Ford announced its “Model T Moment” a year ago. With it came the promise of an affordable electric pickup and other models on the same platform. According to a new report, we’re about to see prototypes on the road in Dearborn prior to its release next year.

According to Ford CFO Sherry House, prototypes of the automaker’s upcoming electric midsize pickup are already being built and tested as the company pushes toward a planned 2027 launch. While Ford later clarified that the camouflaged trucks aren’t yet driving on Michigan roads, spokesman Dave Tovar confirmed to The Detroit Free Press that they’ll be out in public within the next few weeks.

That means Detroit-area motorists could soon catch a glimpse of the vehicle Ford hopes will reshape its electric future.

Read: Ford Working On Affordable EVs, Setup A “Skunkworks Team” For New Platform

The truck is significant for more than simply being a brand-new platform and model. It’s the first product of Ford’s “skunkworks” team at the brand’s Electric Vehicle Development Center in Long Beach, California. More importantly, it will be the debut model for Ford’s new Universal Electric Vehicle platform.

Ford CEO Jim Farley first revealed the architecture in 2025, promising a family of affordable EVs built around a radically different cost structure. The first vehicle is expected to be a four-door midsize pickup starting at roughly $30,000.

House told investors the project remains on schedule. “We’re on plan for our 2027 launch,” she said, noting that Ford is already validating suppliers, testing prototype vehicles, and evaluating new manufacturing technologies, including megacasting.

Also: Ford Gives A Tiny Glimpse Of The $30K EV Truck Slate Should Be Worried About

The process, popularized by Tesla, can significantly reduce manufacturing complexity and costs. Ford believes those savings will be key to making the new truck profitable at a relatively low price point. “It’s going to be very feature-rich. It’s going to be very tech-forward,” House said. “It’s going to be affordable.”

Ford’s EV business has struggled to generate profits, making the success of this new architecture especially important. If House’s comments are any indication, Ford is betting that this vehicle and platform will turn the tide. We’ll get our first real look at that strategy once those heavily disguised prototypes start appearing on public roads.

The American sedan has spent the better part of a decade being written off as dead, and Ford helped kill it. For years the company’s US lineup has carried no sedans at all, the bet placed entirely on high-volume SUVs and pickups. Now there are signs that bet is being reconsidered, and any sedan that returns may well wear a Mustang badge.

Late last year, Ford chief executive Jim Farley expressed his desire for Ford to launch a rear-wheel-drive performance sedan, potentially based on the company’s new Universal EV platform, which is first set to underpin an affordable new electric pickup. Andrew Frick, the president of Ford’s Blue and Model e divisions, also recently spoke about a potential new sedan, noting that there is a market for such a car.

Read: Ford CEO Hints At Affordable RWD Performance Sedan

“There is a percentage of the customer base that still buys sedans,” he told Auto News. “It’s a lot smaller than it once was. It used to be 50 percent, now it’s 16, 17 percent. We have a really great Mustang that people consider a car. We look to expand on the Mustang family as we move forward. I think, for us to do it, it’s going to have to make sense within our portfolio. It’s going to have to make sense within a family that we may already offer.”

That last point is the catch. Frick said any future sedan would have to be genuinely cost-effective to justify its slot, a condition he tied to Ford’s wider drive toward affordable new vehicles.

A Mustang Mach-4 Sedan?

Frick’s statements that Ford is looking to grow the Mustang family, and that a new sedan would need to make sense within an existing vehicle family, lend credence to long-standing rumors about a Ford Mustang sedan. Ford already offers the Mach E crossover with the Mustang nameplate, so it’s not hard to imagine them launching a sedan with the same badge.

Whether that model could be electric or something based around the existing gas Mustang’s hardware, with a V8 and a manual, is anyone’s guess for now, as Frick gave no indication either way.

What we do know is that the company showed dealers two additional Mustang concepts in 2024, among them a four-door coupe and an all-wheel-drive off-road variant. Then came the “Mach 4” trademark filing in 2025, which only added fuel to the rumors.

No Regrets About Killing The Sedans

Interestingly, while it seems Ford is ready to pour money into a new sedan, Frick noted the company has no regrets about previously killing off its sedan models in the US, saying this allowed it to build models like the Bronco, Bronco Sport, and Maverick.

