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AI Takes a Larger Role in School Transportation Management

In a first of its kind, STN EXPO West introduced a new session series focused on the use of artificial intelligence in school transportation. Held July 14, the track focused on AI in dispatch, personnel productivity, budgeting, fleet management, risk mitigation and bell schedules. Prior to the six breakout sessions, a general session “Beyond ChatGPT: The AI Revolution in Student Transportation,” consisted of all AI session speakers and served as an opening panel, helping transportation leaders cut through the hype to define what AI actually is—and isn’t—today.

Moderated by STN Editor-in-Chief Ryan Gray, the panel consisted of Richard Jimenez, director of transportation for Placentia-Yorba Linda Unified School District; Timothy Purvis of Pupil Transportation Information; GP Singh, the founder of Bytecurve and a strategic advisor to Transit Technologies after selling his company last year; and Rosalyn Vann-Jackson, Ph.D., the executive director of enrollment and student services for Broken Arrow Public Schools in Oklahoma and founder/CEO of Bloom Bigger Coaching.

The panel dissected AI’s transformative impact, referencing tools like ChatGPT, Google Gemini and Claude. It spotlighted Broken Arrow’s integration of AI for daily operations, policy analysis, comparative studies on sick leave and overtime (notably for special education aides), and public records requests.

Jimenez shared how AI use at Placentia-Yorba Linda streamlines compliance, special education (IEP/IDEA) processes, legal messaging to parents, and multi-services bid response summarization, reducing manual workloads and enhancing communication.

Tim Purvis, however warned of data exposure risks in field trip and alternative transportation bids, public records requests and contract reviews, reinforcing the “bad data in, bad data out” principle. He advocated for robust policies like Broken Arrow’s Vision and Mission.

Singh clarified that true AI synthesizes multi-source data for actionable insights, distinguishing it from mere automation and recommended retrieval augmented generation (RAG) for fact-based outputs. The panel outlined essential AI safeguards: Exclusive use of IT-approved and licensed tools, multi-factor authentication, and strict avoidance of uploading confidential or personally identifiable information.

The panelists detailed the many ways AI is being integrated into school transportation operations, from predictive maintenance, vehicle diagnostics, telematics, and fleet management to dispatch automation, field trip planning, attendance tracking, and master bell schedule optimization. They also highlighted applications in driver and employee performance, including driver coaching, behind-the-wheel assessments, accident analysis, training plan development, safety modules, and automated performance reviews.

Beyond daily operations, panelists described using AI to support budgeting, identify contract issues, research laws and regulations, analyze public documents and district-specific data, plan travel, develop parent communication templates, and even compare social media claims with more reliable information.

A recurring theme was the importance of “context engineering,” or providing AI tools with detailed, relevant instructions. Panelists recommended using prompts of roughly 300 words tailored to a district’s specific needs. They also encouraged gradual staff adoption, internal model training and continued human review to reduce errors and prevent AI-generated misinformation or “hallucinations.”

Survey data of 23 STN EXPO attendees found that 65 percent of respondents use AI at least occasionally or daily, with ChatGPT dominating use. Eighty-two percent of respondents are using it for writing emails/communications. Whereas 59 percent are using AI for customer/parent communication, 45 percent for policy or document drafting, 41 percent for training or onboarding materials. The percentage falls to 32 percent for data analysis and reporting. The lowest use cases are database/app development (14 percent) and routing/logistics support (9 percent). Plus, the survey found that most districts are still in “Wild West” mode with only 33 percent having formal organization-wide guidance and policies.Lack of training at 68 percent is the main driver for holding transportation employees back from using AI.

Cathy Whitney, transportation coordinator at Glenn County Office of Education in California, shared with School Transportation News after the conference that she is still new to use of AI. She said she doesn’t believe her organization has any policies or guidance on use cases.

“I’m looking forward to seeing how it can help and improve on what we’re already doing that may save time and save the funds for other needed items. It’s exciting to see how fast it’s growing and the things that it can do in a very short time,” she added.

However, her biggest fear is getting the wrong information and using it in a report or a way that presents false information. “When I was at the STN [EXPO] conference, they kept saying check and make sure that the information is correct. We already do that in our regular lives every day,” Whitney added. “I think a lot of people are unsure or aren’t good with change and [fear] that AI is going to take jobs away from other people. I think they would have to see the positive side and see how it helps them in their lives and jobs to save time.”

Her takeaway from the sessions was to learn more about AI. “I want to create and gather data by putting information into AI that would [normally] take me hours to do and have it create it in a very short time. I look forward to a future with AI in it,” she concluded.

Meanwhile, Keba Baldwin, the director of transportation and central garage for Prince George’s County Schools in Maryland, shared on the School Transportation Nation podcast that his district has adopted AI policies and is cautious about its AI use cases. He said transportation is unable to use ChatGPT or Claude because they don’t meet the district’s security standards.

In a year’s time, PGCPS has expanded from using AI for help crafting emails to now analyzing data. “I’m thankful it’s helping to cut some of our workload in half,” he said on Episode 319. “But the technology is still developing, and we just want to keep up with it.”

