Subaru introduced the 2026 Uncharted earlier this year, and now the company has announced it will arrive at dealerships early next year for $34,995. That positions the new entry-level EV well below the Solterra, undercutting it by $3,500, and places it a full $5,000 beneath the upcoming Trailseeker.

Kicking things off is the Uncharted Premium FWD, marking the first front-wheel-drive Subaru sold in the United States in decades.

It features an edgy design that is largely identical to the Toyota C-HR. While it won’t win any points for originality, the model sports LED headlights, rain-sensing wipers, and a power liftgate. The crossover also has 8.2 inches (208 mm) of ground clearance and 18-inch alloy wheels with gloss black covers.

More: Subaru’s New Trailseeker Costs $5,000 More Than The Outback

Moving inside, drivers are greeted by a minimalist cabin that has a 7-inch digital instrument cluster and a 14-inch infotainment system with Android Auto and Apple CarPlay. The latter screen resides above a stubby center console with a rotary shifter and a dual wireless smartphone charger.

Elsewhere, there are heated front seats with 10-way power adjustment on the driver’s side. The Uncharted also sports an ambient lighting system, a leather-wrapped steering wheel, and a dual-zone automatic climate control system. Rounding out the highlights are a six-speaker audio system and digital key technology.

The EyeSight driver assistance system comes standard and provides Adaptive Cruise Control, Front/Rear Cross Traffic Alert, and Lane Departure Prevention. They’re joined by Proactive Driving Assist, Road Sign Assist, and Emergency Steering Assist. Other highlights include a Blind-Spot Monitor and Safe Exit Assist.

Power comes from a 74.7 kWh battery pack that feeds a front-mounted motor producing 221 hp (165 kW / 224 PS). It should enable the model to have a range in excess of 300 miles (483 km). When the battery is low, owners can use the NACS port and a DC fast charger to take it from 10% to 80% in as little as 28 minutes.

Uncharted Sport

The Uncharted Sport begins at $39,795 and features a lightly revised exterior with roof rails. Buyers will also find an upgraded cabin with StarTex upholstery and a heated leather steering wheel. The model also has an eight-way power front passenger seat and a driver’s seat memory function.

The mid-level crossover gains additional driver assistance systems as well. They include Lane Change Assist, Traffic Jam Assist, and a Surround View Monitor.

The big news is a dual-motor all-wheel drive system producing 338 hp (252 kW / 343 PS). That’s a huge improvement over the base model and range doesn’t take much of a hit as Subaru predicts the Sport will be able to travel more than 285 miles (459 km) on a single charge.

Uncharted GT

Last but not least is the $43,795 Uncharted GT. It’s notable for having a panoramic glass roof as well as 20-inch wheels with a gunmetal finish. Customers can build on that by getting an optional two-tone paint job for an extra $970.

Interior changes are relatively minor, but the range-topping trim sports heated and ventilated front seats as well as heated rear chairs. They’re joined by an 11-speaker Harman Kardon premium audio system and a digital rearview mirror with HomeLink.

While the powertrain carries over from the Sport, the larger wheels and additional equipment conspire to rob the model of range. However, Subaru expects owners will be able to travel more than 270 miles (435 km) between stops.

2026 Subaru Uncharted Pricing

Prices exclude a $1,450 or $1,600 destination fee

Subaru introduced the 2026 Trailseeker earlier this year and now the company has announced the wagon-like crossover will start at $39,995. That’s $5,000 more than the redesigned Outback, but the Trailseeker is far more attractive.

Kicking things off is the entry-level Premium trim, which features a fully enclosed grille that is flanked by LED headlights. Buyers will also find automatic windshield wipers, a power liftgate, and 18-inch alloy wheels with aerodynamic covers.

The model is also notable for having 8.3 inches (211 mm) of ground clearance, which is more than the redesigned Jeep Cherokee.

More: Toyota Made An Electric Subaru Outback As Powerful As A Supra

The minimalist interior comes nicely equipped with a 7-inch digital instrument cluster and a 14-inch infotainment system with Android Auto and Apple CarPlay. They’re joined by heated front seats that are wrapped in StarTex upholstery and have 10-way power adjustment on the driver’s side.

