At the Advanced Clean Transportation Expo, STN publisher and president Tony Corpin talked with Gaurav Sharda, chief technology officer at Beacon Mobility about the trends he’s seeing as a transportation contractor and exciting new technology releases.
When Bart Marksohn was involved in the day-to-day operations of New York school bus contractor WE Transport, he and his sister Helena attended the viewing of one of their father’s longtime drivers who had died.
After arriving at the mortuary, the woman’s daughter approached Bart and Helena. She expressed gratitude they had taken the time to pay their respects and told them how important the Marksohn family was to her.
She shared that her father was abusive, and her mother took her young children and fled their home. Suddenly on her own, without a car and mouths to feed, she saw a job posting for a school bus driver. A particular draw was that the woman read she could drive the school bus home every night after her route.
The woman, her daughter continued, intended to drive a school bus for a month until she got back on her feet. She continued to drive for WE Transport co-founders Walter and Edith Marksohn for the next 35 years.
“My father always looked out for her and her family,” Bart recalled. “I didn’t even know this, but these are stories that I heard at my dad’s funeral, and my mom’s funeral. This one just really had a big effect on me because that’s who my parents were.”
Bart Marksohn said the best lesson Walter and Edith — everyone called her Edie — taught him was the importance of compassion. It is the legacy of the company founded in 1959 to drive blind students to school on Long Island.
“There were no IEPs,” he noted.
WE Transport was sold July 2021 to Beacon Mobility and continues to operate it as a subsidiary.
Bart is the last Marksohn remaining at WE Transport, that is until the end of business Tuesday, when he retires from the company that has been his home since he was a boy, when he started helping with school bus maintenance. The Marksohn children learned the business from Walter each evening at the dinner table.
“It wasn’t about making money, it was really about life. It was really about people,” he continued. “And it was about the responsibility toward not just the people that you transport but the responsibility toward your family, meaning your employees, too.”
Bat Marksohn is flanked by Beacon Mobility CEO Judith and Chief Development Officer David Duke following a Hall of Fame induction July 23, 2024 in Nashville, Tennessee.
Bart Marksohn and his siblings also turned Walter’s compassion into a successful business, so much so that when Walter returned to work in the mid-1980s, he told his children they made more of a profit in two years than he ever had.
It took the first year of barely breaking even. But the following year, WE Transport turned “a nice six-figure profit,” Bart added.
“When we went into doing this, we survived the year, which was rather tough. I remember we really didn’t know what we were doing. It’s one thing to fix brakes, it’s another to talk to school districts and be awarded contracts and win bids,” he continued. “My dad came back in … and he looked around and he said, ‘You guys did in two, three years, what it took me a lifetime to grow.’ It was his way of saying, I’m very proud of my boys and, really from then on, because now he didn’t know what was going on, we just took over and he had to learn from us at that point.”
WE Transport was truly a family affair, with Bart first serving as president until the sale to Beacon Mobility and then was voted chairman by his family. Jerry served as the chief information officer and Helena as the corporate secretary. Steve left the day-to-day business in 1998 but remained an owner. Carmen Tomeo, the son of Charlie Tomeo, who brought Walter and Edie on as a subcontractor nearly 70 years ago, was the CEO until retiring at the end of last year.
The Marksohns also got involved in school bus manufacturing. Bart became a 50-50 owner of what would become Type A school bus body producer Trans Tech with John Corr of The Trans Group. Several of the younger Marksohn generation went on to work for the company. One of them created the logo.
“His input in building one of the best school vans was immeasurable,” Corr commented.
For all his efforts, the National School Transportation Association inducted Bart Marksohn into its Hall of Fame last summer. The New York School Bus Contractors Association named him Contractor of the Year in 2018. Of all the awards he’s received, he said the two hold particular meaning.
“It’s cliche, maybe, but to be recognized by your own peers, and certainly the ones within the state who know you the best, was really rewarding. And then to go to Nashville (the site of NSTA’s annual convention in July) and be recognized [across] the United States, not just in a state you know, was kind of the acme for me, the peak,” he added.
