As the federal electric vehicle tax credit approaches its end, some buyers are moving quickly to take advantage of it. They’ve made that clear in a recent swelling of purchases for the Hyundai Ioniq 5. The retro-futuristic hatchback just saw a gigantic boost in sales during July. In fact, the brand had a great month overall.

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When we say a huge boost, we’re talking about a 70 percent jump in sales compared to July of 2024. 5,818 people bought an Ioniq 5 in July of 2025. In other words, Hyundai sold almost eight (7.8) of them for every hour of every day of the month, nonstop. For the year, the Ioniq 5 is up 12 percent. Hyundai itself is up 11 percent this year, but let’s break that down further.

Mixed Results Across the Lineup

Most models are either up or down by two digits. For example, in the first seven months of the year, the Santa Cruz and Kona are down 20 and 13 percent, respectively. Their downturns aren’t enough to snuff out the success of other badges, though. The Venue is up 14 percent year over year. The Palisade was up 53 percent in July and is up 13 percent for the year. Both are dwarfed in total sales by the Tucson, which is up 20 percent for the year with 129,716 sales.

“Hyundai delivered an outstanding July, setting an all-time July total sales record with 79,543 units, up 15% year-over-year,” said Randy Parker, president and CEO of Hyundai Motor North America.

HYUNDAI US SALES

“We achieved new records across multiple nameplates, including Elantra HEV, Elantra N, Santa Fe HEV, Palisade, IONIQ 5, and the Santa Fe family, while electrified vehicle sales surged 50% compared to last year. Retail sales climbed 18%, highlighted by strong demand for Santa Fe and Palisade, and a 71% jump in IONIQ 5 retail sales. These results reflect Hyundai’s momentum in sustainable mobility and our ability to deliver an innovative lineup that continues to resonate with customers.”

Interestingly, the Ioniq 5 is a real outlier among the family. It’s the only EV under the Hyundai Motor Group to be outpacing sales when compared to 2024. Technically, the Ioniq 9 is also, but that’s only because it wasn’t on sale last year. That said, the Ioniq 6, Kia EV9, and Kia EV6 are all struggling to match the sales figures they saw in 2024. 

Electric vehicles don’t drive around with half a bathtub worth of flammable liquid slung beneath the rear seat, but it seems they’re even more likely to present a fire risk. The latest automaker to issue a fire-related recall is Hyundai, which is telling some of its EV owners not to park near other cars or buildings until they’ve had some important repair work done to their cars.

Also: Hyundai’s Fastest Electric Sedan Can Drift And Snarl Like A Gas Car While Hitting 62 In 3.2

The advice – which is easier said than done for people who live anywhere near civilization – applies only to a small number of owners of MY25 Ioniq 5s. Hyundai estimates 10 of the EVs are equipped with batteries whose bus bars weren’t correctly tightened, leading to a risk of a short circuit which could in turn cause a fire.

What Went Wrong

A busbar is a metal strip, usually made from copper or aluminum, that connects the individual cells that make up a battery pack. A neat description from Ennvoi says the battery is the heart of an EV and the busbars are the blood vessels that send electrical current through the car’s various systems.

Hyundai believes a torque tool controller belonging to the Battery System Assembly (BSA) supplier failed, resulting in some bus bars being insufficiently tightened. The error was discovered a routine inspection of battery packs and an audit revealed some of those dodgy batteries has already made their way into delivered cars.

Although no accidents or fires have yet been reported, Hyundai cautions that over time the bus bar retaining bolts could work loose and cause an electrical arcing inside the battery pack. It could also trigger a voltage sensing error that would send the EV into limp mode.

What Affected Owners Should Do

Those 10 rogue Ioniq 5s will need to head back to a dealership to have their bus bar bolts tightened. Hyundai says owners can continue driving until they get the fix, but recommends they think carefully about where they park between now and when they get the all-clear.

Electric cars have come a long way from being just quiet, efficient commuters. Today, some of them are pushing deep into enthusiast territory, proving that performance doesn’t have to rely on combustion. The Hyundai Ioniq 5 N is a prime example, showing that an EV can be engaging, fun to drive, and tailored to those who love driving for its own sake.

