The headlines about Chinese EVs almost always lead with the prices, and for good reason, they’re often absurdly low. What gets buried is that most of the companies building these cars are often bleeding money on every one that leaves the factory. Xiaomi is the latest name to land in that column.

The technology giant, often viewed as the Apple of China, spun up a smart EV and AI division a few years back with the express purpose of building cars. Two models are currently on sale: the SU7 sedan, which arrived to genuine acclaim, and the YU7 SUV. Both have found buyers in serious numbers. Xiaomi moved 80,856 vehicles across China in the first quarter alone.

Read: Xiaomi’s 990 HP Family SUV Costs Less Than A Base Macan EV And Outguns The Turbo

According to the company’s fillings seen by CarNewsChina, Xiaomi also generated 19.9 billion yuan or around $2.9 billion in revenue over the same period, yet posted an operating loss of 3.1 billion yuan ($457 million). This amounts to a loss of around $5,600 per car sold this year. From a financial perspective, things aren’t getting better for Xiaomi, and they’re actually getting worse.

During the first three months of 2025, it sold 75,869 vehicles. Although this was down 6.6 percent from this year, the company’s losses were also much smaller, so much so that it only lost roughly $900 per vehicle sold.

Losing Money As Quickly As Its Cars Accelerate

One obvious lever is the average transaction price, which currently sits at just 235,000 yuan, around $34,600. Pushing more buyers into the higher-margin variants would change the math quickly. The new 990 hp YU7 GT opens at 389,900 yuan, or $57,300. The SU7 Ultra, the hypercar-baiting flagship, starts at 529,900 yuan, a hair over $78,000. Neither is a volume play, but every one sold drags the average up.

Xiaomi posted particularly strong sales in April after a decline in February and March. Last month, it delivered 36,702 vehicles, significantly more than the 21,440 sold in March and the 20,414 sales reported in February. However, sales have yet to recover to the peak of 50,212 reached in December.

Few electric debuts arrive with this much aesthetic baggage. The debut of the Ferrari Luce turned out to be more controversial than expected, and surprisingly, the noise is louder about its styling than its all-electric powertrain. The car looks nothing like any Ferrari before it, which got us wondering how it would hold up wearing someone else’s emblem.

By now most of the world knows the Luce was shaped with help from LoveFrom, the studio led by former Apple designer Jony Ive. That explains the gulf between this car and anything Flavio Manzoni’s Ferrari Centro Stile team has produced before.

More: Ferrari Quietly Trademarked 10 New Model Names

Of course, this sudden break with tradition was completely intentional. After all, Ferrari doesn’t plan on becoming an EV-only brand anytime soon, meaning that the pioneer model had the privilege of carving its own path. With that out of the way, and since the internet is never short on critics, let’s get on with the face swapping.

At first glance, the Luce’s face brought to mind the 2008 Pininfarina Sintesi concept, a shape that would have suited a four-door Ferrari rather well. A second look made the resemblance to the Jeep Avenger headlights impossible to unsee.

More: Jeep’s Refreshed Avenger Gets A Classier Cabin And New Turbo Engine

The uncanny resemblance inspired our rendering of the Jeep Luce. In reality, all we had to do was to add the illuminated seven-slot grille and paint the bodywork in the vibrant Hawaii color from the new Compass. A lift kit would have sealed the illusion, but we will leave that to the imagination.

The next brand that inevitably comes to mind was Dodge, as the see-through grille of the Ferrari is similar in theory to the nose of the electric Charger Daytona.

The Luce’s short nose is hardly muscle-car territory, but it sits surprisingly well with the Charger’s full-width headlights and illuminated emblem. The deep Redeye paint from Dodge’s palette also plays nicely off the glossy black panels of the electric Ferrari.

Next up, a Japanese brand known for the clean lines of its concept work. Honda has recently axed a long list of high-profile EV projects, but it was hard to resist picturing the Luce with the ‘H’ emblem pinned to its nose.

More: Honda Won’t Touch The CRX, So Two Designers Did It Themselves

However, since this is a performance model, we decided to give it the Type R treatment, with a sharper carbon fiber aero kit and red bucket seats. Ironically, the Ferrari Luce doesn’t look as exotic as the cancelled Honda 0 Sedan.

The next and final stop in our face swapping journey is the Far East. Chances are that one of the countless automakers in China will copy the styling features of the electric Ferrari and bring something similar into production before the first examples come out of the Maranello factory.

