According to the latest American Customer Satisfaction Index Automobile Study, Americans are becoming less satisfied with their vehicles. The overall satisfaction index dropped one point this year to 79.

Mainstream brands held steady at 79, while luxury brands slipped a point as they fell to 80. The biggest drop came from smaller brands, which are grouped into an “others” category, as they plunged 9% to 74.

More: New Car Owners Overwhelmed By Modern Technology

Jumping into specifics, Subaru was deemed the most satisfying brand with a score of 85. It was followed by Mazda and Toyota in second with 82, while Buick, GMC, and Honda tied for third at 81.

Stellantis had a dismal showing as Chrysler, Dodge, Jeep and Ram all fell. In fact, all four brands found themselves at the bottom of the list with Chrysler and Ram tied for dead last at 69.

2025 American Customer Satisfaction Index For Mainstream Brands

ACSI

Interestingly, satisfaction with most vehicle related components and experiences was largely unchanged. However, there were drops related to technology and safety. The latest study also introduced two new categories – expected future resale or trade-in value and driving distance on a full charge or full tank of gas – and consumers weren’t exactly thrilled with either, especially for EVs.

On the luxury side of the equation, Lexus was top dog with a score of 87. They were followed by Mercedes (82) as well as Cadillac and Tesla, which tied for third at 81. BMW finished last with a score of 75 and they dropped four points from 2024.

2025 American Customer Satisfaction Index For Luxury Brands

ACSI

Luxury buyers were less satisfied with a number of things including driving performance, exteriors, interiors, and technology. There were also drops in safety and dependability.

Aside from the mainstream versus luxury divide, people were less satisfied with hybrids and EVs. Hybrids fell two points to 80, while electric vehicles dropped four points to fall to 73. This stands in contrast to gas-powered models, which held steady with a satisfaction index of 80.

The American Customer Satisfaction Index noted that with 22% of borrowers opting for 84-month loans, there will likely be an increased emphasis on reliability and dependability as consumers are holding onto their vehicles for longer. Ram spotted this shift awhile ago and they recently launched a new 10-year/100,000-mile limited powertrain warranty.

ACSI

A new chapter has been written in Toyota’s love-hate relationship with EVs. The company finally seems to be embracing the way of battery-electric, albeit slowly, with the introduction of the all-new C-HR+ alongside their initial toe-in-the-water experiment of the bZ4X that is currently known as the bZ.

Likely in an effort to up its game, a new report claims that Toyota will be increasing its European EV production as early as 2028, with the company’s Czech Republic facility set to become an electric vehicle manufacturing hub. A lofty target of 100,000 EVs per year is being touted for the new facility, according to Nikkei Asia.

Read: Subaru Plans To Win Europe With Rebadged Toyotas, One Of Which Is An E-Outback

This move follows Toyota’s broader commitment to offering a comprehensive lineup of 14 EV models in Europe by 2026, including the upcoming electric versions of the C-HR+ and Urban Cruiser,and the updated bZ crossover.

Localizing EV Production To Europe

The decision to localize EV production aligns with Toyota’s long-term sustainability goals and the European Union’s upcoming ban on new combustion engine vehicle sales by 2035. Despite a recent 1% dip in European EV sales, electric vehicles maintain a significant market presence, accounting for 15.4 percent of new car sales in the Old Continent.

The decision to make EVs in Europe makes more sense when you realise that the market for battery electric cars is much larger than in Japan. There, EVs make up only 2 percent of new car sales.

Meanwhile, Toyota, like many legacy manufacturers, is feeling the pressure from Chinese manufacturers, including the likes of BYD, Jaecoo, and Xpeng, which collectively hold a 5.1% share in Europe.

A Sign Of Things To Come

Despite Toyota’s traditionally cautious outlook, its new plan is indicative of a broader change in the industry. Some may say that it’s also a move being made to address the growing demand for electric options in Europe, as well as the regulatory landscape and the looming ICE ban.

However, even though the company will be bringing more EVs to the market, don’t expect a seismic shift in its strategy, as it will continue to be cautious regarding fully electric vehicles due to practical challenges like battery weight and range limitations. Rather than a full-on pivot towards EVs, Toyota is likely to integrate more hybrid solutions and range-extender technologies to maintain real-world usability and appeal, especially for larger vehicles.

Subaru is stepping up its electric vehicle game in Europe, confirming plans to launch three new battery-electric crossovers by 2026. Developed in partnership with Toyota, the trio brings familiar hardware with Subaru’s own quirky styling choices, which have often sparked debate. The new models include the Uncharted, the facelifted Solterra, and the E-Outback, which is Europe’s version of the Trailseeker.

More: Subaru Built A 338hp AWD EV That Launches Like A Hot Hatch On Caffeine

These additions will effectively triple Subaru’s EV lineup in the region, which until now has consisted solely of the Solterra. All three vehicles are built on the e-Subaru Global Platform, Subaru’s take on Toyota’s e-TNGA electric architecture.

The Subaru Uncharted

Leading the charge is the Uncharted, Subaru’s spin on the Toyota C-HR+. The crossover stands out with a Subaru-specific front end that borrows elements from the updated Solterra, including its headlight design and sculpted bumper. Rugged alloy wheels round out the exterior changes. Inside, the Uncharted gets a squared steering wheel and slightly different interior trims, while sharing features like the 14-inch infotainment display and dual wireless chargers with its Toyota twin.

