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Toyota Debuts Electric Pickup For Europe, And It’s Just The Beginning

  • Toyota revealed the Euro-spec Hilux at Brussels Motor Show.
  • New EV version joins the mild-hybrid diesel in the lineup.
  • Hilux BEV offers 160-mile range with dual-motor AWD setup.

The Hilux has spent decades surviving anything the world throws at it, from mud and floods to plummeting from a Top Gear crane – though not being dropped from a helicopter. Now Toyota is testing its most famous small pickup with a more complicated challenge: staying relevant in an electric future.

Related: New Toyota Hilux Brings Sumo-Inspired Looks And EV Option

Toyota unveiled the Euro-spec ninth-generation Hilux in mild-hybrid and fully electric Hilux BEV form at this week’s Brussels Motor Show, months after both trucks debuted in Asia. The first ever EV Hilux is big news, but soon it won’t be the only version of the unstoppable truck that doesn’t emit any tailpipe nasties.

As we reported last year, Toyota Toyota hasn’t just confirmed that it’s working on a hydrogen-powered Hilux that will arrive later, it’s already testing them out in the open. Yes, the same pickup that built its legend hauling bricks and sheep is about get a fuel-cell stack.

Multipath Meets Multipurpose

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Toyota calls this its multipath strategy, though for many buyers little will change. Because they’ll still be able to get a truck with the same 201 hp (204 PS) 2.8 litre diesel mild hybrid (shown above) that made its debut in the previous generation Hilux’s twilight years. Some less-developed European countries will even get a non-hybrid diesel.

In the UK and Europe the 48-volt oil burner is expected to be the volume seller even after the EV’s arrival. It keeps up the old model’s 1,000 kg (2,205 lbs) payload and 3,500 kg (7,720 lbs) tow ratings, while being smoother and slightly cleaner than before.

Electric But Still Unbreakable

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But business-owning truck buyers with an eye on cutting running costs and tax bills will want to give the Hilux BEV a look. It uses a 59.2 kWh battery with motors on both axles for permanent all-wheel drive.

The front motor makes 151 lb-ft (205 Nm) and the rear 198 lb-ft (268 Nm), and Toyota quotes a WLTP range of 160 miles (258 km), which sounds unimpressive in a passenger-car context, but that climbs to 236 miles (380 km) in urban use.

Payload drops to 715 kg (1,580 lbs) and towing to 1,600 kg (3,530 lbs) in the EV, but the fundamentals remain. You’re getting the same body-on-frame construction, 212 mm (8.4 inches) of ground clearance and 700 mm (27.6 inches) of wading depth, whichever power source you choose. And the BEV gets a special off road drive mode tuned for electric torque and braking.

All In the Grilles

 Toyota Debuts Electric Pickup For Europe, And It’s Just The Beginning

Both hybrid and BEV models adopt the same new Cyber Sumo design that was reportedly developed by Toyota’s Australian team. Characterized by stronger angles and flatter surfaces, it gives the Hilux and more modern, big-truck look, though it seems not everyone loves it. The EV is easily identified by its hole-free grille panel and (less obvious) re-shaped silver bumper insert.

Also: Toyota’s Most Expensive Supercar Has Something In Common With Lexus’ Cheapest Sedan

The modern makeover continues inside the crew cab-only interior where drivers and passengers are treated to a 12.3-inch digital gauge pack and same-sized tablet touchscreen, plus a steering wheel from the new Land Cruiser.

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There are dual storage compartments on the passenger side, dashboard-mounted cupholders, and a full suite of electronic safety gadgets, but Toyota remembered to cram in plenty of physical switches for regularly-used functions.

UK sales start in June, Toyota says, and prices – guaranteed to be higher than for the outgoing truck – will be revealed within the next few months.

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Toyota

These Driverless Toyotas Just Took Control At Japan’s Busiest Airport

  • Toyota autonomous towing tractors begin baggage runs at Haneda.
  • Obstacle detection and self positioning guide runs via remote ops.
  • Autonomous speed capped at 15 km/h while towing up to 13 tons.

Airport ground vehicles often come across as quirky and a bit outdated, but Toyota’s latest tug introduces a far more forward-looking approach. Now entering service at Tokyo’s Haneda Airport, the driverless model is equipped with Level 4 autonomous driving capabilities, technology that typically stays well clear of the tarmac.

The project was first announced in March 2021, with trial operations beginning that October. Development has continued under Toyota Industries Corporation, working in partnership with All Nippon Airways (ANA), and the tractor went on to win an iF Design Award in 2022.

More: VW Built A Car That Doesn’t Want You To Touch Anything

Starting in December 2025, three autonomous towing tractors will be put to work handling baggage and cargo for domestic flights. Another three are scheduled to join the lineup by the end of March 2026.

According to the company, this marks the first practical application of Level 4 autonomous driving within a Japanese airport’s restricted area. Though Level 3 systems have been tested at various domestic airports since 2019, this is a big step up in both scope and capability.

 These Driverless Toyotas Just Took Control At Japan’s Busiest Airport

These vehicles are built to tow container dollies between aircraft and terminals, using onboard systems for localization and obstacle detection. A remote monitoring setup supports the autonomous system by handling more complex conditions that might arise near active runways and busy airport lanes.

Visually, the tractor hasn’t strayed far from earlier prototypes. The front bumper and side sills have been subtly updated, but the overall structure remains the same. A Toyota badge sits up front, flanked by car-like headlights, and there’s seating for two in the cabin, even if no human is expected to spend time behind the wheel.

More: Hyundai’s Latest Robots May Be Eyeing Your Job

Multiple sensors, including a LiDAR unit, are positioned on the fenders, the vehicle’s nose, and along the sides. Together, they give the system a full read of its surroundings.

How It Handles the Haul

 These Driverless Toyotas Just Took Control At Japan’s Busiest Airport

Toyota hasn’t published specs for the electric motor or battery system just yet. What we do know is that the vehicle’s performance varies depending on whether it’s driving itself or being operated manually.

In autonomous mode, the tractor tops out at 15 km/h (9 mph) and can tow up to 13 tons (28,700 pounds). With a human driver at the wheel, those limits jump to 25 km/h (16 mph) and 27 tons (59,500 pounds).

The primary route these vehicles will cover is about 1.5 km (just under a mile), connecting terminal areas with the cargo shed. Along the way, they’ll pass two traffic signals, which the system is designed to recognize and respond to in coordination with the new management platform.

Alongside the vehicle rollout, Toyota and ANA are introducing a Fleet Management System (FMS). This platform issues dispatch instructions, assigns lanes for departures and arrivals, and integrates with the airfield’s traffic light system to smooth out vehicle movement and minimize delays.

