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Nissan’s Struggling Factory May Soon Build EVs You’ve Never Heard Of

  • Nissan’s Oppama plant is currently operating at just 40 percent of its total capacity.
  • The factory’s break-even point is 80 percent, far above current production levels.
  • Foxconn may build its own EVs at the site, including several of its upcoming models.

After earlier merger talks between Nissan and Honda fell through, a new contender stepped into the spotlight. Foxconn, the Taiwanese electronics giant best known for assembling iPhones, is reportedly in discussions to partner with Nissan on EV production. According to a new report, Nissan may allow Foxconn to use its Oppama plant in Yokosuka, Japan, to build EVs.

Read: Foxconn Will Build EVs In The US But You’ll Never See Its Name On Them

Foxconn has been signaling its automotive ambitions for years now. The company has previewed a range of electric models, including the Model C, Model B, Model E, Model T, and Model V, reflecting a clear push to gain a foothold in the competitive EV industry.

Underused Factory, Uncertain Future

As it stands, Nissan’s Oppama site employs roughly 3,900 people and has been in operation since 1961. It has the capacity to build 240,000 units, but its utilization rate has fallen well below that, reportedly topping out at just 40 percent last year. That’s bad news, particularly since it’s said to have a break-even point of 80 percent.

That underutilization has raised concerns about the plant’s long-term viability. Nissan has announced plans to shut down seven global factories but has yet to name all of them. If Oppama ends up on the chopping block, the closure would be costly.

Beyond laying off thousands of employees, Nissan would need to find a replacement for the facility’s on-site test track, and many nearby suppliers with long-standing ties to the automaker would also be affected.

 Nissan’s Struggling Factory May Soon Build EVs You’ve Never Heard Of

While details of the arrangement are still unclear, Nikkei Asia reports that the two companies could explore a joint venture, with longer-term collaboration on future EV development.

In a statement responding to the report, Nissan asserted “that article is not based on any official announcement from Nissan.” It handed that under the Re:Nissan plan, the company “is currently reviewing the integration and closure of some of its global production sites. However, this process has not yet been concluded beyond the two sites that have been announced so far.”

In response to the report, Nissan clarified that “the article is not based on any official announcement.” The automaker said that under its Re:Nissan plan, the company “is currently reviewing the integration and closure of some of its global production sites. However, this process has not yet been concluded beyond the two sites that have been announced so far.”

Model C Coming to North America

Meanwhile, Foxconn is moving forward with its own EV rollout. Auto News reports that the company plans to begin deliveries of the Model C in North America before the end of this year. A minivan, known as the Model D, is expected to follow in 2027, signaling Foxconn’s broader push into both the consumer and commercial EV spaces.

 Nissan’s Struggling Factory May Soon Build EVs You’ve Never Heard Of

Mazda’s New Electric Sedan Costs Double In Europe Compared To China

  • Mazda 6e lands in Europe with two battery options and premium trim levels.
  • European prices for the 6e are over twice as high as China’s identical EZ-6 sedan.
  • 6e skips the range-extender variant available in China, focusing on full EV power.

Six months after making its first appearance in Europe, Mazda’s new 6e sedan has landed in local showrooms. Known for turning out some of the most stylish vehicles in the mainstream market, Mazda may have raised the bar again with this one. The 6e is arguably the brand’s most visually striking sedan yet, even if it isn’t entirely homegrown. Beneath the sheet metal, it shares its underpinnings with a Chinese-market vehicle.

Get Ready For A Price Shocker

We’ve previously taken a close look at the EZ-6, the Chinese counterpart to the 6e, highlighting its affordability in its home market. There, the fully electric version starts at 159,800 yuan and tops out at 181,800 yuan, which converts to roughly €20,700 to €23,600 or $22,500 to $25,500, depending on the trim level. That makes it a serious bargain compared to what European buyers are asked to pay.

Read: Mazda’s Sportier 6e Sedan Launches In China With A Price Tag That Feels Like A Typo

In Europe, the 6e is sold exclusively as a fully electric sedan, since the range-extender variant offered in China won’t be available here, at least for now. In Germany, pricing begins at €44,900 ($49,000) for the Takumi trim. Stepping up to the Takumi Plus adds features like a panoramic roof, wood interior accents, and partial Nappa leather upholstery, bringing the price to €46,900 ($51,200).