“In some of those vehicle lines, we were competing to compete,” he told the outlet. “We took that capital and put that in other products where we are playing to win. We wouldn’t have had a Bronco, we wouldn’t have had a Maverick or Bronco Sport. We wouldn’t have some of the product lines like Tremor. We wouldn’t have expanded Raptor the way we did…I would do it all over again.”

Photos Ford

The Wisconsin Supreme Court will hear a challenge to the state’s congressional maps on the grounds that they’re an anti-competitive gerrymander, the Court ruled Friday afternoon. 

In an order that again showed the Court’s partisan divide spilling out into the public, the Court’s four liberals voted to accept the case while Justices Rebecca Bradley and Annette Ziegler accused the majority of acting as tools of the Democratic party. 

The lawsuit against the maps was brought last summer by a bipartisan business group, Wisconsin Business Leaders for Democracy Coalition, represented by the progressive nonprofit Law Forward. Rather than challenging the state’s congressional maps on the grounds that they’re an unconstitutional partisan gerrymander — a tactic that has repeatedly failed — the lawsuit argues the maps purposefully protect incumbents from realistic challenges. 

Because of a state law passed by Republicans in 2011, the lawsuit was first heard by a panel of three circuit court judges. In a ruling late last month, the panel dismissed the lawsuit, finding that the claims were essentially the same as those made in a partisan gerrymander challenge and therefore a question for the executive and legislative branches. 

The panel’s ruling was immediately appealed to the Supreme Court because the 2011 law states that appeals of these panel rulings can’t be heard by the Court of Appeals. 

While accepting the case, the Court denied a request that it be heard on an expedited schedule. With candidates for this fall’s midterm elections required to file ballot access signatures by June 1 and ballots are set to be printed shortly after, it’s unlikely the case will be concluded in time to change the state’s maps before November. 

In response to the Court accepting the case, Bradley and Ziegler vehemently objected — arguing that accepting the case is signaling the majority’s intent to redraw the maps. 

“An astonishingly activist court will once again revisit precedent it doesn’t like in order to do the bidding of its political masters,” Bradley wrote. “The Democratic Party bought multiple seats on this court to achieve yet another outcome unobtainable democratically. Like last time, the United States Supreme Court will likely reverse the majority’s unlawful ruling and protect our Republic. No kings. No queens either.”

Bradley, who frequently cites sources from a wide range of non-legal texts, also quoted George Orwell’s “1984” in her dissent. 

Justice Rebecca Dallet wrote a concurrence to the ruling, defending the majority from the conservative justices’ criticisms and calling them “false, inappropriate, and disingenuous.” 

“Deciding to hear a case does not reflect any weighing of the merits of any party’s claims, let alone prejudgment about who will prevail and why,” Dallet wrote. “Instead, we must — as a majority of this court does — stick to our neutral role, and let the parties argue their case before we render judgment. When the time comes to issue our decision, we will follow the law wherever it leads.”

Ford’s European business has spent recent years shrinking faster than an Ozempic’d waistline. Now the company’s planning a comeback, and apparently the answer involves “rally-bred” styling and handling, Broncos, a Fiesta revival, and a direct fight against fast-growing Chinese automakers like BYD flooding Europe with affordable EVs and hybrids.

The company this week confirmed plans to launch five new passenger vehicles across Europe by 2029, including a Bronco SUV that riffs on the look and attitude of the US version, while being entirely unrelated. A single teaser image showed the Euro Bronco on the far left looking suitably tall and square. It will be built by Ford in its Valencia plant in Spain from 2028, offering a mixture of powertrain types.

Related: Ford’s CEO Said His Own Cars Were Boring, But What He’s Teasing Next Isn’t

Before buyers can get their hands on the Bronco, though, Ford will launch a new small electric hatch that’s almost certain to revive the Fiesta name. It’ll be based on the AmpR Small platform and running gear from the Renault 5, and will be joined by a related electric crossover that’s effectively Ford’s answer to the Renault 4, and a replacement for today’s Puma Gen-e. Both will be built by Renault.

Two additional crossovers using multi-energy platforms are also in development and will hit showrooms by 2029. It’s believed that one will replace the petrol-powered Puma, while the bigger one will take over from today’s Kuga. The automaker didn’t detail the powertrains, but mild-hybrid and plug-in hybrids look likely. And finally, Europe is also getting its hands on the tough, work-ready Ranger Super Duty that’s already available in Australia.

