The Genesis GV60 Magma is almost ready for its big debut as the company has announced the high-performance electric vehicle has completed validation testing. This paves the way for an unveiling later this year.

While Genesis is staying tight-lipped on specifics, they said the car has proven itself in the “world’s toughest conditions.” They’re not kidding as prototypes traveled to Arjeplog, Sweden earlier this year for cold weather testing. On the flip side, the model was subjected to extreme heat at their California Proving Ground, which helped to “validate power output, cooling efficiency, and thermal protection.”

More: Genesis Cranks The Ioniq 5 N Formula Up To 11

In New Zealand, the crossover faced “sub-zero conditions at 1,500 meters (4921 feet) above sea level, where engineers examined chassis precision, traction stability, braking robustness, and agile cornering on icy, wind-swept terrain.” Back at home in Korea, the model was pushed to the limits at the Inje Speedium Circuit.

Thanks to all this testing and development, Genesis says the GV60 Magma will deliver “exhilarating performance and refined comfort.” That’s not a lot to go on, but the company released an official teaser image showing a camouflaged prototype.

It reveals the model will be distinguished by a more aggressive front fascia that features three oval-shaped intakes. They’re joined by a new front bumper, which sports a larger simulated intake.

Moving further back, we can see canards and a high-performance braking system with orange calipers. We can also get a glimpse of a sporty rear wing. In effect, the model will closely resemble the GV60 Magma concept that debuted in 2024.

How Much Power Will It Have?

The company hasn’t said much about the crossover, but it’s expected to follow in the footsteps of the Hyundai Ioniq 5 N and Kia EV6 GT. This means the model will likely have an 84 kWh battery pack that feeds a dual-motor all-wheel drive system with around 641 hp (478 kW / 650 PS) and 568 lb-ft (769 Nm) of torque. The Magma may have a range of approximately 231 miles (372 km), but we’ll learn full details in the coming weeks.

SHProshots

Hyundai has a busy slate ahead, with fresh N performance models on the horizon and a body-on-frame midsize pickup in the pipeline that will also spawn a rugged SUV aimed at the Toyota 4Runner. But it’s Genesis, the luxury side of the Hyundai Motor Group, that delivers the real jolt of excitement: an all-electric flagship is officially on the way.

Read: Genesis Reveals Why Magma Will Deliver A Different Experience Than Hyundai N

During Hyundai’s recent investor day, chief executive Jose Munoz displayed a slide for the Genesis brand that revealed it is working on new EV, EREV, and HEV powertrains. The big takeaway was that the electric models will emphasize performance, starting at “600hp+” and with the possibility of reaching an extraordinary “1,000hp+.”

A Luxury Brand With Bite

Genesis occupies the same role for Hyundai as Lexus does for Toyota, but the similarities may stop there. The brand is carving out a sharper, sportier identity thanks to its new Magma high-performance division. Alongside the road cars, Genesis will even step into endurance racing with the GMR-001 Le Mans Daytona supercar.

The first Magma model on the road will be a hot version of the Genesis GV60. It’s tipped to borrow parts from the Hyundai Ioniq 5 N and Kia EV6 GT, bringing more than 600 hp to the table. That alone makes it blisteringly quick, but it’s the possibility of breaching the 1,000 hp mark that raises the stakes.

What Could 1,000 hp Look Like?

Hyundai provided no indication as to what form a four-figure horsepower Genesis model could take. It could perhaps be a road-going hypercar inspired by the Le Mans racer, or perhaps an electric version of the X Gran Berlinetta Vision Gran Turismo concept from a couple of years ago.

However, given that vehicles like this would likely only sell in very small numbers, we suspect it’s more likely the vehicle will be either a high-performance sedan or a high-performance SUV that could rival the Porsche Taycan, Macan Electric, or the upcoming Cayenne Electric, which has already been confirmed to pack upwards of 1,000 hp.