Still, there’s a certain kind of mechanical involvement, like shifting your own gears, that even the best EVs can’t fully replicate. That point seems to be completely lost on Hyundai’s European technical chief, Tyrone Johnson.

Read: We Drove Hyundai’s Last i20 N And It’s The Hot Hatch You’ll Wish You Bought

In a recent interview, Johnson said that for those wanting to go fast, there’s nothing better than an EV, and he knows a thing or two about performance cars. Before joining Hyundai in 2018, he had worked at Ford for 33 years and, at one stage, was the chief engineer for Ford’s RS cars, including the Focus RS. That happened to be one of the finest hot hatches of the last decade, but the industry has undergone significant changes since then.

Manual Holdouts Still Have a Case

“Nobody wants manual gearboxes and handbrakes anymore, or analogue instruments,” Johnson told Car Magazine. After living with the 2025 Toyota GR Yaris, complete with a six-speed manual and a traditional handbrake, we’d beg to differ. Hyundai also continues to sell the i20 N and i30 N/Elantra N with stick shifts, so clearly, some people still want a manual.

Johnson did concede that certain sensory cues, like vibrations and engine noise, help drivers stay in tune with the car.

“I can understand that some people want to have the sounds, vibrations, things like that,” he acknowledged. “Those sensory inputs help the human brain understand what’s going on in a car.” It’s for these reasons that Hyundai added things like a faux combustion soundtrack to the Ioniq 5 N, as well as an artificial transmission.

As for the nostalgia or more traditional performance cars? Johnson doesn’t understand it.

“I’m a performance guy,” he said. “I did the first Mustang Shelby [the 1992 SVT Mustang]. I don’t understand the idea that performance cars are dying. If you want to go fast, there’s nothing better than an EV. I don’t understand the nostalgia.”

He even went so far as to say that most current performance cars are “a disappointment” compared to the Ioniq 5 N.

It’s easy to understand where Johnson is coming from. After all, software is allowing car manufacturers to add features that improve the driving experience, and this will be on full display with the new Hyundai Ioniq 6 N. But, if given the choice between driving an Ioniq 5 N or a six-speed Elantra N up a mountain road, we’d probably still opt for the Elantra.

The countdown to the 103rd running of the Pikes Peak International Hill Climb continues as Hyundai and Evasive Motorsports have unveiled a hardcore Ioniq 5 N. It’s slated to race up the 12.42 mile (20 km) long course on June 22 with Rob Walker behind the wheel.

Billed as Evasive Motorsports’ “most ambitious EV project to date,” the specially prepared Ioniq 5 N Pikes Peak has undergone a radical transformation and lost 500 lbs (227 kg) in the process. That’s a significant reduction and it was made possible by stripping the interior and creating a new set of doors out of carbon fiber. They’re joined by a carbon fiber tailgate and a number of one-off components.

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Evasive said one of the biggest hurdles was sourcing competition parts, since very few exist for the Ioniq 5 N. However, Japan’s Voltex stepped up and created an aerodynamic body kit that includes a carbon fiber splitter, bulging fender flares, and new side skirts. They’re joined by carbon fiber underbody paneling and a massive rear wing.

Aerodynamics aside, the car has been outfitted with Krontec air jacks and 19-inch Titan racing wheels wrapped in Yokohama racing slicks. They’re joined by a six-point roll cage and a Moton coilover suspension with prototype anti-roll bars from EVS Tuning. Rounding out the highlights are CSG Spec brake pads and a Sparco carbon fiber seat.

Since the electric motors can’t be tuned, the car features a familiar dual-motor all-wheel drive system producing up to 641 hp (478 kW / 650 PS) and 568 lb-ft (769 Nm) of torque. This enables the road-going model to accelerate from 0-60 mph (0-96 km/h) in 3.25 seconds, before hitting a top speed of 162 mph (261 km/h).

Evasive Motorsports co-president Mike Chang said they’re aiming to “break the elusive 10-minute barrier” this year. He added, “We’ve come close in the past and feel it’s far more achievable with the Ioniq 5 N.”