“The New York School Bus Contractors Association (NYSBCA) would like to extend our heartfelt congratulations to Bart Marksohn and Carmen Tomeo of WE Transport on their well-deserved retirements. Over the past 30 years, they have been dedicated, thoughtful leaders in our industry, each bringing valuable experience from large family-run businesses. Their unwavering commitment to ensuring the safest ride for students every day has left a lasting impact. Both Bart and Carmen were honored with NYSBCA’s highest distinction, the Contractor of the Year award, at our Annual Convention Awards dinner in 2018. On behalf of the NYSBCA’s executive team, board members, and colleagues in the school bus industry, we thank you for your contributions, leadership, and care for our profession. We wish you both all the best in the years ahead.”
~ Thomas W. Smith, NYSBCA Board President.
As for what’s next in retirement, Bart said he is cutting ties to the school bus industry.
“You’re either in or out, you know? And I’m out,” he explained. But there will still be a loose connection, as the Marksohn family own land in New York City that that it leases to school bus contractors, including 11 bus depots to Beacon Mobility.
“I can’t really get away from school buses because of the real estate, but it’s a different obligation,” he added.
Retirement won’t mean sailing around the world, but as a pilot he might fly around it. Emphasis on “might.” More realistically, he’ll make more trips to the Bahamas and his annual summer trek to Colorado.
“It’s beautiful out West to fly through mountain passes and valleys. It’s just spectacular, and some of it feels a little white knuckle,” he said. “And maybe I like that rush. I’ve always liked the rush of bid openings, to see if you won. So, I guess my flying through mountain valleys is my bid opening moments.”
From left: Bree Allen, former New York School Bus Contractor Association president, with Carmen Tomeo, NYSBCA board member Corey Muirhead, and Bart Marksohn after winning the 2018 Contractor of the Year.Bart Marksohn, pictured at a New York School Bus Contractor Association event in 2022.
MANCHESTER, N.H. –Today, Beacon Mobility announced Butler’s Bus Service, a Manchester, New Hampshire-based transportation company, as the newest member of the Beacon Mobility family. Butler’s Bus Service has been providing safe, reliable student transportation to communities in New Hampshire and Vermont for more than 75 years. With this acquisition, Beacon Mobility now serves transportation customers through 28 companies in 25 states, nationwide.
“Butler’s Bus Service has been a mainstay in New Hampshire and Vermont communities for decades, and has an excellent reputation for delivering quality, reliable transportation services for students and families,” said David A. Duke, Chief Development Officer for Beacon Mobility. “As we grow the Beacon Mobility family and expand into new communities, we are thrilled to welcome this outstanding team and look forward to our partnership.”
“Butler’s Bus Service started with a single pick-up truck and has transformed to a multi-state transportation company with a fleet of more than 300 buses,” said Emo Chynoweth, Vice President of Butler’s Bus Service. “Thanks to our loyal team and customers, we are confident our footprint will continue to grow as we join the Beacon Mobility family and are excited for new opportunities to serve students, families and local communities.”
“Over the last several decades, this company has grown, evolved and made a positive impact on the communities we serve,” said Bruce Lyskawa, former owner of Butler’s Bus Service. “We are proud of our progress and grateful to the dedicated team members that show up every day to help us safely transport students and residents where they need to go. We look forward to starting this next chapter with Beacon Mobility and are confident the company will keep building on its successes.”
Founded in 1949, Arland Butler started Butler’s Bus Service using a single pick-up truck to transport students to school in Vermont and over the years has grown into a well-established student transportation company serving school districts and communities in New Hampshire and Vermont. Today, Butler’s currently owns and operates a fleet of more than 300 buses in six locations. These operational centers are in Vermont, Orleans, Lyndonville and White River Junction and New Hampshire North Haverhill, Milford, and Barnstead. To learn more, visit https://butlersbus.com/our-company/
About Beacon Mobility: Beacon Mobility is a growing family of transportation companies committed to serving the diverse needs of their customers. Now operating 28 local brands in 25 states, their experienced, compassionate, and dedicated team takes pride in their ability to create customized, mobility-based solutions that empower people to get where they need to go. To learn more, visit: https://gobeacon.com/
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