When navigating vendors who say they have AI integrated into their technology suites, Baldwin advised asking the right questions. “At the end of the day, I need to know if their infrastructure can align with my infrastructure to get us the outcome,” he said, adding that some companies might not even meet the district security measures, and student transporters should be aware of that.

“How much time it’s going to take to implement? What’s the customer care on that? Can I call you 24/7?” he said of some other questions to ask. Additionally, he said technology demos are great but remain at surface level. When implementing new technology, he advised directors to get into the weeds of the offerings.

Editor’s Note: As reprinted from the September 2026 issue of School Transportation News.


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Related: Is Safety Everyone’s Responsibility?

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Transportation Company Cancels Bus Service for Charlotte Charter School

Families of students attending Unity Classical Charter School were told to make alternative transportation arrangements after the school’s bus provider abruptly ended its services, reported Queen City News.

According to the news report, Infiniti Transportation notified the southwest Charlotte charter school that it would terminate service effective Tuesday, Sept. 1, according to a message Headmaster Sharon Dougherty sent to families Sunday evening. The company’s final day operating morning and afternoon routes was Monday, Aug. 31.

Unity Classical Charter School serves students in kindergarten through eighth grade. Students returned for the new school year, Aug. 26. Before Infiniti Transportation ended the agreement, school officials had reportedly received multiple complaints from parents about significant delays, routing problems, an inoperable bus-tracking system and driver performance, according to the message.

School leaders reportedly said they contacted the company to address the reported problems and requested information regarding its qualifications and certifications. The school also sought documentation related to driver screening and training.

“Unfortunately, rather than work with Unity to address these concerns and provide the requested information, Infiniti informed Unity that it is terminating its transportation services to the school,” Dougherty wrote via the article.

Until the school secures another provider, families whose children normally ride the bus must drive them to campus and use the regular carpool lane. Dougherty acknowledged that the sudden cancellation gave families little time to arrange transportation, particularly those who depend on the bus service.

“We are deeply sorry for the disruption this will cause our families and understand the significant burden that this unexpected change places on you,” she wrote via the news report.

The school reportedly said it would be flexible regarding students who arrive late because of the cancellation. Families were asked to notify the school if their children’s arrival would be delayed while they established new transportation arrangements.

School leaders said they are working to identify another transportation provider. The school did not provide a timeline for when bus service could resume.

Infiniti Transportation had not publicly commented on the cancellation or the concerns cited by the school as of Tuesday.

Written with the Assistance of AI.


Related: Families Look for Transportation as School Districts Face Bus Driver Shortage
Related: Planned Versus Actual Routes and the Impact on Unnecessary Mileage
Related: Has your operation had to cancel bus routes this school year due to a shortage of school bus drivers?
Related: School Bus Driver Shortages Create Wider Consequences for Students

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(STN Podcast E322) Building Trust: Alternative Transportation Supports Consistent Education Access

We examine the potential fallout from proposed changes to the Head Start program, increased danger as students return to school, a tornado that devastated a Wisconsin bus contractor, and updates from NAPT and TSD Conference.

Parker Muirbrook, strategic sales director at EverDriven, discusses new research and real-world examples that show how alternative transportation assists both district financials and student needs by providing safe and consistent school transportation.

Read more about special needs.

This episode is brought to you by Transfinder.



Message from School Radio.


Conversation with EverDriven. 

 

 

Stream, subscribe and download the School Transportation Nation podcast on Apple Podcasts, Deezer, iHeartRadio, Spotify and YouTube.

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Texas District Uses Multimodal Transportation to Stretch Limited Resources

A recent webinar explored how transportation can support attendance, enrollment and equity while districts contend with driver shortages, rising costs and growing specialized transportation needs.

For Angelo Grau, transportation supervisor at Mesquite Independent School District in Texas, the student transportation challenge has changed quickly. Paying drivers more has not solved the school bus driver shortage. Meanwhile, special education and McKinney-Vento Homeless Assistance Act transportation needs continue to grow.

“No more than 10 years ago, we were paying drivers about $14 an hour in the area. Now that’s increased almost double to close to $30 an hour in some districts in the area,” Grau said during a Thursday webinar sponsored by transportation network company HopSkipDrive.

Mesquite ISD operates about 220 vehicles and transports roughly 100 students receiving McKinney-Vento service across the Dallas-Fort Worth area. Grau said declining student enrollment has not necessarily translated into less transportation demand because the district has experienced increases in special education and McKinney-Vento students, who often require lower-capacity vehicles, monitors or longer trips.

“It’s not just drivers, [but] monitors as well,” he said of the staffing challenge.

Matching the Vehicle to the Student

Grau said districts need flexibility rather than expecting the yellow school bus to efficiently handle every trip.

He shared an example of a parent that falls under the McKinney-Vento Homeless Assistance Act, who was concerned about a student riding a Type A yellow bus because of the negative stigma. Cost, fuel economy, comfort and available staff can also influence the best transportation mode for a particular trip, he added.

“These students are customers, and should be treated as such,” Grau noted.

Mesquite ISD utilizes alternative transportation through HopSkipDrive when its own resources cannot efficiently cover a trip, Grau said. He added that approach saves money and can free district buses and staff for routes where they make more operational sense.

When evaluating a trip, he said the district first considers whether it can serve the student without straining existing resources, then looks at budget, opportunities to combine trips and available transportation options.

