National School Bus Contractor of The Year Credits People for Success
At school bus contractor B.R. Williams, Inc., the company president and CEO credits the
foundation of its success to its people. “We’re always telling our story ending with
that we are always looking for ‘good people’,” said Chloe Williams, president and CEO. “We can teach a good person to drive, but we can’t teach a good driver to be a good person.”
During its annual meeting in Denver, Colorado in July, the National Association of School Transportation (NSTA), in partnership with School Transportation News, presented B.R. Williams the Contractor of the Year Award. “B.R. Williams is a third-generation school bus contractor operating primarily in southern New Jersey. The current president of the company, Chloe Williams, is an active member of the NSTA board of directors and she
also served as past president of the New Jersey School Bus Contractors Association (NJSBCA),” NSTA executive director Curt Macysyn noted.
“Chloe has been an integral part of several projects at NSTA, and her school bus operation is viewed as a testament to best practices in pupil transportation,” he
continued. “She and the company engage with vendor partners in a collaborative way, and B.R. Williams is always looking to improve and enhance their systems to the benefit of the students and communities they serve.” The company serving Salem, Gloucester and Cumberland counties has been honored throughout the past several years as the “Best of Salem County – Transportation,” Williams noted.
B.R. Williams has been family-owned and operated since it start in 1935 by Chloe’s grandfather Benjamin Riley Williams, known as a hard-working farmer who took
his children to school after milking the cows.
Chole Williams grew up in the family business, going on to earn a bachelor’s degree in hotel and restaurant management from Pennsylvania State University. She spent a decade working at Marriott Hotels as part of a task force opening properties and then served as
general manager for the company’s Courtyard division before returning to B.R. Williams in 1996 to continue the three-generation legacy with the stipulation her parents should travel and enjoy themselves.
B.R. Williams is known for “a flexible working environment and a longstanding reputation for safe, courteous transportation” as well as deep community involvement, said Williams, adding community involvement is important to her personally and in representing her company.
Upon learning of the NSTA honor, Williams said “grateful” is the first word that came to mind: Gratitude for “my family, who taught me that hard work pays off and our staff, who comes in daily wanting to do the right thing and with a caring heart to take care of ‘our kids.”
She expressed gratitude for the school transportation industry, specifically NSTA and the NJSBCA for “bringing together competitors and vendors who are committed to supporting one another and upholding the standards that make school transportation the safest mode of travel in the nation.”
Additionally, she indicated she is, “Gateful to God. He never lets me down.” Williams said staff members noted, “being considered for such a prestigious award is a great accomplishment.
“They were excited and proud to be honored for their service and that they are viewed favorably for showing their core values not just within the company, but throughout the community,” she added.
The company’s core values are “respect, professional, friendly, dependable” with a focus on ”our family safely transporting your family,” Williams noted.
Employees take special pride in “being part of a tremendous association made up of many deserving companies,” said Williams, adding they indicated while they “don’t do this for trophies, it sure feels good to be honored.”
Employees told Williams they were even more proud to wear the company’s logo and indicated “we’re a family here. It feels like a family celebration.” Williams indicated the company’s approach to driver recruitment is to be consistent and never stop recruitment efforts.
Cover all the bases: Billboards, placemats, social media, recruitment sites, yard signs, job fairs, New Jersey’s One-Stop Career Centers, radio, newspapers, sporting event banners, flyers, back-to-school nights, and school newsletters,” she said.
Williams also advised companies to sponsor community events and speak at local civic organizations and events as part of overall community involvement.
B.R. Williams’ Driving Academy offers people the opportunity to earn a CDL for driving a school bus at no cost, a $4,000 value, for those who agree to work for the company after graduation. For school transportation or field trips, the company offers a starting salary of $26.50 an hour starting 30 days after completing and passing the course, which requires five days of classroom study and 40 hours of behind-the-wheel, instructor-led training.
No prior experience or existing CDL license is required. Applicants must pass a drug test, background check and have a relatively clean driving record.
Williams noted her company is “constantly looking for new ways to make our routes safer and our staff’s work easier.”
Ninety-nine percent of the company’s fleet is equipped with GPS, camera systems with communication capability and maintenance telematics.
Williams noted the company constantly evaluates needs and adjusts current technology capabilities as needed, adding, “Every decision is made with a careful eye on value, budget and long-term impact.”
B.R. Williams uses artificial intelligence in its operations. “We love AI for simple daily tasks, assisting in writing letters, notes and policies, evaluating options. The list goes on,” she said. “Its greatest impact has been within our safety program. Our AI-driven camera technology has elevated driver performance, strengthened accountability and made it easier to track and support meaningful improvement. Learning and understanding
the capabilities of AI is ongoing and ever-changing.”
Williams emphasized company culture centers around the staff. “It may have originated from my grandfather and carried through the generations,” she added. “But on a daily basis, our staff shows up every day with a genuine commitment to doing what’s right and living our core values.
“They bring heart, integrity and an unwavering sense of responsibility to the children we transport, always treating them as ‘our kids.’ Their dedication is the backbone of our operation,” she concluded.
Editor’s Note: As reprinted from the October 2026 issue of School Transportation News.
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