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STN EXPO East Offers Sports Lessons for Transportation Leadership

CONCORD, N.C. – During the exclusive Transportation Director Summit at STN EXPO East, author and trainer Scott Welle shared aspects of sports psychology to enhance leadership in the workplace.

Take Care of You

“You cannot get the best out of others if you cannot get the best out of you,” Welle told the room of student transportation supervisors and vendor partners at Topgolf Charlotte – South.

He reminded listeners to stay present in the moment and to strike a balance between high achievement and personal fulfillment.

It all starts with a belief system. About 80 percent of an average person’s 50,000 daily thoughts are negative, Welle shared. “Our beliefs drive our thoughts, which drive our feelings, which drive our behaviors, which produce or don’t produce results in our lives,” he said.

“If you were mic’ed up, as far as your inner thoughts, what would we hear?” Welle, who has a master’s degree in sports psychology, questioned to sheepish laughs throughout the room. He posited that most people are capable of more than they think but are held back by lack of belief in their own prowess.

Gratefulness is key to positive thinking as it’s hard to be both grateful and negative, Welle pointed out. Recharging your batteries through breathing techniques, stress management and self-care is also important, he confirmed.

“It’s not selfish,” Welle stated. “I’m telling you to focus on yourself because that’s how you have sustained high performance.”

Transportation directors commiserated on the difficulties of taking time off but agreed that good leadership depends on it, especially since they are the go-to person for any issues in their departments.

Scott Welle discusses goal-setting during 2025 Transportation Director Summit at STN EXPO East.

Good Goal-Setting

Despite their popularity around the New Year season, Welle shared that only 3 percent of people set a concrete goal and around 90 percent of those fail to achieve it. Referencing SMART (Specific, Measurable, Achievable, Relevant, Time-based) goals, he advised also having DUMB (Dream Driven, Unrealistic, Meaningful, Benefits Others) goals.

There is a greater chance of success when choosing a goal that is meaningful to you, he said, a determination that is intensely personal. For instance, Welle said he is an avid marathoner and has run 34, including a 100-mile ultra marathon.

“Telling someone to be realistic is telling them to be limited,” he declared. “Any goal is achievable with an intelligent plan to accomplish it.”

The last point of a DUMB goal is significant since successful pupil transportation benefits the millions of students transported between home and school daily, he noted.

He advised using the O.P.P. framework to set goals: setting a valued Outcome which is achieved through committed Performance and a consistent Process.

If it’s hard to follow through, he suggested just looking at the next step or the next rung on the ladder and motivating the team with little wins because they count too.

He advised focusing on the intersection of things that matter and things one can control for optimal effectiveness and satisfaction.

Superman and Beyonce

Some childlike optimism and imagination is required to set up a performance-enhancing alter ego, Welle quipped.

Just as Clark Kent enters the phone booth and emerges as Superman, transportation leaders may need to tap into an alter ego in order to overcome human nature shortfalls and lead effectively, or to make hard daily decisions like personnel corrections or dismissal.

Sharon Moore, operations supervisor for Newport News Public Schools in Virginia, shared that her team can recognize her alter-ego which is “more black and white” with the rules while her normal temperament “gives more grace.”

Welle shared that he tells himself that he may fail but he “can’t not” try, so he creates a better, more enhanced version of himself that he steps into on stage.

Far from making one look fake, he stressed that doing this frees the most authentic version of oneself and eventually melds the two selves into a fully realized person, much like how Beyonce started performing under the artist persona of Sasha Fierce and is now famously known by her bold mononym.

He advised using a trigger like an article of clothing which can help a leader “step into” their alter ego and perform at a top level even if they don’t feel like it. “You can do this – there’s no reason why you can’t,” he encouraged.


Related: Inside a Transportation Director’s Mind
Related: Donning a Leadership Cap
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Related: (STN Podcast E234) Leadership, Awarded: Meet the 2024 Transportation Director of the Year
Related: Hypnotist ‘Trance-forms’ Transportation Director Summit Minds


Elevating Others

Welle shared how his high school football coach performed exercises along with the team, illustrating how leaders have the choice of elevating or deflating workers.

“It all starts with meeting people where they are,” he said.

He advised starting with empathy and using Maslow’s Hierarchy of Needs to help employees feel psychologically safe. Attendees agreed that vulnerability, communication and trust are crucial here.

Under an effective leader, Welle said, the sense of belonging will go deeper than a forgettable mission statement tucked away on a school district website. Additionally, team members will be regularly appreciated for the valued pieces of the puzzle that they are.

At the top of the Hierarchy sits self-actualization, where team members will be challenged to continually learn and grow.