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Toyota Industries Corporation

Only 7 Percent Of Cars Sold Last Month Cost Under $30,000

  • Average transaction price hovers near $50K with no slowdown.
  • Affordable cars fade as luxury trucks and SUVs dominate sales.
  • EV prices soften slightly but rely heavily on rising incentives.

If you were hoping falling interest rates, bigger incentives, or sheer consumer exhaustion might finally drag new-car prices back to Earth, number-crunching industry experts have some bad news.

According to the latest Kelley Blue Book data, the average transaction price of a new vehicle in the US hit $49,814 in November, and it’s showing no real sign of dropping.

Also: Nobody Wants These 2024 Models And Dealers Are Drowning In Inventory

That figure is up 1.3 percent year over year and effectively unchanged from October, suggesting the industry has settled into a comfortable rhythm where fifty grand is the new normal.

Cox Automotive says prices usually peak in December, meaning the holiday season could push things even higher as buyers gravitate toward well-optioned trucks, luxury SUVs, and vehicles that require six figures of income and very little financial anxiety.

Fewer Incentives

Incentives are still around, but they are not doing the heavy lifting they once did. In November, incentives averaged 6.7 percent of average transaction prices, down from nearly 8 percent a year ago.

Automakers simply do not need to discount aggressively when buyers keep selecting expensive trims with panoramic roofs, giant screens, and fancy wheels.

 Only 7 Percent Of Cars Sold Last Month Cost Under $30,000
Cox/KBB

The data makes one thing clear. Cheap cars are disappearing from the sales mix. Vehicles with MSRPs under $30,000 accounted for just 7.5 percent of November sales, down sharply from 10.3 percent a year earlier.

Meanwhile, more than one in 10 vehicles sold cost over $75,000. The most popular sub-$30K survivors remain familiar names like the Toyota Corolla, Chevrolet Trax, and Hyundai Elantra, clinging on like endangered species.

While transaction prices may have leveled off for now, average MSRPs, commonly known as the asking price, are still inching upward, reaching $51,986 in November. That marks a 1.7 percent increase over last year.

Blame Pricey Trucks

 Only 7 Percent Of Cars Sold Last Month Cost Under $30,000

Trucks continue to be a major contributor to price inflation. Full-size pickups now average more than $70,000 for the third month in a row and accounted for over 14 percent of all sales in November, with nearly 183,000 units delivered. That helps explain why the industry average keeps floating upward even when compact and midsize segments remain relatively stable.

Read: Senators Want Cheaper Cars, Even If It Means Getting Rid Of Automatic Braking

Electric vehicles add another twist. The average EV transaction price fell slightly month over month to $58,638, but remains up 3.7 percent year over year. Incentives jumped to over 13 percent of prices as sales softened again, dropping more than 40 percent compared with last year.

Tesla’s average transaction price rose to $54,310 in November, even as sales fell 22.7% year over year, largely due to sharp declines in Model 3 demand. Prices for the Model Y, the best-selling EV in the U.S., edged up slightly. Cybertruck sales fell to 1,194 units, their lowest monthly total of 2025, though its average price rose to $94,254.

Who’s Really to Blame?

According to Cox Automotive Executive Analyst Erin Keating, today’s prices aren’t just the result of inflation or supply hangovers, but they reflect what consumers are choosing to buy.

“It’s important to remember that the KBB ATP reflects what consumers choose to buy, not what’s available,” she explained.

“Many new-car buyers today are in their peak earning years and are less price-sensitive, opting for vehicles at the higher end of the market to get the features and experiences they value most. In November, sales of vehicles priced above $75,000 outpaced those below $30,000, underscoring this preference for premium products” Keating added.

 Only 7 Percent Of Cars Sold Last Month Cost Under $30,000
Cox/KBB

The takeaway is simple. Prices are high because buyers keep buying high. Until that changes, the average US driveway will continue to look alarmingly expensive.

We just have to hope the trend doesn’t discourage automakers from developing and building the more affordable models that less affluent Americans still need.

Average Transaction Price by Automaker Group
GroupNOV-25OCT-25NOV-24MoM % ChangeYoY %
Change
BMW$70,864$70,037$71,2421.2%-0.5%
Ford Motor Company$57,639$57,724$57,079-0.1%1.0%
Geely Auto Group$60,759$59,480$60,2692.2%0.8%
General Motors$55,778$56,173$53,443-0.7%4.4%
Honda Motor Company$38,819$38,839$39,384-0.1%-1.4%
Hyundai Motor Group$38,966$38,331$38,9131.7%0.1%
Mazda Motor Corporation$36,134$35,179$36,2312.7%-0.3%
Mercedes-Benz Group AG$75,000$74,421$77,2220.8%-2.9%
Renault-Nissan-Mitsubishi Alliance$37,330$37,326$35,3810.0%5.5%
Stellantis$55,803$54,513$56,3872.4%-1.0%
Subaru Corporation$36,521$36,146$34,8091.0%4.9%
Tata Motors$103,768$104,662$101,878-0.9%1.9%
Tesla Motors$54,310$53,528$55,2471.5%-1.7%
Toyota Motor Corporation$45,265$45,249$44,2750.0%2.2%
Volkswagen Group$56,590$58,280$53,463-2.9%5.8%
Industry$49,814$49,760$49,1850.1%1.3%
SWIPE
Average Transaction Price by Brand
MakeNOV-25OCT-25NOV-24MoM % ChangeYoY %
Change
Acura$49,083$49,275$54,009-0.4%-9.1%
Audi$64,902$65,072$62,972-0.3%3.1%
BMW$72,616$71,973$73,5160.9%-1.2%
Buick$36,694$36,324$34,9881.0%4.9%
Cadillac$87,739$84,566$68,0253.8%29.0%
Chevrolet$50,759$51,064$48,944-0.6%3.7%
Chrysler$47,101$46,917$48,1460.4%-2.2%
Dodge$47,899$49,232$51,390-2.7%-6.8%
Ford$57,010$57,120$56,512-0.2%0.9%
Genesis$65,574$64,343$62,1951.9%5.4%
GMC$66,430$66,555$66,339-0.2%0.1%
Honda$37,559$37,685$37,869-0.3%-0.8%
Hyundai$38,272$37,934$37,6760.9%1.6%
Infiniti$68,484$65,863$63,2054.0%8.4%
Jeep$52,421$49,772$51,9955.3%0.8%
Kia$36,719$36,090$37,5971.7%-2.3%
Land Rover$105,767$106,505$104,318-0.7%1.4%
Lexus$61,901$62,406$59,147-0.8%4.7%
Lincoln$69,713$70,110$66,624-0.6%4.6%
Mazda$36,134$35,179$36,2312.7%-0.3%
Mercedes-Benz$75,000$74,421$77,2220.8%-2.9%
MINI$41,148$40,810$40,7110.8%1.1%
Mitsubishi$32,840$32,366$29,7651.5%10.3%
Nissan$35,567$35,721$34,039-0.4%4.5%
Porsche$122,674$125,071$113,107-1.9%8.5%
Ram$64,724$65,301$63,744-0.9%1.5%
Subaru$36,521$36,146$34,8091.0%4.9%
Tesla$54,310$53,528$55,2471.5%-1.7%
Toyota$42,344$42,393$41,368-0.1%2.4%
Volkswagen$38,266$38,133$36,3230.3%5.3%
Industry$49,814$49,760$49,1850.1%1.3%
SWIPE
Average Transaction Price by Segment
CategoryNOV-25OCT-25NOV-24MoM % ChangeYoY %
Change
Compact Car$26,949$26,982$27,094-0.1%-0.5%
Compact SUV/Crossover$36,329$36,208$36,8730.3%-1.5%
Entry-level Luxury Car$57,414$56,997$56,3730.7%1.8%
Full-size Car$55,335$53,694$44,7623.1%23.6%
Full-size Pickup Truck$66,192$66,439$65,459-0.4%1.1%
Full-size SUV/Crossover$78,623$79,529$75,444-1.1%4.2%
High Performance Car$134,538$134,786$124,500-0.2%8.1%
High-end Luxury Car$125,823$129,114$116,321-2.5%8.2%
Luxury Car$62,636$60,961$58,8052.7%6.5%
Luxury Compact SUV/Crossover$52,587$52,298$52,6380.6%-0.1%
Luxury Full-size SUV/Crossover$98,538$99,519$103,338-1.0%-4.6%
Luxury Mid-size SUV/Crossover$74,082$73,799$73,6620.4%0.6%
Luxury Subcompact SUV/Crossover$40,982$41,269$41,581-0.7%-1.4%
Mid-size Car$33,958$33,814$33,1850.4%2.3%
Mid-size SUV/Crossover$49,272$49,361$48,501-0.2%1.6%
Minivan$47,575$47,388$48,2310.4%-1.4%
Small/Mid-size Pickup Truck$43,805$43,752$43,5260.1%0.6%
Sports Car$49,723$51,423$48,489-3.3%2.5%
Subcompact Car$25,791$25,862$22,393-0.3%15.2%
Subcompact SUV/Crossover$30,962$30,646$29,8621.0%3.7%
Van$59,984$61,051$57,789-1.7%3.8%
Industry$49,814$49,760$49,1850.1%1.3%
SWIPE