Ford Can’t Win A Price War

So why the big push? A decade ago, Ford ranked among Europe’s biggest automakers. Today, it’s slipped badly after axing household names like the Fiesta and Focus while betting heavily on VW-based electric SUVs and crossovers such as the Explorer and Capri. Meanwhile, brands like BYD have stormed into Europe with aggressively priced EVs and rapidly rising sales.

Rather than trying to outfox China on pricing, which it knows it could never do, Ford’s strategy appears focused on personality – something CEO Jim Farley has already talked about. The company says every new passenger model will feature “rally-bred” character inspired by decades of World Rally Championship success with icons including the Escort RS Cosworth, Focus WRC, and Fiesta WRC.

Ford Europe boss Jim Baumbick told Autocar magazine the company wants to deliver unmistakably Ford driving dynamics, even when using partner platforms from companies like Renault. “We don’t just want to compete, we’re here to play to win,” he said.

The company’s also openly questioning Europe’s aggressive EV mandates.

“We don’t build vehicles to meet regulatory mandates; we build them for people,” Baumbick said. “The fastest route to zero emissions is the one customers will actually take. We can accelerate emissions reductions today with hybrid technologies that let customers drive electric whenever they can.”

Whether rally nostalgia alone can reverse Ford’s European slide remains unclear. But doing nothing isn’t an option, and making the most of your heritage – something Chinese buyers don’t have – seems like a good one.

Ford, Nissan

Hertz has a long history of renting out modified cars from Shelby to its customers, and often these vehicles become prized collector’s items. That does not appear to be the case with the Shelby-tuned Ford Mustang Mach-Es that it had in its fleet.

Read: Hertz Slashes Prices On Shelby Mustang Mach-E, Some With Just 3K Miles

The rental giant started offloading a bunch of these special black-and-gold Mustang Mach-Es back in late 2024, asking around $65,000 for most of them. Fast forward just a couple of months to January 2025, and the prices were slashed to around $60,000. Hertz, clearly desperate to offload its remaining inventory, has reduced prices by a further $20,000. Could this be a deal too good to pass up?

Photos Hertz

A scan of Hertz’s current inventory across the States turns up 31 Shelby Mach-Es, with prices spanning a narrow $40,085 to $40,999 and mileage stretching from 3,275 to just over 15,000. The cheapest examples sit in California, while a Scottsdale car claims the lowest mileage of the lot at 3,275 for $40,649. One in New Orleans splits the difference at 8,215 miles for $40,436. A new Mach-E GT, the donor car for the Shelby treatment, stickers at $53,395.

A Performance Bargain?

It shouldn’t come as much of a surprise that Hertz has slashed prices of these cars so significantly. After all, they are EVs, and current electric cars tend to depreciate very quickly. We suspect the designs of the Shelby models also turn off many prospective buyers, particularly because of the go-fast gold racing stripes and carbon fiber parts, including the hood.

Shelby is believed to have built just 100 examples of the Hertz-exclusive Ford Mustang Mach-E GT, so it does have exclusivity going for it. In addition to the gold stripes and the carbon parts, Shelby added custom black wheels and sourced an exhaust sound system from Borla, aiming to replicate the sound of an internal combustion engine. Sadly, no real performance upgrades were made that could justify the price.

There is also the usual caveat that comes with any ex-rental: someone else got the keys first, and they probably did not treat them gently.

Ford knows its first swing at EVs missed. The Mustang Mach-E and F-150 Lightning sold in respectable numbers but never delivered the volume, margins, or cultural impact the company was chasing, and both have since been overtaken by leaner, cheaper competition. The Blue Oval’s answer is a ground-up reset, and the headline product is a mid-size electric pickup priced at $30,000.

We’ve known about this model for quite some time, developed by Ford’s small skunkworks lab. The brand has now shed new light on the Ford Electric Vehicle Design Center, which houses its ace team of engineers, and provided select members of the automotive press with a quick preview of the new truck.

Read: Ford’s Biggest Product Push In Years Will See 80% Of Its American Lineup Refreshed By 2029

The campus now houses 350 people, including company veterans and new arrivals from startups and the consumer electronics industries. Situated in Long Beach, California, the site is rethinking how Ford should build EVs, making them simpler and cheaper. At the core of this is the new Universal EV Platform.