Even accounting for spec differences and local taxes, that’s well over double the starting price of the Chinese version – 2.17 times higher, to be exact. The stark contrast underlines just how aggressively priced the EZ-6 is in China, and how much more European buyers are expected to spend on what is essentially the same car.

For comparison, Tesla’s Model 3 ranges from €39,990 (around $43,600) for the RWD version to €49,990 ($54,500) for the Long Range AWD, and tops out at €58,490 ($63,800) for the Performance model in Germany. Meanwhile, BMW’s i4 eDrive40 Gran Coupe starts at €60,600 (approximately $66,100).

Electric Range and Powertrain Options

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Now reaching dealerships across the region, the Mazda 6e is available in two forms. The standard pure EV features a 68.8 kWh battery, offering a driving range of up to 279 miles (479 km). Power comes from a single rear-mounted electric motor delivering 255 hp (190 kW) and 236 lb-ft (320 Nm) of torque.

While its range won’t set any new benchmarks, it should be more than adequate for typical daily driving unless regular long-distance travel is involved. Those who do can opt for with an 80 kWh battery, which boosts range to 343 miles (552 km).

Typically, EVs with larger battery packs pair them with more powerful motors, but that’s not the case here. In fact, the Long Range model makes slightly less power, with a single rear motor producing 242 hp (180 kW) and the same 236 lb-ft (320 Nm) of torque. Both versions manage a 0–62 mph (0–100 km/h) time under eight seconds and reach a top speed of 109 mph (175 km/h).

To EV owners, of course, charging speed is of more importance than outright performance. The 68.8 kWh version supports peak DC charging speeds of 200 kW, meaning it can get from 10-80 percent in just 22 minutes. Curiously, the Long Range version charges considerably slower as it is capped at a 95 kW peak. That means a 10-80% charge will take roughly 45 minutes, or double the cheaper model.

It’s worth noting that Europe won’t be getting China’s range-extender EZ-6 variant, which features a 1.5-liter setup producing 215 hp (218 PS / 160 kW) to feed the battery.

A Clean and Comfortable Cabin

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Tech specs aside, it’s not just the exterior of the 6e that looks good; Mazda has also done a fine job with its interior. Yes, it will be a little too minimalist for some, but the steering wheel looks great, the floating center console has a premium aesthetic, and the infotainment screen is massive. There’s also a digital instrument cluster, a wireless smartphone charger, ambient lighting, and a mixture of leather and soft-touch Alcantara for the upholstery.

Now, many EVs currently on sale may offer more in certain areas than the 6e but, let’s face it, apart from logic, in many cases emotion plays a big role in choosing your next ride. If the Mazda’s sexy design can’t convince a sufficient number of buyers (who never leave the tarmac) to get it instead of an SUV, then that bodystyle may indeed be consigned to history books after all.

John Halas contributed to this story

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Trump floats high tariffs on Japan, Korea and more countries by Aug. 1

President Donald Trump is displayed on a television screen as traders work on the floor of the New York Stock Exchange on April 7, 2025 in New York City. Markets around the world fell dramatically as global leaders, businesses and economies tried to understand and come to terms with Trump's tariff policy. (Photo by Spencer Platt/Getty Images)

President Donald Trump is displayed on a television screen as traders work on the floor of the New York Stock Exchange on April 7, 2025 in New York City. Markets around the world fell dramatically as global leaders, businesses and economies tried to understand and come to terms with Trump's tariff policy. (Photo by Spencer Platt/Getty Images)

President Donald Trump on Monday threatened tariffs from 25% to 40% on all goods from seven countries, including major U.S. trade partners Japan and South Korea.

The tariffs would go into effect Aug. 1, rather than Wednesday, which was the deadline Trump already extended once from an initial April date, Trump wrote in a series of letters to the countries’ leaders that he posted on his social media platform.

Countries that will see 25% tariffs are Japan, South Korea, Malaysia and Kazakhstan, with South Africa subject to a 30% rate and Laos and Myanmar seeing a 40% tariff rate.