The ‘Outperform the Norm’ series author closed the session with asking tables to share one concrete takeaway they will work on. “The norm does information, the outperformer does implementation,” he reminded.

Scott Welle will present a keynote session at STN EXPO East on Monday, March 24 from 10:20-11:50 a.m. EDT.

Photos below from both days of the TD Summit by Vince Rios Creative.

The post STN EXPO East Offers Sports Lessons for Transportation Leadership appeared first on School Transportation News.

(STN Podcast E248) It’s Not Business, It’s Personal: Alabama District Talks Transportation Collaboration

Tony and Taylor are back, discussing news headlines and why it’s valuable to attend conferences like the upcoming STN EXPO East in Charlotte, North Carolina.

“I didn’t know you could get an award for doing something you liked already,” Superintendent Dr. Walter B. Gonsoulin, Jr. said of a childhood reading award that draws parallels to his current nomination for Super of the Year from AASA, The School Superintendents Association. He and Transportation Director Kevin Snowden discuss the passion, care, technology and collaboration that serves the students at Jefferson County Schools in Alabama.

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This episode is brought to you by Transfinder.

 

 

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The post (STN Podcast E248) It’s Not Business, It’s Personal: Alabama District Talks Transportation Collaboration appeared first on School Transportation News.

Superintendent Snapshot: Staying Connected with Departments, Students

Dr. Walter B. Gonsoulin, Jr., noted that becoming a finalist for the 2025 National Superintendent of the Year award was the culmination of a lot of hard work put in by a lot of people at Jefferson County Schools in Alabama.

He explained the importance of staff, administrators, teachers, students and parents who played a role in the honor.

“Yes, I am the leader of the school district, but a leader is only as good as the people who support him or her,” he said. “I have a tremendous cabinet and team of administrators who work tirelessly to do what’s best for students. Our teachers ensure that our students are learning and getting the best education possible. Our students work hard and take ownership in their own education. Our parents partner with us to ensure that their students are successful. I did not accomplish this by myself.”

Ahead of the 2025 Superintendent of the Year being named on March 6 at the National Conference on Education in New Orleans, Louisiana, School Transportation News sat down with those in charge of transportation operations at the respective districts to gain a better understanding of how the services function. The Superintendent of the Year Award is sponsored by AASA: The School Superintendents Association along with Corebridge Financial and Sourcewell to celebrate contributions and leadership of public-school superintendents.

 

This year’s four finalists were selected from 49 state superintendent award winners (Hawaii was not included) and were judged based on their exhibited leadership for learning, communication, professionalism and community involvement.

 

A $10,000 college scholarship will be presented in the name of the 2025 National Superintendent of the Year to a student at a high school the winning superintendent graduated from or from the school district the winner now leads.

Kevin Snowden, the transportation director for the district, is in his second year running the department after coming out of retirement. Snowden has served in various roles in student transportation, including as the state director at both the Florida and Alabama departments of education and as president of the Southeastern States Pupil Transportation Conference.

He explained that while Jefferson County is fully staffed, sub-drivers are hard to come by when a route driver calls out. They district is in the process of working to increase the sub pool. However, he noted many transportation office staff members and mechanics have their commercial driver’s licenses and help when needed.

To encourage driver attendance, he said drivers with perfect attendance are invited to a special event hosted by transportation. One driver, Peggy Coats, hasn’t missed a day of work in six years.

Initiatives Involving Transportation

One of the biggest initiatives over the past few years that directly involves transportation, Gonsoulin explained, involves the district’s Signature Academy Program. He explained the district has 13 high schools assigned into four zones (North, South, East and West.) Within that geographic region students can apply to any of the Signature Academies, classes that focus on a field of interest. Such as culinary arts, cybersecurity, engineering, and more.

Typically, students take a bus, provided by transportation, for their one academy class. Transportation then brings the student back to their home school following that class, where they will remain for the rest of the day.

“These educational opportunities absolutely would not be possible without our dedicated transportation staff,” he said. “They ensure that each student gets to their academy destination safely and on time.”


Related: Alabama School Bus Driver Arrested for Allegedly Assaulting Student with Special Needs
Related: Alabama High School Student Killed While Waiting for School Bus


Additionally, transportation is working to install Wi-Fi hotspots on all district buses. Jefferson County provides each student with a Chromebook, that they will be able to use to complete school assignments while riding to and from school.

“They’ll be able to review for a test or start their homework before even getting to their house,” he added.

Snowden noted that some routes are 45 minutes to an hour one way. The district was able to utilize federal funds from the E-Rate program to make the purchase happen.