“We have to take a look at the dynamic of everything that goes on,” Grau said.

The district is also developing employees along a pipeline from monitors to non-CDL drivers and eventually CDL school bus drivers. Grau said employees who demonstrate a commitment to students as monitors can often carry that mindset into the driver’s seat.

Student Transportation Connects to Attendance and Enrollment

Adam Gleicher, director of marketing at HopSkipDrive, said transportation needs a larger role in districtwide planning. The company’s 2026 State of School Transportation Report found 68 percent of parents said transportation factored into their school choice, while over half said a transportation problem caused their child to miss at least one day of school in the past year.

“You can’t show up at school without a way to get there,” Gleicher said.

Yet the report found transportation does not always participate in discussions about the issues it affects. Only 32 percent of districts said transportation is always included in chronic absenteeism discussions, and 27 percent said the same for enrollment and school choice.

“The ones that bring it into those conversations are treating it as what it actually is — a crucial strategic asset for districts and a central part of every student’s educational journey,” Gleicher said.

His recommendation was straightforward: “Match the ride to the need.”

Data Can Help Districts Spend Smarter

Dustin Kress, general manager of RouteWise AI and former chief of staff for operations at Denver Public Schools, focused on understanding the true cost of transportation before districts make cuts.

The report found that 54 percent of districts had been asked to reduce transportation spending during the past two years. But 61 percent said they did not know their annual transportation cost per rider, while 64 percent did not know whether their district had conducted a total cost-of-ownership analysis for vans and other non-bus vehicles.

“If you don’t know your cost per rider and you don’t know your relative costs of operating vehicles in your fleet, you can’t optimally identify where the real savings are,” Kress said.

RouteWise AI data also showed the uneven resources required for specialized transportation. Across sample districts, special education and McKinney-Vento students represented about 5 percent of routed students but used 44 percent of route resources.

“When you work that math out on a per-pupil basis, districts are investing 15 [times more] per person more for SPED or McKinney-Vento students,” Kress explained.

Kress said technology can help transportation teams model options before leaders make decisions about bell times, school closures, specialized program placement or budget reductions.

“It’s often a challenge to get this data for district leadership because kind of evaluating a new scenario will often mean fully rerouting to that scenario, which involves a lot of manual work,” he explained.

The presenters ultimately advocated a multimodal strategy that keeps the school bus at the center of student transportation while using smaller vehicles and transportation service providers like HopSkipDrive where they better match student needs. For Grau, the takeaway came back to a practical reality: Transportation departments can no longer assume one vehicle type, staffing model or solution will cover every student.

Watch the webinar on demand. 

Written with the assistance of AI and a live session transcript.

The post Texas District Uses Multimodal Transportation to Stretch Limited Resources appeared first on School Transportation News.

Virginia Kindergartener Dropped at Wrong Location Following Transportation Mix-Up

A Roanoke City Public Schools kindergartener was mistakenly placed on a school bus and dropped off at an apartment complex, prompting his parents to search for him for about two hours, reported WSLS News.

Terry Mills and Daniel Howard arrived Thursday at Round Hill Elementary School expecting to pick up their 5-year-old son, D’Terrion. His parents said he was a regular car rider and did not have a bus pass.

When D’Terrion was not at the designated pickup area, school staff checked buses and reviewed surveillance footage as the family tried to determine his location.

“I’m just still frantic,” Mills said. “At this point, I just, I want to know where my son is.”

According to the school division, D’Terrion mistakenly boarded a bus on his second day of attendance. The bus’ only stop was Westwind Apartments.

After the bus dropped him off, another student accompanied D’Terrion to the apartment complex’s leasing office. An assistant manager recognized that the child was at the wrong location and contacted the school.

The district said approximately 17 minutes elapsed between D’Terrion exiting the bus and the leasing office notifying school officials. His parents said the overall ordeal lasted about two hours from the time they initially began searching until they were reunited with him.

Mills said the family was relieved D’Terrion avoided walking into the street, entering a stranger’s home or getting into an unfamiliar vehicle.

Roanoke City Public Schools said it immediately notified D’Terrion’s parents after receiving the call. The family subsequently met with a school division leader to discuss the incident.

The district said it investigated the situation and is taking appropriate personnel actions. It is also working with its transportation provider, Zum, to reinforce bus and car-rider procedures among students, staff members and drivers.

District officials thanked Westwind Apartments management for helping keep the student safe.

Howard said the family shared its experience to emphasize the importance of closely monitoring young students. The parents are now working with the district to transfer D’Terrion to another school. Officials declined to provide additional information about that request, citing student privacy laws.

Written with the assistance of AI.


Related: Student Found Wandering Alone After Bus Drops Her at Wrong Location
Related: Kindergartner Dropped at Wrong Bus Stop, Found Walking Along Georgia Highway
Related: Rhode Island Woman Claims School Bus Monitor Tried to Drop Off Wrong Student
Related: New Jersey Boy Left Asleep on School Bus, Found Wandering District Bus Yard

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Tornado Doesn’t Stop Wisconsin School Bus Contractor from Being Prepared for Startup

Wisconsin school bus contractor Lamers Bus Lines expects to provide normal student transportation when classes resume next week despite an EF-3 tornado that destroyed part of a terminal and damaged approximately 180 school buses last month.