The letters are nearly identical and begin by acknowledging the United States faces a trade deficit with the other country.

“Nevertheless, we have decided to move forward with you, but only with more balanced, and fair, TRADE,” Trump wrote in the letters. “We have had years to discuss our Trading Relationship with (your country), and have concluded that we must move away from these longterm, and very persistent, Trade Deficits.”

The economy-wide tariffs would apply above any sector-specific levies, Trump wrote.

The administration would respond to any effort by the other country to place a reciprocal tariff on the U.S. by setting a new tariff rate on that country that equaled whatever rate it set, plus 25%, Trump said.

Letters on the way

White House press secretary Karoline Leavitt said Monday  about 14 countries would receive similar letters.

“These new rates that will be provided in this correspondence to these foreign leaders will be going out the door within the next month, or deals will be made,” Leavitt said. “Those countries continue to negotiate with the United States. We’ve seen a lot of positive developments in the right direction, but the administration, the president and his trade team want to cut the best deals for the American people and the American worker.”

The administration has used tariffs aggressively to reset trade relationships with every partner. The new threats are part of a push to reach trade deals with individual countries.

Trump set a goal of reaching 90 deals within 90 days of his April 2 announcement, but only two — Vietnam and the U.K. — had materialized by that deadline.

Trump will also sign an executive order further extending to Aug. 1 the deadline for tariffs on every country without a one-to-one trade agreement with the U.S., Leavitt said.

Trump shook the global economy when he imposed wide-reaching levies on nearly every country on April 2. The president walked them back just seven days later, announcing a 90-day pause on staggering tariffs that reached nearly 50% on some major U.S. trading partners and, briefly, 125% on Chinese imports.

The U.S. Court of International Trade struck down Trump’s emergency tariffs May 28. The following day, an appeals court temporarily restored the tariffs and as of Monday they remain in place while the court case is being heard.

Shauneen Miranda contributed to this report.

Honda And Sony’s New EV Has Lost Over $360M Before Even Launching

  • Honda and Sony posted a ¥52 billion ($362 million) loss for their Afeela EV project.
  • Last year, Honda Sony Mobility posted a loss of ¥20.5 billion ($143 million).
  • Analysts worry that this signals the challenges of entering the luxury EV market.

A decade ago, Honda and Sony partnering with each other would have resulted in a Gran Turismo concept at best. However, today it has translated into the sleek-looking Afeela Joint EV project. But there’s one problem: before even selling a single car, Sony Honda Mobility has posted an operating loss of approximately $362 million (¥52 billion).

It’s not just a matter of pre-launch development expenses either. According to recently released financial disclosures, losses more than doubled compared to last year’s ¥20.5 billion deficit, highlighting just how expensive it is to play catch-up in the premium EV market. Set to debut later this year, the Afeela will command a starting price of $89,900, a clear sign of the market positioning the joint venture targets, but also underscoring the challenges of recouping such heavy upfront investments.

A Challenging Entry

Any new car launch is going to incur losses to begin with; that’s practically a given. And with Honda and Sony’s war chest seemingly well-stocked (combined, the two Japanese companies pocketed over ¥2.6 trillion in operating profit last fiscal year), it’s unlikely that the project will put either at financial risk.

Read: Watch Sony Exec Drive Afeela EV With A PlayStation Controller

But the market Afeela will be entering won’t be without its hurdles. Analysts suggest that luxury electric vehicles, while highly attractive to premium buyers, typically come with high development costs: think extensive R&D, complex software integrations, and the pricey task of prototype building. Bloomberg Intelligence analyst Tatsuo Yoshida points out that although the high sticker price of the Afeela aims to offset these expenses, fully covering these substantial costs through sales alone might prove challenging.

Late To The Party

 Honda And Sony’s New EV Has Lost Over $360M Before Even Launching

Adding to the complexity, the Afeela will launch into a market where Tesla, Mercedes-Benz, BMW and other established players already dominate (and that’s without mentioning the Chinese, of course…) , making Sony and Honda’s mission to carve out their own niche all the more difficult. But both companies remain confident, banking on a combination of Honda’s proven engineering expertise and Sony’s strength in software and entertainment tech to win over buyers.