Buyers can choose between front-wheel-drive and all-wheel-drive configurations, both of which offer respectable performance. Power peaks at 338 hp (252 kW / 344 PS), and the entry-level variant uses a 57.7 kWh battery rated for 276 miles (444 km) of range. A larger 77 kWh option boosts range to 363 miles (584 km) for FWD models and 292 miles (470 km) with AWD.

EU-spec Subaru Uncharted

EU-spec Subaru Solterra

The Solterra Returns, Sharper and Stronger

Moving on to a more familiar member of Subaru’s EV lineup, the Solterra is back with fresh styling, more tech, and upgraded underpinnings. The dual electric motors generate 338 hp (252 kW / 343 PS), representing a healthy increase of 123 hp (92 kW) compared to the original version that debuted in 2022. Furthermore, a larger 73.1 kWh battery pack delivers over 310 miles (500 km) of range between charges.

More: Subaru Trailseeker EV Is Faster Than A WRX STI But No One Knows If It’s A Wagon Or SUV

The styling updates are focused on the front end, with slimmer LEDs and a cleaner design for the bumper. The EU-spec Solterra was shown with glossy black fenders, so it is not clear if higher trim levels will feature the body-colored finish seen in the North American model. The EV also benefits from a new 14-inch infotainment display and improved ADAS.

Meet the E-Outback: Subaru’s Biggest EV Yet

Last but not least, the Subaru E-Outback is the European twin of the Subaru Trailseeker and the Toyota bZ Woodland. It is longer and more spacious than the Solterra, with a boot that is large enough for four suitcases. Subaru shared a single photo of the Trailseeker, so we guess that the E-Outback will look identical, minus the amber indicators.

Performance takes another step up here. The E-Outback is powered by a dual-motor setup producing 377 hp (280 kW / 380 PS), paired with a 74.7 kWh battery that delivers 279 miles (447 km) of range. Designed with adventure in mind, it includes Subaru’s Symmetrical AWD, X-Mode terrain management, and 210 mm (8.3 inches) of ground clearance. It also matches the Solterra’s towing capacity at 1,500 kg (3,307 pounds).

Rollout Timeline

The facelifted Subaru Solterra will be the first to reach European dealers by the end of 2025. The Uncharted and E-Outback will follow in early 2026. Subaru plans to announce pricing details closer to each model’s launch.

It’s rare for Subaru to introduce an entirely new model lineup in the U.S., but that’s exactly what’s happening with the arrival of the Uncharted. As expected, it’s essentially Subaru’s take on the electric Toyota C-HR, with a design and feature set that leans more rugged than the Solterra, all in a more compact package.

Read: Subaru Trailseeker EV Is Faster Than A WRX STI But No One Knows If It’s A Wagon Or SUV

The Uncharted rides on Toyota’s e-TNGA platform and is powered by a 74.7 kWh lithium-ion battery across all variants. Subaru has confirmed three versions for the American market: the Premium FWD, Sport, and GT. The base model is notable for being the first front-wheel drive vehicle Subaru has offered in years. In contrast, both the Sport and GT feature the company’s signature Symmetrical All-Wheel Drive system with X-Mode.

A Front-Drive Subaru

The front-wheel drive model will pack 221 hp and, according to Subaru, should be able to travel over 300 miles (492 km) on a charge. Interestingly, the carmaker says it will only be sold in “limited quantities,” so it’s unlikely to be a member of the Uncharted family for long. Considering the EV’s rugged appeal, it’s likely that most buyers will prefer the all-wheel drive Sport and GT models anyway.

The AWD Models

The AWD Sport and GT models step things up with 338 horsepower and an estimated range of up to 290 miles (467 km). They can also reach 60 mph (96 km/h) in a remarkable 5.0 seconds, making them quicker than the previous WRX STI and the current WRX TR, which take 5.6 seconds to hit the same mark.

According to the brand, the Uncharted offers “impressive straight-line stability, handling, and grip on loose surfaces such as gravel, dirt, or snow.” Fittingly, it looks a little more trail-ready than the C-HR, sporting more rugged front and rear bumpers, as well as new headlights and taillights. Customers will be able to order the Uncharted with either 18- or 20-inch wheels. There are also low-profile roof rails.

Charging and Tech Details

All Uncharted models come standard with a NACS charging port. They support peak DC charging speeds of 150 kW, while an 11 kW onboard charger has been added for convenient AC home charging. Subaru notes that the EV also includes a battery preconditioning system and that the battery can be charged from 10-80 percent in 30 minutes.

A Familiar Cabin

The Uncharted’s interior is mostly the same as what you’ll find in the C-HR. That means there’s a large 14-inch infotainment screen, a digital gauge cluster, and a horrendously ugly steering wheel. Key standard features of the Sport include a heated steering wheel, water-repellent upholstery, and a panoramic view monitor. The GT adds a panoramic moonroof, ventilated front seats, a smart rearview mirror, and a Harman Kardon audio system.

Subaru has not announced pricing details for the Uncharted, but it’s reasonable to assume that the front-wheel drive model will start somewhere in the low-to-mid $30,000s.