The July 27 tornado directly struck the company’s terminal in Menasha around noon local time, Lamers spokesperson Erica Dakins told School Transportation News. The nearly mile-wide tornado traveled approximately 12 miles through Appleton, Menasha, Fox Crossing and Neenah before dissipating over Lake Winnebago.

Dakins added that of the 185 school buses assigned to the terminal, about 50 were totaled. Another 130 sustained damage, including broken windows, blown roof hatches, and damaged lights and mirrors. Four buses were away on trips and escaped damage.

Eighteen employees were at the terminal when the storm struck, including four mechanics, three cleaners and 11 office staff members. Office employees and mechanics sheltered in bathrooms, while cleaners took cover underneath a vehicle in the wash bay.

Some employees suffered minor injuries from broken glass after the building’s windows blew out, and one person sustained a sprained hand. No serious physical injuries were reported.

After the tornado passed, employees evacuated the building and sheltered inside a school bus because they feared the damaged structure could collapse.

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tornado damaged windshield
A busted-out windshield caused by an EF-3 tornado on July 27, 2026 at Lamers Bus Lines' Fox Cities terminal in Wisconsin. (Photo courtesy of Lamers Bus Lines)
Broken windshield caused by tornado
tornado damage building
This structure collapsed after an EF-3 tornado ripped through Lamers Bus Lines' Fox Cities, Wisconsin terminal on Jully 27, 2026. (Photo courtesy of Lamers Bus Lines.)
This structure collapsed after an EF-3 tornado ripped through Lamers Bus Lines' Fox Cities, Wisconsin terminal on Jully 27, 2026. (Photo courtesy of Lamers Bus Lines.)
tornado damage
An EF-3 tornado on July 27, 2006 damaged 180 school buses as well as facilities owned and operated by contractor Lamers Bus Lines in Wisconsin. (Photo courtesy of Lamers Bus Lines)
More tornado damage to Lamers Bus Lines school buses.

Lamers Bus Lines Details Damage from Tornado

The terminal’s wash bay and maintenance shop both collapsed. The roof was torn from the building, causing part of the bricked second story to fall onto school buses parked several rows behind the facility.

Dakins said the building will be razed and replaced. Employees have temporarily moved to Lamers’ Freedom terminal and will eventually transition into a temporary office trailer at the Menasha property during demolition and reconstruction.

She said mechanics are working daily to return as many repairable buses to service as possible. Lamers also plans to draw spare vehicles from its approximately 40 school bus terminals while damaged buses are repaired or replaced.

The disruption placed preparations about one week behind schedule, but it did not significantly delay route planning. The Menasha Area School District provided its high school auditorium for Lamers to hold back-to-school driver meetings.

“We don’t anticipate anything preventing us from being ready for the first day of school,” Dakins said.

Buses based at the Menasha terminal serve the Appleton Area School District, Menasha Joint School District, Kimberly Area School District, School District of Hilbert and Stockbridge School District, along with area parochial schools. Dakins said Lamers expects to provide normal service when classes begin.

She added that one of the greatest challenges was that the tornado struck one of Lamers’ largest terminals with only five weeks remaining before school started.

The company thanked community members who offered support, as well as Keller, its longtime construction partner, for quickly helping develop plans for a temporary office and replacement facility.

Lamers also recognized drivers who volunteered in the days after the storm to operate school bus shuttles carrying United Way volunteers into tornado-damaged communities.


Related: Tornado Response Result of Quick-Thinking, Training for Michigan Student Transporters
Related: Tornado Warning Doesn’t Faze Georgia School Bus Driver During Route
Related: (STN Podcast E264) Tornado Warning: Illinois Rising Star Discusses Leadership, Operations
Related: Tennessee Tornado Leaves Schools Closed, Buildings Destroyed

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First Student Enhances First View, the Leading Parent Tracking App That Connects Yellow Bus and Alternative Transportation into One Experience

By: STN

CINCINNATI, Ohio -First Student, North America’s largest student transportation services provider, today announced new enhancements to First View, the leading parent transportation app that brings together traditional yellow bus and First Alt alternative transportation into one connected experience. Whether a student rides a yellow bus, an alternative vehicle, or both, First View gives parents one place to stay informed with real-time visibility, communication, and support throughout every journey.

With more than 1.1 million downloads and 300,000 active users as of June 30, First View continues to help families stay informed and confident about their student’s transportation. New enhancements for the 2026–2027 school year expand the app’s capabilities while making it even easier for families to manage transportation across multiple students, multiple vehicles, and multiple service types – all within a single experience.

“Every great school year begins with a safe ride, and families deserve confidence in that journey,” said John Kenning, President and CEO of First Student. “Our mission is to provide the safest, most reliable, and most efficient ride to school so students arrive ready to learn and achieve their full potential. First View brings that mission to life by giving families greater visibility and confidence in their child’s journey, whether they travel by yellow bus, alternative transportation or both. It’s another way we’re living our values of Caring for Our Students and Setting the Highest Standards while creating a safer, more connected transportation experience for every student and family we serve.”