Whether the Afeela becomes a hit or remains an ambitious footnote, the venture highlights one thing clearly: even for giants like Sony and Honda, the transition to electric luxury is neither cheap nor easy.

 Honda And Sony’s New EV Has Lost Over $360M Before Even Launching

Affordable Car Crisis Has EU’s Auto Giants Calling For A Radical New Category

  • Affordable small car sales in Europe have collapsed from 1 million to 100,000 units.
  • Stellantis and Renault want Europe to create a category like Japan’s Kei car segment.
  • John Elkann says over 25 percent of engineers focus only on regulatory compliance.

Affordable city cars are vanishing across Europe, and not in a cool, mysterious way. Their disappearance is being driven by a mess of regulations and a market increasingly tilted toward heavier, pricier vehicles.

Now, the heads of Stellantis and Renault are calling on European regulators to rethink the rules in order to make building small cars viable again. Their proposed fix? Borrow a page from Japan’s playbook and support the development of compact EVs, or as they’ve been dubbed, E-Cars.

Read: Stellantis CEO To Earn More In His First Year Than Most Will In A Lifetime Yet Still Trails Rivals

The decline has been dramatic. Stellantis chairman John Elkann says Europe once saw around 1 million new cars priced under €15,000 (roughly $17,400) sold each year. That number has collapsed to just 100,000. For automakers, the financial incentive to produce such vehicles is fading fast, largely due to European Union regulations that make designing and manufacturing them less and less attractive.

“We are going to face more than 120 new regulations by 2030,” Elkann said. “If you look at our engineers, more than 25 percent just work on compliance, so no value is added. There’s no reason why if Japan has a kei car, which is 40 percent of the market, Europe should not have an E-Car.”

New Regulations Are Needed

Before his unexpected resignation earlier today, Renault CEO Luca de Meo echoed Elkann’s concerns in an interview with Autonews. He called on countries like France, Spain, and Italy to take the lead in reviving the dwindling small-car segment. In his words, “driving around every day in an electric vehicle weighing 2.5 tons is clearly an environmental nonsense,” and he pushed for “the mass development of small cars for urban travel and last-mile deliveries.”

 Affordable Car Crisis Has EU’s Auto Giants Calling For A Radical New Category

“What we are asking for is a differentiated regulation for smaller cars,” de Meo added. “There are too many rules designed for bigger and more expensive cars, which means we can’t make smaller cars in acceptable profitability conditions.”

Also: One Of Europe’s Top Auto Bosses Suddenly Quit Just As Things Start Looking Up

Stellantis, to its credit, still offers a few tiny transport options, including the Citroen Ami, Opel Rocks-e, and Fiat Topolino. All three fall under the EU’s quadricycle category, a niche regulatory loophole that allows ultra-light, low-speed vehicles to exist, barely. But to spark a broader return of small, cheap cars, European lawmakers may need to revisit those definitions entirely, either by tweaking quadricycle regulations or creating a fresh classification for compact EVs.

Researchers from the Gerpisa automotive research center are urging regulators to permit car companies to sell Kei car-like vehicles locally, believing this will help local brands compete with Chinese competition.

 Affordable Car Crisis Has EU’s Auto Giants Calling For A Radical New Category

This EV Fits In The Back Of A Van And Costs Less Than The Federal Tax Credit

  • The Mibot comes from KG Motors, a Japanese company founded just three years ago.
  • The 98-inch-long Mibot offers 62 miles (100 km) of range and a 37 mph top speed.
  • Local pricing for the Mibot starts at just 1 million yen, or approximately $7,000 USD.

When you picture a tiny electric car weaving through tight urban streets, your brain probably goes straight to China. Fair enough, as the country’s been churning out budget EVs like it’s a national sport. But a small Japanese startup is now stepping into the spotlight, aiming to shake up its home market with an even smaller electric city car.

