Nearly a decade after wrapping up production in Australia, Ford has announced big plans for the land down under. As part of an event, the company announced plans to “double coverage of the Australian vehicle market to over 60% within three years.” The automaker is also aiming for “over 90% of its volume sold to be all-new or significantly refreshed by the end of 2030.”

The centerpiece of this plan is to bring the Bronco Basecamp to Australia and New Zealand in the second half of 2027. The model launched in China last year and targets a “new breed of outdoor enthusiasts.”

More: Ford’s Electrified Bronco Arrives In China With A Pop Up Roof Surprise

Ford didn’t say much about the local variant, but confirmed it will have a “super hybrid extended-range electrified powertrain.” It consists of two electric motors, a 49 kWh battery pack, and a turbocharged 1.5-liter engine that acts exclusively as a generator.

The company said this will deliver the smooth and responsive driving dynamics of an electric vehicle, but with a range of 497 – 559 miles (800 – 900 km). It also goes without saying, you can simply fill up with gas and be back on your way.

Ford didn’t talk numbers, but the Bronco Basecamp starts at ¥229,800 ($34,245 USD / $47,565 AUD) in China and features a combined output of 416 hp (310 kW / 421 PS) and 442 lb-ft (600 Nm) of torque. The model also has a CLTC electric-only range of 137 miles (220 km).

While Ford didn’t say much about the vehicle, they noted it’s built for adventure and would make the perfect camping companion. When it’s time to go to sleep, all the seats fold down and an inflatable mattress can be placed on top of them to create a bed.

When morning comes, the rear swing gate has a “Wild Kitchen” with a fold-down table. The model even has Pro Power Onboard, which enables owners to access up to 6.6 kW of juice to power equipment such as coffee makers, cooktops, and lights.

The upscale Bronco Basecamp Outer Banks goes even further as it has an electric pop top that rises at the touch of a button to increase headroom, such as when camping. The Outer Banks also has a 7.5-liter center console compartment that can be warmed or chilled.

Besides the Bronco Basecamp, Ford announced the electric Transit City will arrive in November for $50,000 AUD ($36,100 USD). Around the same time, the Mustang Dark Horse T8-Spec will land at dealers. The automaker also announced the local launch of Ford Pro, which will be supported by a new seven-year, unlimited kilometer warranty for commercial customers who exclusively rely on Ford dealerships for servicing.

Ford isn’t setting modest goals for its $30,000 Fathom electric pickup. The automaker reportedly expects to sell more than 100,000 during its first year, a number no individual EV from anyone besides Tesla has managed in America.

That’s according to the Wall Street Journal, which spoke to Ford insiders about the automaker’s ambitious sales target. If buyers turn up in the numbers Ford expects, the little four-door truck would immediately become one of America’s biggest-selling EVs.

Related: New Ford Fathom Prototype Breaks Cover Ahead Of Its 2027 Debut

For perspective, GM sold almost 170,000 EVs in 2025, but needed three brands and multiple models to do it. Tesla remains in another league, shifting around 357,000 Model Ys and more than 190,000 Model 3s last year. Rivian, by contrast, moved just 42,000 units in 2025, though the arrival of its smaller R2 will boost this year’s numbers.

Photos Ford

Ford’s confidence has surprised some industry watchers because America’s EV market is currently going backwards. Electric cars accounted for 5.7 percent of US sales in August, according to Motor Intelligence data cited by the WSJ, versus 10.3 percent a year earlier. August EV sales plunged 48 percent year over year.

The Fathom is Ford’s attempt to prove price can change that equation. Starting at $28,350 before a $1,595 destination charge, it promises more passenger room than a Toyota RAV4, along with familiar conveniences including a touchscreen and power windows.

Minimalist Rival

Those last two features sound unremarkable until you meet its $24,950 rival, the Slate Truck. That minimalist two-seat pickup uses crank windows and skips a factory stereo and touchscreen entirely. And though Ford has yet to release technical specs for the crew-cab Fathom the chances are good that it will equal or better the Slate’s 205-mile (330 km) claimed range and 1,550 lb (703 kg) payload. It should also almost chop the Slate’s 8-second zero to 60 mph (97 kmh) time in half.