When we first laid eyes on it, we didn’t give the Nissan N7 the kindest of receptions, calling it a straight-up copy of the Xpeng P7. As it turns out, Chinese buyers clearly didn’t have a problem with its looks; they voted with their wallets and made the N7 the most popular foreign-brand car model last month.

Also: Toyota’s New Electric Flagship Sedan Takes A Shot At Tesla Model S

The N7 sedan scored 6,189 sales in June in a tight battle where the top three models were closely matched, and everyone else was two laps behind, so to speak. Buick’s GL8 New energy minivan was right on the N7’s tail, eventually recording 6,082 sales, while Toyota’s bargain-priced Platinum 3X, also known as the bZ3X, found 6,030 buyers.

Tight Competition at the Top

Trailing well behind in fourth place was Volkswagen’s ID.3 with 3,950 sales, according to data from China’s Autohome, and there was another big drop to the fifth-placed Smart #1, which 2,324 buyers took home. BMW’s i3, an electric sedan similar in shape to the N7, proved far less popular. Only 2,270 people snapped up one of those in June.

Though the Maxima-sized N7 wears Nissan badges it’s actually the result of a joint venture between the struggling Japanese company and China’s Dongfeng, and shares components with Dongfeng eπ 007. For a tempting 129,900 yuan, or roughly $17,800, the base N7 510 Pro comes with a 58 kWh LFP battery claims 317 miles (510 km) of range on the Chinese CLTC cycle.

CHINA’S FOREIGN BRAND BEST SELLERS

At the other end of the scale, the N7 625 Max features a much fuller list of standard equipment and a 73 kWh battery that claims a 388-mile (625 km) range. Bear in mind, though, that this is according to China’s testing standards, so take the range claims with a large pinch of salt.

More: Chevrolet’s Latest Electric SUV Has A Secret Chinese Twin

Power output varies by trim. Buyers can choose between 215 hp (218 PS / 160 kW) or 268 hp (272 PS / 200 kW), with pricing and performance adjusted accordingly. Demographics for the N7 skew young and family-oriented: 68 percent of buyers are men, 74 percent are married, and 60 percent are under 35, according to figures released by Nissan.

Currently, the N7 is a China-only model, but Nissan has already confirmed it’s exploring international markets. A global launch could be on the table under a different name, potentially reviving the old Primera badge. Just don’t expect to see it on American roads anytime soon.

Nissan

We’ve been hearing a lot about how tough the Chinese market is for long-established brands that are familiar to us in the West. Automakers like VW, Porsche and Mercedes have all suffered big sales slides in China, but Toyota has proved that’s it’s still possible to beat the increasingly competitive domestic brands at their own game.

Also: How Toyota’s $15K EV Ended Up Costing $48K In Its First Export Market

The bZ3X is an electric SUV built by a joint venture between Toyota and China’s GAC and it’s been selling like crazy following its debut four months ago. More than 200,000 examples have been delivered since March, GAC Toyota wrote on China’s Weibo social media platform, and the company also mentioned it had received over 30,000 orders.

A Price That Turns Heads

So how did Toyota manage to win where many other legacy brands have failed? One reason is the bZ3X’s incredibly competitive sticker. Prices for the electric SUV start at 109,800 yuan, or roughly $15,000 at current exchange rates. That makes it less than half the price of the GAC Toyota Highlander, which starts at 284,800 yuan ($39,300), and also undercuts the 171,800 yuan ($23,700) Camry.

Naturally, you’re not getting a fully-loaded, long-range EV for for your $15k, though versions with Lidar-based ADAS are available. The base bZ3X, the 430 Air, comes with a small 50 kWh battery that’s rated at 267 miles (430 km) on the generous Chinese CTLC cycle, but probably only offers 200 miles (320 km) of real range.

For a few yuan more, the 430 Air+ adds extra equipment but retains the base model’s battery, and the 58 kWh 520 Pro and Pro+ stretch the range to 323 miles (520 km) while still using the same single 201 hp (204 PS / 150 kW) electric motor as the lower-tier versions.

More: Toyota’s New Electric Flagship Sedan Takes A Shot At Tesla Model S

Top of the tree is the 610 Max, which gets a bump to 221 hp (224 PS / 165 kW) and promises 379 miles (610 km) of range from its 68 kWh pack. But even that flagship trim will only set you back ¥159,800 (~$22,000).

Momentum Beyond a Single Model

The bZ3X isn’t the only GAC Toyota performing well in China. The joint venture’s total sales reached 364,218 in the first six months of 2025, and importantly they were up 5.6 percent, making the company one of the few similar collabs to make gains.

Camry sales were up 66 percent to 20,358 in June, Ziniu News reports, and the company’s Saina minivan registered 8,846 deliveries in the first half of the year, up 16 percent.

GAC Toyota

As Toyota continues pushing forward with its multi-pathway strategy in Europe, the brand is gradually building out its electric lineup alongside its well-established hybrid offerings. During a presentation in Greece, we had the chance to get an early look at three upcoming models: the refreshed bZ4X, the new C-HR+, and the all-electric Urban Cruiser. All three are headed to European roads later this year.