Meet the Mibot, a pint-sized electric car from KG Motor. It’s even smaller than a Kei car and roughly matches the Citroen Ami in stature, which is another way of saying that you won’t be squeezing a suitcase inside – or another person, for that matter, since it only seats one. It’s so small, in fact, that KG Motors demonstrated it can fit inside the back of a Toyota HiAce van.

Read: Japan’s Top Car Importer? It’s Now A Japanese Brand

According to company founder Kazunari Kusunoki, modern “cars are simply too big” and he wanted to create something better suited to Japan’s narrow streets. The Mibot is just 2,490 mm (98 inches) long and has a small battery pack that gives it 62 miles (100 km) of range. That may not sound like much, but as an EV to drive exclusively in a tightly-packed city, or a small village, it should be adequate. The top speed is limited to 37 mph (60 km/h).

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Kusunoki founded KG Motors in June 2022 and has already sold 2,250 examples. Oftentimes, it takes new Chinese brands just a matter of minutes to shift “several thousand examples of a newly-launched EV, but as far as Japanese brands go, KG Motors is doing a very good job. In fact, in 2024, Toyota only managed to sell roughly 2,000 EVs in Japan. It’s not just local brands that struggle to sell EVs in Japan. BYD, despite its growing global footprint, managed only around 2,200 deliveries in Japan last year.

KG Motors currently has the capacity to build 3,300 units by March 2027. One thing working in the Mibot’s favor? The price. It comes in at just ¥1 million, or about $6,900 at current exchange rates, or a fraction of Slate Auto’s $28,000 electric pickup, and hilariously, even less than the $7,500 federal credit that truck is banking on.

That puts the Mibot firmly in impulse-buy territory, especially for anyone who just wants a no-fuss commuter or something to zip around the neighborhood.

The firm’s founder hopes that the Mibot can change perceptions about EVs in Japan. “Toyota said EVs aren’t the only solution and, because it’s Toyota, Japanese people assume it must be true,” Kusunoki told Bloomberg in a recent interview. “A large number of people in Japan seem to believe EVs won’t become popular.”

Once the initial batch of 3,300 is sold, KG Motors plans to scale up quickly, with a target of producing 10,000 units annually. That’s an ambitious leap, but if early sales are any indication, the appetite for small, simple EVs might just be bigger than anyone expected.

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Photos KG Motors

Tesla’s Latest Model 3 And Y Just Got Slammed

  • T-Demand revealed modified Tesla Model 3 and Y EVs with an extreme lowrider stance.
  • Both EVs feature custom air suspension, upgraded brakes, and aftermarket alloy wheels.
  • Chassis upgrades favor aggressive style over usability and come with a steep price tag.

While Tesla’s clean-cut image typically favors minimalist design over wild customization, that hasn’t stopped some tuners from giving its EVs a much more dramatic makeover. Japanese outfit T-Demand, best known for modifying Toyotas and Lexuses, has now set its sights on the Tesla Model 3 and Model Y, bringing with it a distinctively low-slung attitude.

True to its roots, T-Demand has outfitted both Teslas with its signature suspension components, drastically altering their stance. The result? Two EVs that ride far lower than anything that ever rolled off a Fremont assembly line.

More: Toyota Crown Signia Turned Into The Wagon It Was Always Meant To Be

Starting with the Tesla Model Y Juniper, the electric crossover rides on a new set of 21-inch alloy wheels, wrapped in low-profile Nitto tires (245/35R21). Thanks to a custom air suspension setup, ground clearance has been dropped to sports car levels, making the Model Y look more like its Model 3 sibling.

It’s not just lower, it’s also wider in presence thanks to a steep 5.5 degrees of negative camber at both axles. T-Demand didn’t stop there, adding a performance brake kit with 380 mm (15-inch) discs and six-piston calipers for good measure.

Model 3 Highland Goes Even Lower

The Model 3 Highland follows the same theme but takes the specs a step further. It rides on 20-inch alloys paired with stretched 255/30R20 tires, and features an even more aggressive alignment: 8 degrees of negative camber up front, and 9 degrees at the rear.

This sedan also benefits from custom suspension arms (ProArm) and rides on a three-stage height-adjustable air suspension (ProDamper Airsus). In its lowest setting, the belly of the Tesla barely clears the tarmac, making it best suited for Japan’s smooth highways rather than your typical street with speed bumps and potholes.