To keep build costs low, Ford is gambling on a radically different way of building the Fathom. Its reworked Louisville factory will assemble the front, rear and structural battery-floor sections simultaneously on separate lines, then bolt and bond them together. Ford says the system should build vehicles 15 percent faster than the plant’s previous process, though retooling cost $2 billion.

To make that investment work it needs 100,000 Americans to sign up every year for the Fathom when it goes on sale early in 2027. How do you rate its chances?

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Getting a good look at the Fathom has been about as easy as capturing a real phantom on camera. However, Ford CEO Jim Farley recently took to social media to release high quality teaser images.

They show the midsized electric truck traveling past the iconic Las Vegas sign. Of course, we’re more interested in the pickup than the tourist trap.

More: Ford Spent $2 Billion On A Factory To Build Its $28K Fathom Pickup In Three Pieces

Dressed in colorful camouflage, the Fathom follows in the footsteps of the Maverick as it has an upright front end with a wide lower intake. Bulky cladding hides the grille, but it’s flanked by mid-mounted headlights that have an angular accent toward the inside.

Photos Ford / Jim Farley

Further back, we can see streamlined bodywork and aerodynamically optimized wheels, which are also wrapped in disguise. They’re joined by traditional door handles as well as tiny mirrors. The latter don’t look particularly good, but Ford has previously said their 20% smaller size results in an extra 1.5 miles (2.4 km) of range.

Other notable highlights include rounded wheel arches and what appears to be an angular lip around the upper bed. Elsewhere, there are vertical taillights and a relatively plain rear bumper with an offset license plate.

A closer inspection reveals the cab is slightly smaller than it appears as the prototype has been equipped with a sizeable rear spoiler. This pushes out the black camouflage and undoubtedly contributes to the truck’s efficiency.

Photos Ford / Jim Farley

Despite being smaller than it appears, Ford has previously confirmed the Fathom has more passenger volume than the Toyota RAV4. This means we can expect more than 98.9 cubic feet (2,801 km) of space for occupants.

Additional details are limited, but Ford has said the truck will have a large touchscreen display with an easy-to-use navigation system powered by Apple Maps. It will also have Apple CarPlay and Android Auto compatibility, digital key technology, a bidirectional charging capability, and next-generation BlueCruise hands-free driving.

#FordFathom in the wild. https://t.co/SwmOUzeJv1 pic.twitter.com/CNERthHQEV

— Jim Farley (@jimfarley98) September 1, 2026

Specifications remain a mystery, but Ford has hinted at multiple battery packs. The base model comes with the “standard-range battery,” so that suggests there will also be a long-range variant.

Unfortunately, we still have a wait ahead of us as Ford won’t introduce the model until 2027. When pre-orders begin early next year, pricing will start at $28,350 before a $1,595 destination fee.

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New details have emerged about Ford and Geely’s partnership in Spain, revealing that the American brand will build a new SUV based on Geely’s Global Intelligent Electric Architecture (GEA).

A long-awaited deal was struck between the two companies in July, meaning Geely will begin building vehicles on an assembly line at Ford’s Valencia factory, which has operated at less than a quarter of its annual capacity for several years. The all-electric EX2 is expected to be the first Geely built at the site, although others will follow.

Read: Geely’s New Solid-State Battery Lasts 621,000 Miles And Starts Pilot Testing Next Year

Last week, Geely Auto Group chairman An Conghui confirmed on an earnings call that through the deal, Ford will use the company’s GEA platform for its own new model, Auto News reports. This platform is currently used by several Geely products, including the all-electric EX5 and the plug-in hybrid Starray.

Limited details are known about the Ford that will use Geely’s platform. However, the Blue Oval has described it as a compact crossover that will offer “multi-energy” drivetrains, indicating it’ll be sold both as a hybrid and an EV, two setups that the GEA platform can support. Ford also said the model will include “rally-bred” styling, ensuring it won’t be mistaken for an EX5 or Starray, despite the shared componentry. This mystery model will be built alongside a Bronco-branded SUV from Ford, expected to hit the market in 2028 but using a different platform.