More: Akio Toyoda Says EVs Are Dirtier Than You Think

Out of the trio, it was the smallest one that stood out. The Urban Cruiser, which made its debut in December 2024, is Toyota’s latest entry in the competitive B-SUV (subcompact) segment. Specifically developed for European buyers, this small EV will begin reaching customers in autumn 2025.

Toyota Looks to Suzuki for Its Smallest EV

While the Urban Cruiser acts as an electric counterpart to the Yaris Cross Hybrid, the similarities end with the badge. Underneath, it rides on Suzuki’s Heartect-e platform, shared with the upcoming eVitara, instead of Toyota’s e-TNGA architecture. Much of the exterior and interior design also mirrors the Suzuki, with only minor tweaks to differentiate the two.

Photos Thanos Pappas / Carscoops

At the front, Toyota adds its own identity through a hammerhead-style lighting signature and a more refined bumper design. These give the Urban Cruiser a cleaner, more cohesive look compared to its Suzuki twin. Apart from Toyota’s emblems and new taillight graphics, the rest of the body panels are essentially unchanged.

Inside, Space Outranks Luxury

Despite its shared features with the Suzuki, the Urban Cruiser aligns well with Toyota’s design language, thanks to its chunky front end, muscular fenders, and darkened taillight cluster. The SUV measures 4,285 mm (168.7 inches) in length, placing it between the 4,180 mm (164.6 inches) Yaris Cross and the 4,360 mm (171.7 inches) C-HR. However, its EV-specific packaging allows for a 2,700 mm (106.3 inches) wheelbase, which is longer than both of those models as well as the larger Corolla Cross.

Photos Thanos Pappas / Carscoops

This extra length pays off inside. Rear passengers benefit from generous legroom and a sliding bench, making the cabin feel roomier than the Yaris Cross. That said, headroom in the back is more limited, particularly for taller occupants. The fixed sunroof and the floor-mounted battery take up vertical space, which might be noticeable for those who prefer sitting upright.

More: Toyota’s Flagship EV Will Be Powered By Huawei And Xiaomi Tech

Predictably, the rest of the interior is virtually identical to the Suzuki eVitara, with Toyota’s influence being limited to the emblem on the steering wheel and the Urban Cruiser lettering on the floor mats. The perceived quality is not bad despite the liberal use of hard plastics.

I’m not a fan of the glossy black finish of the floating center console, but the ambient lighting, the unusual texture on the door cards and the seat upholstery look pretty modern. Luckily, there are a few physical controls under the digital cockpit comprising a 10.25-inch instrument cluster and a 10.1-inch infotainment.

FWD and AWD Options, Up to 400 km Range

Under the skin, the Urban Cruiser offers the same range of powertrains as the eVitara. Buyers can choose between two battery capacities and three drivetrain options. The front-wheel drive version with the larger 61 kWh lithium-iron phosphate battery delivers a targeted range of around 400 km (249 miles). A dual-motor, all-wheel drive setup increases output to 182 hp, though the estimated range drops slightly to about 350 km (217 miles).

We’re looking forward to seeing how these figures translate to real-world driving once we get behind the wheel.

QUICK SPECS

So What’s With The Land Cruiser Reference?

The name Urban Cruiser may sound like a playful nod to the Land Cruiser, evoking a sense of off-road spirit in a much smaller package. Toyota underscores the Urban Cruiser’s light off-roading potential with features like Downhill Assist Control and Trail Mode for slippery surfaces.

Still, no one expects the eVitara-based EV to be as capable as a Suzuki Jimny (never mind the Land Cruiser) off the beaten track. After all, Toyota is working on a baby Land Cruiser for more serious off-road applications.

Interestingly, this isn’t the first time Toyota has used the Urban Cruiser name. It debuted on a 2006 concept, followed by a production model based on the Yaris sold in Europe from 2008 to 2014. That model also had a twin in North America, where it was known as the Scion xD. More recently, Suzuki-built models under the Urban Cruiser name have appeared in global markets, mostly aimed at India and other emerging regions.

A Growing EV Lineup

The Urban Cruiser is just one piece of Toyota’s growing electric strategy in Europe. During the same event in Greece, it sat alongside the facelifted bZ4X (simply called the bZ in North America) and a prototype of the C-HR+, both of which are expected to launch in 2025. Though they share some design language at the front, each model serves a different purpose.

The C-HR+ leans into a more upscale and sporty image, with a coupe-like roofline and sharper styling that positions it at the heart of the C-SUV (compact) segment. It shares a few cues with the standard C-HR but is noticeably larger and bolder. In contrast, the refreshed bZ4X keeps things more family-friendly and adds some light trail capability thanks to its Subaru-sourced X-Mode AWD system.

More: Why Toyota Made Its Smallest SUV Faster Than A Sports Car

Toyota plans to round out its European EV portfolio next year with the bZ Woodland, a sibling to the Subaru Trailseeker. That will bring the total to four electric models in the region, quadrupling Toyota’s zero-emission options in just two years.

Having four EVs might seem like a lot for a company whose president has openly questioned their environmental benefits, but some markets are getting even more options. China, for example, offers five electric Toyotas: the bZ3, bZ3X, bZ4X, bZ5, and bZ7.