 Tesla’s Latest Model 3 And Y Just Got Slammed
The modified Tesla Model 3 (above) compared to the Model Y (below).
 Tesla’s Latest Model 3 And Y Just Got Slammed

Both demo cars were built by Man’z Factory and are based on rear-wheel-drive variants. Finished in white with stock body panels and single-motor electric drivetrains, they stick to visual and suspension upgrades rather than chasing performance.

Clean Look, Steep Price

Of course, achieving this extreme stance doesn’t come cheap. The basic air suspension kit, which includes a pressure management system, is priced at ¥780,000 ($5,400). Add the full ProArm suspension components, and you’re looking at an additional ¥1,204,500 ($8,400). The high-performance brake kit adds another ¥1,280,400 ($8,900), and that’s before you add the new wheels and tires.

More: Europeans Are Done With Tesla Except For One Country That Can’t Stop Buying

All the aforementioned prices are before taxes and don’t include fitment. For US customers interested in bringing this Japanese styling stateside, we reached out to T-Demand’s American division for a quote, but have yet to receive a response.

The slammed look won’t win over everyone, especially since it comes at the expense of everyday practicality and doesn’t offer any real performance gains. Still, there’s no question the ultra-low stance will turn heads, and probably spark more than a few double takes, everywhere it goes.

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T-Demand

Mazda’s Plan For Tariffs Doesn’t Involve Leaving Japan Or Building New Factories For EVs

  • Mazda’s revamped Japanese plant can produce PHEV, hybrid, gas, diesel, and EV models.
  • Automatic guided vehicles are used throughout the factory and help install powertrains.
  • The company can quickly adjust production levels at the site depending on EV demand.

Mazda has faced some criticism for its slow roll-out of compelling EVs. While the new EZ-6 sedan and EZ-60 SUV have garnered attention, they are primarily aimed at the Chinese market and Europe, and both are based on Chinese models. However, that’s about to change.

The company plans to launch its own EVs soon, unrelated to the EZ models shown here. The first of these new vehicles is scheduled to go into production in 2027 at the company’s existing Hofu 2 assembly plant in Japan. Unlike some rivals, Mazda won’t be building a separate EV production line to make it happen.

Flexible Production, Lower Costs

Instead of following the traditional route of investing in an entirely new EV manufacturing process, Mazda has developed a flexible system that allows its electric vehicles to be made alongside hybrid, gas, diesel, and plug-in hybrid models. According to Mazda officials who spoke to Auto News, this innovation will help slash investment costs by a whopping 85%, all while reducing production lead time by 80%.

“A dedicated EV line isn’t necessary because our lines can already accommodate mixed production,” Taketo Hironaka, managing executive officer in charge of production engineering, told Autonews. “This plant is at the cutting edge of Mazda’s manufacturing.”

Read: Mazda’s New Pure Electric SUV Has Spilled Its Secrets

The Hofu H2 site currently produces the CX-60, CX-70, CX-80, and CX-90. It no longer uses fixed conveyors; instead, it utilizes flat pallet platforms that slide across the factory floor. Automatic guided vehicles are then used to transport a vehicle’s powertrain and guide it into place, regardless of whether that vehicle is a PHEV, a diesel, or an EV. This flexible setup also means Mazda only needs seven days to extend a production line, whereas it previously took six weeks.

 Mazda’s Plan For Tariffs Doesn’t Involve Leaving Japan Or Building New Factories For EVs

Mazda is also adopting a lean asset strategy that will enable it to maximize the utilization of its existing production facilities. According to the managing executive officer in charge of production engineering at the Hofu 2 factory, Taketo Hironaka, Mazda will keep capacity utilization at the factory near 100%. The flexibility will also allow it to quickly adjust production levels of hybrids and EVs should demand for EVs ever temporarily slump or spike.

“Doing mixed production means our BEV ratio will change according to customer demand at a given time,” Hironaka said. “We may see a BEV ratio of 100 percent, or it could be 0 percent. We have been able to build such a flexible production system this time. For a small player like us, we think using our production lines 100 percent by employing mixed production is a smart way to go. Under our lean asset strategy, we will maximize the use of our existing production facilities to ride out the initial stages of shift to electrification.”

