship electric SUV. It doesn’t have to be all champagne and leather. Sometimes it can be dirt and light bars.