North America is expected to eventually match that number, though with a different lineup. US buyers will have access to the C-HR+, bZ, bZ Woodland, and an upcoming three-row SUV that will be built locally.

Photos Thanos Pappas / Carscoops

As demand patterns shift in the auto industry, the tension between future-focused electric vehicles and proven combustion models continues to shape manufacturing plans.

Toyota has always been a strong believer in that a multi-energy approach is best, which is why you’ll find EVs, hydrogen fuel-cell cars and combustion models in its showrooms. But the brand is experiencing such a massive demand for one particular ICE SUV it was forced to press pause on a planned new EV to make room.

Related: Akio Toyoda Says EVs Are Dirtier Than You Think

An electric SUV that was to be built at the automaker’s Princeton, Indiana, plant from 2027 now won’t start rolling off the line until 2028, according to a Bloomberg report. And that line has been switched to Toyota’s Georgetown site, where another EV will start production in the back end of 2026, around six months later than planned.

This is bad news for EV fans, but could be good news for anyone looking to buy a Grand Highlander in the next couple of years.

There are a couple of reasons for the delay and switcheroo, one of which is that EV sales haven’t taken off in the way Toyota – and every other automaker – thought they might. Although the brand’s own bZ4X had a great first quarter, and the facelifted model, now called simply bZ, is a much stronger proposition, the overall US EV market is growing at a slower rate than in previous years.

Hybrids and Gas Models Are Still Pulling Ahead

And going hand-in-hand with that is the much faster growth being experienced by the hybrid segment and the continued appeal of simple gas cars, trucks and SUVs. Toyota’s Grand Highlander – which is available in gas and hybrid forms – has proved such a hit with buyers that the automaker desperately needs to make more of them.

The Grand Highlander was Toyota’s second-best-selling non-truck model in June, deliveries jumping 92 percent when, at the same time, even the number one spot RAV4 was down 4.5 percent.

The rush to pick up one of the midsize SUVs left dealers with just a three-day supply at the end of that month, Bloomberg reports, and switching production of the delayed-to-’28 EV will ensure Toyota has plenty of spare Grand Highlander capacity at Georgetown going forward.

Toyota

Even as the global car market continues to shift, one thing remains certain: Toyota knows how to move metal. After a brief detour in second place, the Toyota RAV4 is back on top as the world’s best-selling car, edging out the Tesla Model Y by a sliver.

And it’s not just the soon-to-be-replaced RAV4 doing the heavy lifting, as Toyota has managed to land five models in the global top ten, including the Corolla Cross, Corolla sedan, Hilux, and Camry.

More: New RAV4, See Every Angle And Hidden Detail

This ranking comes from industry analyst Felipe Munoz, who compiled a detailed snapshot of 2024’s global car sales by model. His methodology pulls from a wide mix of sources, including national statistics offices, dealership associations, customs data, specialized websites, blogs, other analysts, and informed estimates. According to Munoz, the ranking covers 153 markets, accounting for roughly 99% of all cars sold globally.

Toyota Retakes the Lead, Barely

Combined sales of the Toyota RAV4 and its China-market twin, the Wildlander, reached 1,187,000 units in 2024. That was just enough to slide past the Tesla Model Y, which landed at 1,185,000 units. It’s a narrow win, but a win nonetheless.

It’s important to note that both the RAV4 and Model Y were refreshed shortly after the period covered by this report. Toyota rolled out a full redesign for the RAV4, that hasn’t gone on sale yet while Tesla introduced its updated Model Y Juniper that’s already available.

That said, the Model Y still holds the title for best-selling EV worldwide by a comfortable margin. Its 2025 numbers, however, are already showing signs of slowing.

Compact Crossovers Keep Climbing

The Toyota Corolla Cross occupied the third place with 859,000 sales, benefiting from the fact it is offered in many different markets around the world. The compact crossover was closely followed by the Honda CR-V/Breeze SUV that sold 854,000 units.

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Toyota’s dominance continues with the Corolla / Levin Sedan (697,000 units) in the fifth place and the Toyota Hilux (617,000 units) in the sixth place.

World’s Best Selling Pickup

The aging Hilux is due for a new generation soon, but that didn’t stop it from becoming the world’s best-selling pickup. Despite not being sold in North America or China, two massive truck markets, it still managed to outpace all competitors. Right behind it in the global rankings is the Ford F-150, which sold 595,000 units and claimed seventh place overall. In the US, the F-150 was the second best-selling vehicle of 2024, coming in just behind the RAV4.

More: Cracks Are Beginning To Appear In China’s Largest EV Maker

Rounding out the top ten are three sedans that continue to hold their ground in a market that increasingly leans toward crossovers and SUVs. The Toyota Camry took eighth with 593,000 sales, followed by the Tesla Model 3 at 560,000 and the BYD Qin at 502,000. BYD’s entry marks the only Chinese brand on the list this year, underscoring the company’s steady rise as a global competitor in both EVs and internal combustion vehicles.

Affordable electric cars are no longer just a pipe dream or limited to niche startups. Some of the biggest automakers are now stepping into the space, and the results are getting interesting. The Toyota bZ3X is a clear example that the Japanese giant, despite years of skepticism about EVs, can build a budget-friendly electric vehicle. Well, at least, with some help from its Chinese partners and manufacturing infrastructure.