Data Cox Automotive / KBB

These Future Supercars From Toyota And Lexus Share DNA But Not A Soul

  • Toyota’s GR GT packs 641 hp and a V8 with driver-focused tuning.
  • Lexus’ electric LFA successor shares its core structure with GR GT.
  • GT3 race version previews Toyota’s return to top-tier competition.

After plenty of waiting, the new Toyota GR GT is here, and so is the return of the Lexus LFA. These two new Japanese supercars might not have shown up in all the ways we expected but one thing is clear: while they’re linked, they’ll have very different personalities from behind the wheel.

Now, a new in-depth video shows us just how Toyota and Lexus made each of their respective cars stand out from the other.

More: Toyota GR GT Looks Like A Batmobile And Hits Like A Supercar

Many might consider the GR GT to be a more faithful successor to the LFA. That’s due heavily to its hybrid V8 engine that makes some 641 horsepower (477 kW). That said, it’s clear that Toyota wasn’t trying to steal the LFA’s thunder when you take a quick look at the finer details.

That’s exactly what Top Gear just offered, with a detailed breakdown of both cars from nose to tail. The GR GT, in particular, leans hard into its driver-first philosophy. Its design is dominated by functional aero, from oversized intercooler openings to a rally-style hood vent that channels air up and over the windshield.

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Much like the AMG GT or if we go further back in time, the Dodge Viper SRT and its derivatives, the GR GT has a lengthy hood, a small but highly functional cabin, and a squat, wide stance.

Presenter Tom Ford highlights how the driving position communicates intention. The seat height, digital gauge cluster, and steering wheel are all set up for optimal visibility. That’s key because the car has shift lights and vital information there.

The car only has four drive modes, custom, normal, sport, and track. The center control stack features physical buttons and switches. The cupholders are behind the occupants and in the middle because they’re not the focus here.

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Of course, the track-only FIA-compliant GT3 race car version is even more extreme. It gets every bit of roll cage one might expect and then some. The cabin features almost zero creature comforts but what it lacks there it makes up for in naked carbon and switchgear. The spoiler at the rear is as wide as the car itself.

Then, there’s the LFA, and when we say it’s different, it’s not just because the V10 is gone in favor of all-electric propulsion. Ford points out that Lexus took full advantage of the EV powerplant, going as far as to design the exterior with it in mind. As such, the LFA gets almost none of the same venting and aero from the GR GT. It simply doesn’t need it.

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The lines are more elegant. Take, for example, the hood where long strakes run from the top of the lights to the windshield. Instead of hard edges everywhere, the design is smoother with more compound curves.

That approach carries into the interior, which leans heavily on refinement. The split-cabin layout gives the driver their own space, while the controls are smaller and more delicate, matching the car’s calmer energy.

In short, these two sport models might have a lot of shared DNA, but there’s no doubt that they’ll drive quite differently. In fact, there’s little question that they’ll feel different for occupants even when they’re powered down.

The Lexus LFA Returns, But You’re Not Going To Like What They Did

  • LFA Concept shares its aluminum chassis with Toyota’s new GR GT.
  • The concept skips Toyota’s twin turbo V8, even though it could fit.
  • Styling evolves the earlier Sport Concept with clear refinements.

This is the Lexus LFA Concept, and it’s quite unlike the V10-powered weapon that preceded it. For years, enthusiasts assumed the next LFA would be little more than a Lexus-badged take on Toyota’s new GR GT. Instead, what’s emerged is something very different. It’s electric. Yes, really.

The concept made its debut in Japan this evening alongside the twin-turbo V8 Toyota and was first teased months ago under the name Lexus Sport Concept. That early study has now morphed into the more production-ready LFA Concept, carrying a fully electric powertrain.

Read: Toyota’s GR GT Drops With TT V8 Hybrid And At Least 641 HP

According to Lexus, the ‘LFA’ name is “not bound to vehicles powered by internal combustion engines,” but instead symbolizes a vehicle that “embodies the technologies that engineers of its time should preserve and pass on to the next generation.”