Other highlights include an automatic climate control system, ambient lighting, and a dual wireless smartphone charger.

The EyeSight Driver Assistance suite comes standard and provides Adaptive Cruise Control, Lane Tracing Assist, and Traffic Jam Assist. The model also has Front/Rear Cross-Traffic Alert, Pre-Collision Braking, Active Lane Change Assist, and Lane Departure Prevention. Rounding out the highlights are Safe Exit Assist and a Blind Spot Monitor.

Trailseeker Limited

Moving up the trim ladder is the $43,995 Trailseeker Limited. It features a lightly revised exterior with 20-inch wheels and a hands-free power liftgate.

Bigger changes occur inside as the cabin is more luxurious thanks to a heated leather steering wheel and heated rear seats. Buyers will also find a power passenger seat and a Harman Kardon premium audio system.

The upgrades don’t end there as the Limited features digital key technology and a 1500 watt AC power outlet in the rear cargo area. They’re joined by parking assist and a panoramic view monitor.

Trailseeker Touring

Sitting at the top of the lineup is the $46,555 Trailseeker Touring. It’s distinguished by a panoramic glass roof and a gloss black accent on the hood. Customers can also get a unique two-tone paint job for $795.

Interior changes are minor, but the range-topping variant has a digital rearview mirror, ventilated front seats, and radiant leg warmers. Customers can also shell out $300 to get black and blue leather seats.

The Fastest Subie In America

Regardless of which trim is selected, all Trailseekers have a 74.7 kWh battery pack that feeds a dual-motor all-wheel drive system. The latter produces a combined output of 375 hp (280 kW / 380 PS) and it enables the model to accelerate from 0-60 mph (0-96 km/h) in 4.4 seconds.

Besides being the fastest Subaru ever sold in America, the model is expected to have a range of approximately 280 miles (451 km). When the battery is low, the 150 kW DC fast charging capability can deliver an 80% charge in as little as 28 minutes. It’s also worth noting the model has an NACS charging port.

2026 Subaru Trailseeker Pricing

Prices exclude a destination fee of $1,450 to $1,600

We can now add Subaru to the growing list of carmakers easing off their all-electric investments, as shifting consumer tastes and surging demand for hybrids reshape the market. The move could see several of Subaru’s planned EVs pushed further down the timeline.

Read: Subaru STI Can’t Decide If It Wants Gas Or Electric, So It Built Both

During the automaker’s most recent earnings briefing, president Atsushi Osaki blamed “increasing demand for hybrids and the reappraisal of internal combustion engines” as the reason for delaying “the timing of full-scale EV mass production investment.”

Adjusting The EV Roadmap

Subaru had committed 1.5 trillion yen, or about $9.74 billion, in electrification by 2030. It has already poured in 300 billion yen ($1.94 billion) of this amount, and while the remaining 1.2 trillion yen will still be invested, they will be “reviewed,” according to Nikkei Asia.

In the immediate term, the timeline change won’t have a significant impact, as the company still plans to launch four electric SUVs built in collaboration with Toyota by the end of 2026. However, it may delay four other EVs that it had planned to develop in-house by 2028.

Hybrid Takeover

The trend towards hybridization has been apparent over the past 18 months, prompting other car manufacturers, like Hyundai, to increase investments in this space.

Compounding this shift are economic headwinds. With the loss of the federal EV tax credit in the United States and the added burden of steep automotive tariffs, manufacturers are being forced to tighten budgets and spend more strategically.

Subaru says it expects to take a 210 billion yen ($1.36 billion) impact from the tariffs this year. For the financial year ending March 2026, it expects a net profit of 160 billion yen, a massive 53 percent decline from the year prior.

To cushion the blow, Subaru plans to trim costs by 200 billion yen ($1.29 billion) by 2030, an efficiency drive meant to steady the balance sheet as the market evolves.

The newest EV in Subaru’s portfolio is the Uncharted, a reworked and rebranded version of Toyota’s latest electric C-HR. Subaru has given it a tougher, more adventurous character, staying true to its outdoorsy image even as it reconsiders how quickly to go all-in on battery power

Source: Nikkei Asia