One of the first markets outside of China where the bZ3X was launched is Ethiopia. It has been revealed that the electric SUV will be sold through select dealers in Addis Ababa and private importers, with prices starting at 6.3 million birr, or approximately $48,000. Local shoppers have pricey duties to blame for the bZ3X’s massive price hike.

Read: Toyota’s Cheapest EV Ever Costs $15,000, Gets 10,000 Orders In 60 Minutes

According to Birr Metrics, the new Toyota is subject to a 35 percent customs tax, an excise tax of up to 30 percent, VAT of 15 percent, a 10 percent surtax, and a 3 percent withholding tax. Talk about tax overload. Given the EV’s starting price, it’ll remain far out of reach for most new car buyers in Ethiopia.

Interestingly, the market for EVs is growing rapidly in the country. In early 2023, there were just 4,600 registered personal EVs, but this has increased to around 14,000 this year. In 2024, over 60% of newly registered cars were also EVs. This comes even though Ethiopia’s charging infrastructure remains underdeveloped, with most public chargers found in the nation’s capital. The country aims to have 3,000 charging stations operational by 2030.

Will It Be Sold Elsewhere?

Toyota has not yet announced what other markets the bZ3X will be sold in. If it can become available in regions like Europe, Southeast Asia, and Oceania, it could become quite popular, depending, of course, on its price.

In China, buyers can choose from three battery configurations: a 50.03 kWh LFP pack, a 58.37 kWh mid-range option, and a top-tier 67.92 kWh battery. These versions are labeled 430, 520, and 610 respectively. Pricing starts at 109,800 yuan (about $15,200) for the base 430 model, or as low as 104,800 yuan (around $14,500) with available subsidies. At the top of the range, the 610 Max trim goes up to 159,800 yuan (approximately $22,000).

Despite its entry-level pricing, the bZ3X doesn’t skimp on features. The cabin includes a large infotainment screen, digital instrument cluster, wireless phone charger, ambient lighting, and a standard 11-speaker Yamaha sound system. It’s well equipped for the price point.

The bZ3X is just one part of Toyota’s growing EV push in China. The company has been rolling out several surprisingly affordable models, including the bZ5 crossover aimed at the Tesla Model Y, which starts at 129,800 yuan (around $17,900). There’s also the upcoming bZ7 large sedan, expected to launch later this year at a price just north of $20,000.

At the 2025 Toyota Technology Day in China, there was no shortage of promises and future-focused tech talk. While much of the spotlight was on product updates, the real takeaway was Toyota’s push to inject artificial intelligence and advanced electrification into its lineup, especially in partnership with local tech giants.

More: Toyota’s New Model Y Rival Just Launched In China For Less Than A Used Corolla

Among the headline announcements, next-generation versions of the Highlander and Sienna will feature extended-range electric powertrains. Alongside these updates, Toyota and its local joint venture partner GAC laid out plans for two new energy vehicle platforms and confirmed strategic collaborations with Chinese heavyweights like Huawei and Xiaomi.

Two New EV Platforms in the Pipeline

Starting with the new platforms, they are designed for “new energy vehicles”, meaning they will be compatible with fully electric, range-extender, and plug-in hybrid powertrains. One platform is optimized for compact to mid-size vehicles under 5 meters long (196.9 inches), while the other is designed for larger vehicles up to 5.3 meters (208.7 inches).

Toyota’s upcoming bZ7 will be the first model to use the larger of the two new platforms. Serving as the brand’s electric flagship in China, depending on pricing, it could positioned as an affordable rival to the similarly sized Tesla Model S. Although the bZ7 was first previewed in April 2025, its launch in the Chinese market is scheduled for the first quarter of 2026.

This model also marks a major shift in Toyota’s tech strategy. The fully electric bZ7 will be the first to feature the Huawei DriveONE powertrain, which combines the motor, MCU, and inverter into a single integrated unit. Inside, it gets the Huawei Hongmeng cockpit system, offering an updated suite of apps and connectivity options. It will also come equipped with a LiDAR sensor, suggesting it’s being prepped for advanced autonomous driving capabilities.

AI, ADAS, and the “Caring Butler” Future

Besides the new platforms that are being developed in China, GAC Toyota is working on a new electronic architecture that will support the next generation of ADAS and advanced intelligent cockpits. Artificial intelligence is expected to play a growing role in how these systems evolve.

According to Chinese outlet Sohu, GAC believes the in-car voice assistant will become a “caring butler” by 2026–2027, and by 2028, it’s expected to mature into a “symbiotic partner” capable of intuitively responding to user needs, even claiming to “read people’s hearts.”

More: Toyota’s Cheapest EV Ever Costs $15,000, Gets 10,000 Orders In 60 Minutes

The Japanese automaker will also collaborate with Xiaomi for in-vehicle technology, such as audio, and a clever intercommunication system between front and rear occupants using the built-in screens and cameras.

Digital Chassis and Broader AI Integration

Looking further ahead, upcoming GAC Toyota models will feature an AI-powered “intelligent digital chassis.” This system will be able to read road conditions in real time, adjusting suspension characteristics through electromagnetic shock absorbers and dual-chamber air suspension systems, which sounds similar to what Tesla is offering on higher end models.