Tariffs and the U.S. Market

Efficient production isn’t just about cost-cutting, it’s also a buffer against external pressures. Mazda is bracing for the impact of the United States government’s new 25 percent tariff on vehicles and parts, a move that could hit the company hard in its largest market outside of Japan.

“The 25 percent figure is outrageous,” Hironaka told the publication. “We will control what we can. “The key is not having any waste in fixed costs and capital investment. In that sense, this Hofu No. 2 plant is a plant that is at the forefront of our approach,” he added.

 Mazda’s Plan For Tariffs Doesn’t Involve Leaving Japan Or Building New Factories For EVs

A New Large Honda Hybrid Is Coming To America After EV Rethink

  • Honda cuts electrification investment from ¥10 trillion ($69 billion) to ¥7 trillion ($48 billion).
  • The focus shifts to hybrids, with 13 new models and a target of 2.2 million sales by 2030.
  • It’s also working on advanced ADAS to enhance the competitiveness of both EVs and HEVs.

As more automakers revise their EV plans in response to the realities of the market, Honda is also adjusting its electrification strategy. President and CEO Toshihiro Mibe recently announced significant changes to the company’s approach, including a sharp reduction in both its ambitious sales targets and, more importantly, its investment in electric vehicles.

More: Honda’s Future EVs Will Let You Pretend You’re Driving An NSX Or S2000 With Simulated Sounds And Shifts

Slower-than-expected EV adoption has been a key factor behind this shift. While Honda still sees electric vehicles as the best long-term path to carbon neutrality by 2050, the pace of adoption has not kept up with predictions. A combination of evolving environmental regulations and shifting trade policies has kept EVs from breaking through at the rate many hoped for.

Adjusted Expectations

Honda now predicts that EVs will make up less than 30% of its global sales by 2030. In response, the company is slashing its planned investment in electrification from ¥10 trillion ($69 billion) to ¥7 trillion ($48 billion) by 2031. Part of this reduction stems from the postponement of a major EV investment project in Canada.

More importantly, Honda is introducing a new mixed production system that can handle both EVs and HEVs, with the added flexibility to shift between different factories. This will be paired with a “resilient supply chain strategy” designed to make adjustments as needed, depending on market fluctuations in different regions.

 A New Large Honda Hybrid Is Coming To America After EV Rethink
 A New Large Honda Hybrid Is Coming To America After EV Rethink

Next-Generation Hybrids

With demand for hybrids expected to continue growing toward the end of the decade, Honda plans to introduce 13 next-generation HEV models globally between 2027 and 2031. These hybrids will sport the redesigned “H” emblem, which was previously reserved for EVs. The company aims to reach 2.2 million annual HEV sales by 2030, contributing to a broader sales increase beyond the projected 3.6 million units in 2025.

More: 2026 Honda Prelude Coupe Interior Revealed With Civic Vibes

Honda’s two-motor e:HEV hybrid system will also see improvements, offering enhanced efficiency and better packaging. A new all-wheel-drive (AWD) unit will further elevate performance. The next-generation hybrid system will be 30% cheaper to produce than the current version, making it a more cost-effective option for the company.

Big Plans for North America

Specifically for North America, Honda is developing a new hybrid system tailored for larger vehicles, with an emphasis on high performance and towing capabilities. This powertrain will debut in models set to launch in the next few years, including a large SUV. While the model isn’t named, we suspect that it could very well be a replacement for the Pilot.

Sophisticated ADAS

The company is also investing heavily in intelligent technologies like advanced driver-assistance systems (ADAS). Aiming to enhance the competitiveness of both EVs and HEVs, the next generation of Honda’s ADAS will offer a higher level of autonomy in both city and highway driving. These systems are expected to be launched around 2027 across a wide range of EVs and HEVs in North America and Japan.

Besides its own-developed next-gen ADAS, Honda will also work with Chinese startup Momenta Global Limited to develop systems tailored for all future Hondas that will launch in China.

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Honda

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