Mary Kay and their iconic pink Cadillacs are entering the electric era as the company unveiled an Optiq at their annual seminar in Charlotte, North Carolina.

The model features a pink pearl exterior, which is contrasted by black accents and chrome flourishes. We can also see some relatively subtle Mary Kay badging on the front doors.

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The crossover is the latest in a long line of pink Cadillacs, which started in 1968, when Mary Kay Ash purchased a Coupe De Ville. A dealer painted it to match Mary Kay’s pale pink lip and eye palette, and the hue would later become known as Mary Kay Pink Pearl.

The Optiq will apparently replace the pink XT5 as part of Mary Kay’s Career Car Program. It rewards top sellers with the use of an eye-catching Cadillac.

Mary Kay described the change as a “significant step forward” and one that reflects their “commitment to innovation, environmental responsibility, and meeting expectations of the next generation.” They added that the “transition from internal combustion to electric symbolizes more than just a vehicle upgrade, it marks a recharged vision for the future of the iconic beauty brand.”

The 2026 Optiq starts at $50,900 and features a host of upgrades, including a native NACS port for access to Tesla’s Supercharger network. Buyers will also find two new powertrains, including a rear-wheel drive variant with 315 hp (235 kW / 319 PS) and 332 lb-ft (450 Nm) of torque.

Customers can also opt for an upgraded all-wheel drive model that develops 440 hp (328 kW / 446 PS) and 498 lb-ft (674 Nm) of torque. It’s a huge improvement over the previous rating of 300 hp (224 kW / 304 PS) and 354 lb-ft (479 Nm).

Cadillac is aiming to lead the pack when it comes to luxury EV offerings in the US, and it doesn’t plan to slow down, even as federal tax incentives disappear. By the end of September, President Trump’s One Bill Beautiful Bill Act will eliminate credits, effectively increasing the prices of all eligible new EVs by $7,500. It comes at a bad time for Cadillac, which has recently grown its EV family dramatically.

The company has introduced several new electric models: the performance-focused Lyriq V, the full-size Escalade IQ and IQL, the compact Optiq and Optiq V, as well as the mid-size Vistiq and the ultra-luxury Celestiq.

Read: Nearly 1 Of 4 Cadillacs Sold Is Fully Electric

While the loss of the credit could push some automakers to lean more heavily on internal combustion engines, Cadillac appears committed to its EV trajectory. As John Roth, vice president of global Cadillac, put it, “you can never stick your head in the sand.”

Preparing for a Post-Credit Landscape

According to Roth, “the auto business is not a straight line. The EV business is certainly not.” He noted that while Cadillac will remain eligible for the $7,500 lease and non-lease vehicles through the third quarter, it is making plans for when the credit is removed.

Speaking with The Detroit Free Press, Roth didn’t reveal specific steps Cadillac will take once the credits are gone, but he made it clear that adjustments are underway.

Cadillac’s Plans

“Are we always game-theorying what’s going on in the marketplace? Absolutely,” he said. “As you look in our past, chip shortages, pandemics, you name it, we’ve been through a lot as an organization. And going through that makes you stronger about managing the challenges that are in front of you but also taking advantage of the tailwinds that are blowing behind you.”

Fortunately for Cadillac, it has remained relatively shielded from the impacts of trade tariffs enforced by President Trump. With the exception of the Optiq, all of Cadillac’s current US models are manufactured in the United States, meaning there has been “very limited impact, if you will, on the Cadillac brand.”

The Lyriq has been a bright spot for Cadillac, but it had a dismal second quarter as sales tumbled 31.2% to 5,017 units. This followed a disappointing first quarter and year-to-date sales are down 28.8% to 9,317.

That’s a disappointing showing, but nearly 25% of Cadillacs sold in the first half of the year were electric. That figure was the “highest among full-line luxury brands” and Cadillac was the “luxury EV market share leader” in the second quarter.

Review: Is Cadillac’s New Vistiq The Baby Escalade You’ve Been Waiting For?

While the Lyriq got the short end of the stick, the company pointed to “strong initial demand” for the Optiq, Vistiq, and Escalade IQ. The Optiq racked up 3,224 sales, while the Vistiq found 1,744 takers. Cadillac also delivered 1,810 Escalade IQs, which start at $130,090 for 2025.

Despite modest sales, more EVs are coming including the Lyriq-V, Optiq-V, and Escalade IQL. The latter arrives this summer and begins at $132,795. That’s pretty expensive, but the luxury SUV has 460 miles (740 km) of range as well as a 0-60 mph (0-96 km/h) time of 4.7 seconds.

Elsewhere in the lineup, the gas-powered Escalade was the biggest seller as consumers snapped up 11,692 units. That was an increase of 16.1% and the boost was likely aided by a rather significant facelift.

The XT4 was off 22.2%, while the XT5 and XT6 saw slight gains. Unfortunately, all three models are getting old at this point and the three-row crossover has a date with the undertaker – at least in North America.

Last but not least, Cadillac sedans saw mixed news. The CT5 was up 9% to 4,187 units, while the CT4 crashed 19.1% to 1,430 units.

Cadillac US Sales

Cadillac introduced the 2026 Optiq-V earlier this month and now the luxury brand has announced a series of updates to the standard model. The changes are pretty notable as there’s two new powertrains as well as a newly standard NACS port, which allows for easy access at Tesla Supercharger stations.

Starting with the entry-level Optiq, it features an 85 kWh battery pack as well as a rear-mounted motor producing an estimated 315 hp (235 kW / 319 PS) and 332 lb-ft (450 Nm) of torque. That’s pretty impressive as it’s more powerful than the current all-wheel drive model.

More: Cadillac’s Baby V-Series Charges At Tesla Stations And Hits 60 In 3.5 Seconds

Speaking of which, the 2026 Optiq offers a new “rear-wheel drive based all-wheel drive system.” It produces an estimated 440 hp (328 kW / 446 PS) and 498 lb-ft (674 Nm) of torque, which is a huge improvement over the previous rating of 300 hp (224 kW / 304 PS) and 354 lb-ft (479 Nm).

Cadillac didn’t release full performance details, but said the 2026 Optiq has an estimated range of 300 miles (483 km). When the battery is low, it can get up to 79 miles (127 km) of range in as little as ten minutes.

Besides the powertrain updates, the 2026 Optiq has “Vision Enhanced Parking.” The company didn’t say much about it, but it sounds like an upgraded version of Enhanced Automatic Parking Assist and Cadillac says it uses cameras as well as radar sensors.

Last but not least, the crossover comes with the latest version of Super Cruise. It features a number of improvements including Google Maps integration and automatic lane changes to stay on your route. There’s also a new hands-on capability that keeps the vehicle centered in its lane and following a safe distance from the car ahead. This allows for smoother transitions to and from Super Cruise-enabled roads.

There’s also an upgraded adaptive cruise control system, which can automatically adjust to keep pace with changing speed limits. Like in the Vistiq, the system should let you speed, if you want to. As an example, if you’re doing 75 mph in a 70 mph zone and the speed limit drops to 55 mph, the car would do 60 mph.

Cadillac didn’t mention pricing, but the 2026 Optiq will arrive at dealerships later this year.