Also: Toyota Showed Dealers New Celica But Still Won’t Say If It’s Coming

GAC Toyota also envisions an AI ecosystem extending beyond vehicles. The company plans to integrate AI into areas like research and development, manufacturing, quality inspection, and logistics. What’s less clear is whether any of these innovations will make their way into Toyota’s global product lines, or if they’ll remain exclusive to the Chinese market.

Shopping for a new car on a tight budget in the US often feels like choosing between a rock and a base-model hard place. At $18,000, your options are basically limited to something like the subcompact Nissan Versa or, if you’re lucky, a leftover 2024 Mitsubishi Mirage gathering dust on a dealer lot.

Take that same $18,000 across the Pacific to China, though, and suddenly you’re looking at an entirely different class of vehicle. One example? Toyota’s newly launched all-electric bZ5, a compact electric crossover priced from just 129,800 yuan, or roughly $18,100 at current exchange rates. That’s less than what many used five-year-old Corollas go for in the States.

Read: New Toyota bZ5 Debuts In China And It’s Powered By BYD

It’s a shockingly low price for what appears to be a well-equipped compact crossover with modern tech and clean styling that doesn’t scream ‘budget car’ from across the parking lot.

First showcased last month but only just launched in China, the bZ5 is the production version of the bZ3C that was presented 12 months ago in Beijing. It has been brought to life through the FAW-Toyota joint venture and will be offered in four variants.

Decent Performance

Under the hood – well, under the front panel, every version of the bZ5 come equipped with a front-mounted electric motor producing 200 kW (268 horsepower) and 330 Nm (243 lb-ft) of torque. Charging is handled via a 90 kW fast-charging system, which can take the battery from 30 to 80 percent in 27 minutes.

As for dimensions, the bZ5 measures 188.2 inches (4,780 mm) long, 73.5 inches (1,866 mm) wide, and 59.4 inches (1,510 mm) tall, with a wheelbase of 113.4 inches (2,880 mm). That makes it noticeably larger overall than the bZ4X that has been renamed to bZ in America, which measures 184.6 inches (4,690 mm) long, 73.2 inches (1,865 mm) wide, and 65.0 inches (1,650 mm) tall, with a 112.2-inch (2,850 mm) wheelbase.

Trim Levels, Pricing, and Range

Toyota hasn’t done something sneaky by introducing a bargain-basement entry-level version and then jacking the prices up significantly for higher-end models. In fact, the flagship version starts at just 159,800 yuan, or approximately $22,200.

Sitting at the base of the bZ5 family is the 550 Joy, priced from 129,800 yuan ($18,100). Right above it is the 550 Pro from 139,800 yuan ($19,400), the 550 Pro Smart Edition starting at 159,800 yuan (~$22,200), and the 630 Pro, which is also available from 159,800 yuan ($22,200). Both models use BYD’s Blade LFP battery packs.

The 550-branded models have a 65.28 kWh pack offering up 550 km (342 miles) of range, while the 630 Pro uses a 73.98 kWh pack good for 630 km (392 miles). Bear in mind, though, that these are figures from the generous CLTC cycle and probably won’t be quite as impressive in the real world.

Even so, for the money, there’s not much to complain about. Not only is the bZ5 cheap compared to what we pay here in the US for even the most basic of EVs, it also comfortably undercuts the Tesla Model Y in China. Despite being built locally, prices for it start at 263,500 yuan ($36,700), meaning you could buy two bZ5s for the price of one base RWD Model Y.

It’s not as though the Toyota is lacking in features either. It includes a Navigation on Autopilot system that uses 33 sensors, including a LiDAR in high-end models. There’s also a 10-speaker JBL audio system and a 15.6-inch infotainment display. Unlike the Model Y, there’s also a digital instrument cluster.

Photos Autohome / Toyota

It hasn’t been an easy ride for Toyota and Subaru’s first major foray into the EV market. The Toyota bZ4X and Subaru Solterra stand out for their unconventional styling, but unfortunately, not for reasons that win over buyers. Now, Toyota has been hit with a lawsuit in the US that claims the vehicles have 12-volt batteries prone to premature failure, and that the carmaker knew about the problem before it began selling the vehicles.

Filed in California, the class action lawsuit targets 2023 to 2025 model year Toyota bZ4X and Subaru Solterra models. According to the complaint, the 12-volt batteries in these EVs are prone to draining quickly and dying altogether. Although the vehicles are still under warranty and dealers have reportedly been replacing the batteries, the lawsuit alleges that replacements are just as unreliable.

Read: Toyota Kills bZ4X To Welcome New bZ

As with over EVs, the 12-volt battery in question isn’t the one powering the car’s electric motors. It handles secondary systems like the windows, seats, HVAC fans, radio, lights, and wipers. It’s also believed to activate a relay that connects the main battery pack to the electric drivetrain. In other words, it may be small, but when it fails, the car is effectively dead in the water.

Just a single plaintiff has been named in the lawsuit: John Wade. He bought a 2023Toyota bZ4X in March 2023 and says he began experiencing issues within weeks. According to the filing, a series of warning lights lit up the dashboard before the vehicle completely shut down, requiring roadside assistance just to get moving again. Less than 2,000 miles later, the 12-volt battery failed a second time. This time, even a jumpstart couldn’t revive it.