This platform consists of three large cast elements joined together and then topped by the cab of the pickup, or both body styles, which will follow. While Ford didn’t unveil the electric truck in full, Car and Driver caught a glimpse of a camouflaged mule, noting that it has a traditional pickup truck shape and appears similar in size to the current Maverick, albeit with higher sides on the bed.

In addition, it seems the EV will have a short nose, allowing Ford to expand the cabin size. According to Ford, the truck will have more interior space than a Toyota RAV4.

Easy To Repair

An important aspect of the new platform will be its repairability. After all, there’s no point in selling an affordable car if it has to be scrapped after even the most minor of collisions. According to the chief engineer of Ford’s advanced vehicle structure architecture, the three large platform castings will each include cutlines, where damaged sections can be cut out and replaced with new ones.

48-Volt Tech

Another key area of development is the EV’s wiring. Vehicles using the new platform will rely primarily on 48-volt electrical systems for most components, other than the lights, electric windows, and other parts that will still run at 12 volts. Ford has significantly reduced the amount of wiring used in the vehicle and notes that 48-volt components are also much lighter and smaller.  

In total, the truck will have 20 percent fewer parts and 50 percent fewer cooling hoses and connections than previous Ford EVs, meaning it can be assembled 15 percent faster. Ford says the new pickup will be ready by next year.

Data from Australia’s Federal Chamber of Automotive Industries and the Electric Vehicle Council reveal that, of the 92,591 new cars, SUVs, pickups, vans, and trucks sold in April 2026 (up 2.2% over the same month in 2025), 16.4% were battery-electric. This works out to 15,185 vehicles. In contrast, April 2025 saw just 6,010 new EV sales.

See Also: For The First Time, Electrified Car Sales Surpassed Gas Vehicles In Australia

It’s not just EVs that saw strong numbers; hybrids were also in demand. In fact, 18,162 new hybrids found homes in April 2026, bolstered by the first full month of sales of the Toyota RAV4, which bagged best-selling car in Australia. Plug-in hybrids also saw 9,628 new units shifted in April 2026.

Petrol And Diesel Vehicle Sales Dwindle

While EVs, hybrids, and plug-in hybrids were enjoying the limelight, partly driven by tax incentives, traditional gasoline and diesel-powered vehicles took a hit in April 2026. Sales of new gasoline-powered vehicles saw a decline of 30.1% in comparison with April 2025 figures.

Diesel-powered new vehicle sales were down by 21.7%. These declines could also be attributed to the ongoing war in the Middle East, which has significantly affected crude oil deliveries to Australia. This has resulted in rising prices at the pump, as well as some scattered shortages.

For April 2026, BYD’s Sealion 7 SUV dominated the EV rankings, with 1,780 units sold. Meanwhile, the Tesla Model Y sold nearly 1,000 fewer units, although it was up 193.6% year-on-year, as last year’s model was due for replacement.

The BYD brand as a whole shifted 7,702 new units. Other strong sellers in the Chinese EV space include the Geely EX5 with 1,202 deliveries, and 1,006 units from Chinese brand Zeekr, of which 973 were its 7X SUV. Shifting our attention to the car segment, Tesla’s Model 3 narrowly beat BYD’s Seal, with 403 versus 370 deliveries.

Toyota Still Leads, Ford And Mazda Drop From Podium

Despite a 21.6% reduction in year-on-year sales, Toyota remained top dog in Australian new vehicle sales through April 2026. They shifted 15,185 units, followed by BYD with a 7,702 new unit tally.

BYD’s rise to second place means that Ford and Mazda, the historical second and third-place finishers, are now fifth and sixth, with 5,748 and 5,636 units respectively. However, the Ford Ranger held on to the silver medal as the second best-selling vehicle, sandwiched between the RAV4 and Hilux.

When looking at Australian new car sales as a whole, the new third- and fourth-place occupants for April are Kia and Hyundai, with 6,450 and 6,002 units sold respectively. Of course, these two automakers also have EVs and hybrids in their portfolio. The same is true for Chery in eighth place and MG in ninth, while Isuzu rounded off the Top 10 ahead of Mitsubishi.