Performance wasn’t the only focus of the announcement. Genesis also revealed its extended-range models will deliver more than 1,000 km (621 miles) on a charge, while conventional hybrids will top out at “500hp+.” These hybrids aim to blend efficiency with performance, offering fuel-sipping driving without sacrificing the punch expected from the brand’s expanding lineup.

Hyundai has used their investor event to unveil a future product roadmap and a “2030 Vision.” It calls for an assortment of new models including range-extended electric vehicles.

Starting stateside, Hyundai announced plans to launch its first body-on-frame mid-size truck in North America by 2030. It will challenge the Chevrolet Colorado, GMC Canyon, Ford Ranger, Nissan Frontier, Toyota Tacoma, and the reborn Ram Dakota.

More: Americans Love Trucks, Except Ones From Hyundai

The company has high hopes for the pickup as they noted it targets “one of the largest segments in the industry.” Hyundai added they have “gained valuable experience and brand presence” since launching the compact unibody Santa Cruz in 2021. CEO Jose Munoz even hinted that a rugged, off-road SUV could join the lineup built on the same platform.

More N Models And Hybrids

Hyundai’s N lineup will expand to more than seven models by 2030, including the all-new Ioniq 6 N. The company believes the move will increase global N sales to over 100,000 units annually.

Hyundai will also expand its hybrid lineup to include more than 18 models by 2030. They’ll also embrace commercial vehicles in North America by offering a large electrified van as well as the XCIENT fuel cell truck and Translead trailers.

Lots Of New EVs

Baldauf / Carscoops

Hyundai bet big on EVs and even more are on the horizon, including an entry-level Ioniq 3 for Europe. The model was recently previewed by a concept and will be a mass-market vehicle with a next-generation infotainment system.

Sticking with international markets, India will get its first locally designed EV, while China gets a new C-segment electric sedan. The latter will be joined by the recently unveiled Elexio SUV.

The automaker is also gearing up to launch its first range-extended electric vehicles in 2027. They’ll offer more than 600 miles (966 km) of combined range as well as high-performance batteries that were developed in-house. Hyundai said they’ll have “full EV power performance with less than half the battery capacity, improving accessibility while maintaining exceptional range and performance, and eliminating range anxiety.”

Speaking of EVs, Hyundai noted a cloud-based battery management system is coming in 2026. It promises to “collect data from diverse vehicle environments, applying proprietary advanced modeling for faster, more precise diagnostics.”

We can also expect next-generation batteries that will arrive by 2027. These are said to be 30% cheaper despite having a 15% higher energy density. Charging times will also drop by 15%, making ownership more convenient.

Hyundai is also developing next-generation fuel cell systems for commercial vehicles. These promise to have “high efficiency, durability and power output to meet the demands of future mobility.”

Genesis Gets Some Love

On the luxury side of the equation, the Genesis lineup will expand to include hybrid, electric, and range-extended vehicles. The first hybrid will arrive next year and the company said their next-generation platform will support multi-energy configurations.

Genesis is aiming to increase annual sales to 350,000 units by 2030, and they’ll achieve this by expanding their presence in the United States, Europe, Korea, China, the Middle East, and emerging markets. Speaking of Europe, the brand is planning to be in up to 20 European markets in the coming years.

In the United States, Genesis is planning to strengthen its market presence through local production and the introduction of range-extended EVs. The company also mentioned “ultra-bespoke vehicles,” hinting at possible ultra-luxury ambitions.

Company Eyes Increased Sales And More US Production

Overall, Hyundai is targeting global sales of 5.55 million vehicles by 2030. They’re banking on “significant growth” in North America, Europe, and Korea to achieve this.

Getting back to the United States, the Hyundai Metaplant in Georgia is set to increase its annual production capacity to 500,000 vehicles by 2028. The plant currently builds the Ioniq 5 and Ioniq 9, but it will eventually make hybrids as well.

Hyundai said the expansion will create 3,000 direct and indirect jobs, and involve a $2.7 billion investment over three years. The company also aims to produce more than 80% of vehicles sold in the United States domestically by 2030, with supply chain content increasing from 60% to 80%.