Toyota Underpinnings

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While Toyota has already shared a trove of details about its new halo performance car, Lexus is staying quiet on the finer points of its electric sibling. The company has yet to release any figures for the LFA Concept’s powertrain, leaving its performance potential open to speculation.

Whatever its output, it’s safe to say no amount of kilowatts will replicate the unmistakable howl of the original LFA’s V10, or even the sound of the Toyota’s new V8.

Interestingly, the LFA Concept is based on the same all-aluminum platform as the Toyota GR GT and GR GT3. That presumably means Lexus had the option of using the same V8 as its parent company, but opted against it.

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While the choice of powertrain seems odd, particularly given poor demand for high-performance electric sports and super cars, there’s no denying the LFA Concept looks beautiful, which isn’t a word we’d use for the Toyota. The interior is also wildly different than the Toyota, although this isn’t a surprise given the LFA is still a concept.

When Will it Launch?

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What does the future hold for the LFA Concept? We know it’s headed for production, and the renaming of the Sport Concept to the LFA Concept suggests it will indeed be sold as the second-generation Lexus LFA.

When it will reach public roads remains uncertain, but if we had to place a bet, it’s likely to arrive around the same time, or perhaps a little later, than the Toyota GR GT, which is expected in 2027.

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Toyota Promises The Electric Hilux Will Be ‘Attainable’, Just Not Affordable

  • Hilux BEV could prove popular with mining companies in Australia.
  • Toyota confirmed the electric Hilux will cost more than diesel models.
  • A 59.2 kWh battery powers twin electric motors producing 193 hp/

Earlier this month, Toyota pulled the covers off its long-awaited battery-electric Hilux, built on the thoroughly reworked ninth-generation platform. While powertrain specifications for the model have been released, Toyota has yet to confirm pricing, saying only that it will be “attainable.”

Read: New Toyota Hilux Brings Sumo-Inspired Looks And EV Option

The complete list of markets where the Hilux BEV will be sold is unclear, but we do know that Australia will be among them. Local buyers will see the Hilux BEV arrive in the first half of 2026, with Toyota initially targeting fleets rather than private owners.

Large mining operations are expected to be the main customers, given the suitability of electric drivetrains for underground work.

Pricing Expectations

While recently speaking with local outlet Drive about the new truck, Toyota Australia vice president for sales and marketing Sean Hanley acknowledged the Hilux BEV will “be dearer than the diesel cars we’ve got right now.”

Prices for the new Hilux equipped with the mild-hybrid diesel engine will start at AU$65,990 ($42,800), and it’s not beyond the realm of possibility that the BEV could add AU$15,000 ($9,700) to that figure, meaning this model could be positioned near the top of the Hilux range.

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“We know this is not going to be our biggest seller, but it’s got to be competitive and affordable for those that want it, so it’s got to be attainable,” Hanley added.

“There’s no point putting it out there if it’s going to be a hundred grand (AU$100,000), you know what I mean, like maybe you’re referencing. It’s got to be achievable, it’s got to be attainable.”

Toyota has equipped the Hilux BEV with a small 59.2 kWh battery pack and dual electric motors delivering 193 hp. The pickup has a quoted range of just 149 miles (240 km).

A Niche Future

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Despite some interest from private buyers, Hanley is realistic about where this model fits. He describes it as a niche vehicle, built with clear intent rather than broad market ambition.

“Where this will appeal will actually be mining – massively. Again, I don’t wanna sit here and say to you ‘it’s gonna take the world by storm and volume’. [It’s] not going to do that. It’s not meant to do that. That’s not why we’re launching it,” he said.

Still, he admits there could be some crossover appeal. “There is a niche market out there where we can put this car, and in mining it will be, I think, our biggest target market. Now, that’s not to say some tradies may not want it. They may… it’s possible.”

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An American EV Was Germany’s Most Defective Vehicle This Year

  • One in five cars in Germany failed annual roadworthiness inspection.
  • VW’s Golf, Touareg, and T-Roc dominated rankings across segments.
  • Mercedes led long-term quality with lowest defects among older cars.

Germany’s car-check watchdog has crunched the reliability numbers and once again, Tesla finds itself parked at the very bottom of the heap. The 2026 TÜV-Report, covering annual roadworthiness inspections of approximately 9.5 million vehicles between July 2024 and June 2025, found that Tesla EVs occupied the two bottom spots in the league table.

The Model 3, which was the worst-ranked car for the two previous years was found to have a defect rate of 13.1 percent, meaning one in every 7.6 cars in the two-to-three-year-old ages group failed the Hauptuntersuchung safety check.

Why Is The Model Y So Troubled?

But the Model Y was even worse. It had a defect rate of 17.3 percent, versus 3.5 percent for a Mini Cooper SE, making it the worst TÜV has seen in this age group in a decade. The biggest defect culprits were the axle assembly, suspension, brakes and lighting.

Related: Tesla Is Now The World’s Most Avoided EV Brand And It’s Probably Musk’s Fault

Pulling back to look at the bigger picture covering cars of all ages reveals that 21.5 percent, or one in five cars failed the inspection due to a “significant” or “dangerous” defect, an increase of 0.9 percent on last year, ADAC reported. And the proportion with minor defects rose 0.8 percent to 12.3 percent.

Other reliability villains include the BMW 5-series and 6-series in both the 4-5-year-old and 8-9-year-old age groups, the Dacia Duster in the 6-7 and 10-11 age groups and the Renault Clio among 12-13-year-old cars.

Electric Cars Defect Rate, 2-3 Years Old
 An American EV Was Germany’s Most Defective Vehicle This Year
ADAC/TÜV

Pop the Champagne for VW

But with every list of losers there has to be a list of winners, and for cars that have passed their fourth birthday, this one is headed by Volkswagen.

The VW Golf wagon and T-Roc scored well in the 4-7-year-old categories and the automaker’s Touareg was top of the oldies. The Mazda CX-3 and Mercedes B-Class were also commended.

Looking at the 2-3-year-old group, Fiat’s 500e toped the small car category, proving to Tesla that EVs can be reliable, the Mazda 2 and BMW 1-series were the top-rated small car and compact, and the C-class took the mid-range award (if you’re reading from the US, those classifications will look kinda messed up).

The T-Roc popped up again to take best SUV, and the B-class bagged most reliable nearly-new minivan.

Rate of Serious Inspection Defects
 An American EV Was Germany’s Most Defective Vehicle This Year
ADAC/TÜV

One big change in this year’s study is the introduction of an award for long-term quality, handed out to brands whose vehicles, aged 10+ exhibit the lowest average defect rate for safety-related faults and stand for quality, durability, and good service.

Mercedes took gold with an 18.5 percent defect rate – almost matching that of a 2-3-year-old Model Y – Audi was second with 19.2 percent and Toyota snuck onto the podium’s last step with a 22 percent defect rate.