When the deal between Ford and Geely was first announced, Geely confirmed it will build two new energy models at the Spanish site, with the first rolling off the production line in 2028. It also said “the joint venture is expected to produce three Ford-branded multi-energy vehicles,” but failed to provide any more details.

“This strategic cooperation with Ford is an important step towards open collaboration and is mutually beneficial to both parties,” Geely Auto Group vice president Alex Nan said. “It represents a milestone in Geely Auto’s global development and will further solidify Geely’s presence in Europe.”

Ford’s long-promised affordable EV program has finally taken physical form. The 3-million-square-foot Louisville Assembly Plant that once built gas-powered vehicles is no longer just a familiar factory with a few new robots. Ford stripped it to its shell, spent $2 billion rebuilding it, and is now preparing it for the $28,350 Fathom electric pickup. The result is a very expensive experiment.

According to Ford’s latest progress update, production-qualified Fathom prototypes should begin rolling off the line in the first quarter of 2027. Customer trucks will follow later that year. The Fathom is the first vehicle on Ford’s new Universal EV platform and carries a $28,350 starting MSRP before its $1,595 destination charge. Ford still hasn’t revealed the range, payload, towing capacity, or most of the other figures truck buyers will care about.

Read: Ford Promised A Sub-$30K Electric Truck, The Fathom Came In At $28,350

For now, the story is the factory and how production will work. Instead of sending a mostly complete body shell down one long line, Ford splits each Fathom into three sections: the front clip, rear clip, and a structural battery-and-interior assembly. Workers outfit those sections in parallel, then bolt and bond them into a finished truck.

The front and rear sections rely on large aluminum unicastings that replace dozens of stamped and welded components. Meanwhile, the battery serves as the truck’s structural floor. That means workers can install a seat before there’s even a cabin structure in the way, rather than squeezing through a doorway with tools in hand.

There’s real potential here beyond the usual manufacturing buzzwords. Ford says the system reduces the need to reach over a fender by 84 percent. It also says the Fathom’s wiring harness is more than 4,000 feet shorter and 22 pounds lighter than the one in its first-generation electric SUV. Less twisting, less reaching, fewer parts, and fewer chances to mess something up all sound like wins. Especially for a brand so closely associated with recalls of late.

Ford says the plant will allow it to build cars 15 percent faster than its current Louisville products. A new software-flash station can even update modules while the truck moves through the plant rather than holding it up after assembly. Now, we just have to wait and see if this new production plan pays off. It’ll take a lot of $30k EV pickup truck sales to make a $2B investment look smart. But the real play here could be insight and experience that could spread to other Ford products.

Photos: Ford

Ford has taken the wraps off the name and starting price for its new electric midsize truck. The Fathom will be the first vehicle riding on Ford’s flexible Universal Electric Vehicle (UEV) architecture, and it targets mainstream buyers with an aggressive $28,350 sticker for the standard-range model. Factor in the $1,595 destination charge and you’re at $29,945. That lands $3,545 above the Slate Auto, which opens at $24,950 for a bare-bones truck with crank windows and no speakers, before a $1,450 destination fee brings its total to $26,400.

That $28,350 keeps Ford’s sub-$30k promise honest, at least until you get to taxes, title, registration, and fees. Pre-orders open in early 2027, with the first deliveries later that year.

More: Ford Killed Off Its Affordable Cars To Become the ‘Porsche Of Off-Road’

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As for the name, Ford skipped a numerical badge like the F-150 and spent nine months hunting for the right word. Fathom started as the span of outstretched arms, then became a nautical verb for measuring water depth, and eventually a metaphor for deep comprehension. For Ford, that makes it a fitting stand-in for the work of understanding the customer.

Ford says the new model will have “more passenger volume than a Toyota RAV4,” seating five adults on top of a frunk and a bed. It also comes with a large touchscreen, bidirectional charging, a digital key, and Apple Maps, and every truck is BlueCruise-capable for hands-free highway driving.