More: The Nurburgring’s SUV Record Used To Be German. It Isn’t Anymore

Given the loose Apple connection and the way the Luce reads more like a tech product than a supercar, Xiaomi was the natural pick. The Lighting Yellow paint and silver stripes from the Porsche-inspired Xiaomi SU7 Ultra came first, followed by a set of Mi emblems.

In order to make a more convincing case for a Chinese EV, we added a roof-mounted Lidar sensor and several carbon fiber aero add-ons. Still, we didn’t need to touch Ferrari’s own aerodynamic wheels inspired by turbines that already come with yellow accents.

We will close out with a bonus, the rebadge a fair number of readers have already asked for. Turn the Luce into the Apple iCar that never made it to market. “Project Titan” was officially canceled in February 2024, having burned through billions in design and research chasing an autonomous, paradigm-shifting EV.

By outsourcing the Luce’s aesthetics to LoveFrom, Ferrari might have given former Apple design chief Jony Ive the platform to express at least a part of the spirit of the ambitious project by the tech giant. . For our imaginary take, the changes were minimal, an Apple logo on the nose and side gills, disc-style alloys, and a Cosmic Orange finish borrowed from the latest iPhone.

Illustrations: Thanos Pappas for CarScoops

Xiaomi just can’t stop snatching Nurburgring lap records away from its European rivals. After the SU7 Ultra grabbed the four-door record in late 2024 before losing it again to the Porsche Taycan Turbo GT Manthey, the company has returned to take the outright production SUV record.

With chief test driver Ren Zhoucan behind the wheel, the new YU7 GT went around the Nordschleife in 7:34.931. That figure is enough to displace the Audi RS Q8’s 7:36.698, which itself had taken the record from the Porsche Cayenne Turbo GT Coupe at 7:38.925.

Read: Xiaomi’s 990 HP Family SUV Costs Less Than A Base Macan EV And Outguns The Turbo

There is, predictably with most Nurburgring record runs, an asterisk. The YU7 GT that set the time wasn’t the standard, or base, if you will, version you buy from a Xiaomi dealer. The Chinese carmaker says the vehicle was equipped with what appears to be an optional “Track Professional Package,” which sounds a lot like the Manthey upgrades Porsche uses for its record-setting cars.

Xiaomi has at least spelled out part of the kit. The package brings 265mm front and 325mm rear semi-slick tires, along with widened rear wheel arches to cover them. But there’s more.

“At the Nürburgring’s request, we performed safety modifications inside the car, including a full-cage roll cage, racing bucket seats, and six-point harnesses,” the company said. “We also removed some interior trim to balance the added weight of the roll cage. This is a production car that has passed the Nürburgring’s official certification and testing.”

The onboard video tells you the rest. The cage is in, the rear seats are gone, and the driver is sitting in what looks like a single lightweight bucket.

That said, the previous record holder in the category wasn’t exactly bone stock either. The RS Q8 also ran the mandatory roll cage and what looks from the video to be a lightweight safety bucket, with the rear bench pulled out for the run as well.

What Powers It?

Xiaomi presented the YU7 GT to the world at last month’s Beijing Auto Show. While not as extreme as the SU7 Ultra, it still offers the kind of power and performance once reserved for multi-million-dollar hypercars and previously unthinkable for a luxury SUV.

Beneath the skin is a 101.7 kWh battery pack that drives a 386 hp electric motor at the front wheels and a 604 hp motor at the rear wheels, delivering a combined 990 hp. There’s no official word yet on how quickly it can hit 100 km/h (62 mph), but it should leave most performance SUVs sold in the West for dead off the line.

Aiding in the YU7 GT’s on-track prowess is the fact that it uses a trick suspension that offers adjustability for the compression, rebound, and ride height, a setup that was specifically honed at the Nurburgring.

Chinese car brands can’t even sell their vehicles in the United States, yet they’re creating loyal fans across the country, largely thanks to targeted campaigns with the help of popular automotive content creators. If these brands ever do get the go-ahead to sell cars locally, established players will need to watch their backs.

If you follow any of these influencers, you’ve probably seen plenty of Chinese cars being tested on American roads, despite not being available here. Forrest Jones, who helped to pioneer short-form car reviews on TikTok, has reviewed a bunch of these over the past couple of years, generating tens of millions of views.

