Chinese Smartphone Giant’s European EV Push Might Spell Trouble For Tesla

- Xiaomi plans to enter Europe’s EV market by 2027 and compete with Tesla and BYD.
- The company expects its car division to become profitable by the end of this year.
- BMW and F1 veterans have joined Xiaomi to develop its new European R&D center.
Xiaomi’s entry and subsequent expansion into the automotive world has been a revelation. Less than two years ago it wasn’t even building a single production car; now, it’s manufacturing the hugely popular SU7 sedan and YU7 SUV, both of which have received praise from both owners and reviewers. And come 2027, it won’t just be competing in China.
The company has been eyeing off an international expansion for quite some time, but has remained coy about which markets it would like to enter. However, while recently speaking on an earnings call, Xiaomi president Lu Weibing said the carmaker first plans to enter the European market by 2027 and go head- to-head with the likes of BYD and Tesla.
Read: Xiaomi’s Massive Waitlist Has CEO Suggesting Tesla to Frustrated Buyers
Xiaomi’s automotive push has been fueled by strong momentum at its home market. In the second quarter of 2025 alone, it delivered 81,302 vehicles, H1 total to 157,000. With production of the YU7 accelerating, deliveries are expected to increase, although some customers are already facing waits of more than a year.
Balancing Growth and Losses
Despite rapid sales, the technology giant’s automotive venture lost about 300 million yuan ($41 million) in the latest quarter. Still, co-founder Lei Jun recently said Xiaomi’s carmaking division will become profitable in the second half of 2025, reports Bloomberg.

Earlier this year, it was revealed that Xiaomi is recruiting personnel to work at a new European research and development center. Noteworthy hires include Rudolf Dittrich, who has previously worked at BMW, as well as the Williams and Sauber Formula 1 teams, while former BMW employees include Dusan Sarac and engineer Jannis Hellwig.
What Europe Might See First
It remains to be seen which Xiaomi model will be the first to launch in the Old Continent, but the firm likely hopes to sell both the SU7 and YU7 in the region. It is also hard at work on a third model, currently known as the YU9. This will take the form of a large SUV and will be an EREV with a 1.5-liter turbocharged engine and two electric motors.