New Features and Enhancements for the 2026–2027 School Year

Track multiple students in one app, regardless of the type of vehicle they ride to school.

Expanded language support, now available in 15 languages including English, Spanish, Canadian French, Arabic, Chinese, Ukrainian, Vietnamese, Somali, Portuguese, Swahili, Haitian Creole, Nepali, Amharic, Russian, and Pashto.

Push and in-app notifications when the vehicle arrives for pick-up and drop-off, both at the stop and at school.

Trip change notifications, including driver, vehicle, and schedule updates, as well as when a student boards or exits the vehicle.

Service alerts from districts/divisions and locations, including weather changes, delays, and road closures.

Expanded multilingual customer support, including a First Alt call center that is 50% bilingual, outbound Spanish-language parent outreach, and a dedicated Spanish-language inbound support line for families.

Unlike most transportation apps that support only one type of service, First View’s parent app allows families to manage transportation for every student in one place. Parents can track yellow bus routes, alternative transportation, and even charter transportation for summer programs through a single app, creating one seamless transportation experience regardless of how their children travel to and from school. This unified approach is especially valuable for families with multiple children or students whose mode of transportation changes throughout the school year.

“Providing families with accurate and timely transportation information is important to us,” said Lisa Riveros, Director of Transportation for Wichita Public Schools. “I really like how First View gives parents real-time visibility into their student’s transportation so they can stay informed, know what to expect, and have confidence that their child is getting to and from school safely.”

Families can also share feedback after every trip through First Student’s Feedback Portal, helping the company continuously improve the transportation experience.

For families who use First Alt, First Student’s alternative transportation service, First View provides additional capabilities designed specifically for individualized transportation. Parents can view and cancel same-day rides, manage trips scheduled up to 14 days in advance, access driver and vehicle information, and receive notifications when their student boards or exits the vehicle. The app helps ensure a better experience for families whose students have disabilities.

“The expansion of First View to 15 languages is a tremendous benefit for our families,” said Victoria Storti, Transportation Specialist for Livermore Valley Joint Unified School District. “Every parent deserves access to timely transportation information in a language they understand. By offering more language options, First View is helping us create a more inclusive experience, improve communication with families and ensure more parents can stay connected to their student’s daily transportation.”

The enhancements are being introduced as part of First Student’s broader back-to-school readiness efforts, helping families start the school year with greater confidence while reinforcing the company’s commitment to delivering one connected transportation experience across every student, every vehicle, and every journey. First Student’s continued investment in technology and innovation was recently recognized with a 2026 CIO 100 Award, honoring organizations that use technology in innovative ways to deliver business value.

First View is available to download in the App Store or Google Play.

About First Student
First Student, the leading student transportation provider in North America, safely transports millions of students across the U.S. and Canada each day. With a fleet of more than 48,000 vehicles and a workforce of highly trained drivers, the company partners with school districts, divisions, and boards to deliver safe, reliable, and efficient transportation solutions that families can depend on. Recognized as a CIO 100 Award winner and named to the TIME100 Most Influential Companies 2026 list, First Student provides a range of transportation services, including special-needs transportation, routing and fleet management, vehicle electrification, maintenance services, and charter transportation. Through its proprietary HALO™ technology platform, First Student is helping shape the future of student transportation by integrating safety, operations, maintenance, workforce management, and customer communications into one intelligent transportation ecosystem that enhances safety, improves operational performance, and creates a more connected transportation experience for students and families. Learn more at https://firststudentinc.com

About First Alt
First Alt, the alternative transportation service from First Student, facilitates safe, reliable, and customized transportation for students with specialized needs. Backed by First Student’s quality training, technology, and safety standards, the First Alt service ensures that every student, regardless of ability, housing, or placement, receives equitable, high-quality transportation to and from school. Learn more at: https://firstalt.com

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It’s All About Them

School transportation professionals often say the industry is all about the students. Yet departments frequently describe their work with facts and figures: How many buses are in the fleet or how many miles they drive. Those numbers matter, but they don’t capture the emotional value transportation provides to families, schools and communities.

At STN EXPO West in Reno, Nevada, keynote speaker Bruce Turkel challenged attendees to rethink how they communicate that value. His message was simple. Effective communication must be “All About Them.” He urged student transporters to “figure out the difference between what you sell and what you exchange for money.”

That idea became a central theme of the fourpart education leadership discussion held at the Transportation Director Summit in nearby Lake Tahoe and later during the keynote address back at the full conference. The goal was to help transportation leaders move beyond operational language and build messages that make stakeholders feel seen, heard and understood.

“What you sell is treating every child like your own,” Turkel said. “What you sell is peace of mind. All these things will affect what you exchange for money. But none of them will affect what you sell. You don’t buy your own products. You don’t use your own services. Perhaps there’s something your audience or your clients see that you don’t.”

Student transporters’ audience includes parents, school boards, superintendents, financial analysts, legislators, mayors and many others who view transportation through different priorities and pressures. Turkel advised leaders to be clear in conversations rather than clever, noting that even the catchiest or most sincere message can fall flat if it fails to connect with the intended audience.

