Buick has used their Chinese brand day to announce an Electra sub-brand for premium new energy vehicles as well as its next-generation “super architecture.” The latter is known as Xiao Yao and it will underpin six models within the next 12 months.

The platform was “tailor made” for the Chinese market and is highly flexible as it can be used on an assortment of different models including sedans, minivans, and SUVs. These can have front-, rear-, or all-wheel drive configurations.

More: Buick Might Drop Faux Grille For Shark Nose On Electra E5 EV

Flexibility extends to powertrains as the platform can accommodate plug-in hybrids, battery electric vehicles, and extended-range vehicles. Speaking of EVs, Buick has partnered with CATL to create a Lithium Iron Phosphate battery with a 640 kW ultra-fast charging capability. This means a quick 10 minute charge can deliver 217 miles (350 km) of range.

We can also expect advanced driver assistance systems as Buick is partnering with Momenta to deploy a Level 2 “urban driver assistance technology” starting in 2025. The company also promised high-tech features thanks to a Qualcomm 8775 chip that will support a 50-inch augmented reality head-up display, eight interior screens, and artificial intelligence.

Additionally, buyers can look forward to plenty of comfort features including multi-position zero-gravity seats. They’ll be joined by a 5-Constant comfort system, which focuses on temperature, humidity, oxygen, air purity, and silence.

Buick hasn’t revealed much yet about their Electra brand, but it promises to combine their “global legacy with local innovation.” The company added we can expect a sedan and SUV as well as a flagship MPV known as the Encasa.

The Encasa will be offered with plug-in hybrid and electric powertrains. Little else is known about the model at this point, but it promises to “strengthen Buick’s longstanding leadership in China’s MPV market, completing the brand’s MPV portfolio across mainstream, premium and luxury segments.”

While the company didn’t say much about the upcoming models, they revealed three sleek concepts. All have a protruding shark nose front end as well as heavily stylized headlights. They’re joined by a roof-mounted sensor, large wheels, and flush door handles.

That isn’t much to go on, but Buick mentioned an output of up to 443 hp (330 kW / 449 PS). That’s pretty generous considering the US-spec Enclave maxes out at 328 hp (245 kW / 333 PS).

Buick has just unveiled a glimpse of what might shape its design direction for the next few years. Named the Electra-GS, it’s a four-door electric sedan that, according to Buick, “draws inspiration from the mythical centaur”, which was a creature from Greek mythology with the upper body of a human and the lower body and legs of a horse. Designed in China, it’s still unclear whether Buick is considering any kind of production run.

“The ELECTRA GS is more than a concept. It’s a design manifesto,” said Stuart Norris, Chief Design Officer at SAIC-GM and Vice President of GM China Design. “It’s a bold statement that Buick will continue its success in the electric era with sculptural dynamism, cutting-edge technology, and uncompromised sophistication.”

More: Buick Regal Gets An Update In China, Adds Sporty GS

What does that look like in practical terms? Mostly a sleek sedan featuring a heavily slanted rear window with design elements that seem to blend influences from the BYD Seal and Han. That makes sense, given that China is a major market for Buick. The automaker doesn’t provide any specifics about the powertrain, only noting that it’s electric.

Really, though, the focus here is on styling. Buick says it measures 208.7 inches (5,300 mm) long with a 126-inch (3,200 mm) wheelbase. That’s not only longer than both the Tesla Model S and the Lucid Air, but also the long-wheelbase version of the current Mercedes S-Class. Again, that makes sense, as Chinese customers often prefer long-wheelbase cars. The cabin is full of luxury appointments, too.

Inside, It’s All About the Details

Visibility inside? No problem. Buick says the low dash makes sure you won’t be doing any acrobatics to see through the windshield. The seats, meanwhile, are heavily contoured to hug your body. It also gets two separate screens: one for the driver, serving as the instrument panel, and another that doubles as the infotainment system for both the driver and front passenger.

It’s all very stylish, but whether it’s too subdued for anyone’s tastes is open to debate. At the very least, it’s not screaming “look at me!” but more like, “I know I’m classy, but I’m too cool to show off.”

This concept comes after what appeared to be a great start to the year for Buick. It was finally selling cars in North America, where it desperately wants to regain market share. Of course, President Trump’s tariffs hurt the American automaker since it imports many of its cars from Korea and China before selling them in the States.

Interestingly, this is only the latest of several Buick Electra concept cars. Last year, it introduced the Electra-L and Electra-LT concepts, and in 2022, it announced the Electra-X concept. It’s unclear if the automaker will build another 20+ Electra concepts to fill out the rest of the alphabet or if Buick will build a genuine smashing success in the USA first.