More: Ford’s $30K Electric Truck Will Run Apple Maps, Not Google

The company also put out an animated teaser video built around all the memories a truck can help create. The scenarios run the gamut. including surfing, playing music, mountain biking, camping, getting married, starting a business, moving into a new home, road trips, and more.

What We Know So Far

The Fathom is the brainchild of Ford’s California-based skunkworks team, formed in 2022 to work outside the usual corporate bureaucracy and build an affordable yet profitable EV.

It’s the first production model to ride on the new Universal Electric Vehicle (UEV) platform. According to Ford, large aluminum unicastings trim 27% of weight versus rival setups while cutting parts by 20%, fasteners by 25%, and factory workstations by 40%. The truck also uses a 48-volt electrical architecture, with a wiring harness that comes in 4,000 feet (1,219 meters) shorter and 10 kg (22 lbs) lighter than the ones in Ford’s first-generation EVs.

More: Ford’s New $30K EV Truck Barely Clears An Expedition’s Shoulder

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Power comes from lithium-iron-phosphate (LFP) battery cells built at Ford’s BlueOval Battery Park in Marshall, Michigan, using technology licensed from China’s CATL. Entry-level models get a basic pack, while extended-range variants are expected to manage 300 miles (483 km) despite using one-third fewer cells than the automaker’s first-gen EVs.

Designers and engineers leaned hard on aerodynamics, dropping the roof height as far as they could to stretch range.

Production rests on a $2 billion investment in the Louisville Assembly Plant in Kentucky, which ditches the traditional linear assembly line for a parallel “tree-shaped” layout. Expect more Fathom details over the coming months as pre-orders in early 2027 draw closer.

Ford

Ford sales continue to falter in the United States, and the decline accelerated last month, dropping by 10.2 percent compared to July of last year. Although Ford was probably expecting this, it may not have been prepared for the huge decline of its electric and hybrid vehicles.

In July, sales of Ford’s electrified vehicles fell 40.3 percent from 27,042 units last July to just 16,151 last month. This consisted of 2,065 EVs, a decline of 74.9 percent, and 14,086 hybrid vehicles, down 25.1 percent compared to the 18,813 sold in July 2025. Year-to-date numbers are also rather awful. Through the first half of the year, Ford sold just 18,671 EVs in the US, down 60.5 percent, while hybrids declined 20.5 percent to 108,408 vehicles.

Read: Ford Sales Plummet Nearly 14% Even With Employee Pricing For Everyone

In July, the Mustang Mach-E performed particularly poorly. Just 1,863 units found new homes across the country, down 64.9 percent from last year. Through the first half, Mustang Mach-E sales are down 50.2 percent, from 27,093 to 13,495. Then there’s the F-150 Lightning, which Ford ended production of last December. This year, 4,622 have been sold from its inventory, down 70.9 percent, and 141 were sold in July, a 95 percent decline.

In addition to these models, demand for the electric E-Transit has fallen off a cliff. Just 554 have been sold this year, down 87 percent from 4,264, and only 61 were sold in July, a 32.2 percent drop.  

Several other models are suffering this year. For example, the Escape is down 71.5 percent year-to-date to 26,736 units after production of it ended late last year. Expedition sales were down 22.9 percent in July, Ranger dropped by 2.5 percent in the same month, and Mustang was down 19.5 percent last year, although it’s now up 15.7 percent this year.

The Lincoln brand has also suffered. Its year-to-date sales are down 12.6 percent to 55,099 units, led by a 46.2 percent drop for the Corsair, which has shifted just 8,148 units this year.

Total Sales

Ford Sales

Lincoln Sales

Android Automotive OS and Google Maps have been adopted by a number of automakers, but Apple is fighting back with a MapKit for Automotive SDK. It promises to provide a “beautiful and easy-to-use navigation experience powered by Apple Maps directly to the vehicle’s displays.”

