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Hyundai Enjoys Record Sales Thanks To Some Unlikely Models

  • Hyundai sold 678,349 vehicles across the US so far this year.
  • Deliveries jumped by a significant 14 percent in September.
  • Some models like the Sonata and Santa Cruz are still struggling.

Hyundai sales surged to record heights in the US last month, thanks in part to a significant increase in demand for its EVs and a few of its SUV and sedan models. And, despite the removal of the federal EV tax credit at the end of September, the Korean carmaker appears confident it can keep the momentum going through the rest of the year and into 2026.

Read: The EV Price War Just Got Real And Hyundai Fired First

In September, Hyundai sold a total of 71,003 vehicles in the US market, a 14 percent increase over the 62,491 sold the same month last year. In addition, Hyundai’s Q3 sales were up 11 percent to 678,349 units compared to the 610,494 sold through the first three quarters of 2024.

EVs Leading the Charge

Several models contributed to the surge in demand last month. The all-electric Ioniq 5 stood out, with sales soaring 152 percent from 3,336 units to 8,408. While many automakers saw a final bump in EV sales before the federal tax credit expired, Hyundai has moved quickly to soften the impact.

The company is now offering a $7,500 cash incentive on 2025 models, along with price cuts of up to $9,800 on 2026 Ioniq 5s. Year-to-date, sales of the Ioniq 5 have climbed 36 percent, from 30,318 units to 41,091.

Hyundai US Sales 2025
ModelSep 25Sep 24Diff.YTD-25YTD-24Diff.
Elantra13,80811,186+23%116,212101,618+14%
Ioniq 58,4083,336+152%41,09130,318+36%
Ioniq 6814599+36%9,1329,097+0%
Ioniq 91,0750–4,1770–
Kona4,0785,144-21%57,27864,508-11%
Nexo12-50%389-97%
Palisade6,7908,202-17%92,78281,792+13%
Santa Cruz1,7882,125-16%20,63325,171-18%
Santa Fe10,1147,918+28%102,16083,681+22%
Sonata3,7225,575-33%45,91448,430-5%
Tucson17,56916,802+5%165,239145,947+13%
Venue2,8361,602+77%23,72819,843+20%
SWIPE

Elsewhere, sales of the Ioniq 6 have jumped 36 percent, although it remains a small blip in terms of Hyundai’s overall sales, with just 814 sold in September and 9,132 sold this year. The large, three-row Ioniq 9 sold 4,177 examples.

Demand for the small Venue also soared by 77 percent last month, with 2,836 finding new homes across the country. Hyundai reported a 28 percent rise in Santa Fe sales to 10,114 units. In September, sales of the Elantra increased by 23 percent.

There are some outliers in what has been a very good year for Hyundai. For example, year-to-date sales of the Sonata are down 5 percent to 45,914, Santa Cruz has fallen 18 percent to 20,633, and the Kona is down 11 percent to 57,278.

 Hyundai Enjoys Record Sales Thanks To Some Unlikely Models

Americans Just Sent Hyundai EV Sales Through The Roof But Trouble’s Brewing

  • Hyundai EV sales climbed 72% last month as the tax credit rush continues.
  • Ioniq 5 sales soared 61%, while the Ioniq 6 was up 30% to 1,047 units.
  • The new Palisade appears to be a hit as sales jumped 39% to 15,560 units.

This week, GM reported record EV sales for the month of August as consumers rushed to take advantage of the clean vehicle tax credit that expires on September 30. That trend was also seen elsewhere as Hyundai reported a 72% year-over-year increase in EV sales.

The Ioniq 5 was the big winner as sales jumped 61% to 7,773 units. Even the slow-selling Ioniq 6 got a shot in the arm as sales increased 30% to 1,047 units. Lastly, there’s the Ioniq 9, which found 1,016 takers.

More: This Electric Hatch May Be Hyundai’s Best-Looking Ioniq Yet

Putting EVs aside, Hyundai Motor America set an all-time August sales record of 88,523 units. That was a 12% increase from a year ago and the company said the Elantra N, Elantra Hybrid, Santa Fe Hybrid, Santa Fe family, Palisade, and Ioniq 5 all achieved record August sales.

The redesigned Palisade was the big standout as sales jump 39% compared to a year ago. The three-row crossover starts at $38,935 and features a boxy new design as well as a classier cabin. Mainstream variants have a 3.5-liter V6 engine that produces 287 hp (214 kW / 291 PS) and 260 lb-ft (352 Nm) of torque.

 Americans Just Sent Hyundai EV Sales Through The Roof But Trouble’s Brewing

Customers can also opt for a new hybrid, which begins at $43,660. It features an eco-friendly powertrain that consists of a turbocharged 2.5-liter four-cylinder engine, a 1.65 kWh lithium-ion battery pack, a six-speed automatic transmission, and two electric motors. This gives the crossover a combined output of 329 hp (245 kW / 334 PS) and a fuel economy rating of up to 34 mpg.

Hyundai Motor North America CEO Randy Parker said, β€œThis momentum keeps us firmly on track for our best year ever. We’re especially proud of the record-breaking results from key models like the Elantra HEV, Palisade, and Ioniq 5, which continue to resonate strongly with customers.” Of course, sales of Ioniq models will likely collapse following the elimination of the tax credit, so things aren’t as rosy as they seem.

Hyundai US Sales August 2025
VehicleAug-25Aug-24% Chg25-YTD24-YTD% Chg
Elantra15,28214,379+6%102,40490,432+13%
Ioniq 57,7734,838+61%32,68326,982+21%
Ioniq 61,047808+30%8,3188,498-2%
Ioniq 91,0160–3,1020–
Kona7,0836,112+16%53,20059,364-10%
Nexo08-100%287-98%
Palisade15,56011,208+39%85,99273,590+17%
Santa Cruz2,3132,486-7%18,84523,046-18%
Santa Fe12,84010,152+26%92,04675,763+21%
Sonata4,7935,953-19%42,19242,855-2%
Tucson17,95420,864-14%147,670129,145+14%
Venue2,8622,470+16%20,89218,241+15%
SWIPE
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