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This Fake Tesla Birthday Hoax Was So Convincing It Sparked Real Outrage

  • A Tesla owner decided to play a prank on fellow owners by posting a fake birthday email.
  • In it, “Tesla” says it’ll give the owner an extra horsepower boost for thirty days.
  • Those in the comment section unleashed their frustration with features hidden behind paywalls.

Tesla fans get really excited when new features, trials, or beta programs arrive. That’s probably why very few people realized that a post on Reddit was just a prank by an overeager owner. They reported a birthday reward email supposedly from Tesla offering a 30-day horsepower boost. It turns out that before realizing it was a hoax, many took the chance to bash the US EV maker and other brands for paywall-blocked features.

More: Rivian Will Make You Pay For Extra Power And Range Your EV Already Has

Posted on Reddit’s Tesla Model 3 forum, the main feature was an image. It appeared to be an email directly from Tesla. “Happy Birthday! We are delighted to offer you an exclusive birthday gift: +50 Extra Horsepower,” it said. “Your Tesla has been upgraded with an additional 50 horsepower, effective for the next 30 days.”

A Convincing Fake

At first glance, it looks legitimate. The script looks realistic, the grammar is fine, and it appears to come from no-reply@Tesla.com. That was more than enough to fool several people. The top comments are full of people assuming it’s real. Some ask about future programs based on the idea, others joke about changing their birthday in the Tesla app, and others comment on their excitement about it.

At the same time, it left some fans feeling disillusioned and annoyed. Several made comments to that effect. “…is it just me that thinks that’s absolutely ridiculous? If I have the hardware, why would I pay to use the hardware? That’s like buying a computer with 16gb of ram, only having 12, and then getting an email “unlocking” the other 4gb for 30 days.

“Just… stupid. Either sell me the car without the extra horsepower (so, without the hardware that makes it possible)… or let me use all the horsepower it can produce. This is just… awful,” said one. After another commented on how cool it was that you could download extra horsepower, another responded, “You mean mildly infuriated it’s locked behind a paywall.”

A Familiar Practice

Of course, in this case, the birthday gift wasn’t real, but it’s not as if Tesla doesn’t offer similar products. As of this writing, buyers can unlock features that the hardware they own is already capable of, like additional range or speed.

Notably, Tesla is far from the only brand to offer this sort of thing. Several brands offer similar ‘subscription services’, from extra power to adaptive suspension. Unless buyers unite to condemn this type of practice, it’ll probably never end.

 This Fake Tesla Birthday Hoax Was So Convincing It Sparked Real Outrage

Credit: glebulon / Reddit

HopSkipDrive Welcomes David Katcher as COO and Tyler Baldwin as CRO

By: STN

LOS ANGELES, Calif. – HopSkipDrive, a technology company solving complex transportation
challenges where there is a heightened need for safety, access, and care, today announced the appointments of David Katcher as Chief Operating Officer and Tyler Baldwin as Chief Revenue Officer.

Katcher and Baldwin bring extensive leadership experience across transportation, care, and
marketplace companies. Their appointments reflect HopSkipDrive’s continued investment in
scaling its operations and expanding its national footprint to ensure all students have access to safe, reliable transportation.

David Katcher joins HopSkipDrive after serving as COO at Rula, where he led a broad portfolio of go-to-market and operational teams. Under his leadership, Rula expanded from 11 markets to national coverage and launched several new service offerings. He previously held executive rolesat Lyft and AvantStay, overseeing global operations and field teams of 600+ employees. “I’m energized by HopSkipDrive’s mission to create mobility for all, and I’m excited to build the systems and services that allow us to scale with quality,” said Katcher. “Transportation is a gateway to opportunity, and we are here to make sure that access is never out of reach.”

Tyler Baldwin joins from CharterUP, where he served as CRO and led the revenue organization through a period of rapid growth, increasing gross bookings from $120M to over $200M. He has also served in executive roles at Reali and LinkedIn, building high-performing teams and launching scalable go-to-market strategies.

“I’m thrilled to help drive the next phase of growth for HopSkipDrive,” said Baldwin. “This is a company with demonstrated product-market fit, an inspiring mission, and a platform that truly makes a difference in communities. There’s a massive opportunity to support more school districts across the country, and we’re just getting started.”