The technology will be integrated into Ford’s Universal Electric Vehicle Platform, which will underpin their highly anticipated $30,000 pickup as well as an assortment of other affordable EVs. Furthermore, Ford will use “road-level information from Apple Maps as part of the development of its next-generation BlueCruise” semi-autonomous driving system. The automaker said this will result in a more seamless hands-free driving experience.

More: Ford’s $30K Electric Truck Looks Tiny Next To Expedition In New Spy Photos

The companies didn’t release pictures or many details, but said drivers can expect natural language turn-by-turn directions as well as real-time traffic and incident information. Users can also look forward to an intuitive search feature with “detailed place cards.” There will also be multiple “routing options to help users easily find the best route to their destination.”

While the automaker and tech giant didn’t elaborate, there’s little doubt the routing options will factor in recharging stops for long distance trips. This functionality is already built into Apple Maps as it monitors the battery and analyzes elevation changes as well as other factors along your route to identify appropriate charging stations along the way. It can also provide real-time charging station availability and help to find the nearest compatible charging station when the battery gets extremely low.

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Aside from already existing features, Ford confirmed the new integration will have a battery preconditioning function. This likely means that when drivers navigate towards a charging station, the battery will precondition itself for optimal charging when it arrives.

Ford CEO Jim Farley remarked, “Our new midsize electric vehicle will be priced around $30,000 and redefines what advanced technology can be – simple, useful, and truly attainable for more customers. We’re proud to embed Apple Maps’ navigation and mapping technology directly into our Universal Electric Vehicle Platform, giving customers the ultimate navigation experience alongside our Ford app, a full suite of software, and next-generation BlueCruise, all enabled by a new zonal architecture.”

Apple’s senior vice president of Services and Health, Eddy Cue, added “With our new MapKit for Automotive SDK, we’re bringing Maps further into drivers’ daily lives, giving them an incredibly accurate and easy-to-use navigation system that is seamlessly integrated into Ford vehicles.”

Apple CarPlay

Last year, Ford pulled the plug on the F-150 Lightning. The move came after years of disappointing sales and a decision to embrace range-extended powertrains for full-size trucks and SUVs.

Now, nearly eight months later, inventories are almost sold out. A quick search reveals dealers only have around 100 new units left in stock and they’re being offered with generous discounts.

More: GM’s EV Trucks Bombed, So Dealers Are Offering Huge Discounts

One of the biggest deals is at Brinson Ford in Corsicana, Texas. Their F-150 Lightning XLT has been marked down by $20,471, which means the $65,940 MSRP has been slashed to $45,469. That’s 31% below sticker price and the model is now cheaper than the gas-powered F-150 XLT Crew Cab before discounts.

If you’re in the Midwest, Sam Leman Ford of Bloomington, Illinois has knocked $18,000 off their F-150 Lightning Flash. This lowers the cost of entry from $71,990 to $53,990.

Sheehy Ford of Springfield, Virginia isn’t quite as generous, but their F-150 Lightning XLT has been marked down from $66,190 to $49,900. This means buyers can save $16,290 on a four-wheel drive truck with 240 miles (386 km) of range. The latter is pretty stingy and it’s easy to see why the truck didn’t set the sales chart ablaze.

If you need more range, Flood Ford of Rhode Island has a 2025 F-150 Lightning Flash that can travel 300 miles (483 km) on a single charge. However, it costs $58,435 after a $15,000 discount.

Those are just a few examples, but the deals likely won’t last much longer as there’s only a handful of trucks left. That being said, General Motors is also struggling to sell their electric trucks, so there are plenty of options to be had.

It might come as a bit of a shock to those who have just woken from a coma that lasted the past couple of years, but Ford is recalling more cars today. This time it’s issued not one but two new campaigns affecting over 110,000 vehicles. Both apply to Mustangs, though the faults, and frankly the cars, couldn’t be much more different.

Gasoline pony car owners could have wipers that fail to clear the windshield, while EV owners might face drivetrain trouble that could strand them. Here’s the breakdown on each.

