Reading view

There are new articles available, click to refresh the page.

Tesla Sales Crash Deepens As Rivals Eat Into Market Share

  • Tesla delivered 60,000 fewer cars in Q2 2025 than in Q2 2024.
  • This period’s 14 percent drop follows a 13 percent decline in Q1.
  • Tesla faces a Musk backlash in Europe and strong rivals in China.

Any investors praying Tesla’s awful sales performance in the first quarter of 2025 was merely a blip have just had their hopes dashed. The troubled automaker announced its Q2 numbers and they show an even bigger year-over-year decline than the ones covering January to March.

Also: A Model Y Drove 30 Minutes To Deliver Itself To Its New Owner

Global deliveries declined 14 percent in Q2, falling from 410,244 to 384,122, making the most recent quarter’s performance marginally worse than Q1’s. For that period Tesla recorded a 13 percent drop after sales sunk by 50,000 to 336,681 units.

Sales Still Centered on Model 3 and Model Y

Tesla didn’t offer a complete breakdown of its Q2 numbers by model or region, but it did reveal that the Model 3 and Model Y accounted for practically all of its sales. The automaker delivered 373,728 Model 3 and Y EVs, and only 10,394 of its other cars, which include the Model S, Model X and Cybertruck, combined. The electric automaker also said it produced over 410,000 vehicles of all types.

Although delivery figures aren’t exactly the same as sales numbers, they’re close enough to give us a solid idea of the problems faced by Tesla, and the buying public’s apathy for its cars. Those problems include widespread dislike of Tesla CEO Elon Musk due to his vocal right-wing opinions and association with DOGE and the Trump administration, which is one of the reasons sales have cratered in Europe in recent months.

TESLA Q2 SALES
ProductionDeliveries
Model 3/Y396,835373,728
Other Models13,40910,394
Total410,244384,122
SWIPE

Intensifying Competition in China and Beyond

And in China, a key market for Tesla, the American brand is battling against a slew of hi-tech rivals that seem intent on pushing prices downwards to the detriment of profitability. Some of those same Chinese rivals are also now causing Tesla problems in other markets. In April BYD sold more EVs than Tesla in Europe, where the Model Y and 3 are struggling to regain their sales form despite recent facelifts.

Although Tesla’s Q2 performance looks dire, the figures aren’t as bad as some analysts had feared. And Deepwater Asset Management’s Gene Munster predicted the quarter represented a bottoming out for Tesla, which could bounce back in future periods, CNBC reports. Tesla will announced its complete Q2 financial results on July 23.

 Tesla Sales Crash Deepens As Rivals Eat Into Market Share
Tesla

Model S / X Get Small Tweaks And Big Price Hikes

  • The updates are relatively minor and are accompanied by a price hike across the range.
  • A new front bumper and some interior tweaks are the most obvious changes made.
  • The Model S Long Range can now cover up to 410 miles (660 km) on a single charge.

The Model S and Model X currently account for less than 5% of Tesla’s annual sales, but despite this, they have been updated one more time. The changes made to the two EVs are relatively minor, particularly compared to the overhauled Model 3 and Model Y launched over the past 18 months, but for those seeking the most premium Teslas on sale (Cybertruck excluded), they will be welcome.

Subtle Exterior Tweaks

From a visual standpoint, there’s not much to distinguish the refreshed Model S and Model X from the outgoing versions, which were originally introduced in 2012 and 2015, respectively, meaning they’ve now entered their 13th and 10th years in production

However, the Plaid versions of both models feature newly designed front bumpers, giving them a slightly more aggressive look. Whether or not that’s an improvement is up to personal taste, but there’s no denying that, despite the Model S’s basic shape being 13 years old, it still looks good. The Model X, on the other hand, remains as porky as ever.

Read: Why Tesla Pulled The Model S And X From China

Sticking with the visual updates, both models get new wheels. The Model X sports 20- and 22-inch rims, the latter being a $5,500 option, while the Model S can be configured with new 19- and 21-inch wheels, with the larger ones priced at $4,500.

Tesla has also incorporated a new and improved camera into the front bumper, while the headlights have been updated with new adaptive functions. According to Tesla, the changes made to the exterior of the Model S Plaid also enhance its high-speed stability.