Winners By Segment, 2-3 Years Old
ClassWinner
Mini carsFiat 500e
Small carsMazda 2
Compact BMW 1 Series
Mid-rangeMercedes C-Class
SUVVW T-Roc
MinivanMercedes B-Class
SWIPE
Winners In Other Age Groups
AgeWinner
4–5 yearsVW Golf Sportsvan, VW T-Roc
6–7 yearsVW T-Roc
8–9 yearsMazda CX-3
10–11 yearsMercedes B-Class
12–13 yearsVW Touareg
SWIPE

New Toyota Land Cruiser Pickup May Break With A Long-Standing Tradition

  • Reports from Japan say Toyota is developing two new Land Cruisers.
  • One is an SUV and the other a pickup truck, both coming to US too.
  • Both models may offer electric or hybrid options when they debut.

Toyota has broadened the ever-expanding Land Cruiser family with the smaller, more accessible FJ. The catch? It’s only available in select Asian markets. But fear not, as according to a new report, this might just be the start.

A new SUV and pickup duo is said to be in the works, potentially marking a turning point for the storied Land Cruiser name.

More: Toyota’s Baby Land Cruiser FJ Looks Retro Enough To Break Your Heart

All Land Cruiser models since 1951 have been built on rugged ladder-frame foundations, defined by their focus on durability, reliability, and off-road prowess.

A Softer Side of Land Cruiser

Now, according to unnamed inside sources cited by Japan’s Best Car, an upcoming pair of Land Cruiser SUV and pickup, described by those same insiders as “the beginning of a new chapter”, are set to break from that long-held tradition.

Both are said to adopt a unibody structure, favoring on-road comfort and daily drivability over the usual body-on-frame toughness.

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While these reports should be taken with a measure of caution, they immediately call to mind two familiar concepts: the Toyota EPU pickup truck and the larger, three-row Land Cruiser Se SUV, both shown at the 2023 Japan Mobility Show.

According to Best Car, the forthcoming pickup will share styling cues with the EPU, which measured 199.6 inches (5,070 mm) in length and featured an extendable rear bed.

That setup would clearly set it apart from the new generation Hilux, Tacoma, Tundra, and Land Cruiser 70 Series trucks, all of which continue to rely on traditional body-on-frame construction.

Electric Roots, Flexible Future

 New Toyota Land Cruiser Pickup May Break With A Long-Standing Tradition

Both of the 2023 concepts were fully electric, pairing large battery packs with all-wheel drive systems. Production versions could evolve from Toyota’s e-TNGA platform or shift to a different unibody layout that supports hybrid powertrains. That approach would align with Toyota’s broader “multi-pathway” philosophy, as demonstrated by the new Corolla concept.

More: Forget The Slate, Toyota Wants To Make A Cheap Small Truck For America

The report indicates that the new pickup could debut as early as 2027. Earlier coverage suggests the production version of the Land Cruiser Se SUV may arrive a year sooner, in 2026, to coincide with the 75th anniversary of the nameplate.

Will They Come to the US?

 New Toyota Land Cruiser Pickup May Break With A Long-Standing Tradition
The new Toyota Land Cruiser FJ will not be offered in America or Europe.

What is more interesting, but hardly surprising, is that the aforementioned pickup and SUV could be sold in North America. Current information points to the upcoming electric Land Cruiser being built in the US, which makes sense given ongoing tariff challenges and Toyota’s major push into local manufacturing, recently underscored by a $10 billion investment commitment.

Adding to this, Toyota officials have admitted they are considering an affordable pickup for the US market, a role that could be fulfilled by these new two new Land Cruiser models.

An electrified Land Cruiser pickup could go head-to-head with Ford’s forthcoming Ranger-sized EV or the eventual successor to the compact Maverick. Either way, it’s clear Toyota is positioning itself for a broader, more flexible future. We’ll be watching closely as these plans take shape.

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Source: Best Car

Toyota’s Pouring Another $10 Billion Into America During ‘Pivotal Moment’

  • Toyota is investing $10 billion in the United States over the next five years.
  • The company also began production at their new battery plant in North Carolina.
  • The facility will build batteries for hybrids, plug-in hybrids, and EVs.

Toyota has announced plans to invest an additional $10 billion in the United States over the next five years. The company didn’t say where the money is going or what it will fund, but it will bring their total U.S. investment to nearly $60 billion.

While the automaker was coy on specifics, the move comes amid tariffs and pressure from the Trump administration to build more vehicles in the United States.

Just last month, the White House said “Toyota plans to export its U.S.-made vehicles to Japan and open its distribution platform in Japan to U.S. automakers.”

The country also decided to allow sales of American-made vehicles and “U.S. safety-certified vehicles” without additional testing.

An American Battery Plant

Putting politics aside, Toyota Battery Manufacturing North Carolina has officially opened and begun production. Located in Liberty, the $13.9 billion plant is the company’s eleventh manufacturing facility in America and Toyota’s only battery plant outside of Japan.

It’s expected to generate up to 5,100 jobs and be capable of producing 30 GWh of battery capacity annually. While the opening comes shortly after the clean vehicle tax credit was eliminated, Toyota noted the plant has 14 battery production lines that support not only electric vehicles, but also hybrids and plug-in hybrids.

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Speaking of which, batteries made at the plant will be used in the Camry Hybrid, Corolla Cross Hybrid, and RAV4 Hybrid. It will also make batteries for the company’s upcoming three-row EV.

While production is just getting started, Toyota plans to open additional assembly lines by 2030. The company also noted that once construction is complete, the facility won’t just be a workplace as it will also house a pharmacy, a medical clinic, a fitness center, and on-site childcare.

Toyota Motor North America CEO Tetsuo Ogawa remarked, “Today’s launch of Toyota’s first U.S. battery plant and additional U.S. investment up to $10 billion marks a pivotal moment in our company’s history. Toyota is a pioneer in electrified vehicles, and the company’s significant manufacturing investment in the U.S. and North Carolina further solidifies our commitment to team members, customers, dealers, communities, and suppliers.”

 Toyota’s Pouring Another $10 Billion Into America During ‘Pivotal Moment’

The EV Slowdown Just Made Toyota Change Its Mind Again

  • Toyota must begin development within three years of buying land.
  • The automaker has also cut its global electric vehicle sales outlook.
  • Brand’s EV sales have grown by just over twenty percent this year.

For the second time this year, Toyota has delayed its plan to build a new factory dedicated to EV batteries in Japan’s Fukuoka Prefecture. The decision, while not unexpected, highlights the company’s cautious approach amid fluctuating global demand for electric vehicles.

Sales of Toyota’s EVs have slowed, yet the automaker maintains that the plant will still move forward in due course.