When The Wipers Quit In The Cold

According to documents filed with the NHTSA, the larger of the two actions covers 67,842 examples of the 2024-2026 Mustang, including the limited-production $325,000 Mustang GTD. The issue traces back to a semiconductor programming error inside the front windshield wiper motor. In temperatures at or below 32 degrees Fahrenheit (0 degrees Celsius), the motor can lose communication with the steering column control module.

More: Ford Admits Thousands Of Dashboards Can Still Go Blank Seven Years After The Fix

In cases where that happens, the wipers might only work at their highest speed and the windshield washer system might fail altogether. Ford says the defect stems from a supplier programming a 16-kilobyte chip using settings intended for a 32-kilobyte chip. The automaker is aware of 35 warranty claims but says it has received no reports of crashes or injuries. Dealers will inspect the wiper motor and replace it if necessary.

A Broken Shaft On The Mach-E

The second recall affects 42,784 rear-wheel-drive 2021-2023 Mustang Mach-E crossovers. In those vehicles, the rear differential pinion shaft can fracture due to bending fatigue. If it does, drivers could lose propulsion or, in some situations, experience unintended vehicle movement after shifting into Park if the parking brake isn’t applied.

Ford’s investigation found consistent evidence of bending fatigue in failed components, although engineers say the underlying root cause remains under investigation. The company has noted 62 warranty claims, 14 quality reports, four customer reports, and two European field alerts related to the issue but says it knows of no crashes, injuries, or fires. Owners will need to go to the dealership for inspection.

Dealers will repair or replace the differential as needed. The updated assembly uses a pinion shaft designed to better withstand bending fatigue. Owners of both types of Mustang will get notification letters later this month though replacement parts for the wiper issue won’t be available until 2027.

Ford’s highly anticipated, affordable electric truck is still working through development testing ahead of its debut next year, and our spy photographers have sent over fresh shots from Dearborn that put the compact pickup right next to a full-size SUV for scale. The result tells you a lot about how small this thing really is, especially when compared to the Blue Oval’s other truck offerings.

More: Jim Farley Says It Took Ford Four Years To Finally Get Its Quality Issues Under Control

The camouflaged prototype got a brief escort from a Ford Expedition Max, and the pairing does the truck no favors. At 221.9 inches (5,636 mm) long and 78 inches (1,981 mm) tall, the giant SUV makes the pickup look like a car with a bed bolted on. The EV’s low roofline barely clears the Expedition’s shoulder line. There’s a good reason for that.

A Roofline Shaped by the Spreadsheet

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Ford’s designers poured their attention into aerodynamic efficiency, chasing every bit of range so the truck can get away with a smaller, lighter battery. In an earlier video, the company walked through the math, noting that adding 1 mm (0.04 inches) to the roof height would cost $1.30 more in battery or trim 0.055 miles off the range, which explains why the roofline sits where it does.

Beyond the low roof, the model has a steeply raked windshield, smaller mirrors, low-resistance Michelin E Primacy tires, an integrated roof spoiler, and cross-shaped aero wheel covers measuring 19 inches across. All of it adds up to what Ford claims is 15% better aerodynamics than “any other pickup truck on the market today,” including the similarly sized Maverick.

Retro Cues Hiding Under Playful Camouflage

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Ford’s engineers have stuck chunks of camouflage onto the front end to disguise its shape, and the production version is expected to wear a lower, more rounded nose than what the prototype shows.

More: Ford Asked AI To Build Better Cars, Then Rehired Humans To Fix What AI Broke

The droopy headlights sit low enough to suggest Ford might be dusting off the design language of the second-gen F-Series from the 1950s, a look it already leaned on for the mid-2000s and early-2010s Mustangs. Then again, these might be placeholder units, since earlier teaser sketches pointed toward a more futuristic take on the lighting signature.

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The spy shots also give us a glimpse inside the cabin, where a large free-standing infotainment display dominates the dash. The new camouflage wrap comes into view too, scattered with graphics of a dog, a sailboat, a soccer ball, a heart, a flower, a motorcycle, and plenty more.

