LoginWyskiel Steers Blue Bird Toward its Second Century
Amid a stunning financial turnaround over the found its leader to succeed Phil Horlock as both president and CEO. Personal reasons forced Blue Bird to go in a different direction last fall after Britton Smith unceremoniously resigned. But the company didn’t have to look far for the best candidate to step up and into the position.
Wyskiel had spent the previous two decades leading Magna International, the last five years as global president of the manufacturer’s seating division. But he knows school buses intimately. He came to Magna over 15 years ago from Canadian Blue Bird Coach, where he was general manager of Type A and Type C school bus body and assembly production.
“John’s deep and varied expertise in operational excellence and manufacturing leadership makes him an ideal fit for this role at this time,” Doug Grimm, chairman of Blue Bird, said when Wyskiel’s name was announced in January. “His proven track record will be invaluable as we expand our footprint and improve our operational processes to support our customers.”
School Transportation News caught up with Wyskiel shortly after he started on Feb. 17 to discuss the company’s evolution as it prepares to celebrate its 100th birthday in 2027, the same year the industry is poised to meet the latest federal emissions standards that were still under review by the new Trump administration EPA. Editor’s note Wyskiel declined to comment on tariff impacts, referring instead to a previous statement made by Horlock in January that Blue Bird would pass along any additional manufacturing costs to customers.
STN: How has Blue Bird changed since you were last mpart of the company 20 years ago?
Wyskiel: Of course, the company is publicly traded today, and it has been successful financially. However, at its core, the DNA of this century-old American company has not changed. There is a strong sense of pride within Blue Bird reflecting a company culture that deeply cares about people. The talent within the company has continued to expand over the years in all functional areas. Operationally, you can see a much greater focus on metrics and key performance indicators, which has enabled Blue Bird to become very focused and to make data-based decisions. From a product perspective, our rich history of innovations [are] on full display, particularly around alternative powertrain offerings. All of these developments have turned Blue Bird into a high performance business and strengthened its iconic brand.
STN: How would you describe your leadership style? What is your strategic vision for Blue Bird?
Wyskiel: I am a pretty engaged operator, and I believe people work best in an environment which fosters empowerment and accountability. Plus, when there is an issue, there is no substitute for “go see.” Whether it’s on the shop floor, at a dealer or at a customer, there is no substitution. I have returned to Blue Bird after a 20-year hiatus only a few weeks ago [at interview time]. Therefore, it’s a little early to talk strategy in specifics just yet. But I think the theme will be to shift to a long-term view for our customers, dealers, team members and investors. This means investing in facilities, our products and expanding into adjacent markets where we can. This great company has been around for almost 100 years, and my objective is to set it up for success for decades to come.
STN: Blue Bird currently offers more fuel choices than any other school bus manufacturer. Why is this important especially in the current political environment?
Wyskiel: Blue Bird offers the widest powertrain portfolio in the markets diesel, gasoline, propane and, of course, electric. We believe there is no one answer for customers. They want choice for their districts. A broad product portfolio allows them to tailor the value proposition to their specific needs. It could be total cost of operation, overall durability, ease of refueling, or the advantages of zero emissions. And if you look at the current political environment, it is just a benefit to have the widest offering as we cover every area in the market regardless of where legislation ends up. Blue Bird undoubtedly has the broadest offering, our success in the marketplace validates our strategy.
Moving forward, I do hope to see a more predictable regulatory environment for our industry. Manufacturers need to plan years in advance and commit to product development and investment. So, directional stability is not simply helpful, it is essential. I think the move to zero emissions will continue to advance longer term, it just may take longer to get there. In the school bus market, it makes so much sense. The duty cycle fits electrification and charging, range is not an issue since school district routes are normally shorter, and zero emissions advances student health and performance.
STN: What is Blue Bird doing to strengthen the long-term health of the EPA’s Clean School Bus Program?
Wyskiel: The 2022 Clean School Bus Rebate Program is part of the Bipartisan Infrastructure Law, which provides a total of $5 billion over five years for clean school bus transportation. To date, the EPA has awarded almost $3 billion to fund approximately 9,000 school bus replacements, approximately 95 percent of which are zero-emission, battery-electric. Funding has been awarded to more than 1,300 school districts in nearly all 50 states and Washington, D.C.
There is no question the program had an overwhelmingly positive impact on children, communities and American manufacturing, bringing invaluable opportunities to school districts to transition their fleets to zero-emission school buses. Communities across the country have benefited from the reduction in diesel tailpipe emissions that can negatively impact student and community health. As the leader in low- and zero-emission school buses, we have communicated and promoted the benefit at all levels of government.
STN: Can you update us on the status of standard lap/shoulder seatbelts and other safety technology like driver airbags?
Wyskiel: Blue Bird is recognized as a technology leader and innovator of school buses since its founding in 1927. Our dedicated team designs and manufactures school buses with a singular focus on safety, reliability and durability. School buses carry the most precious cargo in the world, 25 million children twice a day, making them the most trusted mode of student transportation.
Blue Bird made lap/shoulder belts standard on its buses late last year and the response has been overwhelmingly positive. Similarly, we will introduce airbags protecting drivers this fall. It’s a testimony to Blue Bird, whose school buses are designed, not adapted to the market, and whose focus on safety has been industry leading. If you could fast forward a decade, we will probably look back and wonder how school transportation didn’t include seatbelts and airbags all along. I am proud that Blue Bird has taken the lead role in this area.
STN: Thank you.
Editor’s Note: As reprinted in the May 2025 issue of School Transportation News.
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