Ford hangs its hat on the creation of the assembly line. Now, it’s literally tearing one apart in the middle of the night. That’s a part of the brand’s new strategy to win over more buyers. If it’s successful, the work it’s doing now will allow it to not just beat domestic automakers in the U.S., but to compete against China worldwide with a cheap but robust electric car.

More: Ford’s $30K Pickup Wants To Beat Cybertruck At Its Own Game

The “skunk works” project has been underway for quite some time now. Led by former Tesla and Apple employees, the team is aiming for something unheard of. It involves the confirmed $30,000 EV pickup truck (which can end up leading to several forms of cars) that offers some 300 miles of range and Mustang-like performance. That’s the kind of car that doesn’t exist in America, but it does exist elsewhere, namely China.

Ford’s CEO Jim Farley has tested Chinese cars in his everyday life. He’s also had a front row seat to the billions that his brand has burned through in building out its own EV platforms. According to the Wall Street Journal, that’s included too many parts, too much complexity, and old-school processes that don’t translate well to the EV space. So the team is cutting everything it can as aggressively as it can.

The manufacturing process itself is being flipped on its head. Instead of traditional step-by-step assembly, Ford is moving toward a modular system with large cast sections and fewer touchpoints. Put another way, it’s how Tesla and Chinese automakers build EVs today. According to Jolanta Coffey, the vehicle program director, “We’ve never blown the whole thing up before and just started over. If and when we build this, we will rewire Ford.”

All of this comes at a turning point for much of the industry. Automakers abroad are continuing their push toward electrification while domestic automakers rethink the near future. Hyundai Motor CEO José Muñoz, recently said of competing with Chinese EVs, “It is impossible… Unless they are subsidized by the government.” Ford’s betting he’s wrong. We all get to see who ends up being right as Ford is aiming for a 2027 launch.

Ford has trimmed plenty from its electric vehicle plans, but the compact electric truck has survived the cuts, and the company still hopes it will deliver the success the F-150 Lightning never quite managed. A proper reveal isn’t on the cards yet, though a handful of images posted to LinkedIn give an early look at what’s coming.

Company boss Jim Farley posted these images to celebrate Doug Field’s last day with the company. One of the photos shows Field speaking about the new truck with Farley and other Ford executives, and includes a small glimpse of the EV’s bed. A separate image also seems to show the roofline of the new model, while another shows it with several roof-mounted accessories.

Read: $30K Ford Electric Truck Coming In 2027 Is Seriously Bad News For Slate

While these images don’t give us a good look at the new model, there’s plenty to get excited about. Underpinning the $30,000 pickup will be the new Ford Universal EV platform, developed in-house by a skunkworks team of engineers. This platform will be used by several other vehicles, including SUVs and vans.

Cheaper And More Efficient

According to Ford, the platform has 20 percent fewer parts, 25 percent fewer fasteners, and requires 40 percent fewer plant workstations than an ordinary platform. This will be aided by the new unicasting process, similar to Tesla’s gigacasting, in which important parts will use large single-piece aluminum castings. This process will also significantly reduce costs.

Speaking about the new truck last year, Farley noted its wiring harness will be more than 4,000 feet (1.3 km) shorter and 10 kg (22 lbs) lighter than its first-generation EVs. The company will also overhaul how it builds vehicles on this platform, manufacturing the front, rear, and structural battery pack in separate lines before joining them during final assembly.

Key specifications of the truck remain unclear, but we know it will use lithium iron phosphate batteries. It may also revive the Ranchero nameplate, which Ford hasn’t used since 1979.  

Ford has high hopes for their upcoming mid-size electric truck and CEO Jim Farley recently revealed the company did an “incredible job” creating its UEV platform. However, its advancements won’t be limited to next-generation electric vehicles.

Speaking during an earnings call, Farley said the platform “represents a step change in efficiency and cost, especially for the EV market.” While the company has been touting those benefits for awhile, the executive revealed they’re now integrating these “skunk works breakthroughs” into their mainstream products and processes.

More: Ford Reveals Details Of $30K Electric Truck Due In 2027

He went on to say the Blue Oval is applying learnings from the program to their high-volume internal combustion and hybrid lines, and this will help to reduce costs as well as improve quality. Farley added that by the end of the decade, 90% of their global nameplates will offer electrified powertrains including hybrid, electric, and range-extended options.