A Clean-Sheet Architecture

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Underneath, the pickup rides on Ford’s new Universal EV platform, developed in-house by a dedicated skunkworks team. The architecture leans on large aluminum unicastings for a 27% weight advantage over rivals, and it cuts parts by 20%, fasteners by 25%, and factory workstations by 40%. It also runs a simplified 48-volt low-voltage system with a wiring harness that comes in 4,000 feet (1,219 meters) shorter and 10 kg (22 lbs) lighter than the harnesses in Ford’s first-generation EVs.

More: Ford CEO Suddenly Reopens The Door To A New Falcon Ute

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Ford hasn’t said anything yet about the electric motors or the battery pack. What we do know is that the truck will use a cost-effective Lithium Iron Phosphate (LFP) battery, which is how Ford plans to hold the starting price near the $30,000 mark.

More details should surface over the coming months as the 2027 debut draws closer. Earlier reports suggest the model could revive the historic Ranchero nameplate, though Ford hasn’t confirmed anything on that front.

Ford

Ford brought back employee pricing for everyone on May 1^st and the offer is set to expire on July 6^th. However, don’t be surprised if it gets extended as sales have been dreadful.

In the second quarter, group sales fell 10.3% to 549,200 units. That’s a decline of 62,895 vehicles and the automaker is down 9.6% year-to-date.

More: Ford Sales Plummet Nearly 14% Even With Employee Pricing For Everyone

Those are brutal numbers and hybrids didn’t even help. Despite sky high gas prices, Ford’s hybrid sales dropped 20% in the second quarter. That stands in stark contrast to rivals as sales of Kia hybrids soared 187% in June and were up 115% for the first half of the year.

The automaker didn’t get help from electric vehicles either as sales plummeted 40.7% in Q2. The Mustang Mach-E fell 30.9%, while the discontinued F-150 Lightning was down 58.6% to a mere 2,421 units.

To put those numbers into perspective, the gas-powered Mustang outsold the EV by more than 2:1. This is also echoed in year-to-date sales, where the ICE-powered model is leading 28,725 to 11,632.

As we’ve pointed out numerous times in the past, the decision to eliminate the Escape is costing the automaker an insane number of sales. In the first-half of 2025, Ford moved 82,589 units. This year, they’ve only managed to sell 24,112 Escapes, which is a difference of 58,477. Dealers still have around 3,000 units remaining in inventory, but they’ll be gone soon enough.

It’s also worth noting Escape customers aren’t embracing the Bronco Sport as sales of that model were down 6.7% in Q2 as well as 1.3% year-to-date. However, Ford has been pushing some buyers to the Explorer and it was up 13.8% for the quarter and 21% for the year.

Truck sales were down across the board in Q2 as the F-Series was off 11%, while the Ranger fell 9.8%. Even the Maverick, which offers a popular hybrid variant, was down 0.4%.

Despite a sea of bad news, Ford noted the Bronco set a second quarter sales record of 45,739 and a first-half record of 76,936. More importantly, it outsold the Jeep Wrangler for the quarter. That off-roader was down 12% to 41,793 units.

Overall, Ford brand sales were down 10% to 522,811 vehicles. The Blue Oval is also down 9.6% for the year.

While the automaker didn’t have much to celebrate, they said customer demand for the F-Series remains strong, but it’s still feeling the impacts of last year’s aluminum supply shortages. They also noted the elimination of the Escape and Corsair was bound to put a damper on sales.

Lincoln Sales

That pain was clearly felt at the luxury brand, where sales fell 15.8% in the second quarter. This was largely due to 4,200 less Corsairs being sold. However, that wasn’t the only problem as the Navigator was down 17.4% while the Aviator was off 1.4%.

The only bright spot was the Nautilus, which had a record-setting Q2 thanks to 10,505 sales. Of course, that could all come to an end soon as the Chinese-built crossover needs special approval to continue being sold in the United States. This same process doomed Polestar in America, but it seems likely that Lincoln will get the green light.

2026 Lincoln Q2 US Sales

2026 Ford Q2 US Sales