Read: China Is Blocked From Selling Cars In America, Yet Three Democratic Senators Still Sent This Letter

Speaking with Bloomberg, Jones says some of his highest engagement comes from his Chinese car content. Last year, tech YouTuber Marques Brownlee tested the popular Xiaomi SU7 in the US, and that video alone, with 10 million views, reportedly generated $1.2 million in unpaid brand exposure for the company.

The Chinese Are Taking Over

Data from Sprout reveals that, thanks to Brownlee’s video and others, Xiaomi’s TikTok following jumped 20 percent in 2025. Remarkably, roughly half of these 7.8 million followers are from the United States. Videos like Brownlee’s also lead to spikes in inquiries from Americans.

According to China EV Marketplace, a popular e-commerce platform that exports Chinese EVs overseas, it received more than 1,000 price-quote requests from the US after Brownlee released his video, with most seemingly unaware that EVs like the SU7 can’t be legally insured and titled in the US.

A Chinese automotive content platform called Beijing Dongchedi Technology Co., or DCar, is helping give Chinese cars exposure in the US. Spun out of ByteDance, the company behind TikTok, in 2023, DCar has been “courting American influencers to create content for its mobile app and showcase Chinese tech,” Bloomberg writes, with 10 million daily active users in China.

Bloomberg reports that in early 2025, DCar funded a trip to Alaska for YouTubers including Richard Benoit, better known as Rich Rebuilds, presenting him with a catalog of electric models such as the BYD Fangchengbao and Wuling Bingo before shipping the cars stateside. DCar covered Benoit’s travel and paid him a fee equal to “the price of a cheap Chinese EV” for his coverage, he told Bloomberg.

The company told the outlet it purchased or rented all the models itself, with no participation from the carmakers, to maintain “objectivity and veracity.” In return, DCar gets a barrage of slickly produced influencer posts introducing it to a wider audience.

For what it’s worth, Chinese brands like BYD and Xiaomi insist they have no immediate plans to start selling passenger cars in the United States. However, with loopholes potentially opening, you can be assured they’ll be lobbying hard to loosen regulations so they can gain access to the American market.

As expected, Xiaomi unveiled the flagship version of its YU7 SUV, known as the GT, at the Beijing Auto Show. It’s nowhere near as extreme as the SU7 Ultra, but it has been developed in part at the Nürburgring and brings with it a slew of upgrades over lesser variants.

As our own spy images from earlier this month revealed, the YU7 GT looks a lot more aggressive than the standard version. For example, it has flared wheel arches and a much more menacing front fascia, complete with a new blacked-out grille and unique air intakes. Positioned on the hood is a special badge made from carbon fiber and 24-karat gold.

Read: Xiaomi Brings Its 1,000HP YU7 GT To Porsche’s Backyard Naked And Unafraid

Xiaomi will sell the YU7 GT with 21- and 22-inch wheels, and has also upgraded its brakes. Other styling and aerodynamic tweaks are also found at the rear, including a dramatic diffuser and a small lip spoiler.

For as much as the YU7 GT may resemble a Ferrari Purosangue, it’s under the skin where most of the action is happening. Xiaomi has equipped the YU7 GT with a new front motor delivering 386 hp and a new rear motor with 604 hp, resulting in a combined 990 hp.

Although that falls well short of the SU7 Ultra’s 1,527 hp, it’s still a ludicrous amount of power for a family SUV, easily outgunning EVs like the flagship Porsche Macan Turbo Electric and its 630 hp.

Not Just About Power

Xiaomi has yet to release full performance specifications for the GT, including how quickly it can lap Green Hell. What we do know is that it will run on to 186 mph (300 km/h), and it’s safe to presume the sprint from a standstill to 62 mph (100 km/h) will be dealt with in the low-2-second range.

Beyond upgrading the motors, Xiaomi has included a new air suspension system, rear-axle torque vectoring, and made tweaks to the traction control. Buyers eager to take their YU7 GTs to the track will also be able to configure it with optional carbon ceramic brakes from Brembo.

Prices have yet to be confirmed, but the model is expected to start between 450,000 yuan ($65,800) and 500,000 yuan ($73,100). Xiaomi will be hopeful that it helps to reinvigorate interest in the YU7, which has seen sales decline from a peak of almost 40,000 units last December to just under 15,000 in March.

Baldauf