Read: Toyota’s Lineup Overhaul Could Include A Surprise Sedan And Electric Highlander

Toyota paid roughly 6 billion yen, about $39 million, for the site located in an industrial zone under development in northeastern Fukuoka Prefecture. As part of the purchase, the company agreed to begin construction within three years.

Earnings Results Shift The Timeline

Despite this, the car manufacturer announced in March that it would postpone work at the site due to fall demand for its EVs. The governor of Fukuoka, as well as Toyota President Koji Sato, have since confirmed work on the site has been postponed for a second time.

Production had initially been slated to start in 2028, though an updated timeline has yet to be provided, according to Nikkei Asia.

 The EV Slowdown Just Made Toyota Change Its Mind Again

Word of the delay coincided with Toyota’s latest earnings report. It cut its global EV sales expectations by 10 percent from a previous forecast of 277,000 units for the fiscal year ending March 2026.

Even so, Toyota hasn’t ruled out adjusting its long-term targets, including its aim to reach 1.5 million global EV sales in 2026, a figure that could yet evolve as market conditions change.

Toyota Is Still Betting On EVs

Notably, Toyota is still investing heavily in new electric vehicles and factories. It continues to work towards opening a new factory in Shanghai, China, around 2027, to produce EVs for Lexus. This facility will likely handle the production of the LF-ZC and LF-ZL that were introduced a couple of years ago as concepts.

Toyota’s EV sales through the first nine months of the year were actually up 20.6 percent to 117,031 units, but even so, that number has still fallen short of expectations.

Until the company is confident that sales will rise significantly, it doesn’t make sense to rush and build new plants only for them to sit idle or operate at partial capacity.

 The EV Slowdown Just Made Toyota Change Its Mind Again

Sources: Nikkei Asia

2026 Toyota Hilux Goes Wild With Off-Road Builds And Camper Conversions

  • Toyota showcased several modified versions of the new Hilux in Thailand.
  • Off-road builds, camper conversions, and sporty variants were displayed.
  • Genuine accessories are already available through Toyota’s official site.

Toyota has just unveiled the new generation of the Hilux, and while the new model has barely touched showroom floors, it’s already been reimagined to showcase just how far owners can take customization.

More: New Toyota Hilux Debuts Sumo-Inspired Looks And EV Option

During the truck’s official launch in Thailand, the brand presented a lineup of rugged, modified builds, blending genuine factory accessories with a few aftermarket touches to hint at the model’s versatility.

GR Flavor in Full Effect

The display featured no fewer than six distinct takes on the pickup, each aimed at a different type of driver. One stood out for its GR Parts catalogue treatment, equipped with a black grille, red skid plate, glossy black fender extensions, branded side steps, and black wheels wrapped in chunky off-road tires.

Accessories from Toyota’s Gazoo Racing division didn’t stop there. The brand also showcased roof and bed racks, plus the signature red mudflaps familiar to GR-badged models.

A GR Sport version of the new Hilux is expected to follow, with a tougher stance, refined performance, and chassis upgrades tailored to those seeking a sharper drive.

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Interestingly, the GR Parts build wasn’t the star of the show. That honor went to an off-road-focused version developed by Australian tuner ARB, which looked ready to tackle almost anything.

It sat higher thanks to a lift kit and wore a rugged front bumper with clearance cutouts, auxiliary LEDs, a roof rack, a side awning, and a bed rack designed for specialized gear.

Overlanding Camper

Still, what caught our eye was an overlanding camper conversion of the Hilux with a tent mounted on a custom bed rack. The adventure-packed model came with a lifted suspension, all/terrain tires, beadlock wheels, rock sliders, a skid plate with integrated lights, an LED bar on the roof, and an aerodynamic snorkel.

More: Toyota Hilux Transforms Into A 6×6 Military Truck Ready For Battle

Another rugged example took a different visual route, wearing a matte gray-and-red color scheme with a snorkel, protective hardware, raised suspension, and carbon-plated tailpipe. Mudflaps and new wheels rounded out its stance.

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Unlike the European and Australian Hilux, which come exclusively in double-cab form, the Thai-market truck is available in Standard Cab and Smart Cab configurations.

The Standard Cab provided the base for a particularly practical build featuring a lift kit, black wheels, white-and-black graphics, extended mirrors, and a metal cage that expanded the load capacity of the open cargo area.

More: Toyota Hilux Champ Shows Off Its Customization Potential

Rounding out the lineup was a sportier, road-focused Hilux finished in yellow with a carbon-textured wrap for the hood and tailgate. It sat lower on new wheels, backed by uprated brakes, though the heart remained unchanged, a 2.8-liter turbodiesel producing 201 hp (150 kW / 204 PS).

Depending on the market, the new Hilux range will also include mild-hybrid diesel, petrol, and fully electric options, underscoring its global versatility.

Available Accessories

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Toyota Thailand’s official website lists a comprehensive range of add-ons for the new Hilux. Among them are additional plastic cladding for the doors, larger wheel arch extensions, door handle covers, a rear spoiler, stainless steel exhaust outlets, and bed liners.

Owners can also choose underbody protection and metal-look garnish for the taillights, tailgate, hood, and bumper intakes. Inside, options include heavy-duty floor mats, aluminum scuff plates, and clever storage solutions.

Thailand has a prominent tuning culture, which is why most automakers advertise the customization capabilities of their trucks. Judging from the aforementioned builds and the popularity of the Hilux, we expect to see a lot of interesting conversions in the future.

New Toyota Hilux Brings Sumo-Inspired Looks And EV Option

  • Toyota Hilux debuts with major design and powertrain upgrades.
  • Offers diesel, gasoline, mild-hybrid, BEV, and future FCEV options.
  • Launches first in Europe and Australia, then Asia and Japan soon.

While the Ford F-150 dominates North America, the Toyota Hilux continues to reign just about everywhere else. Now entering its ninth generation, Toyota’s workhorse returns with sharper styling, a thoroughly redesigned cabin, reinforced ladder-frame underpinnings, and, for the first time, a fully electric powertrain.

More: Toyota’s Baby Land Cruiser FJ Looks Retro Enough To Break Your Heart

The new design theme, dubbed “Cyber Sumo,” takes a different path from the hammerhead styling found in other recent Toyota models. Up front, slimmer LED headlights flank a body-colored honeycomb grille, while angular bumper intakes and a solid skid plate add a functional, squared-off presence.

The fully electric version wears a unique front bumper with a closed grille and redesigned intakes, a subtle cue to its zero-emission identity.

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The profile remains familiar because the greenhouse, pillars, and doors carry over from the outgoing model that’s been around since 2015. Even so, re-sculpted front and rear fenders with boxy wheel arches, paired with fresh wheel designs, give it a tougher stance.