Jefferson County Schools: At a glance

Number of school buses 488

Routes: 552, 97 of which are special needs

Student’s transported: 20,000

Miles traveled yearly: 4,000,640 miles

He explained that Wi-Fi-equipped buses will also allow for additional technology to be implemented on the buses such as turn-by-turn navigation, utilizing a driver time clock — as opposed to time sheets— adding another form of communication on the bus, and student tracking. It’s unknown how the district would proceed if the Supreme Court of the U.S. ends the Universal Services Funds.

While the current fleet of school buses is 100 percent diesel Jefferson County recently purchased 40 gasoline school buses that should arrive in April.

“We have longer routes, and so we don’t know that propane, electric or CNG would be necessarily a good fit for us,” Snowden explained, adding that neighboring districts do use alternative fuels and energy.

Building Relationships

Snowden noted during this tenure in transportation that he’s worked for at least three good superintendents and ranked Gonsoulin among the best. “He’s a cut above many superintendents, good leader, good spokesman, just a good person,” he said.

He provided examples, such as not only listening but asking follow-up questions on department needs.

Dr. Walter B. Gonsoulin, Jr., superintendent at Jefferson County Schools in Alabama, is a finalist for the 2025 National Superintendent of the Year award.

“He makes good decisions and promotes the board in our direction, as far as being able to present our needs to the Board of Education,” Snowden added. “So, when they vote on things, they vote favorably. He’s very supportive in getting the job done when we have a need.”

Snowden noted Gonsoulin makes department heads feel comfortable telling him their needs.

Gonsoulin added that having a working relationship with the transportation department is important because school buses are an integral part of the school system.

“We run over 450 routes every single day,” he noted. “This is a massive operation. I have to have my pulse on what is happening with that department and have good people running it. If it’s not running well, and students aren’t getting to where they need to be and on time, that is going to cause a ripple effect throughout the instructional day.”

He added that school bus drivers are the first school employee that many students see in the morning and the last that they see before going home in the afternoon.

Dr. Walter B. Gonsoulin Jr. was the first person in his immediate family to graduate from high school and attend college. Growing up his mother worked three jobs, and his father drove for a taxi company. He said his parents stressed to him and his sisters the importance of education and the doors it could open. He grew up in New Iberia, Louisiana and has had many different positions in education, including teacher, coach, principal, assistant superintendent and now superintendent of Jefferson County Schools in Alabama.

 

“I think I’ve always had a love for education,” he shared. “When I was in elementary school, I got an award for reading. And I remember thinking, ‘I can get an award for this?’ I didn’t read to get the award. It wasn’t anything intentional. I read because I enjoyed reading and enjoyed learning new things.

 

“I think over the years, that love for learning evolved into wanting to help others learn,” he continued. “The desire to help others, and the nudging from a relative who was already working in education, is ultimately what led me to make it my career. I have been in this field for 35 years now, and I still love waking up in the morning. Coming to work every day is still such a joy!”

“They are an essential part of the learning process,” he said. “They can set the whole tone of the day for a student. They’re not just drivers, they’re teachers, mentors, and people our students admire.”

Gonsoulin said transportation should be an important part of the job for any superintendent.

“Our drivers are the people we trust to get our children safely to school and back,” he continued. “Our mechanics are the ones we trust to make sure the buses are safe and in good working order. Our transportation administrative staff ensures that all those routes run smoothly and that our personnel are properly trained.”

He advised other districts to find a process that works and stick with it, noting that Snowden reports directly to one of his deputy superintendents. “This chain of command facilitates the movement of information extremely quickly,” he said. “If there are any issues that arise, I’m one of the first people notified.”

He added that school administrators all have a point of contact at the district transportation office, which ensures everyone is on the same page if a route is running late or there’s mechanical issues.


Related: Superintendent Snapshot: Recognizing Every Student
Related: Superintendent Snapshot: Fully Staffed Arkansas District Focus’ on Employees


Snowden said it takes a team effort. If the team is not going in the same direction, he said they won’t arrive at the location.

“Every part of education, whether it be your child nutrition program, your nursing program, your maintenance program, your transportation program, if everybody doesn’t have a common goal for the safety of the students, for the welfare of the students, we’re never going to get there,” Snowden concluded. “We all have to be focused in the right direction. And Dr G is great at pointing us in that direction.”

The post Superintendent Snapshot: Staying Connected with Departments, Students appeared first on School Transportation News.

(STN Podcast E247) Seeking Clarity: Federal Shakeups, Why Transportation-Superintendent Synergy Matters

School districts and transportation departments seek clarity on tariff impacts, federal funding sources, and U.S. Immigration and Customs Enforcement agency raids on or around school buses.