Tesla Model S
\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Elsewhere, the new Model S and Model X can be optioned in a new shade known as Frost Blue, which is a $2,500 option. Furthermore, a regular steering wheel is standard, with the Yoke being offered only on the Model X as a $1,000 upgrade (or is that a downgrade?).

Mechanical Changes and Refinements

Much like the most recent updates made to the Model 3 and Model Y, Tesla has also made some upgrades under the skin of both models, although they don’t go as far as the 3 or Y. They include new bushings and an updated suspension ride, which the carmaker says should improve the ride. Other alterations also promise to make the cabin even quieter, thanks in part to a better Active Noise Cancellation system.

 Model S / X Get Small Tweaks And Big Price Hikes

Interior Touches and Price Adjustments

The interior of both models has been largely retained from the outgoing model. With that being said, configurable ambient lighting has been added to the dashboard, door panels, and around the center console. Tesla has also proudly boasted of a unique animation for the ambient lighting when the EV is started up, not something you get on the cheaper 3 or Y.

We all know that Tesla loves to chop and change prices on a whim, so it comes as no surprise that both these new models command a premium over the outgoing ones. The Model X will still be offered in Long Range and Plaid guises, priced from $89,990 and $104,990, both increases of $5,000. Similarly, the Model S is available as a Long Range or Plaid, with prices starting at $84,990 and $99,990, respectively.

Tesla Model X
\\\\\\\\\\\\\\\\\\\\\

Tesla Penalized Over A Word In Driver Assistance Tests And It Could Cost Them More Than A Score

  • Euro NCAP released Assisted Driving test results covering nine models from various automakers.
  • Tesla Model S, Volvo EX30, and MG ZS were each rated as only “Moderate” in evaluations
  • Porsche Macan, Toyota bZ4X, Kia EV3, and Renault 5 all earned a “Very Good” safety rating.

Drivers may love the promise of hands-free, mind-at-ease driving, but not all advanced driver assistance systems are created equal. Tesla has long marketed its vehicles as tech-forward and autonomous-ready, but fresh data from Euro NCAP tells a different story, especially when it comes to how clearly the system communicates with drivers.

More: Chinese SUV Beats Porsche Macan To Become Euro NCAP’s Safest EV In 2024

The Model S earned just 30% in Assistance Competence, a category where even smaller and more affordable EVs outperformed it. For comparison, the Kia EV3 scored 74% and the Renault 5 managed 73%. Both vehicles cost significantly less and make fewer promises about automation.

Euro NCAP’s Assisted Driving Grading program is built to evaluate how safely and responsibly automakers implement partially automated features. The scoring system weighs two key areas: Assistance Competence, which looks at how well the system communicates with the driver, and Safety Backup, which assesses how the car handles actual safety interventions, such as collision avoidance.

In the most recent round of testing, both the Tesla Model S and the Volvo EX30 received a “Moderate” rating, an underwhelming result for two companies that lean heavily on safety and tech in their marketing.

Tesla’s Language Problem

Tesla’s latest Autopilot system in the Model S did deliver a strong 94% score for Safety Backup, but its poor Assistance Competence score pulled the overall rating down. Euro NCAP cited the misleading “Autopilot” branding and promotional language, which they say overstates the system’s capabilities and can mislead drivers into overestimating how autonomous the system really is.

“Tesla is misleading consumers about their Autopilot system’s capabilities simply through its name and marketing, which could have potential safety implications,” said the organization. “A well-designed system will co-operate with the driver, appropriately inform about the level of assistance, and ultimately offer crash avoidance in critical situations; otherwise, it may introduce additional risks.”

Another problem noted by the testers is that the steering input of the Model S is resistant to a driver attempting to override it, and when they do, it automatically disengages.

“The name ‘Autopilot’ of Tesla’s system, as well as its promotional material, all suggest full automation, which is deemed inappropriate by Euro NCAP and led to a downgrade in their score,” said Euro NCAP. “Additionally, unlike the Porsche, its steering input is resistant to a driver attempting to override it, and when the driver does, the system automatically disengages, limiting its usefulness.”

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

EuroNCAP

As for the Pilot Assist system fitted on the Volvo EX30, it scored 72% for Safety Backup and 62% for Assistance Competence. The main reason for the relatively low scores is that the driver has to take their eyes off the road in order to check the system alerts on the centrally mounted touchscreen. Furthermore, the driving assistance systems were found not to disengage, even after repeated hands-off alerts.