At the rear, the Hilux shows more definition than before, with sharper LED taillights and a modernized bumper that now incorporates practical side steps similar to those on the Ford Ranger.

Its footprint stays consistent with its predecessor at 5,320 mm in length and a 3,085 mm wheelbase. Toyota has chosen to offer only the dual-cab version in Europe and Australia, while markets such as Thailand retain the Single Cab and Smart Cab configurations.

How Has The Interior Changed?

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The cabin has been thoroughly overhauled, blending modern tech with the Hilux’s traditionally utilitarian nature. A boxy dashboard frames a free-standing 12.3-inch infotainment screen (8-inch in the base Thai-spec model) and a 12.3-inch digital instrument cluster (7-inch in lower trims). Importantly, physical controls remain for core functions such as climate and audio, preserving tactile ease of use.

The chunky steering wheel with buttons is borrowed from the Land Cruiser, while the compact gear knob and drive mode selector sit on the center console. Dual storage compartments line the passenger side, and dashboard-mounted cupholders complete the layout.

Toyota has also expanded the Hilux’s safety credentials with a “significantly extended” suite of advanced driver-assistance systems, bringing it in line with the brand’s passenger car range.

Multiple Powertrain Options

Toyota’s “Multipathway” approach to propulsion continues here, and the new Hilux exemplifies it. Depending on the market, buyers can choose from the familiar 2.8-liter turbodiesel engine in regular or mild-hybrid form, as well as a 2.7-liter gasoline option.

The biggest leap, however, is the all-electric version. It uses dual electric motors producing a combined 193 hp (144 kW / 196 PS), powered by a 59.2 kWh battery pack.

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Toyota quotes a range of 240 km (149 miles) under the WLTP cycle, or just over 300 km (186 miles) using NEDC standards. It may not rival long-range EVs, but Toyota plans to add a hydrogen fuel-cell variant by 2028.

Payload and towing capacities remain robust: up to 1,000 kg (2,205 lbs) and 3,500 kg (7,716 lbs) respectively for internal combustion models. The Hilux BEV, with its heavier battery setup, carries 715 kg (1,576 lbs) and tows 1,600 kg (3,527 lbs).

Upgraded Underpinnings

Under the skin, the Hilux rides on an upgraded version of the IMV ladder-frame architecture of its predecessor rather than moving to the more modern TNGA-F used by the Tacoma and Land Cruiser. 

Still, it benefits from a new electric power steering, new engine and cabin mounts for reduced vibrations, new front rail extensions for improved crash perfromance, and a revised suspension setup.

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The suspension setup combines independent coil springs at the front with a rigid rear axle supported by leaf springs. Toyota Australia says there are two distinct calibrations: one tuned for heavy-load and towing performance, and another focused on everyday ride comfort.

More: Toyota Shrinks Its Hilux Champ Into The Super Short Wheelbase

In terms of off-road credentials, the 4×4 versions use a part-time 4WD system with high and low range ratios, now improved with the standard fitment of a rear locking differential and the available Multi-Terrain Select system.

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Pricing and Availability

Production remains centered in Thailand, where the diesel-powered Hilux Travo is already on sale, priced between ฿767,000 ($23,700) and ฿1,366,000 ($42,200). The fully electric model starts at ฿1,491,000 ($46,100), placing it at the top of the lineup.

The new Hilux will reach Europe and Australia in December 2025, followed by broader Asian rollouts in 2026 and a home-market debut in Japan by mid-2026. Detailed specifications and pricing for each region will be announced closer to launch.

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Toyota

Would You Trust This Tiny Toyota To Drive Your Kid To School?

  • Toyota Kids Mobi is a cute self-driving EV built for young children.
  • The concept features AI, LED eyes, a canopy, and a cozy cabin.
  • It debuted at Japan Mobility Show with other robotic concepts.

Toyota’s booth at the 2025 Japan Mobility Show brimmed with futuristic ideas, from spider-like delivery bots to a six-wheeled Lexus minivan. Yet among all the tech-heavy marvels, one creation charmed visitors more than any other: the Kids Mobi, a self-driving, bubble-shaped EV made exclusively for children.

More: Honda Shogo Is A Tiny EV That Brings Joy To Hospitalized Kids

Framed as a “safe and secure AI-powered personal mobility for kids,” the concept blurs the line between toy and vehicle. It has a smooth, pod-like body with enclosed wheels and animated LED “eyes” that mimic expressions.

Even the sensors on the roof are shaped like ears, with the whole thing being reminiscent of an animated character.

The canopy, lifted straight from a sci-fi sketchbook, swings upward to reveal a snug single seat built for children up to 130 cm tall (about 4 feet 3 inches). Once inside, the canopy closes and an AI assistant called the “UX Friend” comes to life, chatting and playing with the young passenger throughout the ride.

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While the Kids Mobi obviously relies on autonomous tech for navigation, Toyota says children can still participate in the drive, giving them a sense of control.

“It’s not just adults who want to drive and enjoy some time to themselves,” the company explains. “Kids also want freedom of mobility. And just as adults have cars, kids deserve a trusty sidekick.”

Letting a child ride solo in an autonomous pod may sound like science fiction at best and unsettling at worst, but Toyota argues it could eventually prove safer than a traditional school bus.

For now, the Kids Mobi remains a concept, though it reflects what the automaker calls the “ultimate goal” of its AI x Robotics Data Center. That means the idea will keep evolving long after the show floor closes.

Still, the project represents the “ultimate goal” of the automaker’s AI x Robotics Data Center, so development will continue.

More: Toyota Wants To Teach Your Kids To Drive With Camatte Petta Concept

Until the Kids Mobi is ready to hit the road (or, more likely, the bike lane and sidewalk), visitors of the Japan Mobility Show can check it out up close and snap a photo with it. Toyota will also give each kid an original keychain as a souvenir.

 Would You Trust This Tiny Toyota To Drive Your Kid To School?

Another Kid-Friendly Concept

Interestingly, the 2025 lineup at the show includes another Toyota concept that could serve as a helpful companion for toddlers.

The Chibibo is a quadruped robot that walks alongside people and vehicles serving as a last-mile delivery solution. A shown in the official renderings, it could help a child carry their backpack, lunchbox, or any other item that would be too heavy for them.

The spider-like design allows the robot to navigate narrow alleyways and climb stairs, taking parcels to places that vehicles can’t. When idle, it crouches down into a resting pose, much like a loyal robotic pet.

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Toyota

You’ve Never Seen A Toyota EV Quite Like This

  • Toyota has introduced the bZ Time Attack concept.
  • It features an upgraded powertrain with 402+ hp.
  • EV has an aggressive body kit and stripped interior.

