Toyota Planning To Ditch The bZ4X’s Daft Name
While Toyota may have thought it was clever when it came up with the name for the bZ4X EV, it hasn’t been particularly well received. As a result, a change is reportedly coming soon, according to the regional director for Toyota Canada in Quebec.
While recently speaking with members of Canada’s automotive media, Patrick Ryan revealed that the electric SUV is going to be rebranded. He did not say when, but it could be for the 2026 model year as the 2025 model has already been presented and keeps the bZ4X name.
Read: The 2023 Toyota bZ4X Is A Quirky, But Comfortable EV With Up To 252 Miles Of Range
The current name stands for ‘Beyond Zero’, the ‘4’ represents its size, and the ‘X’ references it being a crossover, notes Motor Illustrated. While it kind of makes sense, the name doesn’t roll off the tongue particularly well, and it just sounds a little bit silly.
We get it, car manufacturers love using alphanumerical names for their cars nowadays. However, they’re often hard to remember and simply don’t stand out like those with real names. Heck, even the Subaru twin to the bZ4X has a real name and is dubbed the Solterra.
Ryan did not say if the name change will only be regional or if it is something that Toyota plans to change globally, although the latter would seem a little more logical. Except for the RAV4, all of Toyota’s current models in the US have real names, rather than random numbers and letters that have been jumbled together. Hopefully, Toyota will be able to come up with a proper name for its electric crossover and we won’t have to wait too long to hear it.