“David and Tyler are incredible leaders with a deep commitment to impact, and their expertise will be instrumental as we continue to grow and expand our footprint,” said Joanna McFarland, Co-Founder and CEO of HopSkipDrive. “Their appointments reinforce our focus on quality, safety, and service at scale as we partner with more districts and solve the complex challenges of student transportation.”

HopSkipDrive’s announcement follows a string of recent milestones, including new district
partnerships, the launch of the new RouteWise AI planning platform to help schools optimize their transportation networks, and the announcement of new safety products, features, and initiatives.

About HopSkipDrive:
HopSkipDrive is a technology company that solves complex transportation challenges where there is a heightened need for safety, access, and care. HopSkipDrive is modernizing the $30 billion school transportation industry through two core solutions: a care-centered transportation marketplace and industry-leading routing software, RouteWise AI. HopSkipDrive’s marketplace supplements school buses and existing transportation options by connecting kids to highly vetted caregivers on wheels, such as grandparents, babysitters, and nurses in local communities. RouteWise AI helps schools and districts address critical challenges, including budget cuts, bus driver shortages, and reaching climate goals. HopSkipDrive has supported over 10,000 schools across 17 states, with over 600 school district partners. More than five million rides over 95 million miles have been completed through HopSkipDrive since the company was founded in 2014 by three working mothers.

The post HopSkipDrive Welcomes David Katcher as COO and Tyler Baldwin as CRO appeared first on School Transportation News.

May 2025

By: STN
Still image of drone footage recorded by Spartanburg School District 6 in South Carolina demonstrates loading and unloading zone technology. Cover Design by Kimber Horne
Still image of drone footage recorded by Spartanburg School District 6 in South Carolina demonstrates loading and unloading zone technology.
Cover Design by Kimber Horne

This month’s issue takes a deep dive into the many angles of safety and security for student transportation. Read articles on AI software, Danger Zone safety technology options, funding for school bus Wi-Fi and the uncertain future of federal funding for purchasing clean-energy buses. Hear from Blue Bird’s new president, more on technology adoption and recap from STN EXPO East.

Read the full May 2025 issue.

Features

The Future is Now
AI-enabled software is already tracking and acting upon school bus driver skills behind the wheel and the adherence of motorists to school bus stop laws. Camera manufacturers discuss how the technology could impact and even predict onboard behavior as well.

Seeking Peace of Mind
The current regulatory climate leaves uncertainty for the future of federal funding of alternative fuels, especially electric school buses. Readers react as they finalize their budget requests for the coming school year.

Defining Your Danger Zone
Many solutions exist that promise increased student safety in and around the school bus. Choosing the technology or equipment to deploy differs based on the environment and threats to the “Danger Zone.”

Special Reports

School Bus Wi-Fi in Flux?
With the U.S. Supreme Court weighing its ruling on the constitutionality of the Universal Services Fund, the FCC could choose to remove funding for school bus Wi-Fi hotspots from E-Rate. The program has proven to be successful for students. Its political opponents say the funding exceeds Congress’ intent.

Q&A: Wyskiel Steers Blue Bird Toward its Second Century
Eyeing its upcoming 100th birthday in 2027, the school bus manufacturer turns to the industry and production experience of John Wyskiel to lead the company and service its customers.

STN EXPO East in Photos
View photos from STN EXPO East, held in Concord, North Carolina near Charlotte in March.

Feedback
Online
Ad Index

Editor’s Take by Ryan Gray
Avoiding Blurred Lines of Reality

Thought Leader by Robert Pudlewski
A Fuel Purchasing Method Worth Considering: The Fixed Forward Fuel Contract

Publisher’s Corner by Tony Corpin
Transportation Collaboration

The post May 2025 appeared first on School Transportation News.

Why Pennsylvania Transportation Director Declares: ‘I’m a Big Fan of Transfinder’

By: STN

When Laura Neiswonger stepped into her role as transportation director at Redbank Valley School District less than a year ago, she was handed a complex system with a fast-approaching deadline.

Officially assuming the role in May 2023, just a few months before the new school began, she needed to make critical decisions fast—and she turned to Transfinder to help reinvent how transportation operates in the rural western Pennsylvania district.