The refreshed 2026 Toyota bZ offers up to 338 hp (252 kW / 343 PS), which is a massive 124 hp (92 kW / 126 PS) increase over its terribly named predecessor.

That power boost lets the top-spec model range-topping variant to rocket from 0-60 mph (0-96 km/h) in 4.9 seconds and travel 278 miles (447 km) on a single charge. To highlight that newfound performance, Toyota is bringing out the bZ Time Attack concept.

Set to debut at the SEMA Show next week, the track-focused model features an aggressive body kit with a prominent front splitter and new side skirts. They’re joined by extended fenders, a sporty rear diffuser, and a massive rear wing.

More: Toyota Slashed Thousands Off New Base bZ, But Raised It For Other Trims

Besides the body kit, the crossover has been lowered 6 inches (152 mm) while its track has been expanded by the same amount. This gives the model an aggressive stance, which is amplified by 19-inch BBS Unlimited wheels that are wrapped in Continental Extreme Contact Sport 02 tires.

Adding to the drama is a custom tri-color paint scheme that blends metallic and pearl hues.

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Given the racing ambitions, the interior has been stripped of non-essential equipment. The result is a relatively bare cabin with a chromoly roll cage and OMP HTE-R racing seats. We can also see a new steering wheel and a shifter that has been relocated to the dash.`

Toyota didn’t say much about the powertrain, but confirmed the concept has a dual-motor all-wheel drive system that has been tuned to produce more than 402 hp (300 kW / 408 PS).

Aside from upgraded motors, the concept has a revised suspension that features TEIN coilovers and springs. They’re accompanied by an Alcon braking system that uses Hawk pads.

Consumers Adapting to ‘New Normal’. Vehicle Customization and Pre-Ordering

Smart Toyota Madison WI 
Happy New Car Day Digital Signage
Consumers ‘Bang the Gong’ to celebrate the arrival of their new Toyota at Smart Toyota Madison WI.

Since early 2020, American consumers have had to come to terms with a new kind of normal. Products and services are not as plentiful as we’ve grown accustomed to. Covid-19 and the occasional freak weather patterns have wreaked havoc on a number of industries in many ways, especially in terms of shortages. The restaurant industry is struggling to hire viable and reliable employees. Grocery stores are out of products, specifically goods originating from meat-packing plants. And we all know how paper products like toilet paper were hard to come by for many months. Nearly all industries are having some growing pains adapting to the unavoidable changes taking place, including automobile manufacturers.

Madisonians have noticed the dearth of new vehicles for the past several months when they pass by Smart Toyota on Odana Road. What has been a car lot brimming with options for decades has suddenly become a sort of ghost town with only a handful or so of vehicles on the lot.

“It’s a very noticeable difference,” says Smart Toyota’s sales director Justin Jackson. “We normally have 400 or more new vehicles on the lot, but since mid-April 2021 we’ve seen a steady decline in the number of New Toyotas we have on the lot. Now we only have maybe 5 to 10 new vehicles physically at the store.”

Justin Jackson
Sales Director
Smart Toyota – Madison, WI

Jackson says the pandemic is partially to blame for the shortage because modern vehicles rely on computer chips which became scarce due to manufacturers reallocating them to industries other than automotive. Then, early in 2021 the issue in new vehicle manufacturing were winter storms that crippled Texas-based businesses that are critical in the manufacturing of foam for seats.

“If it’s not one thing it’s another,” says Jackson. “We’ve got the chips, but because of the power issues Texas faced in the Spring of 2021, we didn’t have enough foam padding for the seats, and today, as production ramps up, it’s supply chain and logistical issues.”

It’s Not All Doom and Gloom

Those looking to purchase a new vehicle seem to understand the slow-down in global manufacturing, Jackson says. Instead of getting upset they can’t drive off the lot with a vehicle they think is “good enough,” consumers are now more apt to customize and pre-order a vehicle specifically made to their specifications.

“It’s kind of cool how people have adapted,” says Jackson. “They might not get that prior sense of immediate gratification of new car ownership, but they get to experience something else: personalization.”

Jackson explains the process of pre-ordering has been well-received for a few reasons, one of which is the compassion the consumer feels about simple logistics as they relate to inventory issues in this day and age.

Vehicle Customization increases satisfaction

“They also really like the fact we can get them exactly what they want; from safety features and amenities, to color preference,” says Jackson. “And when their customized vehicle comes in – usually in about 45 days – they are over the moon when they see the Happy New Car Day sign bearing their name saying the car was made specifically for them. It takes ‘ownership’ to a whole new level.”

Custom Pre-Orders on the Rise

Jackson says about five percent of Smart’s new vehicle sales used to be custom ordered. Today the percentage has skyrocketed to about 50 percent of the dealership’s monthly new car sales. And, Jackson notes, when a consumer has all the customizable options at his or her disposal, no one opts for a base model in order to save a buck or two.

“Often times, though, it’s not options that are the most appealing aspect of pre-ordering,” says Jackson. “Instead, currently, there has been a surge in hybrid vehicle sales. And now in winter, AWD (all-wheel drive) vehicles will see a spike in popularity.”

If you know you are going to order a customized vehicle, Jackson says it might be best to do a little homework prior to meeting with a sales consultant.

“People take a lot of amenities for granted, but if you’re customizing, you should consider some of the following options,” he says.

Custom Pre-Order Checklist

  1. Entertainment & Communications: think about your stereo system. Do you still need a CD player? How about satellite radio capability? Hands-free phone control? A video system? Navigation?
  2. Comfort & Convenience: this includes upholstery, heated/cooled seats, power door locks, keyless entry, dual climate control, etc.
  3. Safety: the simple rule of thumb is the more you can install, the more secure you’ll feel. If you can, opt for dual air bags, anti-lock brakes, traction control, cruise control, and parking assist systems.
  4. Appearance: the most enjoyable aspect of customizing is picking out your paint, trim, and wheels.
  5. Performance: what do you need to get from point A to point B in your daily life? A larger engine? Sport suspension? 4-wheel drive? Automatic transmission or stick?

Jackson says while customers are not complaining right now about having to customize and then wait for their new ride, he anticipates their patience won’t last forever. However, he also doesn’t see new vehicle inventory returning to “normal” in the immediate future, and with customer satisfaction currently at such a high level he’s not overly anxious about it.

“At this point, we do not see ‘ground stock’ (vehicles physically on the lot) back to our previously average levels before the end of the year,” he says. “That could change, but we really don’t see it happening until late 2022.”

The post Consumers Adapting to ‘New Normal’. Vehicle Customization and Pre-Ordering appeared first on Smart Toyota Blog.

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