Wade claims he was forced to tow his EV to a nearby Toyota dealership, which replaced the 12-volt battery. In December 2024, this replacement battery died. While attempting to diagnose the problem on his own, Wade paid $4,800 for a Level 2 home charger as he believed the issues may have stemmed from “not using a sufficient EV battery charger.”

Toyota now has until July 3 to officially respond to the lawsuit. For both Toyota and Subaru, the case raises questions about how well early EV issues are being addressed, particularly when they involve something as basic as the 12-volt battery system.

Since early 2020, American consumers have had to come to terms with a new kind of normal. Products and services are not as plentiful as we’ve grown accustomed to. Covid-19 and the occasional freak weather patterns have wreaked havoc on a number of industries in many ways, especially in terms of shortages. The restaurant industry is struggling to hire viable and reliable employees. Grocery stores are out of products, specifically goods originating from meat-packing plants. And we all know how paper products like toilet paper were hard to come by for many months. Nearly all industries are having some growing pains adapting to the unavoidable changes taking place, including automobile manufacturers.

Madisonians have noticed the dearth of new vehicles for the past several months when they pass by Smart Toyota on Odana Road. What has been a car lot brimming with options for decades has suddenly become a sort of ghost town with only a handful or so of vehicles on the lot.

“It’s a very noticeable difference,” says Smart Toyota’s sales director Justin Jackson. “We normally have 400 or more new vehicles on the lot, but since mid-April 2021 we’ve seen a steady decline in the number of New Toyotas we have on the lot. Now we only have maybe 5 to 10 new vehicles physically at the store.”

Jackson says the pandemic is partially to blame for the shortage because modern vehicles rely on computer chips which became scarce due to manufacturers reallocating them to industries other than automotive. Then, early in 2021 the issue in new vehicle manufacturing were winter storms that crippled Texas-based businesses that are critical in the manufacturing of foam for seats.

“If it’s not one thing it’s another,” says Jackson. “We’ve got the chips, but because of the power issues Texas faced in the Spring of 2021, we didn’t have enough foam padding for the seats, and today, as production ramps up, it’s supply chain and logistical issues.”

It’s Not All Doom and Gloom

Those looking to purchase a new vehicle seem to understand the slow-down in global manufacturing, Jackson says. Instead of getting upset they can’t drive off the lot with a vehicle they think is “good enough,” consumers are now more apt to customize and pre-order a vehicle specifically made to their specifications.

“It’s kind of cool how people have adapted,” says Jackson. “They might not get that prior sense of immediate gratification of new car ownership, but they get to experience something else: personalization.”

Jackson explains the process of pre-ordering has been well-received for a few reasons, one of which is the compassion the consumer feels about simple logistics as they relate to inventory issues in this day and age.

Vehicle Customization increases satisfaction

“They also really like the fact we can get them exactly what they want; from safety features and amenities, to color preference,” says Jackson. “And when their customized vehicle comes in – usually in about 45 days – they are over the moon when they see the Happy New Car Day sign bearing their name saying the car was made specifically for them. It takes ‘ownership’ to a whole new level.”

Custom Pre-Orders on the Rise

Jackson says about five percent of Smart’s new vehicle sales used to be custom ordered. Today the percentage has skyrocketed to about 50 percent of the dealership’s monthly new car sales. And, Jackson notes, when a consumer has all the customizable options at his or her disposal, no one opts for a base model in order to save a buck or two.

“Often times, though, it’s not options that are the most appealing aspect of pre-ordering,” says Jackson. “Instead, currently, there has been a surge in hybrid vehicle sales. And now in winter, AWD (all-wheel drive) vehicles will see a spike in popularity.”

If you know you are going to order a customized vehicle, Jackson says it might be best to do a little homework prior to meeting with a sales consultant.

“People take a lot of amenities for granted, but if you’re customizing, you should consider some of the following options,” he says.

Custom Pre-Order Checklist

1. Entertainment & Communications: think about your stereo system. Do you still need a CD player? How about satellite radio capability? Hands-free phone control? A video system? Navigation?
2. Comfort & Convenience: this includes upholstery, heated/cooled seats, power door locks, keyless entry, dual climate control, etc.
3. Safety: the simple rule of thumb is the more you can install, the more secure you’ll feel. If you can, opt for dual air bags, anti-lock brakes, traction control, cruise control, and parking assist systems.
4. Appearance: the most enjoyable aspect of customizing is picking out your paint, trim, and wheels.
5. Performance: what do you need to get from point A to point B in your daily life? A larger engine? Sport suspension? 4-wheel drive? Automatic transmission or stick?

Jackson says while customers are not complaining right now about having to customize and then wait for their new ride, he anticipates their patience won’t last forever. However, he also doesn’t see new vehicle inventory returning to “normal” in the immediate future, and with customer satisfaction currently at such a high level he’s not overly anxious about it.

“At this point, we do not see ‘ground stock’ (vehicles physically on the lot) back to our previously average levels before the end of the year,” he says. “That could change, but we really don’t see it happening until late 2022.”

The post Consumers Adapting to ‘New Normal’. Vehicle Customization and Pre-Ordering appeared first on Smart Toyota Blog.