“I got my access to Transfinder on Aug. 1,” Neiswonger said, “and school started Aug. 21 and we were fully implemented by that time.”

With more than 1,000 students to manage, including those in non-public schools, Neiswonger needed a tool that could give her better control over her entire transportation operation. She was not satisfied with the district’s existing transportation product – “It was pretty cumbersome” – and began asking neighboring Pennsylvania districts about the solutions they used.

At the same time, Neiswonger would speak to other vendors in the school transportation space. The one common theme was each vendor trying to tear down Transfinder. It was a turnoff.

“I said, ‘I want you to tell me why I should use you? What do you have to offer?’” Neiswonger said. Instead, other companies “kept putting down Transfinder. In my mind, that was a negative approach and I kind of stopped [one representative] in the middle of a sentence. I’m here to ask what you are and that basically ended the conversation because she had nothing else to say.”

With Transfinder it was a different story. First, after attending a Pennsylvania Association of School Business Officials (PASBO) conference, she kept hearing positive things about Transfinder from attendees. Transfinder kept coming up during training sessions at the PASBO conference.

On her first day back at the office she told her superintendent and business manager it would be a good idea to see a Transfinder demo. Next thing she knew, a Transfinder sales representative was calling her.

“And that’s where it all began. Transfinder did a much better job at portraying what they had to offer without putting down any other company,” she said.

Neiswonger liked what she heard and saw from Transfinder.

“It just blew my mind. It is easy and intuitive,” she said. “And the fact that I was able to implement it in just three weeks goes to show you just how amazing Transfinder is.”

She quickly moved from exploration to acting decisively.

Redbank Valley, with its 44 vehicles and 89 routes, covers a large, rural area. The routing complexities range from geocoding unmapped rural students to navigating unpredictable infrastructure delays like bridge closures.

“At the beginning of the year we had several bridge projects within the district that caused significant delays to morning and afternoon traffic,” she said. “Once these bridge projects are over, we’ll be able to shave five to 10 minutes off these routes.”

Neiswonger leans heavily on the award-winning Routefinder PLUS to overcome these hurdles.

“Everything is going great,” she said.

For example, setting up nightly and midday imports from the district’s student information system allows for near real-time updates to routing assignments. Having a scheduled midday import has been a game changer.

“It automatically pulls from my SIS into Routefinder PLUS and that allows me to make changes in the afternoon,” she said.

Routefinder PLUS also helps her address any concerns in her district. For example, one parent of a special needs student who had insisted his child’s bus ride was an hour and 20 minutes was able to see his child’s time on the bus was not that long.

One of the standout aspects of Transfinder’s suite for Neiswonger is Viewfinder, which provides visibility to administrators and secretaries across all buildings. It’s been especially helpful in those chaotic first weeks of school.

“The whole first week of school there were only two missed buses the first week. With 1,000 students transported, I call that a win.”

Viewfinder also revealed gaps in previous processes—like the case of a student who had been riding the wrong bus for two years without anyone noticing.

With Viewfinder, the secretary could see the discrepancy. It turned out the family had moved and never told the school, and the bus driver just kept doing what they’d always done,

“Drivers tend to do what they want because they’ve been doing it forever,” she said. Neiswonger explained. This tool helped everyone get back on track.

And when Neiswonger was away at a conference, she used Viewfinder to print ridership reports for the secretaries for quick reference as a backup.

Meanwhile, Stopfinder, launched mid-year as a soft rollout, is proving to be another essential resource for the community, letting parents know bus stop information as well as information on a bus run.

One day when Neiswonger was supposed to be off, she started getting calls about a road closure. From home she was above to divert buses and notify parents that their children would be arriving home late.

“It’s been really nice to have that tool,” she said. “When a bus is delayed for any reason, I can push out notifications.” Neiswonger also likes the feedback she receives with two-way communication. “I get messages from parents letting me know so-and-so is not going to ride this week, you don’t have to stop at my house.”

Stopfinder is expected to play a starring role this summer when Neiswonger sends out bus assignments. Rather than fielding hundreds of calls, she plans to direct parents to the app.

Neiswonger said she is pleased with the innovative technology Transfinder has created and happy with the support the company provides.

“Anytime I needed anything I was getting a call in minutes,” she said. “If I need something, I’ll call and someone will pick up the phone.”