“You need the money there to attract people in – but when they come in and you have good people, you need that culture there to keep them.” Dr. Sharon Desmoulin-Kherat, superintendent of Peoria Public Schools District 150 in Illinois, is a finalist for the AASA Superintendent of the Year award. Transportation Director Joshua Collins pulls back the curtain on how the district smoothly collaborates to retain school bus drivers and support student success goals.

Read more about leadership.

This episode is brought to you by Transfinder.

 

 

Message from School Radio.

 

 

Stream, subscribe and download the School Transportation Nation podcast on Apple Podcasts, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Spotify, Stitcher and YouTube.

The post (STN Podcast E247) Seeking Clarity: Federal Shakeups, Why Transportation-Superintendent Synergy Matters appeared first on School Transportation News.

Strategies for Attracting and Retaining Staff

Are you struggling to hire school bus drivers, mechanics or other transportation professionals for your district or company? Are you confident that your team would recommend working at your organization? These are tough but essential questions for industry leaders to address as the school transportation industry grapples with worker shortages and rising competition from other industries.

The success of any school transportation department hinges on recruiting the right talent, fostering effective teams, and creating a positive, supportive workplace culture. However, achieving these goals is no simple task. In today’s competitive job market, it’s crucial to have strategies in place that not only attract talent but also retain them for the long term.

One of the most powerful tools for building a high-performing culture is positive reinforcement. Recognizing and celebrating your employees’ hard work can have a profound effect on morale, motivation and job satisfaction. When staff members feel appreciated, they are more likely to stay engaged and continue performing at a high level.

Recognition programs can be effective. I suggest offering a retention bonus once or twice a year for transportation staff. As a result, morale will likely improve as well as attendance and overall service quality. The transportation staff really appreciate the bonuses, especially with the cost of necessities rising. I also encourage you to empower your staff to advocate for your district or company, helping spread the word that your organization is a great place to work and telling others about the available incentives. As the industry faces persistent shortages, ensuring your compensation package is competitive can help you stand out from other employers.

Other forms of recognition can include monthly appreciation meals, holiday gifts like turkeys or pies, or simply a note of thanks. These small gestures contribute to a positive and welcoming work environment, which is key to retention. Last month, Cody Cox, transportation director at Royse City Independent School District in Texas, recognized his transportation team on LinkedIn. “Royce City is such an awesome district. We are fully staffed. However, with our fast growth we are always adding more team members!”

Cox shared pictures of holiday decorations, food and a hot chocolate bar. He noted the importance of culture and invited potential candidates to apply for a position in his department.

Offering competitive salaries and benefits is crucial for attracting and retaining high-quality school bus drivers and mechanics. School transportation jobs are demanding, and it’s important that your compensation packages are on par with other industries offering similar roles.

Investing in technology and modern equipment is critical for attracting drivers and mechanics. Make sure your district is outfitted with the latest technology newer buses, routing software, GPS systems and quality support staff. Visible investments in your workplace and equipment signal to prospective employees that their work environment is valued.

Prospective employees, especially drivers and mechanics, are more likely to join an organization that demonstrates an ongoing commitment to safety, efficiency and technological advancement. Newer, well-maintained vehicles not only make the job easier and safer but also give drivers a sense of pride in the equipment they operate. Furthermore, modern routing software and GPS systems can make routes more efficient, reducing driver stress and helping improve on-time performance.

A supportive, collaborative culture is essential for retaining school transportation personnel. Create a workplace where employees feel valued, supported and part of a cohesive team. This can be achieved through ongoing training and professional development, supportive leadership and clear communication. When employees know they can voice their concerns and have them addressed, they are more likely to stay.

To address the specific challenges of attracting school bus drivers and mechanics, you’ll need to implement recruitment strategies that speak directly to their unique needs and concerns like flexible schedules, certifications and specialized training programs for those looking to advance their careers. Create a clear career path for advancement.

Investing in your employees by offering recognition, competitive pay and a supportive and safe work environment will build a team that is committed, motivated and ready to meet the challenges of the future.

Editor’s Note: As reprinted in the January 2025 issue of School Transportation News.


Related: (Recorded Webinar) Addressing Driver (& Bus) Shortages: 3 Creative and Measurable Strategies that Really Work
Related: Indiana Leader McKinney Discusses Alternate Fuels, School Bus Driver Shortage
Related: Turning School Bus Driver Shortages Into Opportunities
Related: Transportation Coordinator Uses Technology to Drive Student and District Success

The post Strategies for Attracting and Retaining Staff appeared first on School Transportation News.

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