He explained how Nike’s “Just Do It” slogan helped shift the shoemaker’s conversation with customers from exercise excuses to empowerment and potential. Student transportation, he noted, has a similar opportunity to reframe its story, not simply as a service that moves buses or students but as one that provides access to education, supports the broader economy and enables students to become contributing members of society. “You’re not moving buses, you’re not moving children. You’re moving opportunity,” Turkel said.

Parents bring strong emotions to anything involving their children, he added, which means student transporters may not need to create to “repaint the bus.”

Instead, they may need to explain differently the value. “Hearts, then minds,” he advised. “Make an emotional connection before an intellectual connection.” That message resonated with attendees looking for practical ways to strengthen trust and communication within their own communities. Quanika Dukes-Spruill director of transportation for the Newark Board of Education in New Jersey, said Turkel gave her immediate action items.

“We have a Special Education Action Committee and they host parent meetings, so I’m asking to join those meetings to share information with parents and, most importantly, listen to them,” she said. “The point our
speaker made today was to listen to your audience.”

Emotional connection and clear communication are not separate from school transportation operations. They are essential to effective leadership. Budgets, contracts, routing systems and compliance requirements matter, but successful departments also depend on genuine relationships with employees, families, administrators and stakeholders.

Later during STN EXPO West, Keba Baldwin of Prince George’s County Public Schools in Maryland and STN’s 2025 Transportation Director of the Year encouraged industry leaders to stay close to the people who keep daily operations moving. True partnership, he said, begins with understanding and empathy.

Many administrators describe school bus drivers as “the backbone of the operation,” but Baldwin said appreciation must go beyond words. Leaders must spend meaningful time with frontline employees and understand their daily reality. He challenged attendees to examine their own visibility: “How often are you at your bus depot? How often do you ride a bus?” Frequent route ride-alongs and depot visits help to better understand driver challenges, build trust, strengthen relationships and show that they value the human side of the work.

Leaders who stay connected in the field can communicate more effectively with families about route realities, safety priorities and service improvements. That visibility can reduce misunderstandings, build confidence and support transparent conversations with administrators and broader stakeholders. Firsthand experience also strengthens reporting, collaborative problem-solving and shared goals centered on student well-being and educational outcomes.

The challenge now is to think differently. Transportation leaders have an opportunity to become stronger storytellers, clearer communicators and better listeners. They can help redefine the narrative around school transportation and reinforce the true value they provide to the families and communities they serve.

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More than half of people killed this year in Wisconsin off-road vehicle crashes were over 60

A Kubota utility vehicle is parked outside a building near a telephone booth, a metal bench and a sign reading "Tavern League of Wisconsin."
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Most of the 29 people killed in ATV/UTV crashes so far this year had never completed an off-highway vehicle safety course, according to the latest data from the Wisconsin Department of Natural Resources.

And DNR officials say that 15 of those who died were over the age of 60 — meaning they were among those who are not required to take safety courses under state law.

DNR data shows most of the people killed in off-highway vehicle incidents were not wearing seat belts or helmets, and frequently alcohol was a factor in the crashes. Those are all aspects the state’s safety courses try to explain to riders.

Jacob Holsclaw, the DNR’s off-highway vehicle administrator, said that’s a notable trend and one the state is starting to look at.

“Many of the crashes could be prevented simply by adopting a safety code of conduct,” Holsclaw said. The DNR offers tips and class information on its ATV/UTV page

The DNR recommends all operators to take a safety class, no matter their age.

The data for 2026 shows most people killed in ATV/UTV incidents were born before Jan. 1, 1988.

“What we’re seeing is a majority of the folks involved in these fatal or serious injury crashes were born before that date,” Holsclaw said. “So the class would have been optional.”

Under the law, riders over 38 are not required to take courses.

Only five people killed in OHV incidents were younger than 38, according to state data.

Three UTV/ATV operators were confirmed by state officials to be safety-certified at the time of the crash, according to DNR’s data for 2026. 

There are still five cases with unclear safety certification, but the DNR said their status is pending at this time.

Randy Harden, the president of the Wisconsin ATV/UTV Association, said his group has been working with the DNR to improve safety in the state’s riding population.

He says it’s often difficult to get older Wisconsinites to take protective gear seriously.

“That’s our challenge,” he said. “How do we keep communicating effectively to get the message over?”

Only three women died in UTV/ATV incidents this year. Two were over 65; the youngest was 40. All three women died on public roadways in Wisconsin.

Most of the fatalities were men, with a total of 25. The oldest was 83. One child died at 10 years old. 

And while 29 deaths this year were directly tied to crashes that happened this year, DNR officials said an additional OHV-connected fatality occured when a person died this year from injuries in a crash that occurred years ago, Holsclaw said. The medical examiner listed that death as a result of an ATV crash.

The top three kinds of fatal crashes were: rollovers, with 15 crashes; motor vehicle collisions with six; and people being ejected from the vehicle in four crashes, according to DNR data.

Harden says many riders mislead themselves into thinking they’re safe enough to ride in a machine without a helmet.

In reality, Harden says the vehicle doesn’t have air bags and riders have a real risk of being thrown out of the vehicle in a crash. 

“Even if you have your seat belt on, then your noggin is taking a beating in that roll cage,” he said. 

It’s not clear how many fatalities reflected in 2026 crash report data had alcohol in their system — but Holsclaw said it’s common in many OHV crashes.