It’s why she is quick to add: “I’m a big fan of Transfinder.”

To learn more about Routefinder PLUS or Transfinder’s suite of solutions, visit Transfinder.com, email getplus@transfinder.com or call 800-373-3609.

The views expressed are those of the content sponsor and do not reflect those of School Transportation News.

The post Why Pennsylvania Transportation Director Declares: ‘I’m a Big Fan of Transfinder’ appeared first on School Transportation News.

HopSkipDrive Launches New AI-Powered School Transportation Dashboard, Increasing Visibility and Efficiency Across Districts’ Transportation Systems

By: STN

LOS ANGELES, Cali. -HopSkipDrive today announced the launch of a first-of-its-kind AI-driven transportation planning platform as part of its RouteWise AI software.

This new offering delivers a major advancement to school districts focused on safe, reliable, and efficient transportation options. It provides comprehensive visibility into unlimited scenarios and national benchmarks, with artificial intelligence analyzing thousands of possibilities, including the risk of delays at existing bus stops and the impact of changing bell times.

Launched in 2023, HopSkipDrive’s RouteWise AI software has helped dozens of school districts around the country improve on-time arrivals, reduce transportation cost by up to 20%, and address chronic labor shortages.

For instance, Denver Public Schools implemented RouteWise AI’s suggestion of increasing the efficiency of small vehicles, leading to savings of more than $500,000 annually. And in Colorado Springs’ District 11, efficiency went up 46% when RouteWise AI increased the share of high-utilization bus routes (defined as 30 students or more), using the same number of drivers and addressing the district’s shortage.

“We’ve been working with RouteWise AI to assess our operational efficiency and support our district in sustaining operations through a driver shortage,” said Veronica Schmidt, transportation director, Snohomish School District in Snohomish, Wash. ”RouteWise AI brings together all of our data – ridership, history traffic, route policies and more – to deliver detailed optimization recommendations that aren’t possible with our current tools.”

The new RouteWise AI dashboard gives district leadership insights into the metrics that matter, including student ride times, costs per rider, and bus utilization rates. Users can compare these metrics against national averages, allowing them to benchmark against peers and track improvements. HopSkipDrive’s team of transportation and change management experts collaborate on the best transportation plan for each district that fit into existing routing software or platforms.

In addition, RouteWise AI is collaborating with EZTransportation, a leading transportation management platform, to deliver seamless end-to-end experiences for school district staff. This reinforces the RouteWise AI “Compatibility Promise” to ensure complementary efforts with, and not replacements to, districts’ existing technologies. This includes the range of solutions EZTransportation provides, such as daily route management, school and parent communication, driver management, fleet maintenance, and activity trip coordination.

“School districts often lack the time or resources to quickly analyze transportation data in one place and implement meaningful changes,” explained Corey McMahon, HopSkipDrive Chief Product and Technology Officer. “RouteWise AI bridges that gap, providing schools’ decision makers, board members and other officials actionable insights directly from their existing routing systems to boost efficiency, reduce costs, and ultimately improve student outcomes.”

School districts across the country, including Ohio County Schools in West Virginia, and dozens more, have utilized RouteWise AI. With RouteWise AI and its care-centered transportation marketplace, HopSkipDrive has supported over 10,000 schools.

About HopSkipDrive:
HopSkipDrive is a technology company that solves complex transportation challenges where there is a heightened need for safety, equity, and care. HopSkipDrive is modernizing the $30 billion school transportation industry through two core solutions: a care-centered transportation marketplace and industry-leading routing software, RouteWise AI. HopSkipDrive’s marketplace supplements school buses and existing transportation options by connecting kids to highly-vetted caregivers on wheels, such as grandparents, babysitters, and nurses in local communities. RouteWise AI helps schools and districts address critical challenges, including budget cuts, bus driver shortages, and reaching climate goals. HopSkipDrive has supported over 10,000 schools across 17 states, with over 600 school district partners. More than three million rides over 61 million miles have been completed through HopSkipDrive since the company was founded in 2014 by three working mothers.

The post HopSkipDrive Launches New AI-Powered School Transportation Dashboard, Increasing Visibility and Efficiency Across Districts’ Transportation Systems appeared first on School Transportation News.

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