When asked about Chinese automakers, Farley wants to have his cake and eat it too. As he explained, “As America’s largest auto producer, we are totally dedicated to a thriving U.S. auto industry and safeguarding our country’s industrial base.” However, he noted the company leverages global partnerships – including with Chinese automakers – to grow their business.

Despite occasionally partnering with them, Farley wants to keep Chinese automakers out of America. He said it’s not just a case of “economic vitality,” but also “national security.”

The executive briefly addressed the war in Iran by saying they’re monitoring the situation. Farley went on to note the company has successfully navigated the pandemic, chip crisis, and tariff headwinds, so they’re used to making adjustments on the fly.

That being said, the automaker is expecting some impacts including commodity headwinds. This could end up costing them $1 billion more than they originally anticipated and it’s largely due to higher aluminum prices as a result of global supply constraints.

While there was a lot of talk about aluminum, we’ll spare you the boring details and skip right to pickups. Ford is particularly bullish about them, despite a number of new contenders on the horizon including Kia.

As Farley explained, the market continues to broaden and grow. He said car and crossover buyers are moving into pickups, and he’s really excited about their $30,000 EV because its packaging will appeal to both truck and crossover shoppers.

Ford has made a habit of creating wild all-electric performance machines, such as the SuperVan 4.2, the F-150 Lightning SuperTruck, and the Super Mustang Mach-E. It’s now revealed its latest other-worldly EV, and this one is all about smashing records on the drag strip.

Dubbed the Mustang Cobra Jet 2200, it’s the third all-electric Cobra Jet Ford has built, starting with the 1400 in 2021, and then the 1800 in 2023. As you may have guessed from its name, the new Mustang Cobra Jet 2200 churns out 2,200 hp, a truly astonishing figure that easily eclipses even the Rimac Nevera and Pininfarina Battista hypercars.

Read: You’ve Never Seen A Mustang Mach-E Like This One

Driving the Cobra Jet 2200 are two electric motors. These can each produce around 1,200 hp and weigh roughly half as much as they did in the Cobra Jet 1800 from just three years ago.

Despite being an EV, the Cobra Jet 2200 uses a centrifugal clutch to deliver torque in a controlled manner at launch. It also uses a two-speed transmission and includes a battery on the undertray and two additional battery packs at the rear. There’s also a battery at the front, which can be moved to adjust the weight distribution depending on track conditions.

The Power Of Electric

What’s particularly impressive about the Cobra Jet 2200 is that not only does it have way more power than the 1800, but it also weighs about 1,100 lbs (499 kg) less than its predecessor, tipping the scales at roughly 3,325 lbs (1,500 kg). According to Ford, the combination of immense power, the clutch, transmission, and the relatively light overall weight, the Cobra Jet 2200 apparently needs just 6.76 seconds to run down the quarter-mile, hitting up to 222 mph.

Ford Racing took the car to the NHRA 4-Wide Nationals in Charlotte over the weekend and performed several sub-7-second sprints down the quarter-mile. It quickly set a new world record for an EV with a time of 6.87 seconds at 221 mph, but in a subsequent run, it lowered it to 6.81 seconds.

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The auto industry is at a crossroads with EVs, and this is becoming increasingly evident. Nearly every automobile manufacturer has been forced into some level of self-reflection as far as electric cars are concerned. Some are forging ahead in hope, while others are slowing down and reassessing their plans as market demand fluctuates and prices rise.

Also: These Are The Best-Selling EVs In America This Year So Far

The recent developments in the industry portray the picture of how fragmented everything has become. Some have already abandoned or delayed EV projects since it has emerged that the growth they were envisaging was not that imminent. Others are in the process of doubling down and are taking this as a chance to leapfrog, as competition takes a breather.

Slow And Steady Wins The Race?

Toyota is one of the companies that continues to go on the offensive. It will launch four electric models in the U.S. towards the end of the year, including the bZ, bZ Woodland, C-HR, and a three-row Highlander EV.

Speaking to Automotive News, analysts from iSeeCars and Edmunds expressed positivity on Toyota’s approach. Toyota had attracted criticism for its slow approach towards EVs, but its measured approach seems to have left it in good standing. The ratio of hybrids, gas cars, and EVs the company has had over the years is finally starting to pay off because it will be able to be flexible as the market readjusts.

