Rivals for decades, BMW and Mercedes largely fish in the same pool. But while one of the big German brands saw its catch rate tumble, the other is soon going to need a bigger boat, judging by sales figures released this week.

Mercedes shifted 441,500 cars in Q3 (plus 83,800 vans), a drop of 12 percent on the same quarter in 2024, while BMW moved 514,620 BMW-branded vehicles, representing a rise of 5.7 percent. Factor in the BMW Group’s other brands, including Rolls Royce, BMW M and Mini, and total sales hit 588,300, or 8.8 percent more than in Jul-Sep last year.

Related: BMW Somehow Sold Fewer Electrified Cars Than Last Year

What’s really interesting is how differently the two brands performed in certain key markets. In the US for instance, which has been impacted by tariffs this year, it’s probably not a surprise to see that Mercedes sales dropped 17 percent to 70,800 units.

But turning that logic on its head, BMW actually grew its US sales by a whopping 24.9 percent in the same period to 297,247.

And even in China, where both brands – like many Western automakers – are having a tough time, Mercedes fared much worse. Benz sales sank by a shocking 27 percent but BMW escaped with an 11 percent drop. Still terrible, but much less so.

BMW vs Mercedes Sales Q3

The electric (and electrified) numbers deepen the divide. For Mercedes, battery-electric vehicle (BEV) deliveries flatlined. The company delivered 42,600 BEVs in Q3, essentially holding steady year-on-year as it battles cost pressures, tariff headwinds, and intensifying EV competition in China.

BMW’s story is more complicated. The BMW Group’s electrified portfolio (including BEV + PHEV) showed healthy growth overall, as it moved 151,282 electrified units in Q3, up 8 percent. But they were down 2.8 percent in the US. Full EV sales in that same period fell by 0.6 percent to 102,864 units globally, though they’re up 10 percent YTD.

Both automakers have some crucial new products coming through including the GLC with EQ Technology and iX3, so it’ll be fascinating to see how those cars impact next year’s numbers.

BMW vs Mercedes sales by region

BMW sales split

Mini has decided to have some fun with its John Cooper Works lineup, creating two one-off hatchbacks in collaboration with lifestyle label Deus Ex Machina. The pair, named Machina and Skeg, pay tribute to Mini’s racing DNA with oversized bodywork, bespoke cabins, and standout graphics. One runs on petrol, the other on electricity, but both are equally dramatic.

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The duo is based on the latest JCW and JCW Electric, each reworked with custom styling cues and handcrafted interiors. Machina takes its cues from the racetrack, while Skeg leans into a surf-inspired, laid-back aesthetic. What ties them together are the oversized roof graphics, Deus branding, and deliberately asymmetric wraps that make them hard to miss.

Track-Ready Machina

Starting with the Machina, the hatchback rocks a red, white, and black livery. Exterior upgrades include wide fender extensions, retro-flavored lights on the hood, a custom grille, a Can-Am-style rear wing, and a larger diffuser. Furthermore, the headlights have LED bars instead of the regular graphics, making room for additional air intakes.

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The stripped-out interior boasts racing buckets with five-point harnesses, a three spoke steering wheel, aluminum floor plates, and an exposed roll cage. The modified JCW also gains a hydraulic handbrake and a bunch of toggle switches on the center console which are easier to operate compared to the menus of the circular touchscreen.

Surf-Inspired Skeg

The electric Skeg takes a very different approach, swapping track grit for coastal flair. Its silver, black, and yellow graphics mix with raw fiberglass panels that nod to surfboard construction. The closed grille glows with illumination and seven round cutouts along the bottom, giving it a playful edge.

Its bodywork is even more extreme than the Machina’s, with oversized translucent fiberglass fender extensions that reduce weight by 15 percent. Racing wheels, a bright yellow diffuser, and an enormous “Flex Tip Surf Spoiler” on the roof complete the look.

Inside, the Skeg has more semi-transparent fiberglass panels, a pair of racing buckets with neoprene upholstery, straps instead of door handles, and a rear surfboard on the fiberglass roof. The latter is being held into place by two yellow tension straps which are also visible from the exterior. Mini designers also threw in fiberglass trays for wetsuits.

No Extra Power, Just Extra Personality

Despite their aggressive appearances, both hatchbacks use standard JCW running gear. The Machina relies on a 2.0-liter turbocharged four-cylinder producing 228 hp (170 kW/231 PS) and 380 Nm of torque, while the all-electric Skeg delivers 255 hp (190 kW/258 PS) and 350 Nm. Each sits on the familiar John Cooper Works chassis without further tuning, proving the wild styling isn’t matched by performance tweaks.

More: Future Mini EVs Could Go RWD Thanks To BMW

These one-off hot hatches won’t see showrooms, but they will be joined by a Mini x Deus Ex Machina apparel line launching September 8 at the IAA Mobility Show in Munich. Unlike the cars, the clothing will actually be available to buy through the Deus Ex Machina network

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