As of Aug. 14, the DNR webpage for crash reports shows, out of 29 fatalities, 21 incidents where the BAC level is listed as “Pending.”

“It can take months for us to get alcohol or drug results back, and so that’s why we leave those open until we get that confirmation,” he said. 

But, Holsclaw said in a typical year, the department finds alcohol is a factor in between 40% and 50% of fatal crashes.

“That’s a pretty big percentage,” he said.

Five fatal crashes were confirmed to have involved alcohol, according to the DNR data. 

For comparison, Minnesota’s Department of Natural Resources says that state has had only seven fatal crashes so far this year. In 2025, MDNR recorded 22.

This story was originally published by WPR.

More than half of people killed this year in Wisconsin off-road vehicle crashes were over 60 is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

(Free Webinar) Transportation: The Missing Link for Attendance, Enrollment, and Equity

By: STN

Every day, your team sees things about student attendance, enrollment, and access that no one else in the district does. The challenge isn’t what your team knows — it’s that many districts don’t yet understand how central transportation is to their most pressing priorities: chronic absenteeism, enrollment decline, and service for the students who need the most reliable support.

Data from the 2026 State of School Transportation Report confirms that transportation plays a direct role in whether students show up, which school families choose, and if and how students experiencing homelessness or students with Individualized Education Programs (IEPs) get the transportation access the law requires. But most districts are still treating transportation as a logistics line item instead of a strategic asset.

In this webinar, we will explore key findings from the report including what the data shows, why it matters far beyond the transportation department, and how to make the case for transportation having a seat at the table for high-level district conversations.

What you’ll take away:

  • New data on transportation-related absences: More than half of families surveyed say their child missed school at least once in the past year because of transportation — and most attendance systems aren’t flagging transportation as the cause.
  • Evidence linking transportation to school choice and enrollment: What parents across the country told us about how transportation availability influences school choice, and what it means for districts trying to reverse enrollment decline.
  • A clear picture of the McKinney-Vento response gap: What it’s costing vulnerable students when districts can’t meet the “without delay” standard for transportation for students experiencing homelessness
  • A concrete first step for using transportation to impact attendance: Data shows that 75% of district administrators believe transportation affects attendance, but only 25% are formally tracking the relationship.
  • Proof that transportation belongs at the leadership table: How to bring your data into district conversations on absenteeism, enrollment, and equity.

Brought to you by HopSkipDrive

 

REGISTER BELOW:

 

Presenters:

Angelo Grau
Transportation Supervisor
Mesquite ISD

President
North Texas Association of Pupil Transportation

Dustin Kress
General Manager
RouteWise AI

Former Chief of Staff for Operations
Denver Public Schools

Adam Gleicher
Director of Marketing
HopSkipDrive

The post (Free Webinar) Transportation: The Missing Link for Attendance, Enrollment, and Equity appeared first on School Transportation News.

New York Association for Pupil Transportation Urges Motorists to be Extra Careful as Schools Reopen

By: STN

LATHAM, N.Y. – With schools reopening statewide and as students head back to school, the New York Association for Pupil Transportation (NYAPT) is urging motorists to use extra caution around school buses and stop when they see the flashing red lights.

According to reports from school bus operators from across the state, NYAPT says the problem of illegally passing a school bus remains a major safety concern across the state. School bus operators indicate that motorists frequently ignore flashing red lights and thereby endanger those students getting on an off the bus.

A recent survey conducted by the National Association of State Directors of Pupil Transportation Services (NASDPTS) indicated that 213,800 illegal passings occur each school day in the United States, endangering the children riding school buses.

“Our top priority is ensuring New York students travel to and from school safely every day, and motorists play a crucial role in that,” said NYAPT President John Spacht. “As schools reopen, we ask motorists to stay vigilant around children and always stop when a school bus has its red lights flashing.”

New York State Vehicle and Traffic Law requires all vehicles to come to a complete stop when approaching a school bus that is stopped with its red lights flashing. Flashing red lights indicate that a child is either boarding or disembarking the bus. New York State law prohibits passing a school bus that is stopped with its red lights flashing, regardless of your direction of travel, even on a multi-lane or divided highway.

Penalties for a first-time offense include a fine from $250 to $400, five points on your license and the possibility of 30-days in jail. A second conviction within three-years will result in a $600 to $750 fine and up
to 180-days in jail; while three or more convictions will result in a fine from $750 to $1,000, mandatory revocation of your driver’s license, and up to 180 days in jail.

Additionally, many school buses in New York State are equipped with stop arm camera systems that record illegal passing. If a motorist passes a school bus equipped with a stop arm camera system, the vehicle owner faces a $250-$300 penalty.

“Illegally passing a bus is completely unacceptable and entirely preventable,” said David Christopher, NYAPT Executive Director. “School buses are statistically the safest way for children to get to school—and motorists need to help us keep them safe by always stopping when they see those red lights flashing.”

NYAPT is also advising parents and caregivers that New York, like much of the nation, continues to face school bus driver shortages. According to a recent survey, 55% of NYAPT members, which include school districts and private school bus contractors, report an immediate need to hire additional school bus drivers.

