Ford is pouring tens of billions of dollars into electric vehicles, betting big on a future that’s already here, but so far, the returns aren’t looking great. While the EV market overall continues to grow, Ford’s own electric sales are moving in the opposite direction. If the Dearborn automaker wants to close the gap with rivals like GM and Hyundai-Kia, let alone take a swing at Tesla’s lead, it needs to figure out how to boost local EV sales, and quickly.

A look at Ford’s most recent sales results does not paint a pretty picture for the automaker. In April, Ford managed to sell 4,859 EVs across the country. This represents a massive 39.4% decline from the 8,014 units it sold in April last year. Ford’s total EV sales for the first four months of 2025 are also down 2.9% from last year, with 27,409 units finding new homes. And that’s with Ford extending its popular Employee Pricing discounts for all.

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A dramatic drop in demand for the Mustang Mach-E is the main reason why Ford’s sales collapsed last month. In April, 2,927 Mustang Mach-Es were sold, representing a 40.2% decline from the 4,893 sold in April 2024. Interestingly, sales are up by 0.4% year to date with 14,534 sales.

Sales of the F-150 Lightning have also dropped. In April 2024, Ford shifted 2,090 units, but this year, just 1,740. Year-to-date sales are also down 9.2% to 8,927. The E-Transits also had a very bad month with just 192 sales, a plunge of 81.5%.

Unlike its EVs, Ford’s hybrids are actually gaining ground. In April, the company sold 23,331 hybrid models, a 29.6% increase over the previous year. Year-to-date, hybrid sales are up 31.9%, with 74,404 units sold so far in 2025.

Outside of EVs, things are looking good for Ford. In April, the company’s total vehicle sales rose 16.2% compared to the same month in 2024, reaching 208,675 units versus 179,588 last year.

With the exception of EVs, Ford’s overall sales are up through the first four months of the year, despite the turmoil that the whole industry is facing since the introduction of Trump’s tariffs. Year-to-date, Ford has sold 709,966 vehicles in the US, or 3.2% more than the 687,671 it delivered in 2024.