Pull Backs And Uncertainty

One of the biggest shifts in EV planning has to have been from Honda. The Japanese company has scrapped a number of future electric models and is shifting to hybrids. This move comes with a financial hit, but the company believes that it is a more prudent short-term decision since EV demand has not yet evened out.

Read: Toyota’s bZ Outsold The Prius, And Now A Second US-Made Electric SUV Is Coming

Stellantis is taking the same route, scrapping its electric Ram pickup and delaying other EV plans in Europe. Ford and General Motors are not giving up on electric vehicles, but instead, they are streamlining their production to suit demand rather than overloading it too soon. It is not about quitting but timing things.

Meanwhile, Volkswagen has canceled its production of the US-made ID4 electric crossover. Besides the ID Buzz minivan, there are no plans to expand the VW EV lineup stateside for the next couple of years. On the other hand, Mercedes-Benz still plans to introduce more EVs to the US, but their approach will continue to incorporate gas and hybrid options too.

See Also: A 96% Sales Collapse Is Why VW Just Killed US ID.4 Production

These different avenues are reduced down to the situation of the firms, according to industry analysts. Some have the financial cushion to keep on investing, but others are choosing to save and avoid incurring more losses.

When automakers kill a project, it rarely sees the light of day. However, there have been a few exceptions as Volkswagen showed a near-production prototype of the second-generation Phaeton in 2022. A handful of ill-fated Saabs also appeared after their demise including a 9-3 prototype and a Subaru Tribeca-based 9-6X.

See: Mystery Sporty Ford Or Lincoln Model Spotted At Dearborn Development Center

We can add one more to that list as Ford’s Doug Field has quietly been showing the company’s axed three-row EV on LinkedIn. The surprising discovery was first noticed by Ford Authority and a Blue Oval spokesperson told The Drive it’s the “3-row SUV we cancelled in 2024.” They added the model is “now a research vehicle that is informing our next generation of electric vehicles” and we’ll see “its significant influence” on future EVs.

The model is apparently a “development prototype” and it looks like nothing else in the Ford lineup. As you can see, the crossover has an extremely aerodynamic design with a rounded front end and a rakish windscreen that flows into a long, sloping roof.

Designers also gave the crossover streamlined bodywork and minimalist door handles that appear to echo those found on the Mustang Mach-E. They’re joined by aerodynamically optimized wheels and a nearly vertical rear end.

The model vaguely recalls the Honda 0 SUV, which was axed last month. However, Ford billed it as a seven-passenger “bullet train” that would have a range in excess of 350 miles (563 km). When the battery was low, a DC fast charger could provide up to 100 miles of range in as little as six minutes. There were also apparently plans for a range-extended variant that would have been able to travel 550 miles (885 km) without stopping.

More: Flip-Flopping Ford Delays Electric Truck And Axes 3-Row EV Plans, Will Build Hybrids Instead

Of course, none of that came to pass and the automaker has significantly dialed back its EV plans. However, Ford is still working on a range of affordable electric vehicles including a $30,000 pickup.

Ford is preparing one of its most aggressive product overhauls in years, and it is reorganizing itself to get there. The company plans to refresh 70 percent of its global portfolio by 2029 and, to support that effort, has created a new end-to-end internal organization that integrates its EV, digital, and design teams with its global industrial system.

According to Ford, this structure will “deliver one of the most intensive product, software, and services rollouts in Ford’s history.”

The new group, called Product Creation and Industrialization, will be led by Kumar Galhotra. Beyond the global target, Ford says 80 percent of its North American portfolio by volume will also be refreshed by 2029. That includes a next-generation F-150 and F-Series Super Duty, alongside a new mid-size pickup built on Ford’s Universal Electric Vehicle (UEV) platform.

Read: Jim Farley Promises A New Affordable Ford EV To Take On Tesla’s Model 3 And Y

Developed by a skunkworks team, the UEV platform uses unicastings to reduce weight and complexity. It also features an ultra-efficient powertrain and a fully zonal electrical architecture, supported by in-house software and advanced driver assistance systems.

More Electrified Options

As part of Ford’s product updates, nearly 90 percent of its global nameplates will offer electrified powertrains by 2030, including hybrids, extended-range EVs, and full EVs. Interestingly, Ford notes that work on its UEV platform will benefit its hybrids, too, thanks to the new high-efficiency motors developed.