Less than two weeks after news broke that Genesis had dropped the Electrified G80 from its US line-up, production of the all-electric GV70 has also been put on hold. The company maintains the pause is only temporary, though the timing raises questions about the SUV’s future. For now, the situation doesn’t reflect particularly well on the brand’s electric strategy.

Read: Americans Ignored Genesis’ Electric Sedan So Hard It’s Already Dead

News of the production pause surfaced earlier this week through Business Korea, which reported that Hyundai Motor’s Alabama plant stopped building the Electrified GV70 back in June. The outlet went further, suggesting the move was not just a pause but the permanent removal of the electric SUV from the assembly line.

Troubled Start For Local Production

Genesis has been building the Electrified GV70 in Alabama since February 2023, and it remains the only EV that it produces in the United States. Sales, however, have been underwhelming. Between January and July this year, just 1,367 units were assembled, a decline of 18.3 percent compared with the same period last year. March was especially weak, with only 93 vehicles completed.

The automaker has confirmed that production of the Electrified GV70 has indeed been halted in Alabama, but it insists it is only a temporary measure and that manufacturing will resume soon.

Official Response

“Genesis has temporarily paused assembly of the Electrified GV70 at Hyundai Motor Manufacturing Alabama (HMMA) as we optimize our production plans,” a Genesis spokesperson told Carscoops. “Electrified GV70 production is planned to resume for the US market, with details to be announced at a later date. The Electrified GV70 remains available at US retailers at this time without disruption. Along with the GV60 SUV, Genesis will continue to offer an EV lineup that meets the needs of US consumers.”

While Genesis says the electric SUV isn’t going anywhere, it clearly faces pressure to spark more interest among buyers. Toward the end of November, the model was refreshed for the 2026 model year, gaining a larger 84 kWh battery pack to replace the previous 77.4 kWh unit. The upgrade suggests Genesis isn’t ready to walk away from the electric SUV, even if sales have yet to match expectations.

A hot new version of the Genesis GV60 is just around the corner, thanks to the company’s new Magma division. While it’ll share a lot of its components with the Hyundai Ioniq 5 N and Kia EV6 GT, Genesis insists that the spicy EV will have a character all to its own, thanks in part to some trick software.

The new GV60 Magma has been developed in Korea, but moving forward, all other Magma cars will be developed and tuned by the Hyundai Motor Europe Technical Center near Frankfurt, Germany. Tyrone Johnson is heading up this facility, and given that he played a pivotal role in the creation of the last Ford Focus RS, he’s the perfect man for the job.

Read: Genesis Says Its New Hybrids Will Surprise You

While recently speaking with Top Gear, Johnson noted that Magma models developed in Germany will start to hit the market in 2027, including versions based on the GV80 and G80. He also acknowledged that Magma’s electric models will be designed as more sophisticated and luxurious than the Hyundai Ioniq 5 N.

“N is ‘corner rascal,’” he said. “A Magma isn’t about the track, although it will be track capable. It’s a more sophisticated, luxurious driving machine. It has to be about power, and changes to motors and engines are important. But it doesn’t have to be the most powerful [in its class]. It needs sufficient power. Weight is always important. It’s independent of luxury. You have to have weight in focus, partly because range is important and you get diminishing returns with a larger, heavier battery.”

The Software Revolution

Johnson added that throughout most of his 40-year career in the automotive industry, separating one car from another “was all mechanical engineering.” Now he said, “it’s all software,” adding that it is now possible to “fundamentally change a car with software.” Presumably, this means the GV60 Magma, as well as other Magma products, will have different software to vehicles from Hyundai’s N division, giving them unique driving characteristics.

In all likelihood, the GV60 Magma will feature the same dual electric motors and 84 kWh battery pack as the Ioniq 5 N. As such, it should pump out more than 600 hp, and be capable of hitting 62 mph (100 km/h) in the low-3-second range.