Other vehicles in this round had mixed showings. The MG ZS also landed in the “Moderate” category, while the Mazda CX-80 and the Chinese XPeng G9 fared better with “Good” ratings.

The Pleasant Surprises

More encouraging results came from four models that earned a “Very Good” rating. The Porsche Macan’s, using its InnoDrive system with Active Lane Keeping, scored 92% for Safety Backup and 85% for Assistance Competence, the highest in this round. Euro NCAP praised the clarity of its status displays and the transparency of its promotional materials.

More: The Brands With The Most 5-Star Safety Ratings Over The Last 10 Years

Other good performers with intuitive systems included the facelifted Toyota bZ4X crossover and the Kia EV3 small SUV. Finally, the Active Driver Assist package of the Renault 5 electric supermini impressed Euro NCAP’s testers, who praised it for “demonstrating how assisted driving systems can perform just as well on more affordable cars”.

Adriano Palao, ADAS Technical Manager at Euro NCAP, said: “The safe operation of Assisted Driving systems can only be achieved if consumers clearly understand their role as drivers, know how to operate the system, and are aware of its limitation…A well-designed system will cooperate with the driver, appropriately inform about the level of assistance, and ultimately offer crash avoidance in critical situations; otherwise, it may introduce additional risks.”

Below you can find the scores of all nine models that participated in this testing phase.

EURO NCAP ASSISTED DRIVING 2025 TEST RATINGS
ModelRatingAssistance
Competence
Safety
Backup
Kia EV3Very good74%88%
MAZDA CX-80Good62%79%
MG ZSModerate65%62%
Porsche MacanVery good85%92%
Renault 5Very good73%92%
Tesla Model SModerate30%94%
Toyota bZ4XVery good83%89%
Volvo EX30Moderate62%72%
XPENG G9Good71%71%
SWIPE

Tesla’s Model S Plaid Facelift Is Not What You Expected

  • Tesla is testing a facelifted Model S Plaid sedan at the Nurburgring.
  • The flagship EV’s subtle aero enhancements should improve downforce.
  • Tesla was also testing a Model Y Performance at the same ’Ring session.

Tesla’s engineers have been busy at the Nurburgring recently, and it’s not just the Model Y Performance getting a facelift. The updated version of the Model S Plaid was spotted, making a few laps around the track, with a fresh look that, frankly, doesn’t seem all that groundbreaking.

The Plaid was once the quickest electric production car at the ’Ring, but it’s had its thunder stolen recently by both the Weissach Pack-equipped Porsche Taycan Turbo GT, and Xiaomi’s new SU7 Ultra. There’s no way Tesla was going to take that lying down, and it’s testing an updated Plaid that’s sure to get a big upgrade over the existing car’s 1,006 hp (1,020 PS / 750 kW) triple-motor powertrain.

Related: New Tesla Model Y Performance Breaks Cover, Plaid Wheels And All

The black sedan was spotted putting in some hot laps wearing a bikini camouflage wrap on its nose and tail, though the changes appear to be so minor it was almost a waste of time covering them up. Because if you were hoping Tesla was finally going to make some major visual changes to its ancient sedan, something along the lines of the Model Y Juniper facelift, as imagined in renderings we’ve published before, you’re going to be disappointed.

Minor Updates, Bigger Expectations

\\\\\\\\\\

Photos Baldauf / Carscoops

The sole change at the front appears to be a tiny lower lip spoiler mounted below the existing bumper. The headlights, DRLs graphic and bumper itself are seemingly identical to the ones on the current car. That means this new Plaid has the same basic face introduced when Tesla refreshed the original 2013 Model S for 2017, though it did some detail revisions in 2021 to help it fight against Porsche’s newer Taycan.

For the track work, however, it was rolling on a new design of alloy wheels that look like they might be bigger than the stock Plaid rims seen in the images of the car driving to and from the circuit. That could give the Plaid a bigger footprint to improve grip and traction, and to help push the rubber into the road Tesla has added a more aggressive diffuser below the rear bumper.

Tesla’s VP of Engineering, Lars Moravy, pretty much confirmed that Tesla would roll out a refreshed Model S this year, and while we weren’t  expecting an all-new car – though after 13 years, we deserve one – we were hoping for some bigger changes than it looks like Tesla will deliver.

\\\\\\\\\\\\

Photos Baldauf / Carscoops

❌