To help address these driver shortages, the Association encourages anyone seeking a rewarding parttime opportunity to apply. School bus driving offers flexible hours, competitive hourly wages, health benefits, and schedules that align with school holidays and breaks. Interested applicants should contact their local school district or private school bus contractor to learn more.

About NYAPT
The New York Association for Pupil Transportation (nyapt.org) is a statewide organization dedicated to supporting and representing school transportation professionals responsible for the safe and efficient transportation of more than 2.3 million school children across New York State.

The post New York Association for Pupil Transportation Urges Motorists to be Extra Careful as Schools Reopen appeared first on School Transportation News.

More than half of people dead this year in Wisconsin off-road vehicle crashes were over 60

Most of the 29 people killed in ATV/UTV crashes so far had never completed an off-highway vehicle safety course, according to the latest data from the Wisconsin Department of Natural Resources.

The post More than half of people dead this year in Wisconsin off-road vehicle crashes were over 60 appeared first on WPR.

The People Behind Fleet Uptime

By: Ryan Gray

As another school year begins nationwide, transportation departments are again measured by a basic expectation: Every route needs a safe, reliable school bus ready to roll. This means fewer last-minute swaps, fewer missed instructional minutes and fewer calls from concerned parents. It also depends on what happens in the garage long before a driver turns the key.

I saw that connection between preparation and performance firsthand last month at STN EXPO West in Reno, Nevada. The National School Bus Inspection Training Program brought together transportation professionals determined to go beyond checking boxes.

It challenges participants to dig deeper into the vehicles entrusted with carrying students. Forty-eight participants began July 10 with classroom instruction. The program developed by Marshall Casey, a former South Carolina Department of Education maintenance director and creator of the America’s Best School Bus Inspector and Technician Skills and Training Competition, goes beyond minimum state and federal Department of Transportation inspection requirements.

The next day, 44 participants traveled to Washoe County School District’s newly constructed George Getto Central Transportation Yard in Sparks for the hands-on portion.

The $33 million facility is an impressive backdrop for any discussion about fleet readiness. Named for Washoe County School District’s first transportation director, the 36,396-square-foot building includes an eight-bay school bus shop, a separate three-bay white fleet shop, a bus wash, parts and tire storage, offices, training space
and a driver break room.

Yet a modern building and new equipment only reach their potential when skilled people know how to use them. The best inspection techniques and enhanced training are vital to this end.

On July 11, the STN EXPO West participants moved through guided inspections with the instructors before 13 elected to compete that afternoon. They inspected school buses on their own and completed a written test, with their combined scores determining their finish.

Larry Noble, a mechanic with Shasta Union High School District in California and a first-time STN EXPO attendee, took first place.

Instructor Harley Pinson, director of fleet maintenance for Paulding County School District in Georgia and a 2016 America’s Best participant, told me the training brings previously unknown information to light and gives technicians a path to finding the correct answers to everyday shop questions. He was especially impressed by the participants’ engagement, overall knowledge and test scores, which ranked among the highest he has seen.

That is the value of pairing training with competition. The contest creates pressure and recognition, but winning is not the only point. A missed defect becomes a learning opportunity. A test question leads technicians back to the inspection manual. A conversation beside a lifted bus can provide a better process to take home and share.

A great example of building upon that opportunity was the Washington Association for Pupil Transportation sending several technicians to Reno. Winners from the state’s 2025 competition attended and competed, with Benjamin Ortiz of Sunnyside School District finishing in second place. Maurine Simons, herself a former school bus mechanic and a 2016 America’s Best participant as well as a WAPT board member, said the association plans to send this year’s winners to STN EXPO West 2027. That is an investment in employees and a pipeline for professional growth.

We understandably devote considerable attention to the school bus driver shortage. But the technician shortage is just as serious, and in some operations it may be worse. Recruiting drivers and purchasing new school buses don’t matter if too few qualified people are available to inspect, diagnose and repair an increasingly complex fleet. Professional development, modern working conditions and meaningful recognition tell technicians their employer values their expertise.

The same principle applies across student transportation. At the TSD Conference, Nov. 4-10 in Frisco, Texas, the special needs roadeo gives teams a hands-on opportunity to sharpen skills for safely transporting students with disabilities and special needs. At STN EXPO East, April 1-6, 2027, in Charlotte/Concord, North Carolina, the inspection training and competition will provide another opportunity to learn from instructors and peers nationwide.

State associations, school districts and contractors should make room in their budgets for these experiences. Do not view professional development as time away from the job. It is an investment in doing the job better and in keeping talented people in the profession.

The best-equipped garage with the newest software, lift or diagnostic tool cannot guarantee uptime by itself. Uptime begins with professionals who know what to look for, where to find the right answer and when to act before a defect becomes a failure. As another school year begins, investing in those people is one of the smartest fleet-management decisions an operation can make.

Editor’s Note: As reprinted from the August 2026 issue of School Transportation News.


Related: School Bus Safety Taught to Children at Ohio Safety Town Program
Related: Advancing Fleet Safety & Efficiency with AI Assistance
Related: Brigade Introduces Advanced Bus Safety Technology at STN West in Reno
Related: 2026 Garage Stars: Celebrating Excellence in Fleet Maintenance

The post The People Behind Fleet Uptime appeared first on School Transportation News.

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