“This is the culmination of years of work and progress to create the modern Ford – a talented, unified organization capable of scaling high-quality, software-defined vehicles with a choice of propulsion, distinctive digital experiences and features, and a personalized ownership experience that improves over time,” Ford chief executive Jim Farley said in the announcement.

Doug Field Exits

Ford’s sweeping internal reset comes with a notable departure at the top. The company confirmed that Doug Field, who joined five years ago to steer its push into electrified, connected, and software-defined vehicles, will leave within the next month.

Field played a central role in shaping the newly formed Product Creation and Industrialization organization, the same group tasked with streamlining development across hardware, software, and manufacturing. His exit lands at a critical moment, as Ford leans on this structure to execute its broad product overhaul and move toward an 8 percent adjusted EBIT margin by 2029.

BYD isn’t content with just taking on the Ford Ranger. China’s most successful automaker is already looking to move up a weight class to challenge the Ford F-150. That next step won’t involve the US market, though, as this larger model is being developed with Australia in mind.

BYD’s first pickup in Australia, the Shark 6, arrived in late 2024 wearing a face that looked more than a little inspired by the F-150. At 5,457 mm (214.8 inches) long, it sits just beyond the typical midsize footprint and comes equipped with a plug-in hybrid powertrain.

More: Jim Farley Said Chinese Pickups Couldn’t Tow Like A Ranger. BYD Just Proved Him Wrong

The Shark 6 was a runaway success, becoming Australia’s best-selling PHEV truck in 2025 with 18,073 deliveries. For 2026, BYD has doubled down, introducing a Performance trim with a more potent powertrain along with a chassis-cab bodystyle driven by customer demand.

Moving Up to the Heavyweights

However, Australians have been asking for something even bigger. Liu Xueliang, managing director of BYD Asia Pacific, said: “Some customers have requested a full-size Shark 6, similar in size to the Ford F-150. We are on our way to try to get there.”

Word of the program first slipped out in early 2025, when David Smitherman, then CEO of EVDirect, said a full-size BYD pickup was “absolutely in development.” Since then, things have gone quiet on timing, but the working expectation points to a 2027 arrival if everything stays on track.

More: BYD Just Landed On Brazil’s Dirty List, And It Wasn’t For Its Cars

According to CarExpert, the real pressure isn’t coming from private buyers chasing something bigger. It’s fleet operators, particularly mining companies, that are pushing for a larger, more capable truck with electrification baked in from the start.

In Australia, the full-size segment currently includes the Ford F-150, Ram 1500, Chevrolet Silverado, and Toyota Tundra. With a combined sales of 8,763 units in 2025, full-size trucks are a niche compared to the midsize segment, as the Ford Ranger alone sold 56,555 units becoming Australia’s best-selling vehicle overall for the third consecutive year. Still, the profit margins are significantly higher, which explains BYD’s interest.

Factory right-hand-drive conversions for full-size trucks don’t come cheap, and in Australia they can easily push past AU$150,000 (US$105,800). The F-150 starts from a little over AU$122,000 (US$87,000) in XLT trim climbing to over AU$152,000 (US$108,000) for the Lariat, both with the 3.5L engine. BYD sees an opening here. Build the truck properly from the start in right-hand drive, price it more sensibly, add a tech-heavy cabin and an electrified powertrain, and suddenly those inflated conversion costs start to look like yesterday’s problem.

More BYD Trucks On The Horizon

That move upmarket isn’t happening in isolation. Liu Xueliang has already suggested a fully electric counterpart to the Shark 6 is in development, aimed squarely at industries that no longer want diesel on site. Mining is the obvious target. If it lands as expected, it will go head-to-head with the electric workhorses now lining up, including the Toyota Hilux BEV, the upcoming Isuzu D-Max BEV, and the LDV eTerron 9.

More: Toyota’s Electric Hilux Costs $20K More Than The Diesel, And That’s Not Even The Worst Part

At the other end of the scale, BYD is also sketching out something smaller. A compact pickup is in the works, expected to ride on a unibody platform and use a plug-in hybrid setup. This one isn’t chasing job sites. It’s aimed at buyers who want the look and versatility of a pickup without committing to something oversized or overly serious.